BRAND BUILDING STRATEGY

Storytelling

Daily for 5 months and this has given us back

the trips with our grandchildren, the tranquility
of being able to move, without any worries, and
the joy of knowing that there is no no excuse to
stop living the present.

Daily changed our lives in a positive way.

A través de un storytelling se observa y se logra entender el comportamiento humano. En

este caso, la relación emocional que genera el producto en el consumidor.

Personality
Our slogan is "There are no excuses to stop" which suggests that
our potential consumers are people who are not allowed to
perform certain activities because they fear having a related
inconvenience; so this product gives them the confidence and
courage to return to their daily activities, where there is no excuse
to stop doing what they like.

The colors of the brand are blue and white, which give the
consumer a feeling of purity, tranquility, and that as the product
generates confidence, in terms of the hygienic theme of the
product.

Promise

The promise of value that is created for our clients has been created through the following
ideals:
 Must convey a convincing benefit
Through our products the client, from the first use will feel confidence and tranquility to
perform daily activities

 It must be authentic and credible

The promise of value is possible because just by using the product, the promise will be
fulfilled, thanks to the added values it has.

 Must be maintained.
The product through time will be innovating and changing but always for the benefit of the
consumer so this way it will be maintained and even better the promise will increase.
insigths