THE BRANCH MANAGER

GHANA OIL COMPANY LIMITED

TAMALE.

29Th March, 2018

Dear Sir,

PROPOSAL FOR PARTNERSHIP

This proposal outlines the details of an exciting opportunity that is being given by 123FM
Limited (99.7MHz) and ABC Radio (100.9MHz). The partnership will give GHANA OIL
COMPANY LIMITED an unrivalled profile in our catchment area. This proposal also outlines
Abc/123 FM’s request to do business with GHANA OIL COMPANY LIMITED purely on batter
basis. As such, Abc/123FM request for the batter of Six(6) Liters of fuel on a weekly basis from
Ghana Oil Company Limited with the offer of radio advertisement in return to Ghana Oil
company Limited.

123 FM PROFILE

123fm is a private radio which operates on the frequency of 99.7 MHz and is located in the
Tamale Municipality in Northern Region. The listenership base of 123fm 99.7 is extraordinary.
We operate for twenty four (24) hours each day; we play popular up market music and give our
captive listeners / audience the best programmes. We syndicate our Morning show, News,
Current Affairs and Sports programs from Joy 99.7fm and intersperse it with important
and pressing local issues in and around the Northern Region.

Because Tamale is strategically located, the radio, which operates on a two-Kilowatt

transmitter, covers areas as far as Yendi, Bimbilla, beyond Nasia on the Tamale-Bolga road,
around Techiman in the Brong Ahafo Region and globally on tune in mobile application.

Because the station operates within the Northern Region, the language used on 123fm is 100%
English.

123fm provides an established platform from which retailers and service companies can, at
minimal cost, bring products and services to the attention of the region’s urban, pre-urban and
rural communities.

VISSION STATEMENT: To be the most credible and reliable brand in Northern Region and
beyond.

MISSION STATEMENT: To build effective networking by informing, educating, promoting and

transforming Organizations, their products, services to target market through radio.

123 FM LISTENERSHIP PROFILE

Exclusivity

Over 70% of the entire 123fm audience listens exclusively to 123fm from Monday through to
Sunday. To ensure balanced content over its 7-day;24-hour broadcast schedule,123fm engages
in participative dialogue with community leaders and residents alike; provides a wide range of
musical entertainment; a popular daily magazine programme focusing on the family, health and
women’s issues; youth-participation forums; educational, community health, and cultural
programmes; sports coverage, and the opportunity for all to interact on air with current issues
affecting themselves, their families and communities towards development and growth.

SUPER BUYERS

Over 65% of 123 FM listeners are aged 25 – 55, the Super buyers in their peak years of
acquisition, with discretional incomes to ring your cash register.

LOYALTY

123 FM listeners stay tuned longer almost eight (8) hours each day, with fewer turnovers in
audience than virtually any other station in the Region. 123fm enjoys higher listener loyalty
because 123 FM gives the audience what they want.

LISTENER LOCATION

People listen to 123 FM everywhere, Men and Women listen equally at home, at work, and in
their cars. 123 (99.7fm) listeners respond with their hearts, their hands, their loyalty and their
money.

ABC RADIO PROFILE

Abc radio is a private radio which operates on the frequency of 100.9 MHz and is located in
the Tamale Municipality in Northern Region. The listenership base of Abc radio is
extraordinary. We operate for twenty four (24) hours each day; we play popular local music and
give our captive listeners / audience the best programmes. We syndicate our News, Current
Affairs and Sports programs from the Adom, Asempa and Nhyira; a division of Multi Media
respectively and intersperse it with important and pressing local issues in and around the
Northern Region.
The radio, which operates on a two-Kilowatt transmitter, covers areas as far as Yendi, Bimbilla,
beyond Nasia on the Tamale-Bolga Road and around Techiman in the Brong Ahafo Region and
can also be access globally on tune in mobile application.
Because the station operates within the Northern Region, the languages used on Abc radio are
Dagbani, Gonja, Mamprusi, Akan and English.
Abc radio provides an established platform from which retailers and service companies can, at
minimal cost, bring products and services to the attention of the region’s urban, pre-urban and
rural communities.

ABC RADIO LISTENERSHIP PROFILE

Exclusivity
Over 70% of the entire Abc radio audience listens exclusively to Abc radio Monday through
Sunday. To ensure balanced content over its 7-day 24-hour broadcast schedule Abc radio
engages in participative dialogue with community leaders and residents alike; provides a wide
range of musical entertainment; a popular daily magazine programme focusing on the family,
health and women’s issues; youth-participation forums; educational, community health, and
cultural programmes; sports coverage, and the opportunity for all to interact on air with current
issues affecting themselves, their families and communities towards development and growth.

LOYALTY

Abc radio listeners stay tuned longer almost eight (8) hours each day, with less turnover in
audience than virtually any other station in the Region. Abc radio enjoys higher listener loyalty
because Abc radio gives the audience what they want.

LISTENER LOCATION

People listen to Abc radio everywhere, Men and Women listen equally at home, at work, and
in their cars. Abc radio 100.9 listeners respond with their hearts, their hands, their loyalty
and their money.

BENEFITS & COST

Find attached our packages offered and their respective costs. We are committed to delivering
excellence that brings significant value to your brand for maximum impact.

Thank you.

Yours faithfully

…………………………………………..
ALEXANDER JIMPETEY
MARKETING MANAGER

ADVERTISEMENT PACKAGES
PACKAGE 1
4 Slots jingles daily
4 Slots of LPM daily
1 Slot of Announcement daily
15 Minutes of airtime once monthly
GH¢1,800.00
PACKAGE 3
3 Slots of jingles daily
3 Slots of LPM daily
1 Slot of Announcement daily
GH¢600.00
…………………………………………..
ALEXANDER JIMPETEY
MARKETING MANAGER
PACKAGE 2
3 Slots of jingles daily
3 Slots of LPM daily
1 Slot of Announcement daily
10 Minutes of airtime twice monthly
GH¢980.00
PACKAGES 4
3 Slots of jingles daily
2 Slots of LPM daily
1 Slot of Announcement daily
GH¢500.00