Organizational goals

Focus Goals for the Year

Marketing goals
Goals
Quantify
Theme Objectives

Key Dates
December Core
Week 1
Secondary
Week 2 Targets/Segments/Personas
Fundamentals Opportunity
Weekly Tactics
Week 3
Harvest
Week 4
UVP
Messaging & Differentiation
Messages
Focus

Goals Go-to-market
Strategy
Theme Strategies by market

Key Dates
November
Week 1

Week 2
Weekly Tactics Tactics & Channels List
Week 3
Daily
Week 4
Weekly

Progressive Tactics Schedule Monthly

Focus
Tactical Quarterly
Goals
Yearly
Theme

Key Dates 30 day review

October
Week 1 Marketing Cycles 60 day review

Week 2 90 day review

Weekly Tactics
Week 3

Week 4

Energy & time

Focus
Monthly Focus Message
Goals
Target
Theme
Monthly Goals
Key Dates
September Monthly Plans Themes
Week 1
Industry events
Week 2
Weekly Tactics Key Dates Holidays
Week 3
Special occurrences
Week 4
Marketing Calendar Weekly Tactics
Map Template
Focus

Goals
Focus
Theme
Goals
Key Dates
August Theme
Week 1
Key Dates
Week 2 January
Weekly Tactics Week 1
Week 3
Week 2
Week 4 Weekly Tactics
Week 3
Week 4
Focus
Goals
Focus
Theme
Goals
Key Dates
July Theme
Week 1
Key Dates
Week 2 February
Weekly Tactics Week 1
Week 3
Week 2
Week 4 Weekly Tactics
Week 3

Week 4
Focus

Goals
Focus
Theme
Goals
Key Dates
June Theme
Week 1
Key Dates
Week 2 March
Weekly Tactics Week 1
Week 3
Week 2
Week 4 Weekly Tactics
Week 3

Week 4
Focus

Goals
Focus
Theme
Goals
Key Dates
May Theme
Week 1
Key Dates
Week 2 April
Weekly Tactics Week 1
Week 3
Week 2
Week 4 Weekly Tactics
Week 3
Week 4

Marketing Calendar Map Template.mmap - 1/7/2009 - Mindjet