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Introduction to Business

Fall 2010
Study Guide for Unit 1
Chapters 1 – 4

Chapter 1: The Framework of Contemporary Business

Sample companies: Thorlo (socks, within text)

Exchange
Profit
Value
Not-for-profit organizations: do they need to understand business concepts?
Factors of production:
Natural resources
Capital
Human resources
Entrepreneurship
Productivity will be discussed in depth in Chapter 3: Economics however, elements of it
it will be introduced here.

The invisible hand


Competitive differentiation

Three differing philosophies of business:


Production mentality
Marketing focus
Relationship building

Is “the Green Advantage” a fad?

How should we define “quality”?

Importance of vision
Critical thinking
Creativity
Chapter 2: Ethics and Social Responsibility

Stakeholders: who are they?

Ethics
Development of individual ethics
Who sets the ethical tone in the organization?
Conflict of interest
Honesty and integrity
Loyalty versus truth
Whistle-blowing

Ethical awareness
Code of Conduct
Ethical reasoning
Ethical action
Ethical leadership
Ethical dilemmas
Ethical lapses

Controlling business through legislation

Social responsibility
Social audit
General Public:
Public health
Environment
Developing the quality of the workforce
Consumers:
President Kennedy’s Bill of Rights for Consumers
Employees:
Safety
Quality of life
Equal opportunity
Age discrimination
Sexual harassment
Investors and the financial community
Chapter 3: Economic Challenges

Microeconomics

Demand
Supply
Equilibrium price
Revenues
Expenses
Profit

Why is gasoline not a good example for this chapter?

You’re the new GM of the Mariners. It’s time to sell season tickets. How do supply and
demand affect your pricing decisions? What else would affect what you decide to
charge?

Macroeconomics

Types of competition within an economy:


Pure competition
Monopolistic competition
Oligopoly
Monopoly
Deregulation

Recession

Productivity = outputs
inputs

Recovery or growth: where are we now?


Inflation
Demand-pull
Cost – push
Deflation
Consumer Price Index

Unemployment:
Frictional
Seasonal
Cyclical
Structural

Monetary policy
Fiscal policy
Chapter 4: Competing in Global Markets

Globalization: how new a concept is it? We looked at this question in Chapter 1.

Exports
Imports

Absolute advantage
Comparative advantage

Balance of trade
Balance of payments
Exchange rates

Do only large companies engage in international trade?

Barriers to trade
Social and cultural differences
Economic differences
Infrastructure
Political and Legal differences

Tariffs
Quotas
Embargos
Embargos
Dumping

GATT
WTO
World Bank
IMF
NAFTA/CAFTA
European Union: What do “we” do about Greece?

Levels of international involvement


Export/import
Countertrade
Contractual trade agreements
Foreign production/direct investment

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