Professional Documents
Culture Documents
ENT300
GROUP ASSIGNMENT
BUSINESS MENTOR
FACULTY OF COMPUTER SCIENCE AND MATHEMATICS
DIPLOMA IN COMPUTER SCIENCE
GROUP MEMBERS:
SUPERVISED BY:
MADAM RUDZA HANIM MOHAMAD ANUAR
SUBMISSION DATE:
3rd May 2018
Table of Content
Page
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1.0) Executive Summary
Starting a company
It is said to be very difficult when we first starting a company. we have to
make sure that we start nicely. We learn that using the concept of ‘bring
their services to them’ is very effective to make customers desire your
services. People who has lazy nature can be an easy target. Next,
forming partnerships will make things easier as we will have someone
that can help us to start as steady as we can. It is also better if we create
or join a community that has the same nature as our business to seek
advice from any of them who are in the community.
Handling a company
When it comes to handling a company, it is all depends on our
management skill. In our operation basis, we must trust each other to do
our work together. We shall also acquire high skill in the field that we
involve with. Other than that, we can have two ways of dealing with
customers which are online and face to face. On the financial matters,
all members own equal shares of the company which will instill a sense
of ownership in themselves. We also need to have some backup savings
when needed.
Expand a business
If we wanted to have a wide range of business, we must start promoting
our business with the people that closest to us. Then, we gradually
change our promote target to the people on the social media. Plus, using
brochure, banner and flyers can also be effective to spread the
information of our business to many people.
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2.0) Introduction
We expect that we can take advantages and learn from of our business
mentor to:
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3.0) Business Information
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3.2) Organizational Structure
Positive Studio Photowork consists of 5 shareholders which is 3
photographers (including the owner) and 2 videographers that has an
equal amount of percentage of the company’s revenue. The details of
the company’s organizational structure are shown in the diagram below:
founder
co-founder
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3.3) Products & Services
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3.4) Business Strategy
The owner stated that in order for the company to attract more
customers, they have to ‘bring their services to them’. Customer only had
to contact the company, set up a meeting spot wherever they like, and
the company will go there. This will make the customer felt appreciated
and valued for choosing their services and also for their convenience so
that they do not have to search around the company’s location which is
quite secluded from town.
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3.5) Marketing Strategy
But, after a short while the company started to realize the effectiveness
of social media hence using it to promote their business to customers.
The social media that they have been using includes Facebook,
Instagram, and Twitter. The company found out that it is a whole lot
easier to set up a business page on social media than using traditional
techniques. It is proven since the owner claims that the company had
received more requests from customers than before.
The company sets up a Facebook page and Instagram profile that stated
their business nature and their company name Positive Studio
Photowork also their contact number. From here, customer can easily
find out about the company and to contact them. Moreover, customer
will feel more secure and a sense of trust due to positive feedbacks and
vouch that is given by other customers in the social media.
Furthermore, the company also uses brochure and placing posters and
banners all around the town to maximize advertising to customers
nearby. This way, customers know where they need their services also
contacting the company.
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3.6) Operational Strategy
The owner of the company stated that each members of the company
will work based on their specialities and skills without interfering other’s
work. This is to ensure that all the projects made, and client requests run
smoothly and organized.
The company has two types of ways of doing business which are online
and face to face. They use 2 tabs as their main devices for their
customers to reach them. One of the tab would be for online gallery and
the other tab would be for the means of communication. They can deal
with their customer outside of the company and at the office if the
customer chooses to come directly to them.
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3.7) Financial Strategy
The owner stated in the interview that Positive Studio Photoworks uses
partnership strategy in the company. This allows all the members in the
company owns equal number of shares of the company which instil a
sense of ownership on each of the members.
But, there is also a risk in doing so. When the company starts to run out
of money or does not have enough capital to support daily operation,
each member in the company have to support it financially as they are
responsible for it due to the equal share of the company.
Besides that, the owner also made savings even before he started his
business. He has been saving for 3 years with an expected savings of
at least RM2000 per year. If his business faces a financial crisis, he could
use his savings as a backup plan.
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3.8) Personal Achievements
The owner of the company claims that they have successfully produced
a model that has already gain fame in modelling.
The model’s name is Eyqa Zaki. She started her career as a model when
the owner hired her for the company’s model. She worked through her
career by signing in with the company and made many modelling jobs.
As her pictures of modelling went viral through the internet, her name
was known to many other companies. Then, she was hired to work with
other companies. After years of working with many companies, she
became more famous and gain fames. Finally, she succeeded in her
career and the owner’s company also became famous since it was the
first company she worked with.
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4.0) Analysis
Teamwork
In a company, teamwork is the crucial element needed for
success. Without it, a company could not withstand longer as it
needs full cooperation of the members to manage it.
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4.2) Entrepreneurial competencies
Next, collaboration is the most important thing in business and will make
business more successful if used wisely. We are thinking to implement
this kind of style in our business environment to create the opportunity
of becoming successful together with our competitors. We will help each
other such as in term of supply or services and give advices to each
other to increase the services that we can offer to our customers.
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4.3) Entrepreneurial creativity
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5.0) S.W.O.T Analysis
Strength Weaknesses
Opportunity Threats
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6.0) Business Model Canvas (BMC)
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7.0) Business Opportunity Propose
Based on the interview conducted with our business mentor from Positive
Studio Photowork, there is a lot of business opportunity that we can take
advantage of for our upcoming business.
Next, the place that we choose to offer our services. Most of the time, people
in the city usually need the service of a photographer to take their pictures in
any of their occasion or function. Hence, we want to take this as our business
opportunity and take the initiative to be the one who will make our base of
operation near the city. If we do this, hopefully people will turn to us for our
services.
Lastly, we need to revise our market value for our services if needed and add
any package of promotion to attract customers and fight with the competitors.
Competitors may try to reduce their services price even lower than us but we
will counter it with our extraordinary package of promotion that most of people
cannot resist with. This will increase the number of customer who will use our
services more regularly.
These are the business opportunity that we think can be fully utilized in order
to achieve the organizational goals and meet customer’s requirements and
needs.
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8.0) Conclusion
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9.0) Appendices
Business Cards
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Location
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Interview Recording
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