Professional Documents
Culture Documents
S:
1. Grammy Camp (Los Angeles, CA)
2. Berklee College of Music Programs (Boston, MA & Los Angeles, CA)
3. Jazz Camp West (La Honda, CA)
4. Jazz at Lincoln Center (New York, NY)
5. Music Institute of Chicago (Winnetka, IL)
6. Birch Creek Performance Center, Inc. (Egg Harbor, WI)
7. Central PA Jazz Camp (Harrisburg, PA)
8. LYNX National Arts & Media Camps (Denver, CO)
9. Blues Alley Summer Jazz Camp (Washington, DC)
10. Interlochen Center for the Arts Jazz Program (Interlochen, MI)
Personal Ideas:
Students need to be advertised to through social media and common music websites. Kids that
play music may never really think about attending a music camp until they are either told about
it through their parents or they see something on social media. Just the other day while I was
scrolling through Instagram, I saw two advertisements for Berkeley's summer music camps. In
these advertisements, they showed what a students normal day would look like and what they
would be learning in just 45 seconds.These types of advertisements make camps look really
professional and cool to a teenager. It would be really beneficial to make a video of the Telluride
Jazz Academy that could be posted on social media and other websites. This video could
advertise the scenery, equipment being used, outdoor activities, age groups, and things that
they will be doing and learning at the camp. Most younger students won’t want to read an article
about the camp but if they saw a video advertising the camp they may be more engaged to
checking it out. Doing interviews with instructors may also be a good thing to do because it
gives the students a sense of who they will be learning from and their experience. Promoting
these videos on Instagram allows your video to appear on people’s feeds without them having
to be following the Telluride Jazz Festival page. I also think that advertising the camp on its own
tab on the Telluride Jazz Festival website could bring more attention to the camp. Showing a
variety of age groups on the website could potentially encourage kids to register if they see
other kids their age doing the camp. Posting more photos, videos, and descriptions about it on
the Telluride Jazz social media pages may allow more parents to see the camp and want to
show their kids it.
Website Suggestions:
1. Have the camp be on its own tab (not under the TSJ tab)
2. Add some more pictures of students practicing and being outdoors (maybe in a slideshow)
3. Put a video of what an average day at the camp looks like (if there is a video)
4. Clarify what ages can attend the camp and how much it costs on the main page
5. Clarifying what skill level they should be at with their instrument would look good as well
6. Really emphasizing that a festival pass is included with the tuition would be beneficial
7. For the registration page, it would look good if there were a few staff profiles
8. Having more pictures of Telluride might make more people want to come check it out