Professional Documents
Culture Documents
eiBAG is an environmentally inclined business enterprise of bag production that aims to alleviate global
warming in a trendy yet affordable way. Unlike any other bags in the market, eiBAG variants are made from organic
materials that don’t harm nature at all. This constitutes the team’s vision and mission that will benefit the
environment and the consumers as well.
Strategic marketing plans will be applied to introduce the said product in a market with a tough competition
since related eco-bag products are already present. eiBAG will be marketed through conventional merchandising
and e-shopping. In this manner, the customers will be reached faster and easier.
In order to cope up with the challenges that barrage the progress of the enterprise, eiBAG will carry out a
series of product innovation that will best serve the interest of the environment and the wants of the consumers.
eiBAG will create a product line of bag variants specifically designed for a particular occasion and versatility. With
these special offers and marketing gimmicks, eiBAG enterprise guarantees customer’s satisfaction and advocates
environmental awareness.
Upon completion of the financial assessments, the business shows a promising outcome. Subsequently,
high profits and return of investment are expected. In addition, there will be a lesser occurrence of problems based
on analysis of market situation.
The said undertaking will eventually help in stabilizing our local and national economy. It will generate jobs
among women and out-of-school youth in the locality. This will help to empower the small-scale enterprise of
tailoring and bag-making industry. As this develops, the plight of low income families will be alleviated. Thus, it
makes a new breed of career women and productive youth in the community.
She is a daughter of a real businesswoman and an OFW. It means that her desire for excellence
in the area of business is in the utmost intensity. Her adventure started on May 3, 1993 when she was born in
Mandaluyong City. She’s the Class Salutatorian of Good Shepherd Christian School batch 2006 and current
Supplies and Logistics officer of the City of Mandaluyong Science High School – Citizenship Advancement
Training. Also, she’s an experienced person in entrepreneurship, particularly a Teenpreneur. This woman is
one of the precious gems of the CMSHS – STEP Business planning team, the team leader, Cherry Mae J.
Cristobal.
October 6, 1994—one of the planners of the business was born. He’s John Paulo G. delas Nieves,
a son of a simple vegetable vendor and a tricycle driver. He graduated as the Class Valedictorian of batch 2006
at Doña Pilar C. Gonzaga Elementary School, now Doña Pilar C. Gonzaga Special Science Elementary School.
He is the current President of the Supreme Student Government of the City of Mandaluyong Science High
School and the Division Federation of Mandaluyong. This little guy has the dream of becoming a President of
the Republic of the Philippines, and this dream may help the group in the success of its mission. In brief, he is
the “small but terrible” of the CMSHS- STEP Business planning team.
One of the brains of this business graduated Salutatorian at the St. Therese Educational Private
School batch 2007, and one of the best historians of his generation. His talent in History is a great contribution
for the team because of his ability to use the events from the past as foundation of the values and principles of
the business. The business world witnessed this man when he was born on November 5, 1994. His interest in
business is inspired by his OFW parents. This man is no other than Don Christian M. Fernandez.
Mathematics is her passion. This passion gives the team the spirit to overcome one of the business
world’s greatest problems, financial problem. She was born on September 16, 1994 with her very simple mother.
Her intelligence paved the way for her to achieve the Valedictory position of Nueve de Febrero Elementary
School in the year 2007. She is one of the greatest assets of the group being the sword against any numerical
problem and she is Ma. Vanessa May S. Postrado.
Winnie Lopez-Cruz – a woman of principle and integrity. She is a thirteen-year-experienced and current
teacher of Computer IV and TLE IV of the prestigious City of Mandaluyong Science High School. She is a god-
fearing mother of four wonderful children and a lucky wife of a servant of the law. Her gorgeousness shone the
world when she was born on the eleventh of September, 1973. She graduated with a degree of Bachelor of
Science in Business Education and earned units in Master’s Degree in Business Education in the Polytechnic
University of the Philippines. Her undying support to the team gives inspiration and strength to overpower the
difficulties and hardships encountered by them.
B. Reasons/ rationale why the problem/ need must be addressed by the business
We are now in the brink of collapse as the whole world decays before our very eyes. People of all
nations are beleaguered with the adverse effects brought about by global warming. Such outcomes range
from the abnormal changes in weather condition to the demise of human life. In line with these
circumstances, scientists were compelled to devise ingenious solutions to muddle through the problem.
However, even ordinary can help with the fight against global warming. If all of us join together in a
concerted effort, we can put an end to this predicament.
A. Vision
One way of building an environmentally aware citizenry is through the use of eiBAG. This happens
to be so because eiBAG is specifically designed with organic materials that don’t harm the environment
at all even when disposed. When the use of eiBAG is widely promoted, consumers will more likely to
patronize it thus extending to them the core message behind eiBAG.
B. Mission
The team shall take necessary steps relevant to their strategic plan to build up the essence of
environmental awareness among consumers. Such steps include promoting the product and the
environmental advocacy that it entails at the same time. Effective promotion will be assured through
the advent of modern media where many interested customers can easily hook-up. In addition is the
effectual sales talk by the proponents of eiBAG which will guarantee speedy transactions. In other
words, promoting eiBAG is a matter of promoting environmental awareness, the team’s mission.
C. Values
The team adheres to the fundamental foundations of the Filipino moral values. They provide a level
playing field for a business opportunity without compromising the environment. On this regard, the current
economic upheaval is also well noted. eiBAG gives consumers a wide variety of selection to fit one’s taste
at an affordable price. Quality, excellent service, and care for the environment – these empower the team
to continue on their goals to wok out their mission and vision come into reality.
III. Marketing Plan
BUSINESS PARTNERS
1. NES GREAT VENTURES
This establishment, a printing press, is located at VM Townhomes, Nueve de Febrero
Street, Mandaluyong City.
2. RJ AND MAE STORE
This store is owned by Mrs. Marilou Cristobal, mother of our manager.
3. U. DOMINGO DRY GOODS STORE
This store is located at Prop. Pasillo C. Stall No. 33 Ilaya Supermarket Galvan Building,
Tondo, Manila.
B. Marketing Strategies
A creative and trendy way of marketing will be done in the course of sales generation. Direct selling
and door-to-door booking will be applied as part of the conventional merchandising. In addition, e-shopping
will be utilized. eiBAG and its affiliated designs will be posted on numerous web shopping sites for easy
and hassle-free convenience
eiBag products will be introduced in the market by the following advertising strategies:
In-store advertising is any advertisement placed in a retail store. eiBAG products will be displayed in the
store where they can be easily seen and can catch more attention. Also, posting of posters and tarpaulins
in the store, showing prices and descriptions of products, is also part of this strategy.
Online advertising is a form of promotion that uses the Internet and World Wide Web for the expressed
purpose of delivering marketing messages to attract customers. eiBAG products’ descriptions, prices and
other necessary information will be posted online through contextual ads that appear on search engine
results pages, banner ads, in text ads, Rich Media Ads, Social network advertising, online classified
advertising, advertising networks and e-mail marketing, including e-mail spam.
Print advertising is a strategy that is considered cheap but effective. eiBAG endorsement will be done
through tarpaulin and flyer printing that will be disseminated all over the target market. Also, stickers that
will be posted on vehicles (jeep, tricycle, taxi) are part of the print advertising.
The proponents of eiBAG will make random calls to introduce their products to
Through consultative selling, interested customers will be asked to talk about their particular needs and
wants in order to make proper suggestions to meet the requirements of the customers.
The enterprise will also move away from a fixed selling point. It will be marketed directly to the place of
the customers where they can receive the bags immediately upon payment on the date of purchase.
eiBAG products will also be posted to numerous e-shopping sites where customers can hook-up with
eiBAG products with less effort. With this, clients can browse eiBAG designs and special offers anytime,
anywhere.
eiBAG’s business partners (defined as business entities having alliance with other businesses) are the
following, with their roles stated:
1. NES GREAT VENTURES
Nes Great Ventures will be the business’ sole provider of printed advertisements, such as tarpaulins
and flyers.
2. RJ AND MAE STORE
This establishment will serve as temporary location of the sale and storage of the products. Also,
this is where the tarpaulins for the advertisement will be posted.
3. U. DOMINGO DRY GOODS STORE
It will serve as the team’s primary supplier of canvass cloths, threads and other raw materials
needed for production.
Value Added Features
The eiBAG products exceed and differ over other related products by the following features:
Personalized designs – The customers can choose from a variety of design templates wherein the name
of the customer shall be added thereafter.
Built-in compartment – One side of the inside part of the bags contain one built-in compartment for bottles
(maximum size defined by wine bottles). This feature provides convenience to customers especially when
used in groceries and marketplaces. There is also one small compartment for cellular phones.
eiBAG tags – These tags have the eiBAG label on it and is attached to the handlers. It aims to protect,
promote and advertise the business trademark by displaying the business name on the bags.
The selling site of the eiBAG products will be located at RJ and Mae store with address Blk. 38 Welfareville
Martinez St., Mandaluyong City. It will also serve as the provisional office until the business stabilizes.
The location is ideal for the business as it is in an area within a marketplace and along a highway. This
provides great opportunity to attract more customers.
B. Operating Strategies
Production Plan
The business enterprise will have made-to-order bags in which these bags will be produced by our
industrial partners. The production plan for the made-to-order bags is as designed below:
Process A. Production of Bag
Detailing
Quality check Finishing (Sewing of compartment
(designing) inside panel)
Process B. Production of Bag Tags
Sending of Gina
cloth to the Filling in the Gina Punching a hole
printing press cloth with organdy for the bag tag
There will be a designated area for the livelihood benefactors in Boni Mandaluyong intended for the
production of bags. The said place has a considerable distance but accessible in relation with the supplies
store and storage facility.
OVERHEAD EXPENSE
Top stitch
Top stitch 0.75
0.75
Finishing
Cutting 3.75 1.00
Cutting
Stitching of tags 1.50
3.75
Attaching of 1.50
ribbon 0.50 Attaching velcro
1.00
Painting 6.50
Attaching of
ribbon 0.50
Velcro/Button 0.50
Painting
TOTAL 18.00 6.50
Velcro/
Button 0.50
TOTAL
18.00
V. Organizational/Management Plan
The Assistant Manager on Administration and Human Resources shall have the responsibility
in monitoring the duties and activities of all the employees of the business. Also, he shall be the assistant
of the Manager in the field of administering the business.
The Assistant Manager on Operations and Productions shall have the responsibilities in
monitoring the production of the bags and other products. All the supervision in designing of customized
bags and other products falls under her duty.
The Assistant Manager on Supplies and Logistics shall be responsible in buying raw materials
and delivery the finished products. Also, financial duties and responsibilities, including auditing and
sponsoring, shall be taken by him.
The Assistant Manager on Marketing and Advertisement shall be responsible in the publicity of
the business. He shall help the Asst. Manager on Operations and Productions in the supervision of the
designing of the bags. The advertisements shall also be done and supervised by him.
C. Others who can be part of the team
This business also needs employees that might help the planners in operating it. These employees
will be the ones to do more technical and practical tasks that might aid the business in providing qualitative
and quantitative products. Also, sponsors for advertisements and business partners that may give financial
support to the business can be part of the team. This will help the team to give more benefits to their
customers.
Section 5 : Sustainability
I. Financial Plan
E. Data/ Statement on how many years the business will earn profit
Profits will be earned on the first year of the investment immediately upon consulting the financial
projections.
C. Statement/ Data on the benefit and impact of the business to the communitty
EMPLOYMENT
Job generation will happen as eiBAG’s production will flourish. Thus, it will help retrenched workers
go back in the employee’s sphere. Workers will earn minimum wage salary including employment benefits
such as health insurance (Philhealth) and social welfare assistance (SSS). However, the employment will
only be done upon two years of successful operation.
WOMEN
The team will prioritize employing workers from Mandaluyong area specifically those who belong
to low-income families. They are women who undergone livelihood training and out-of-school youth.
LONG TERM SPIN-OFFS
The team is planning to have innovations patterned to monthly celebrations of academic and social
based occasions. This is the list of planned innovations for eiBAG:
January - New Year bags. Design of the bags is planned to be in polka dots or firework display styles. Also,
Mathematical designs can be seen for this month.
February - Valentine bags. These are small bags which have designs of hearts. Also, paired bags will be
sold for couples with designs of half hearts with each bag.
March – Graduation bags will be out of the market for the newly diploma receivers. Also, fire prevention
statements will be placed on the bags for the celebration of Fire Prevention Months.
April – First, April Fools day will be held in this month. That is why this month will be the month of “Jokes
on the Bags” promo. In addition, bags for the Earth Day will also be released on this month. Last but not
the least, Anniversary Bags will be released. These bags are the bags with desijjjgns which have been sold
for the entire year. Also, biggest discounts will be given on this month.
May – This is the month for mothers. That is why bigger shopping bags will be put up for sale. Also, bags
for workers and laborers will be released on this month.
June – School years will start on this month. For that reason, bags for students will be put up to market.
Moreover, discounts for students will be given. Furthermore, bags for men or for fathers will also be on sale.
July – This month is the Month of Nutrition. Nutritional diet or pyramid will be placed on the bags for this
month.
August – This is the nationalistic month of the year. The occasions of “Buwan ng Wikang Pambansa” and
“Araw ng mga Bayani” will be celebrated. Filipino statements and pictures of our heroes will be the main
design of the bags for this month.
September – This is the month of Scientists. Periodic table of elements, body systems or any science-
related stuff will be our designs for this month. Also, bags for our grandparents will be out for the market.
October – Historical events and heritages can be seen on the eiBAG. eiBAG for teachers will also be out
of the market and also belt eiBAG for scouts.
November – Halloween designs will be the main attraction of eiBAG for this month.
December – Christmas bags will be put on sale on this month. There will be gift bags instead of paper bags
and specialized types of bags with the spirit of Christmas designs
Section 6 : Addendums