ALEX SHEBAR

Marketing And Events Director

Chicago, 60610 • alexshebar@gmail.com • 312.619.2612

PLEASE NOTE: For examples of Alex’s work, click here for his portfolio.

PROFILE Marketing Director / Event Production / Social Media Management / SEO / Brand
Awareness / Content Development / Local and Global Markets
Accomplished marketing manager and event production leader with 10+ years of re-
sults expanding brand visibility and maximizing exposure using proven marketing
methodologies. Highly creative, insightful, and driven to produce quantifiable re-
sults. Driven to demonstrate skills as a key contributor to the growth of global
brands. Success penetrating new markets using targeted content, events, social me-
dia and copywriting.

Flexible in supporting multiple facets of social media marketing and event produc-
tion, from community engagement and team leadership to pioneering new market-
ing strategies to reach new demographics. Solid history of quality delivery and a
vast understanding of marketing research, analysis, and testing.

SKILLS • Event Planning • Gamification

• Social Media Marketing • CRM Management
• SEO/Google Analytics • Video Production
• Market Research • Team Leadership
• Copywriting • A/B Testing

EXPERIENCE Yelp - Chicago, IL / London, UK / Cincinnati, OH

Senior Marketing and Events Director July, 2010 – March,
2018
Served in multiple leadership capacities to propel revenues in support of the vision
of a local business marketing platform with global reach.
Expanded readership and brand visibility across Cincinnati, London, and Chicago
markets. Conceptualized initiatives to drive sales and increase profits. Managed
community and marketing teams, prioritizing daily tasks and communicating expec-
tations. Developed innovative marketing strategies and video techniques for compa-
ny-wide implementation. Successfully launched a new online community and over-
saw the brands oldest and largest community.

Yelp: Selected Contributions:

 Directed Yelp community and marketing teams in producing viral events
that garnered global coverage around the world.
 Substantially improved productivity while reducing operational costs by
28%.
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marketing, social media, events 12.619.2612  alexshebar@gmail.com work porfolio

  Prompted rapid market growth with a 67% increase in 12 months in Cin-
cinnati.
 Expanded site reach 210% throughout Europe while in London.
 Added 107% growth in active daily contributors in Chicago.

Hyde Park C.C. - Cincinnati, OH

Director Of Communications June, 2009 – July, 2010
Pioneered marketing tactics to build revenues for a classic club.
Created unique plans to improve brand awareness and increase club memberships.
Enabled targeted communications using innovative email marketing tactics. Collab-
orated with sales to reach objectives.
Hyde Park Country Club: Selected Contributions:
 Designed the company’s first social media strategy.
 Instrumental in 30% club membership increase during tenure.

The Cincinnati Enquirer - Cincinnati, OH

Reporter and Video Producer May, 2008 – June, 2009
Leveraged a high level of creativity and communications skills to prepare and pre-
sent engaging concepts.
Created, wrote, and published compelling content for a diverse readership. Utilized
company platforms and closely followed recommended style guidelines. Distributed
content across multiple social media platforms. Utilized video storytelling as a
modern method to reach audiences.
The Cincinnati Enquirer: Selected Contributions:
 Created quality national pieces on behalf of the daily newspaper.
 Secured features on the front page of Huffington Post, Buzzfeed, MSN,
CNN, Yahoo, and more.
 Enhanced visibility as one of the first reporters on social media.

EDUCATION Bachelor of Arts in Marketing  Syracuse University – Syracuse, NY

Bachelor of Arts in Journalism  Syracuse University – Syracuse, NY

AWARDS The Drum’s Top 100 Marketers in the UK

 International Community Manager Appreciation Day Awards - Best Events
 Featured as Yelp Career’s Example Employee
Speaker at TedX, Social Media Week London, Social Media Week Chicago

marketing, social media, events 12.619.2612  alexshebar@gmail.com work porfolio