12 Driving Forces™

John James
Manager
ABC Management
2-9-2016

Copyright © 1990-2015. Target Training International, Ltd.

Understanding Your Driving Forces
Eduard Spranger first defined six primary types or categories to define human motivation and
drive. These six types are Theoretical, Utilitarian, Aesthetic, Social, Individualistic and Traditional.

With TTISI's additional insights into Spranger's original work, the 12 Driving Forces™ came to life.
The 12 Driving Forces are established by looking at each motivator on a continuum and
describing both ends. All of the twelve descriptors are based on six keywords, one for each
continuum. The six keywords are Knowledge, Utility, Surroundings, Others, Power and
Methodologies.

You will learn how to explain, clarify and amplify some of the driving forces in your life. This report
will empower you to build on your unique strengths, which you bring to work and life. You will
learn how your passions from 12 Driving Forces frame your perspectives and provide the most
accurate understanding of you as a unique person.

Please pay careful attention to your top four driving forces, as they highlight what most powerfully
moves you to action. As you examine the next tier of four driving forces, you'll recognize they
may have strong pull for you, but only in certain situations. Finally, when reviewing the bottom
four driving forces, you will identify your varying levels of indifference or total avoidance.

Once you have reviewed this report you will have a better grasp of one of the key areas in the
Science of Self™ and will:

Identify and understand your unique Driving Forces

Understand and appreciate the Driving Forces of others

Establish methods to recognize and understand how your Driving Forces interact with
others to improve communication

John James
Copyright © 1990-2015. Target Training International, Ltd. 1
General Characteristics
Based on your responses, the report has generated statements to provide a broad
understanding of WHY YOU DO WHAT YOU DO. These statements identify the
motivation that you bring to the job. However, you could have a potential Me-Me
conflict when two driving forces seem to conflict with each other. Use the general
characteristics to gain a better understanding of your driving forces.

John tends to see things in pieces. He can divide the personal and
professional relationships within the same person. He will thrive in an
environment filled with chaos. He believes people should have the opportunity
to be the best they can be. John has the desire to be empathetic toward those
in need. He has the ability to instinctively notice and respond to people in need.
He is comfortable in situations when he can rely on past experiences. He will
Google a topic to address a current situation. John tends to sees the
importance of following a system and how he can apply it in business situations.
Following proven procedures is more important than quick fixes. If John does
not have strong feelings about a situation he does not see the need to exert
control. He may see money as less important than what it will buy.

John tends to concentrate on what is tangible versus subjective feelings.

He will compartmentalize issues to keep the momentum moving forward. He
has a desire to ensure policies are fair for everyone. He will strive to eliminate
conflict in the workplace. John is comfortable starting a project before gathering
all the necessary information. He will research a subject if it's something John
is passionate about. He will evaluate others based on how they follow systems
and rules. He tends to be very helpful when working with others who share the
same interests. In certain situations John may go to extremes to win or control
the outcome. He will evaluate each situation to determine how much control to
apply. He tends to give freely of time, talent and resources, but may want a
return on his investment. He evaluates situations and may look for the potential
return on investment.

John James
Copyright © 1990-2015. Target Training International, Ltd. 2
General Characteristics

John will focus on the functionality over harmony of a situation. He will

focus on the functionality over the appearance. He will look for faults in a
process before blaming an individual. He will have a strong interest in
improving the working conditions. John will focus more on the subjective more
than the objective. He views rules and regulations as a system to be followed
by all. He may seek to achieve leadership roles. He may be open to building a
framework to maximize his time and talent invested in a project.

John James
Copyright © 1990-2015. Target Training International, Ltd. 3
Primary Driving Forces Cluster
Your top driving forces create a cluster of drivers that move you to action. If you focus
on the cluster rather than a single driver you can create combinations of factors that
are very specific to you. The closer the scores are to each other the more you can
pull from each driver. Think about the driver that you can relate to most and then see
how your other primary drivers can support or complement to create your unique
driving force.

1. Objective - People who are driven by the functionality and objectivity of their
surroundings.
0 10 20 30 40 50 60 70 80 90 100
82
51*

2. Altruistic - People who are driven to assist others for the satisfaction of
being helpful or supportive.
0 10 20 30 40 50 60 70 80 90 100
75
33*

3. Instinctive - People who are driven by utilizing past experiences, intuition

and seeking specific knowledge when necessary.
0 10 20 30 40 50 60 70 80 90 100
60
29*

4. Structured - People who are driven by traditional approaches, proven

methods and a defined system for living.
0 10 20 30 40 50 60 70 80 90 100
57
39*

Norm 2015

John James
Copyright © 1990-2015. Target Training International, Ltd. 4
Situational Driving Forces Cluster
Your middle driving forces create a cluster of drivers that come in to play on a
situational basis. While not as significant as your primary drivers, they can influence
your actions in certain scenarios.

5. Commanding - People who are driven by status, recognition and control

over personal freedom.
0 10 20 30 40 50 60 70 80 90 100
54
49*

6. Resourceful - People who are driven by practical results, maximizing both

efficiency and returns for their investments of time, talent, energy and
resources.
0 10 20 30 40 50 60 70 80 90 100
46
44*

7. Collaborative - People who are driven by being in a supporting role and

contributing with little need for individual recognition.
0 10 20 30 40 50 60 70 80 90 100
42
35*

8. Selfless - People who are driven by completing tasks for the greater good,
with little expectation of personal return.
0 10 20 30 40 50 60 70 80 90 100
38
39*

Norm 2015

John James
Copyright © 1990-2015. Target Training International, Ltd. 5
Indifferent Driving Forces Cluster
You may feel indifferent toward some or all of the drivers in this cluster. However, the
remaining factors may cause an adverse reaction when interacting with people who
have one or more of these as a primary driving force.

9. Receptive - People who are driven by new ideas, methods and opportunities
that fall outside a defined system for living.
0 10 20 30 40 50 60 70 80 90 100
29
44*

10. Intellectual - People who are driven by opportunities to learn, acquire

knowledge and the discovery of truth.
0 10 20 30 40 50 60 70 80 90 100
18
51*

11. Harmonious - People who are driven by the experience, subjective

viewpoints and balance in their surroundings.
0 10 20 30 40 50 60 70 80 90 100
0
33*

12. Intentional - People who are driven to assist others for a specific purpose,
not just for the sake of being helpful or supportive.
0 10 20 30 40 50 60 70 80 90 100
0
51*

Norm 2015

John James
Copyright © 1990-2015. Target Training International, Ltd. 6
Areas for Awareness
For years you have heard statements like, "Different strokes for different folks," "to each his own," and
"people do things for their own reasons, not yours." When you are surrounded by people who share
similar driving forces, you will fit in with the group and be energized. However, when surrounded by
people whose driving forces are significantly different from yours, you may be perceived as out of the
mainstream. These differences can induce stress or conflict.

This section reveals areas where your driving forces may be outside the mainstream and could lead to
conflict. The further away you are from the mainstream on the high side, the more people will notice
your passion about that driving force. The further away from the mainstream on the low side, the
more people will view you as indifferent and possibly negative about that driving force. The shaded
area for each driving force represents 68 percent of the population or scores that fall within one
standard deviation above or below the national mean.

Norms & Comparisons Table - Norm 2015

Intellectual Indifferent

Instinctive Passionate

Resourceful Mainstream

Selfless Mainstream

Harmonious Indifferent

Objective Passionate

Altruistic Passionate

Intentional Extreme

Commanding Mainstream

Collaborative Mainstream

Structured Mainstream

Receptive Mainstream
- 1st Standard Deviation - * 68% of the population falls within the shaded area. - national mean - your score
- 2nd Standard Deviation
- 3rd Standard Deviation
Mainstream - one standard deviation of the national mean
Passionate - two standard deviations above the national mean
Indifferent - two standard deviations below the national mean
Extreme - three standard deviations from the national mean

John James
Copyright © 1990-2015. Target Training International, Ltd. 7
Driving Forces Graph

Instinctive Knowledge Intellectual

100 75 50 25 0 25 50 75 100

60 18

Selfless Utility Resourceful

100 75 50 25 0 25 50 75 100

38 46

Objective Surroundings Harmonious

100 75 50 25 0 25 50 75 100

82 0

Intentional Others Altruistic

100 75 50 25 0 25 50 75 100

0 75

Collaborative Power Commanding

100 75 50 25 0 25 50 75 100

42 54

Receptive Methodologies Structured

100 75 50 25 0 25 50 75 100

29 57
- Denotes Primary Driving Force

T: 8:28

John James
Copyright © 1990-2015. Target Training International, Ltd. 8
Driving Forces Wheel
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T: 8:28

John James
Copyright © 1990-2015. Target Training International, Ltd. 9
Descriptors Wheel

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T: 8:28

John James
Copyright © 1990-2015. Target Training International, Ltd. 10