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MargaretCohen
87
FromDream to Phantasmagoria:
The Transformation
ofBenjamin'sParisianResumes
The importanceofthephantasmagoria to Benjaminemergesin his
"Paris,the Capitalof the NineteenthCentury,"a 1935 resumbof the
arcadesprojectwritten fortheInstitute forSocialResearch.2 In thistext,
Benjamin associatesthe with
phantasmagoria commodity culture's ex-
perience of itsmaterialand intellectual
products,echoing Marx's use of
the term in Capital.Benjamin quotes Marx in the Passagen-Werk's
KonvolutG: "'This fetishism of commoditieshas itsorigin... in the
peculiarsocialcharacter ofthelaborthatproducesthem.... It is onlya
definitesocial relationbetweenmen thatassumes,in theireyes,the
phantasmagorical formof a relationbetweenthings"'(PW 245).3As has
oftenbeen observed,Benjamin extends Marx's statementon the
phantasmagorical powersof the commodityto coverthe entiredo-
mainofParisianculturalproducts,a use ofphantasmagoria thatMarx
himselfinitiatesin TheEighteenth Brumaire.4 If the commodities dis-
played withinthe Universal Exhibitions manifest themselves as a
-
phantasmagoria "the phantasmagoria of capitalistculture reaches
itsmostbrilliantdisplayin theUniversalExhibitionof 1867" - intel-
lectualreflection in the 19thcenturyalso takeson a phantasmagorical
cast.5Benjamindescribes,forexample,"the phantasmagoria of 'cul-
turalhistory,' in whichthe bourgeoisie savors itsfalseconsciousness to
the last," and the phantasmagorical illusionsof the proletariat: "the
"TheImmediacy Presence":
ofPerceptible Robertson's
Phantasmagoria
While Marx's use of the phantasmagoria explains why Benjamin
applies the term to the 19th-century's"ideological transposition" of
"new economic and technological creations," it does not explain why
Benjamin describes this experience as an "'illumination"' of "percep-
tible presence" (PW 61). True, ideological transpositiondoes accord
humancreationsa strangesortof perceptiblepresence,but thispres-
in eithera literalor a figur-
encewould hardlyseemto be illuminating,
ativesense.Benjamin,however,providesus withan alternative wayto
understand the illuminations of phantasmagoric manifestation.Pano-
rama, the Passagen-Werk Konvolut devoted to popular forms of 19th-
century visual spectacle, opens with the followingfragment:
Therewerepanoramas,dioramas,cosmoramas,diaphanoramas,
navaloramas,pleoramas Eo I travelby sea, boating),phanto-
(rX, and phan-
scopes, phantasmagorical
phantasma-parastasias, experiences
ones,picturesquetripsin a room,georamas;opti-
tasmaparastatic
cal picturesques,cineoramas,phanoramas,stereoramas, cyclora-
mas, dramaticpanorama(PW 655, emphasisadded).
In TheCameraObscuraofIdeology
"Concerning the doctrine of the ideological superstructure,"writes
Benjamin in a key passage from Konvolut K:
pointedoutthatthe1939exposeabandonsthesectionofthe 1935essay
entitled"Daguerre,or thePanoramas."One could arguethatBenjamin
turnsawayfromphotography becausehe has alreadydevoteda substan-
tialessayto thesubject,exceptthathe seemsto have no qualms about
retaininga largesectionon Baudelaire,aboutwhomhe had alreadywrit-
ten and publishedelsewhere.Rather,it seems to me thatBenjamin's
turnawayfromphotography and thepanoramais evidenceofthephan-
tasmagoria's increased conceptualpower.WhileBenjamintoysin 1935
withphotography and the panoramaas vividexpressionsof the 19th-
century's"newfeelingaboutlife,"'6by 1939he has settledon thephan-
tasmagoria as thevisualemblemofthisfeeling. He thusrelegatesalterna-
tiveformsofvisualrepresentation to a distinctly
subordinateplace.
Phantasmagoria as theAfterlifeofAllegory
Robertson'sspectaclecontainsyetanotherattraction forBenjamin,
ifwe are attentive to itslinguisticcontent.The termphantasmagoria
was coined by Robertsonin 1797 to describehis ghostlyperform-
ances,althoughtheetymology underwriting his neologismis unclear.
Littreproposesthe followingetymology: "E. 4&v0r aopa, apparition
(see ghost,and 6yop ieW,speak:speakto theghosts,call theghosts."'7
Le Robert, in contrast,suggeststhatthe word comes from"the Greek
phantasma 'ghost,'and agoreuein 'to speak in public,'undertheinfl.of
allegory
( - > for
Phantasm); Guiraud,'popularhybrid'offantasme and
gourer,agourer 'to fool."' s While Littr's etymologycapturesRobert-
son's procedure,the principaletymology offeredbyLe Robert is more
for
significant Benjamin. Deriving phantasmagoriaetymologically
fromallegory,itlinksthistermto Benjamin'sprivilegedmetaconcept
of allegoryin TheOriginofGerman Drama.The suppositionthat
Tragic
Benjamin's interestin phantasmagoria stems partiallyfromtheterm's
etymological relationto allegoryis supportedby Benjamin'srepeated
associationof the Passagen-Werk project to this earlierwork.When
Benjamin writes to Gershom Scholem, forexample,ofhis newly-con-
ceivedarcadesproject,he describesitas a ParisianversionofTheOrigin
ofGerman Tragic Drama:
28. Buck-Morss229.
29. Buck-Morss229.
modifiedBuck-Morss'stranslation
30. I have slightly of thispassage. See Buck-
Morss229.
31. Buck-Morss229. The Althusserian is not,I suspect,co-
ringto thisenterprise
incidental;thereexistsmuch evidencethatBenjamin,likeAlthusser(via Lacan),de-
fusionofMarxand Freud.
rivedhis idea ofthematerialunconsciousfroma surrealist
in myforthcoming
I discussthismatterextensively a Post-Realist
Towards TheoryofIdeolo-
and Walter
gy:Paris,Surrealism, Benjamin.
thesubject'sFreudianmannerofrepresenting objectiveconditionsbe-
comes a responseto thetransformation ofnatureintosecond nature.
If Benjaminsees thedreamas a temptingpivotbetweenMarx and
Freud,it is not onlybecause it occupies a centralpositionin Freud's
theoryof repression,but also because Marx describesideologyin
dream-like terms.32Nonetheless,thedream'spsychiccausality(atleast
in a Freudianworld)preventsitfromencompassingthematerialcom-
ponentwhichplaysa definitive role forBenjaminin theformation of
ideology. Adorno raises such an objection to the dream in the
Hornbergletter:
If the disenchantment of the dialecticalimageas a "dream"
it,
psychologizes by thesame token it under
falls thespellofbour-
geoispsychology.Forwhoisthesubjectofthedream?...Theno-
tionofcollective wasinvented
consciousness onlyto divert
atten-
tionfromtrueobjectivityanditscorrelate,alienated
subjectivity.33
WhenBenjaminturnsfromideologyas dreamto ideologyas phantas-
magoriain his 1939 rewrite of the 1935 Parisexpose,he seemsto ac-
knowledge Adorno's objections.However,in order to understand
how thephantasmagoria solvestheproblemofthedream'ssubjective
the
agency, concept'spsychoanalytic needsto be clarified.
significance
Like the dream, the mentalphantasmagoriais an irrationalphe-
nomenonwhose psychically motivatedcontentFreudwould seek to
reveal.ButwhileFreudindubitably demonstrates thesubjectiveorigin
of the dream,his successwithseeminglysupernatural, wakingoccur-
rencesis lessassured.WhileFreudsuggeststheseexperiencesto be the
productsofpsychicrepression, hisambiguousexplanationsofthemin
"The 'Uncanny"' amplydemonstratethattheyare also responsesto
collectivehistoryand to objectiveeventswhich,at times,entirelyblur
the distinctionbetween objectiveand subjectivecausality.34 Castle
makesa similarpointwhenshe discussesthesignificance ofthehistor-
ical phantasmagoriaforFreud'sattemptto masterghostlyoccurrence.
She writes:
Benjaminas Phantasmagorian
"A LastPhantasmagoria":
Benjamin concludes his 1939 expose by designatingas phantasma-
gorical the ideological product thatis criticalof ideology. We have seen
him call Blanqui's Eternite par les Astresa "last phantasmagoria" that
"implicitlyincludes an acerbic critique of all the others" (PW 75). To
conclude our examination of Benjamin's interestin the phantasma-
goria, we need to understand why he uses the term in a fashion op-
posed to his use of it in the essay's previous sections. If the phantasma-
goria's polyvalence in the realm of ideological mystificationis clear
enough, what aspect of this concept suits it to designate practices of
ideological critique?
The answer to thisquestion lies as much in Benjamin's understand-
ing of contemporarycritical activityas in the phantasmagoria itself.
Throughout the Parisian production cycle, Benjamin states that the
Enlightenment's critical procedures no longer function in today's
world.37With all experience saturatedby the phantasmagorical power
infantile
complexeshavebeen revivedby some impression,or whentheprimitive be-
liefswe have surmountedseem once more to be confirmed.Finally,we mustnot let
our predilectionforsmoothsolutionand lucid expositionblind us to the factthat
these two classes of uncannyexperienceare not alwayssharplydistinguishable."
SigmundFreud,"The 'Uncanny"' [Das 'Unheimliche'](1919), TheStandard Editionof
WorksofSigmundFreud,vol. 17, ed. James Strachey (London:
the CompletePsychological
HogarthPress,1953-74)249.
35. Castle59
36. Adorno to Benjamin, Aesthetics
and Politics113.
37. See, for example, One-WayStreet's"Imperial Panorama," in One-WayStreetand
OtherWritings,trans.Edmund Jephcottand KingsleyShorter(London: New Left
Books, 1979).
40. Benjamin,Briefe
455.
derivesfroma
455. The word "theory,"not coincidentally,
41. Benjamin,Briefe
Greekword meaningspectacleas well as viewing.