MARKETING

What is marketing?

Marketing is the process of planning and executing the

conception, pricing, promotion, and distribution of ideas,
goods, and service to create exchange that satisfy
individual and organization.
Objective of marketing
•To look the survival, profits and growth in business
•Innovation (new product)
•Determine price and pricing policies
•Aims to achieve customer response and feedback
•Customer satisfaction

Direct marketing
Producer
Direct marketing
•Communicates one on one with customer
•Communicates are quite personal
•Specially response-oriented
•Promotional activities discreet from competition
•Specific result can be directly measured against costs and
revenue
The marketing process

ENVIROMENTAL SCANNING
is the collection and interpretation of information about
forces, events, and relationship that may affect the
organization. It helps us in identified market opportunity
and threats and provides guidelines for the market strategy
Factors may affect the size of target market
 Social forces and demographic forces.
Values of potential customers and people vital statistic may affect
the organizational target market. The Federal Territory of Kuala
Lumpur had a population of 1,297,526 in 2000. The population of
the greater metropolitan area, which extends into the surrounding
state of Selangor, is estimated at more than 2 million. From 1980 to
2000 the population growth rate of the federal territory averaged 7
percent annually.

Economic forces
An economic force is relying to social forces and demographic forces. So as a
marketing manager, I must understand and react to the economy. The three
economic area of greatest concern to most marketers s are the distribution of
consumer income, inflation, and recession. As disposable (or after-tax)
incomes rise, more individual can afford the good life. Fortunately, Malaysia
rose 5% between 1990 and 2004. Today about two-third of all Kuala Lumpur
households earn in middle class income. The rough boundaries for the middle
class income are RM 2000 per month. Beyond these incomes, we budgeting
the price house that we create is appropriate with the people average income.
Political and Legal factor
Business needs government regulation to protect the
interest of society, protect one business from another, and
protect consumers. Every aspect of the marketing mix is to
subject law and restrictions. It is duty of marketing
managers of their legal assistant to understand these laws
and conform to them.
Competitive Factors.
The competitive environment encompasses the number of
competitors a firm must face, relative size of competitors
and the degree of interdependence within the industry.
Management react full attention controls their organization
to find and attract their customer to buy our product.
 Strategies used for develop a competitive
advantages

•Low cost production

•Better quality
•Product differentiation.
IMPLEMENTATION
Phase of the process that turns marketing plans into action
assignments and ensures that these assignments are
executed in a way that accomplishes the plan objectives.
Although implementation is essentially “doing what you
said you were going to do”
PRICING
•These four-room and four-toilets homes, are priced from
RM299,999 to RM369,369. Civil servants and Bumiputera
buyers enjoy a 10% and 5% discount respectively.
Promotion
EVALUATION
Entails gauging the extend to which marketing objectives
has been achieve during a specified time period. Our
organization evaluates the result and the marketing
objective. Anything problems we should observe back what
the problems occurred in past steps.
THE END