A COMPARITIVE STUDY REPORT

ON
MYNTRA & JABONG

Project submitted in partial fulfillment of the requirement of the award of the degree of

BACHELOR OF BUSINESS ADMINISTRATION

By
ANKIT KUMAR
(BBA/3022/10)

DEPARTMENT OF MANAGEMENT
BIRLA INSTITUTE OF TECHNOLOGY
MESRA, RANCHI
2013
 COMPANY PROFILE

BUSINESS MODEL

Myntra.com is an aggregator of many brands.

It’s business model is based on procuring current
season merchandise from various brands and
making them available on the portal at the same
time as in respective retail brand outlets. All these
products are offer to customers on MRP.
 Features
 It translates a superior experience
with customers.
 Broader product selection.
 Unmatched efficiency which leads
to a better purchasing decision.
 Easy to navigate.
 Good content.
 Fast and responsive.
Jabong is from the Rocket internet group.
It’s a German investment firm that starts companies all
over the world.
Unlike the typical startups, Jabong was an e-commerce
initiative from Rocket internet group itself.
There are no founders in the traditional sense-ie., there
had been nobody who worked for sweat equity to build a
proof of market opportunity and ramped up the business
from there.
Since it was founded by an investment firm, they had
huge investments from day1, and Rocket group had
assembled (employed) a team of good e-commerce
executives.
 FEATURES
 Active community.
 Easy to navigate.
 Good content.
 Good deals.
 Site is fast and responsive.
 RESEARCH OBJECTIVES
 Find level of satisfaction on various parameters of
Myntra.com and jabong.com users.

 Access the Customer’s knowledge related to use of e-

commerce websites.
 RESEARCH METHODOLOGY
Primary data:-
 As per my research primary data is collected through questionnaire
which is filled by e-commerce website users.
 Sample Size: 60.

Secondary data:-
 www.myntra.com
 www.jabong.com
 www.google.com

Books:-
C.R KHOTHARI
 INTERPRETATION OF RESULTS

Ratio of males & females

50.87%
49.12%

Male

Female
 Ratio of ages
87.71%
90.00%
80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
10.52%
20.00%
1.75% 0%
10.00%
0.00%
upto 18 18-22 23-35 36 & above
 Do you use e-commerce websites

100%
90%
80%
70%
60%
50%
40%
30%
100%
20%
0%
10%
0%
Yes No
Which website do you prefer/use for shopping
purpose?
21.05%
Myntra

57.89%

Jabong

Others
21.05%
Myntra users who think website is user friendly.

Myntra users
6.06%

Yes

No

93.93%
Jabong users who think website is user friendly.

Jabong users

8.33%

No

Yes

91.66%
Other users who think website is user friendly.

Other users

100%
90%
80%
70%
60%
50%
40% 100%
30%
20%
10% 0%
0%
Yes No
Which parameter do you prefer for selecting this particular
website?

21%
20%
Offers

Discount
Coupons

Delivery
24% Time

Payment
35% Mode
How did you get information about the website?

5.17%

37.93%
T.V/News

Family/Friends

56.89%
Recommend
Did promotion strategy of website affects your
buying decision?

33.33% 66.66%

Affected

Not Affected
Users who are affected by promotion strategy of
Myntra.

30.30%

Affected
Not Affected

69.69%
Users who are affected by promotion strategy of
Jabong.

25%
Affected
Not Affected

75%
Users who are affected by promotion strategy of other
Websites.

Affected Not Affected

50%
50%
All the users of Myntra, Jabong & Others who feel secure
while making payment online?

Secure Not Secure

17%

83%
Are you satisfied with the return policy of the
website?

16.67%

Satisfied

Not Satisfied

83.33%
Percentage of users who are satisfied with the return policy of
Jabong, Mynta & Others.

16.67%

Satisfied
Not Satisfied

83.33%
 Suggestions & feedback given by users for
improving of services of the websites:-
 Return policy should be more clear.

 The price of some products are higher than the local market price.

 Sometimes the original product differs from the actual one which
are displayed on the website.

 Allow two or more discount coupons to apply on a single product.

 Instead to compelling the customer to courier back the unwanted
products, there should be a provision to collect the product from
customers address.
 FINDINGS & CONCLUSIONS
•All the respondents have the knowledge about e-commerce websites.

•57.89% were the users of Myntra, 21.07 % use Jabong & 21.07 %
uses other shopping websites.

•6.06% users of Myntra, 8.33% of Jabong & no one of Other shopping

website users felt insecure while making online payment.

•20% of users were influenced by Offers, 24% by Discount coupons,

35% by Delivery time & 21% by Payment mode.

•83.77% users of all the websites were satisfied with the return policy
of their websites.
 QUESTIONNAIRE
1. Do you use e-commerce wesite?
Yes No
2. Which website do you use/prefer for shopping purpose?
Myntra Jabong Others
3. Do you think that website is user friendly?
Yes No
4. Which factor do you prefer for selecting for this particular
website?
Offers Discount Coupons
Delivery Time Payment Mode
5. How do you get information about your website?
T.V/Newspaper Friend/Family
Recommend
6 Did promotion strategy of your website affect your
buying decision?
Yes No
7 Do you feel secure while making payment online
through your website?
Yes No
8 Are you satisfied with the return policy of the website?
Yes No
9 Do u have any suggestions/feedback regarding the
website(Please specify)

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