Questionarie

1.Detail of outlet:

I. Name of the Outlet _____________________

II. Adress _______________________________
III. Landmark_____________________________
IV. Contact Person ________________________
V. Conatact Number ______________________

2 In which type of channel does your outlet belongs to?

(i) GR (ii)CON
(iii)E&D
3. Outlet belongs to category:--
(i) BRONZE (ii) SILVER
(iii) GOLD (iv) DIAMOND

4. You are a retailer of------

(i)KO (ii) PC
(iii)Other (iv) All
5.If You are Retailer of coke then
I. which thing attracts you most ?
(i)QUALITY (ii)SERVICES
(iii)SCHEMES (iv) PRICES
II. which brand of coke you sell more ?
(i)THUMBS UP (ii) LIMCA
(iii) COCA COLA (iv) OTHERS
6.If You are a Retailer pepsionly then which thing you expect from coke to shift towards
them?
(i) schemes (ii) SGA’s
(iii) SERVICE(iv) PRICES
7.you are satisfied with the services
(i)KO(ii)PC
(iii)BOTH(iv)NONE
8.you get your stock
(i) DAILY(ii)ALTERNATIVELY
(iii)2DAYS(iv) 3DAYS
9. Out of Coke and Pepsi Beverages india ltd whose refrigerator do you have?

(i)KO(ii)PC(iii)BOTH(iv)NONE

10. Service offerd by KO Regarding fridges

(i) EXCELLENT (ii) GOOD

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(iii)SATISFACTORY (iv) POOR

11. How many bottles cola and soft drinks do you have in your fridge?
(i)KO(ii)PC(iii) OTHERS
12. What are the reasons that you are not using refrigerator / ice box to its full strength?
(a

QUESTIONNAIRE

?
PERSONAL DETAILS:

i. Name Of Outlet:
_________________________________________________________________
___

ii. Contact number:

______________________________________________________

iii. Address:__________________________________________________________
____

iv. Type of
Channel:_______________________________________________________

1. You are a

a) Pepsi outlet

b) Coke outlet

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 c) Both a and b

d) None

2. If Pepsi

i) Why do you sell Pepsi?

A. Because of their demand
B. More schemes
C. Better distribution
D. Better after sale service (fridge)
E. Any other reason

ii) Do u like to get converted in to coca- cola outlet?

A) Yes

b) No

iii) IF YES, what benefits are you expecting from Coca Cola Company?
1. More schemes
2. More profit margin
3. Better distribution services
4. Credit basis

3 .If coca cola

i) What Category of Outlet you are in?
a) Bronze (1-299)
b) Silver (300-499)
c) Gold (500-799)
d) Diamond (800 or more)

ii) What is the chilling equipment you are using?

a) Coca cola Fridge

b) Pepsi Fridge

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 c) Own your Assert Fridge

d) Ice Box

e) Both (A & C).

iii) By becoming COCA-COLA outlet more people started visiting your shop?
a) YES
b) NO

iv) Is the sales of your other product increased by selling coca cola?
a) YES
b) NO

v) IF YES, by what percentage the sales of other products increased?

A) LESS THAN 25%
B) 25 % TO 50%
C) 50% TO 75%
D) MORE THAN 75%

vi) Kindly rate the behavior of distributer (Overall year)

A) Satisfied

B) Dissatisfied

C) Neither satisfied nor dissatisfied

vii) Kindly rate the level of satisfaction on Communication from the company
a) Highly satisfied

b) satisfied

c) Neutral

d) dissatisfied

e) Highly dissatisfied

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viii) If a brand which you prefer is not delivered to you properly, then what do you
do?
a) Go for other brand

b) Call to distributer

c) Call to company’s sales person

d) Stop selling that brand

ix) Which of the following promotions affect the sale mostly?

a) Scheme

b) Price pack

c) Under Crown Scheme

x) Is there any effect of mega events (e.g. IPL) on sale of COKE?

a) Increase

b) Decrease

c) No effect

d)

Bibliography
TEXT BOOKS:

Kotler Philip, “Marketing Management”, Pearson Education.

Beri G.C, “Marketing Research”, Third Edition.

Cooper Donald R. & Shindler Pamela S, “Business Research Methods”

Tata McGraw-Hill Edition Eighth.

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 Schiffman Leon G. & Kaunk Leslie Lazar, “Consumer Behavior” Pearson Education,

Eighth Edition.

Magazines and journals

4 p’s

Eonomic Times

WEBSITES:www.Coca cola.com

www.cocacola/products.com

www.pepsi.com