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(From left) Guest speakers Prof Ahmad, de Oliveira and Prof Cleaver, shared their thoughts and
insights on design management.
Building a
future in design
management
THE Faculty of Design and Built
Environment of First City University College
(First City UC) hosted a design management
Malaysia needs to
conference on March 1. draw on the strength of
its creative industries,
More than 60 participants from different
institutions attended the conference, along
with members of the media and First City
UC’s faculty and top management. especially design, to
The conference featured three guest remain a formidable global
economic player.
speakers – Prof Ahmad Zainuddin from
Malaysia Design Council (MDC), Prof Phil
Cleaver from Middlesex University London,
United Kingdom, and motivational speaker Prof Ahmad Zainuddin
Ronan Diego de Oliveira from Brazil.
Prof Ahmad, who is chairman of the MDC
and has a doctorate in design management Economic and Commercial Sciences (AIESEC)
from Manchester Metropolitan University, and organised the world’s largest design
UK, delivered the opening speech. thinking workshop last year, which attracted
“Design is the key to disruptive innovation, 1,000 participants.
and can position Malaysia as the regional
digital and manufacturing hub.
“Malaysia needs to draw on the strength of
Quality education
its creative industries, especially design, to First City UC is offering Malaysia’s
remain a formidable global economic first ever Masters of Design Management,
player,” he said. which combines academic study with
Prof Ahmad stressed that when properly professional practice in a project-centred
governed on diverse platforms, design can curriculum that draws on a range of
be a vital part of human survival. interdisciplinary perspectives from
Prof Cleaver, an established, award- business and the arts.
winning heavyweight in the graphic design The course is designed to support
world, shared his views on brand employability by helping students develop
management and implementation, brand transferable, industry-level skills.
identity and rebranding. First City UC provides value-for-money
The conference was then taken to another education. Attractive scholarships for
level by de Oliveira with a segment called academic merit, sibling discounts and sports
“Management by Design Thinking”. excellence are available from First City UC
He discussed how design can be used to for eligible students.
solve problems by taking user experience,
journey and insights into consideration. n For more information, call 03-7727 3200,
He has extensive training in leadership e-mail enquiry@firstcity.edu.my or visit
from International Association of Students in www.firstcity.edu.my
Students from different institutions were invited to be part of the design management
conference held by First City UC.
6 Postgraduate THE STAR, TUESDAY 15 MAY 2018
The delivery of higher education in Malaysia must adapt to the demands of IR4.0.
THE STAR, TUESDAY 15 MAY 2018 Postgraduate 7
Understanding
the business world
THE world is getting smaller. This could
The opportunity to go
not be truer in the business world, as
corporations expand their marketing, sales
and processes to different countries and
make global trade a current reality.
on a study trip to Hong
As the movement of people, products, Kong, Shenzhen and Monash Malaysia’s Master of International Business programme equips individuals with the
skills to effectively analyse and interpret current events that may have an effect on their
Shanghai was priceless. It
money and ideas transcends national
borders, a new breed of capable and business.
culturally adaptable graduates are needed.
The Master of International Business (MIB) allowed me to personally of processes within multinationals and in the market, the Monash MIB provides
at Monash University Malaysia provides a
special focus on global aspects of business
see the world’s second global markets.
“The opportunity to go on a study trip
students with an edge as it gives them the
alternative of pursuing a career in
such as cross-cultural competencies and biggest economy. to Hong Kong, Shenzhen and Shanghai was research.
leadership that is crucial to meet the priceless. It allowed me to personally see The course syllabus is embedded with a
evolving needs of today’s multinational Charles Tan the world’s second biggest economy,” adds research component every semester.
companies. Tan. Successful completion of this pathway will
“Graduates will be able to effectively “Visits to local companies also broadened qualify students to apply for admission to a
analyse, interpret and form judgments about “As a science student, I realised that my view across industries and captured PhD programme.
current political, social, economic and business was very foreign to me. I didn’t valuable insights for a great learning
industry-related events that are likely to understand business concepts and how the experience.” n For more information on Monash
influence their business. real world works. I was even struggling to With many MIB programmes available Malaysia’s MIB, visit www.monash.edu.my
“Additionally, graduates are able to understand the value of money,” says MIB
capture the emerging business opportunities graduate Melody Ang, who is currently
that arise from globalisation dynamics,” says pursuing her PhD at Monash Malaysia.
Dr Ravichandran K. Subramaniam, head of “I was also slow to realise that the
the MIB programme at Monash University working world is a very complicated place
Malaysia. and, to survive in it, it’s better to be
With the aim of helping students develop equipped with some business knowledge –
an in-depth understanding of international thus began my MIB journey.”
business environments, the course Echoing similar sentiments, MIB graduate
introduces leading perspectives in analysing Charles Tan who currently devises
business-related events and management international growth strategies at Petronas,
issues. says, “MIB’s focus on multi-lensed global
Through independent research, issues trains students to recognise signposts,
presentation and case study, students practise foresight and carry out scenario
acquire the skills needed to gather relevant planning, all of which are important
data for analysis as well as competencies elements in international business.”
necessary to effectively communicate their The MIB includes a study tour component
decisions. that gives students a real-world experience
THE STAR, TUESDAY 15 MAY 2018 Postgraduate 8
Developing competent
professionals across the board
OPEN University Malaysia (OUM) offers postgraduate programmes Student Lekhalekshmi incentivises learners to question
offers affordable and accessible that are designed for working Kamalanathan says, “Everybody everything and form their own
degree programmes. adults. gets to contribute his or her view thoughts about a range of
As the first open and distance OUM’s part-time courses are and you can analyse each other’s fundamental issues.”
learning university in Malaysia, segregated into its industry-specific thoughts on certain issues. It is Assoc Prof Lim earned his
OUM’s specialty is in offering faculties – Cluster of Business and enlightening as you get to explore doctorate from Australian
flexibility for working adults. Management, Cluster of Education different perspectives.” National University. He was a
These programmes let learners and Social Sciences, and Cluster Lekhalekshmi, who was a postdoctoral fellow at Asia
upgrade their qualifications, of Applied Sciences. lawyer, adds that the university’s Research Institute in National
knowledge and skills without diverse student pool helped build University of Singapore and a
sacrificing or compromising
their jobs and
Edge in psychology bridges to connect people of
different ages and professions.
visiting research fellow at the
Centre for Integrated Area Studies
responsibilities. OUM offers the Master of The Master in Counselling is at Kyoto University, Japan.
The Kuala Lumpur Counselling in tandem with the available at OUM’s KL learning He shares that students are
learning centre needs of Malaysia Board of centre. Students will be exposed to expected to engage in advanced
Counselors (LKM) to produce various counselling and reading and analysis as well as
counselling professionals. psychotherapy theories, techniques take part in production of complex,
Assoc Prof “Graduates of the programme and processes as well as ethical Assoc Prof Dr Fatimah Yusoof. sophisticated literary and
Dr David Lim. will be registered counsellors issues in the field. non-literary text and discourse.
recognised by LKM, which will Upon graduating, students can Graduates of this programme According to him, this lets them
help them further their careers,” diversify their careers in various demonstrate advanced skills and demonstrate knowledge and
says Assoc Prof Dr Fatimah fields, including academics, mental knowledge in English. appreciation of contextual
Yusoof, programme director for health and human resource It is an advanced degree that approaches.
Master of Counselling. management. emphasises depth by offering a Upon graduating, students’
Assoc Prof Fatimah had 30 years’ combination of literary and employability improves as they
experience in higher education
prior to joining the university. She
Necessary qualifications cultural studies. Students have up
to two years to obtain the
graduate with skills in critical
thinking, production and reception
specialises in English stipulated 42 credit hours of this of text, and transferable
in family programme. conceptual, analytical and
counselling and A strong proficiency in English, “The pursuit of postgraduate communicational knowledge.
is a member of LKM. which is the second most spoken education can be tremendously These graduates can then
“Learners will gain language globally, allows rewarding and fulfilling in more embark on further study in English
insight from different professionals across industries to ways than one,” says Assoc Prof Dr or its related disciplines.
industries and professional access a whole world of David Lim, programme director for
backgrounds. This gives them information. the Master in English Studies. n For more information on OUM,
practical experience to create Recognising the importance of “In addition to guiding learners call 03-2773 2121 (hotline) or
solutions for various challenges in the language, OUM offers the in their acquisition of transferable 03-2773 2002 (general line), or
their lives and careers,” she says. Master in English Studies. skills and knowledge, the faculty visit www.oum.edu.my