Kuntal Deka Baruah

kuntal.baruah.2015@iimu.ac.in Hometown: Tezpur, Assam

Mobile no: 7231009961

ACADEMIC PROFILE
PGDM 2015-17 Indian Institute of Management, Udaipur 2.37/4
B.E. (Mech.) 2010-14 Netes Institute of Technology and Science(NITS Mirza), Guwahati 66.19%
Class XII 2010 Darrang College, Tezpur (Assam State Board) 61.80%
Class X 2008 Sacred Heart School, Tezpur (Assam State Board) 81.50%

PROFESSIONAL EXPERIENCE 17 Months

Regional Sales Manager, Book My Packet May’17 - Present
 Heading the Aviation Air Cargo department Pan India, Sales as well as Operations
 Defined and revised the business plan of our partners to identify key initiatives through
which top-line of the P&L of both the parties are increased by demand generations and
fulfillment
 Analyzing the market size and the opportunities to grow by identifying key clients
 Acquired 4 clients, from which 50% revenue generation occurs in the Air Cargo segment
 Increased the air cargo volume from 10 tons to 30 tons from 2nd to 3rd month since the
inception of the department and continuously growing at 50% month on month
 Retained and successfully on-boarded clients who were discontinued for some operational
issues with regular meetings and identifying the barriers of handling issues by both the
SALES AND
team
OPERATIONS
 Worked in various inter-sales departments: Courier, Domestic and International air Cargo
 Supervised and worked with ground level operations team to learn and solve their
challenges
 Groomed the team and partners for all kinds of sales and operations related work
 Monitoring & managing the team’s sales and operation reports on daily/weekly &
monthly basis
 Created an incentive based matrix for all the employees who would be responsible for the
increase in the top-line
 Co-ordinate with the Credit Team in monthly Reconciliation of Accounts and release of
payments and ‘Cash on Delivery’ amounts to all our partners

Management Trainee, Shriram Transport Finance Company Limited Sept’14 - Jan’15

 Performed the role of a Customer Relationship Executive and Product Executive
 Assisting team-mates in understanding the customer’s line of businesses and profitability
 Responsible for maintaining good customer relations and sourcing potential customers
ROLES AND - Sourced 21 customers in the span of 4 months, achieving 2 more than given target
RESPONSIBILITIES - Increased customer awareness by organizing canopies twice a week
 Resolving customer issues delicately with respect to the business model of the company
 Highest percentage of EMI collected in Agartala region, amounting INR 45 lakhs
 Managing and tracking inventory at the Regional Offices for daily office uses
Kuntal Deka Baruah
kuntal.baruah.2015@iimu.ac.in Hometown: Tezpur, Assam
Mobile no: 7231009961

SUMMER INTERNSHIP 8 Weeks

Hindustan Petroleum Corporation Limited Apr’16 - May’16
OBJECTIVE Establish HPCL as the most preferred brand and ensuring safety in its Retail Outlets
 Carried out extensive primary and secondary research across 8 outlets of HPCL in Udaipur
and interviewed more than 100 stakeholders to collect a comprehensive detail of this
industry
 Designed a questionnaire for the stakeholders to get the insights of their perception of HPCL
 Analyzing the data, it was found that customers have 6 preferences in choosing an outlet,
Convenience in reaching that outlet and Quality/Quantity of the fuel are the top 2
 Recognized and imbibed the value of promoting Loyalty programs and targeting a particular
segment – youths with new transport businesses, to the managers and owners of the outlets
DELIVERABLES
 Examined carefully to find the flaws in the retail outlets for e.g. – droplets of oil spill after
refueling a vehicle, using the same vessel to pour the remaining diesel and petrol into the
storage tanks, etc
 Planned a schedule, budget and layout to procure and install new safety equipment
 Applied OB & HR concepts to emphasize on the benefits by maintaining a healthy relation
among the managers and the employees, to have a sense of trust amongst the employees
 Encouraged and motivated the employees to attend training camps organized by HPCL,
following the SOP of HPCL, greeting the customers properly and being alert on duty

ACADEMIC PROJECTS AND WORKSHOP

 Carried out the Brand Asset Valuation of Dominos and analyzed its attributes by comparing
BRAND MGMT
it with 4 other pizza joints using Brand Asset Valuator, Brand Vitality and Brand Stature
CONSUMER  Analyzed environmental and religion affiliation that affects consumer shopping behavior, in a
BEHAVIOR mall and a supermarket to conclude the effects, using analyzing tools like SPSS, with the data
 Evaluated and recommended on the Working Relationship in Tally Solutions Pvt. Ltd. as
B2B
although Tally is the market leader in ERP software, but 80% customers use pirated versions
EXTRA CURRICULAR ACTIVITIES AND INTERESTS
 Proposed a plan in ‘Audacity ’16 ‘, the cultural fest to setup an IT system for cost efficiency
 Formed the college rock band ‘Twisted Transistor’ as lead guitarist
 Organized music & chess events Sastricas’14, NITS MIRZA & Audacity’16, IIM Udaipur
 Developed a keen interest in cooking, especially non-veg Northeastern dishes
 Enthusiastic about learning and watching kabaddi, table tennis, badminton and chess
AWARDS & ACHIEVEMENTS
 Secured 1 st position in Quizzotica Business quiz, IIM Trichy, 2016
 Received Runner-up position in BrandWagon, Marketing quiz, IIFT Kolkata, 2016
 Received scholarship, National Talent Search Examination (NTSE), 2008
 Awarded ‘Bachelor of Music’ in Guitar (classical) by Sarbabharatiya Sangeet, 2009