UNIVERSITI KUALA LUMPUR

MALAYSIAN INSTITUTE OF CHEMICAL & BIOENGINEERING TECHNOLOGY

MPU 3232 TECHNOPRENEURSHIP

BUSINESS PLAN

ZULFADLI THYME ENTERPRISE

Members ID No. Section

Muhammad Zulfadli Bin Shahrom 55213115366 L01
Muhammad Naim Bin Zailani 55213115358 L01
Muhammad Mirza Farhan Bin Mohd Nadzeri 55213115231 L01
Muhamad Amirul Aqil Bin Mat Rozali 55213115297 L01
Arif Hilmi Bin Hussin 55213115241 L01

Lecturer: ABD RAZAK BIN HAJI MOHD YUSOFF

Semester: September 2017

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 BUSINESS PLAN

ZULFADLI THYME ENTERPRISE

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Contents

Executive Summary ........................................................................................................................ 5

Section 1: Introduction .................................................................................................................... 1

Section 2: Business Plan Purpose ................................................................................................... 7

Section 3: Background of the Business .......................................................................................... 7

Section 4: Background of Partners ................................................................................................. 8

Section 5: Administration Plan ......................................................Error! Bookmark not defined.

5.1 Introduction to the Organization ..........................................Error! Bookmark not defined.

5.2 Organizational Chart ............................................................Error! Bookmark not defined.

5.3 List of Administration Personnel .........................................Error! Bookmark not defined.

5.4 Schedule of Task and Responsibilities ................................Error! Bookmark not defined.

5.5 Schedule of Remuneration ...................................................Error! Bookmark not defined.

5.6 List of Office Equipment .....................................................Error! Bookmark not defined.

5.7 Administrative Budget .........................................................Error! Bookmark not defined.

Section 6: Marketing Plan ..............................................................Error! Bookmark not defined.

6.1 Introduction to Product ........................................................Error! Bookmark not defined.

6.2 Target Market.......................................................................Error! Bookmark not defined.

6.3 Market Size ..........................................................................Error! Bookmark not defined.

6.4 Competition..........................................................................Error! Bookmark not defined.

6.5 Market Share ........................................................................Error! Bookmark not defined.

6.6 Marketing Strategies ............................................................Error! Bookmark not defined.

6.7 Marketing Budget ................................................................Error! Bookmark not defined.

7.1 Operations Process .............................................................................................................. 24

7.2 Process Flowchart ............................................................................................................... 24

7.3 Capacity Planning/ Production Schedule ............................................................................ 27

7.4 Materials Requirement ........................................................................................................ 28

7.5 Machine and Equipment ..................................................................................................... 28

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 7.6 List of Workers ................................................................................................................... 30

7.7 Plant/Office Layout ............................................................................................................. 31

7.8 Operations Budget .............................................................................................................. 31

Section 8: Financial Plan .............................................................................................................. 32

Section 9: Justification ...................................................................Error! Bookmark not defined.

Section 10: Appendices................................................................................................................. 38

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Executive Summary

Zulfadli Thyme Enterprise is a start-up business specializing in home-made, natural and

organic aromatic scented candles inspired by the idea of Zulfadli Shahrom, the company
founder. Our first product launched was Ligthen, a natural, environmental-friendly organic
candle basically made from natural wax and several other additional ingredients.

Zulfadli Thyme products offer peace of mind. We give our customers freedom to enjoy the
luxuries of aromatherapy and relaxing effect. Unlike competitors, we focus on the toxic-free
and organic claim. Our products are certified toxic-free by a third party and backed with
scientific consumer education which competitors do not offer.

Our candle making business is known far and near and we have created a legacy that has
made us uniquely stand out from our competitors. We also offer quality franchise to new
entrepreneurs who want to enter the candle making business but don’t know anything about
running the business from ground up.

Due to our steady growth, our candles are not just found in Tampin alone but are spread all
over the Malaysia; as we have partnered with famous mass merchandisers as well as top gift
shops where our candles are sold to our teeming customers.

We also carry out sales of our unique candles on our websites as well as several other online
marketplaces. Our website is user-friendly and not complicated to navigate at all especially
for customers who want to buy from us.

Asides selling candles, we also sell related candle making materials, as well such as candle
fragrances, candle wax and eBooks for those who want to try making these candles at home.
Due to having some of the finest chemists, we are constantly developing scents that are
sometimes rare and most times not even found in the marketplace. We know that this fact
gives us a competitive advantage over most of our competitors not only in Tampin but around
the Malaysia as a whole.

One strong area of investment is in our staff, which we constantly train and re-train and
ensure that they are in sync with our vision, mission statement as well as the corporate culture
on which we are founded on. We also have one of the best welfare packages for our staff, as
we know that treating the internal customers (employees) right will lead to not only higher
productivity, but also a healthy bottom line for the company as well.

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Due to our various researches, we know that the market for candles is not only booming but
also that it hasn’t even attained its peak yet, which means that there is room for more growth
in the industry. We are however not limited locally, as some of our clientele are overseas.
This has shown that the candle making business is not only here to stay but is booming as a
result of the favorable economy, and the fact that candles aren’t considered expensive by
consumers.

We have enough experience in the business to know that ensuring that our customers stay
satisfied, responding quickly to their enquiries and complaints as well as having an excellent
customer service overall, have led to the increased retention rate of most of our
customers. We know how important repeated customers are to a business, and so we try to
make their experience with us as satisfactory as possible.

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Section 1: Introduction
Name of Business: Zulfadli Thyme Enterprise
Type of Business: Candle Therapy Products
Location of the Business: Fume Candle, Tampin Square, No. B-14, 1st Floor, Negeri
Sembilan.
Date of Commencement: 8 November 2017
Factors Influencing Choice of Business: Increasing demand and awareness of organic
fragrance and aromatherapy from customers.
Business Potential: Organic fragrance and aromatherapy products are still new to Malaysia.
Current organic fragrance and aromatherapy products that are available in Malaysia are not
famous among the people and only designer and decorator that used the aromatherapy candle.
To encourage the traditional mind therapy to use our product.

Section 2: Business Plan Purpose

This business plan is prepared by Zulfadli Thyme Enterprise to obtain a term loan for
RM40,000 from CIMB Bank.

Section 3: Background of the Business

Name of Business: Zulfadli Thyme Enterprise
Business Address: Fume Candle, Tampin Square, No. B-14, 1st Floor, Negeri Sembilan.
Correspondence Address: Same as above.
Form of Business: Partnership
Main Activity: Aromatherapy Products
Date of Commencement of Business: 8 November 2017.
Date of Business Registration: 8 November 2017.
Business Registration Number: MA0225954-A
Name of Bank: CIMB Bank
Bank Account Number: 155015154484
Equity Contribution: Each partner contributes RM5,000 of their share totalling to RM30,000.
And the rest RM40,000 is from a term loan from CIMB Bank.

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Section 4: Background of Partners

Shareholder Name Muhammad Zulfadli Bin Shahrom

Ic Number 960930016921
Address No 28, Jalan Muhibbah Kg Pasir Putih, 81700, Pasir Gudang Johor
Telephone Number 019-7119587
E-Mail zulfadlishahrom21@gmail.com
Date Of Birth 30/9/1996
Age 21
Marital Status Single
Academic Sijil Pelajaran Malaysia (Spm)
Qualification
Skills  Good knowledge in management
 Good in negotiation skill
 Punctual in every action
 High computer skill
Experiences  Working at Hanafi Batik as a promoter
 Working at 7 Eleven Pasir
 Duration: November – February 2013
Percentage of share 20%
Shareholder’s status Bumiputera
Current position Manager

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Shareholder Name Muhammad Naim Bin Zailani
Ic Number 960618055053
Address No 50, Lorong Mutiara 7, Taman Bukit Mutiara, 72000 Kuala
Pilah, Negeri Sembilan

Telephone Number 0104200661

E-Mail mnaim.zailani@s.unikl.edu.my
Date Of Birth 18 June 1996
Age 21
Marital Status Single
Academic Sijil Pelajaran Malaysia (Spm)
Qualification
Skills  Hardworking
 Ready to learn new things
 Punctual
Experiences  Working at Koperasi Sekolah Menengah Kebangsaan Tunku
Besar Burhanuddin as an cashier
 Duration : December – April 2013
Percentage of share 20%
Shareholder’s status Bumiputera
Current position Assistant manager

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Shareholder Name Muhammad Mirza Farhan bin Mohd Nadzeri
Ic Number 960303-11-5445
Address Baitul Najwa, Lot 878, Kampung Cherang Tuli,16800, Pasir
Puteh, Kelantan

Telephone Number 0145374091

E-Mail mirzafarhan5445@gmail.com
Date Of Birth 3 Mac 1996
Age 21
Marital Status Single
Academic Sijil Pelajaran Malaysia (Spm)
Qualification
Skills  Excellent skill with customer and friendly.
 Good in negotiation skill
 Punctual in every action
 Excellent computer skill
Experiences  Working at Hanafi Batik Kota Bharu as a promoter
 Working at 7 Eleven Pasir Puteh
 Duration : November – February 2013
Percentage of share 20%
Shareholder’s status Bumiputera
Current position Operation Officer

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Shareholder Name Muhamad Amirul Aqil Bin Mat Rozali
Ic Number 960123085437
Address No. 41 Fasa 2A, 32040 Seri Manjung, Perak

Telephone Number 0195514648

E-Mail amirulaqil15@gmail.com
Date Of Birth 23 January 1996
Age 21
Marital Status Single
Academic Sijil Pelajaran Malaysia (Spm)
Qualification
Skills  Excellent in preparing business budget
 Expert in negotiating with customers
 Known well about software
 Good in online shopping
Experiences  Working at Watson as a promoter and cashier at the same time
 Duration : November – February 2013
Percentage of share 20%
Shareholder’s status Bumiputera
Current position Administrative Officer

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Shareholder Name Arif Hilmi Bin Hussin
Ic Number 960409045019
Address Lot 608, Taman Seri Rembau, 71300 Rembau, Negeri Sembilan
Telephone Number 0196977996
E-Mail arif.hussin09@s.unikl.edu.my
Date Of Birth 09 April 1996
Age 21
Marital Status Single
Academic Sijil Pelajaran Malaysia (Spm)
Qualification
Skills  Very friendly
 Good in negotiation skill
 Good in computer skill
Experiences  Working at Speedmart rRembau as a cashier
 Duration : November – February 2013
Percentage of share 20%
Shareholder’s status Bumiputera
Current position Marketing and Finance Officer

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Section 5: Administration Plan
5.1 Introduction to the Organization

Businesses, aromatherapy candles business has developed since the first, and until
now still interesting to cultivate. This business promises a tempting profit as its market
continues to grow. Aromatherapy comes in many forms. There is a liquid, there is compacted
in a candle. Since the first, many body care centers that use aromatherapy to create a relaxed
atmosphere. Now, along with lifestyle changes, many people are using aromatherapy in their
homes. The use of aromatherapy is indeed able to present a more different feel in the room.
When the candle is burned, it will slowly come out to fill the room. In addition to making the
room more fragrant, can also create a calm atmosphere.

Zulfadli Thyme Enterprise was established on February 2015 produced therapy candle
that having an increasing in request from customer nowadays. Our product brings you many
benefits as aromatherapy candle benefit you by enhancing and improving your state of mind.
They also have a great effect on your surroundings. The other obvious benefit of using an
aromatherapy candle is that it does not require batteries or electricity. These candles are also
cost effective

Zulfadli Thyme Enterprise’s objectives as follows:

1. Achieve the target selling 2000 candles per month for the first year equivalent to
RM14000 per month to cover start-up costs and initial operating expenses
2. Achieve the target selling 5000 candles per month for the next year equivalent to
RM35000.
3. Export our products overseas to further strengthen the company
4. Provide the best service to all customers who are dealing.

Our company is registered under the business address Lot Baru 4446, Jalan Haruan 8,
Kawasan Perindustrian Oakland, 70300 Seremban, Negeri Sembilan. We choose this location
because all our supplier is from that area. Our target customers are from all around Malaysia
besides selling our products at our shop, we also give chance to our customers to buy through
online shopping. All operation and production are occurred at this location at Seremban.

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 5.2 Organizational Chart

Manager
MUHAMMAD ZULFADLI BIN
SHAHROM

Assistant
Manager

MUHAMMAD NAIM BIN ZAILANI

Administrative Marketing and Operation

officer Finance Officer Officer

MUHAMAD AMIURL AQIL ARIF HILMI BIN HUSSIN MUHAMMAD MIRZA

BIN MAT ROZALI FARHAN BIN MOHD NADZERI

5.3 List of Administration Personnel

Position No. of Personnel
Manager 1
Assistant Manager 1
Administrative Officer 1
Marketing and Finance Officer 1
Operations Officer 1

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5.4 Schedule of Task and Responsibilities
Position Tasks and Responsibilities
Manager  Plan all production schedules and coordinate with marketing and
purchasing department.
 Review and determine all appropriate staffing requirements within
required budget and timeframe.
 Administer all phases of planning and implementation of projects
and monitor all product requirements.
 Monitor and ensure compliance to all Quality Assurance
procedures and evaluate all client issues and comments.

Co-Manager  Perform all duties of manager and perform all work according to all
policies and procedures and facilitate to maximize organization
performance.
 Manage all communication with associates and provide regular
feedback on performance and administer all cash transactions and
bank deposits and ensure work according to required procedures.
 Coordinate with vendor and evaluate all vendor information and
prepare an effective invoice for all account payable systems and
prepare appropriate reports and recommend improvements.
 Administer all employee issues and ensure accuracy in all policies
and prepare all reports for employee issues and manage all
complaints.
 Analyze staffing requirement for shift and make adjustments to
provide optimal quality of work and prepare employee schedule for
organization.
 Monitor inventory of products and ensure product availability and
maintain control on same and place all purchase orders as per
requirement.
 Maintain and update all employee records and payroll information.

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Administrative  Oversees and administers the day-to-day activities of the office;
Officer develops policies, procedures, and systems which ensure productive
and efficient office operation
 Oversees and facilitates resources management and administration
procedures and documentation for the principal.
 Assists in the coordination, supervision, and completion of special
projects, as appropriate.
 Organizes and facilitates meetings, conferences, and other special
events; coordinates and attends committee meetings, and
participates in committee discussions, as appropriate.
 Performs miscellaneous job-related duties as assigned

Marketing and  Preparing, planning and project managing the publication of all
Finance publicity material to maximize brand promotion.
Officer  Creating marketing campaigns and working with the company's
external PR agency to see them executed.
 Contributing to the annual sales and marketing plan.
 Planning and project managing marketing events and evaluating
their success.
 Evaluating the effectiveness of all marketing activity.
 Developing and implementing an internal marketing programs.
 Supporting the marketing manager in day to day marketing
activities.
 Plan, develop and deliver campaigns as agreed within timescales.
• Assist in budget preparation and management activities.
• Manage cash controls as well as maintain book keeping up-to-date.
• Ensure maintenance of the general and subsidiary ledgers.
• Track investments and maintain relevant cash reserves.
• Ensure all expenses are within assigned project budget.
• Oversee the preparation of all financial statements, invoices,
proposals, etc as required.
• Manage the preparation of balance sheets, income statements,
expense reports, etc.

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 • Identify and resolve invoicing issues, accounting discrepancies and
other financial related issues

Operations  Provide support to all business units including administrative,

Officer financial and human resource departments.
 Ensure that operational activities are executed within allotted
budget and timelines.
 Perform budget allocation and expense management for all
business operational activities.
 Conduct regular operational reviews and audits for preventive
maintenance.
 Set operational goals to meet or exceed performance expectations.
 Provide guidance to staff in resolving operational issues and
problems.
 Ensure resource assignment, work allocation, training development
and performance assessment are completed in timely manner.
 Provide excellent customer service in order to build and maintain
strong relationship with customers.
 Conduct regular meetings with staffs to discuss about operational
updates, ideas and issues.

5.5 Schedule of Remuneration

Position No. Monthly EPF SOSCO Amount
Salary Contribution (2%) (RM) (RM)
(RM) (12%) (RM)
Manager 1 1290.00 180.00 30.00 1500.00
Co-Manager 1 1118.00 156.00 26.00 1300.00
Administrative 1 1118.00 156.00 26.00 1300.00
Officer
Marketing and 1 1118.00 156.00 26.00 1300.00
Finance Officer
Operations 1 1118.00 156.00 26.00 1300.00

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Officer
TOTAL 6700.00

5.6 List of office Equipment

Item Quantity Price/Unit (RM) Total Cost (RM)
Office Furniture 4 sets RM1000.00 RM4000.00
Personal Computer 4 sets RM1500.00 RM6000.00
Printer 1 set RM500.00 RM500.00
Water Heater 1 set RM600.00 RM600.00
TOTAL RM 11,100.00

5.7 Administrative Budget

Monthly Expenses
Item Cost
Rent RM 800.00
Insurance RM 150.00
Packaging Budget RM300.00
TOTAL RM 1250.00

Utilities
Item Cost
Electric / Water RM 150.00

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6.0 Marketing Plan
6.1 Introduction to Product
The feel good emotions connected with many smells that can lure us into buying all
manner of aromatic scented candles. Candles are a bit like flowers. They’re pretty, sensory-
appealing, fun, but not actually necessary. Unless, there is something going wrong with the
electrical power supply. Then, the candles would be helpful in this situation. This fume
candle also set a relaxing mood and refreshed.
Homemade candles have become an important item especially for home decorating
item. In addition, fume candles now is growing as a primary category in the home decor
industry because consumers have a growing interest in trends like aromatherapy and
enhancing their houses with home scents.
Zulfadli Thyme Enterprise have provided an affordable way for shoppers to get this
hot decor item and buy into the lifestyle that different candle variations. Besides, this fume
candle also become increase in the number of consumer that attract with. Meanwhile, this
fume candles may be used for various purposes across the globe, most of the searches for
homemade candles are concentrated around North America and Western Europe.
The making of this fume candle is a natural and environmental friendly. The main
ingredient of this candle is the uses sunflower oil extraction for the aromatherapy. It will give
some therapy indirectly to the consumer. The container use also give a huge role as we use
biodegradable things. So, the candle that uses will not make any mess like the other ordinary
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candle and it also long lasting. Therefore, the costumer does not need to worry about how to
dispose the residue of candle because it glow until the oil is empty.

6.2 Target Market

Our target market will be all around Malaysia because this product is new for our country
because we have change some the ingredient in making this candle which is sunflower oil
extraction. Our headquarters located at Melaka. Therefore, we are more focusing at the
southern area in Malaysia.
Almost everybody – from young teens to adults – love candles and have purchased it at one
time or the other. However, a large percentage of that purchase these candles are women.
This is why most of our strategies revolve around the female from all southern area we are
looking to get our products to. We would be engaging in a retail and wholesale distribution to
the following groups of people and organizations:
 Households
 Single women
 Churches
 Spa beauty salons
 Students
 Business people
 Single males

6.3 Market Size

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The fruit jam will be market around Melaka region where there are a lot of tourists and
population here. Then, the product will be commercialized to both Johor and Negeri
Sembilan. These place is very strategic to commercialise products since the place consist of
many population of races such as Malay, Chinese and India. Besides, the population in the
area in the Melaka, Johor and Negeri Sembilan have our mainly target adults and teen. We
are targeting female around the area. By this, it can be seen that this place is a suitable place
to market this product where most of the students that can be categorise under our main target
market are nearly our product distribution area.

6.4 Competition
Competitors is refer to other businesses that offer similar product, substitute or alternative
products or services to the same target market. We have identify some of our competitors in
order to know whom our business is sharing market with and to develop appropriate
marketing strategies to compete with our rival. Apart from that, we also need to analyse the
strength and the weakness of our competitors in term like the prices, the material used and
many else. The list below shows our competitors who in the same area with their strength and
weakness in the market:

No Company name Strength Weakness

1 MYDIN Pulau  The oldest shop in  There is not much
Sebang the area design
 The price is  The quality of the
affordable material is low

2 DIY Pulau Sebang  Their service is good  The price is not

 There are variety of affordable
design  The shop is not in a
good location

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3 Pemborong Barangan  The quality of
Serbaneka RM2 material is good
 The price is
affordable
4 Kedai Rakyat 1  Their service is good
Malaysia  The quality of
material is good
 The service is low
 The design is not
variety
 The shop is new at the
area
 The price is not
affordable

6.5 Market Share

COMPETITORS SALES PER YEAR MARKET SHARE

MYDIN Pulau Sebang 354 ,200 30%

DIY Pulau Sebang 283 ,680 24%

Pemborong Barangan
736 ,800 15%
Serbaneka RM2
Kedai Rakyat 1 Malaysia 212 ,760 18%

6.6 Market Strategies

People get attracted to visuals and so this means that we would strive to put more effort in our
visuals to ensure that we achieve attract customers to our brand. Candles are used for
different purposes but mostly to calm people, and so we would ensure that our video adverts
and images used are ones that will project serenity to potential customers.
We also hired a business consultant that will help put our strategies in a better perspective,
whilst also including important strategies that are deemed suitable for our kind of business.
Our business consultant is an expert in this industry and his expertise would be to the benefit
of the company.

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 Our marketing and sales team will be carefully chosen as they will not only reflect the image
of the company but must also understand what the goals of the company are and how it
would best fit into their marketing and sales strategies. Some of the strategies that will be
done by Zulfadli Thyme Enterprise include:
 Advertise our candle making business in relevant magazines, local newspapers, radio
stations and television.
 Ensure that our business is listed in local directories as well as online directories
 Use our website as well as our social media platforms to vigorously promote our
products and services
 Engage in direct marketing
 Encourage our loyal customers to help in referral marketing
 Pass out hand bills and business cards
 Create an attractive billboard and place in strategic locations

6.7 Marketing Budget

Monthly
Fixed Assets (RM) Other
Items Expenditure Total (RM)
Payments (RM)
(RM)

Fixed Assets

Vehicles (lorry) 25,000.00 25,000.00

Maintenance

Promotion items 600.00 600.00

Attainment and
300.00 300.00
refreshment

Other Payments

Motor Vehicle
Insurance & Road 1,000.00 1,000.00
Tax

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Section 7: Operational Plan

7.1 Operations Process

ZULFADLI THYME ENTERPRISE will manufacture, market, and distribute high-quality,

organic aromatic and very affordable therapy candle. Our operating model and procedures are
explained in the following sections. Manufacturing of this candle used are wax, paraffin,
extraction of oil from aromatic flower such as lavender, jasmine and etc.

7.2 Process Flowchart

Below is a diagram highlighting the workflow of tasks at ZULFADLI THYME
ENTERPRISE.

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 Source
Ingredients /
Packaging

Manufacture
Products

Direct Sales Web Marketing Consumer Events

Answer customer
Fill Wholesale
Ship Web Orders concerns and
Orders
complaints

Follow Up Follow Up

7.3 Process description:

7.3.1 Making the candle:
The wax we use in our hand poured candles is a blend of mineral (paraffin)
and vegetable (hydrogenated soy triglyceride) waxes at an approximate 80/20% split. This
blend gives good fragrance and colour stability, as well as good burn performance. (The
mineral wax is refined to the high standards of purity.)
Our mineral (paraffin) wax is not hazardous to your health. Our wax does not pose
any adverse effects to the environment. The paraffin will mix with the extraction oil from the
aromatic flower such as jasmine flower, lavender, rose and etc. We can confirm that the wax
used to make our candles does not intentionally contain any of the following substances:
Benzene, Toluene, Styrene, Xylene, Formaldehyde.
There has been much press regarding various emissions from waxes and wicks used
in candles. In the main, these allegations are false, as unfragranced mineral wax emits only
Carbon Dioxide and Water when it burns. It is only when the fragrances are burned that the

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carbon deposits are formed and released. With regards to wicks and the emission of lead, we
only use 100% cotton wicks in all of our candles, therefore this is not an issue with our
products.
For pillar candles, we use a unique wax formula, using a mineral base blended with
other waxes and mineral oil to offer the same performance as the poured candle wax coupled
with a good de-moulding capacity.
A well-made candle will create virtually no smoke when burning properly. However,
if the wick becomes too long or an air current disturbs the flame, small amounts of carbon
particles (soot) will escape as a visible wisp of smoke. Any candle will soot if the flame is
disturbed.
To ensure the optimum performance and burn time always follow the candle care
instructions. Pull Away – is what can appear to be air bubbles around the sides of filled
candles. This occurs as the wax expands and contracts within the glass depending on the
temperature of the surrounding area. This is a characteristic of all waxes, and the severity
depends on the type of wax used. The ‘bubbles’ are purely aesthetic and are unavoidable due
to the nature of wax. ‘Pull Away’ does not affect the burn performance of the candle in any
way as what you see is not a bubble at all, but just where the wax has pulled away from the
side of the glass. It looks a lot worse than it actually is and it changes constantly with
exposure to varying temperatures.
Cooler ambient temperature will make the wax contract more and therefore increase
the amount of pull away, warmer ambient temperature can make the pull away disappear
completely.
7.3.2 Hand& body:
Includes natural vitamins and a blend of Evening Primrose oil (known for many
benefits including skin heath) with Starflower and Calendula oils, both well known for aiding
skin softening and moisturisationParaben free. Not Tested on Animals.
7.3.3 REED DIFFUSER:

 It will take between 30 minutes to 1 hours for scent diffusion to occur and the larger the
room, the less noticeable the scent will be.
 Occasionally reeds may clog and you will notice a drop in scent diffusion. If this occurs
simply replace with new reeds.
 On average our reed diffusers should last for between 6-8 weeks but this will depend on
many factors including the fragrance, type & number of reeds used, position of the

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 diffuser in the home and seasonal temperature variations. You will find that diffusion
slows down in cooler environments and increases with ambient temperatures in summer
and it can also vary in each room dependent on air circulation. If you find your diffuser
is diffusing too quickly simply reduce the number of reeds in the vessel.
 Always read individual diffuser warnings carefully prior to use.
 Diffuser liquid may damage polished surfaces. Make sure you wipe any residue oil
from the bottom of the bottle before placing on a protective level surface.
Our Reed Diffusers & Room Colognes are alcohol free, the benefits of this are:
 Alcohol can mask the perfume and therefore with no alcohol content you get the true
perfume scent.
 Alcohol increases the evaporation of perfume oils and therefore reduces the longevity of
the perfume, and may change the overall fragrance as the notes will evaporate at
different rates.
 Alcohol free spray is NOT flammable, alcohol containing room colognes are highly
flammable when sprayed near a flame.
 Alcohol can cause allergic reactions, many people are sensitive to alcohol – but often
blame the perfume rather than alcohol.
 Alcohol free products are suitable for those on a strict alcohol free lifestyle - as you will
not breathe alcohol "fumes" from using the alcohol free room cologne


7.3 Capacity Planning/ Production Schedule

1st month 2nd month 3rd month 4th month 5th month 6th month
Contracts X
Building X X
permits &
licenses
Material X X
purchases &
receiving
Broadcasting X X X
Production & X X
packaging

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Receiving X X X
orders/
purchases
Distribution X X

Based on our expectations for the first year, our product can only be distributed to the
customers in the 5th month of operation.

7.4 Materials Requirement

Raw materials needed for the production of therapy candle per month is listed as below:
Item Quantity Required Price per Unit Total Purchase
Aromatic flower 100kg RM5/kg RM500
Paraffin 10 liters RM40/liter RM400
Colouring material 10 kg RM3/kg RM 30
Glass Jars 500 RM3/unit RM1500
TOTAL RM2430

7.5 Machine and Equipment

Our products will be produced and packaged in a dedicated facility by trained part-time
employees. However, during our first two years, the team consisting of six people will be also
involved in the production and packaging to cut costs of hiring additional personnel.

All of ZULFADLI THYME ENTERPRISE’s products can be produced manually for test
marketing and early sales. Later, quality machinery will be required. Cosmetics machinery
can be expensive, but full-scale machinery is not necessary for niche startups. The machine
which applies to the manufacturing of our current existing product is an industrial candle
machinery, which is quoted to be around RM 15,000.

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At start-up, ZULFADLI THYME ENTERPRISE’s will purchase convex and concave
pyramid mould. The equipment will be depreciated over five years. This mould table will not
take up much space because the size is just 2m X 3m. Thus, the majority of our facility will
be devoted to the storage of ingredients and finished products on large industrial shelves.

Figure above show the mould table

Based on our budget for our first month, we will carry up to RM 2430 of raw materials.
During the first month, our maximum total inventory on hand based on our assumptions is
estimated to be around 500 jars of candle. We will use industrial shelving to store inventory,
estimating that each shelving unit will require 15 square feet of space. Our raw materials and
packaging inventory will require an additional three industrial shelves, for a total around 50
square feet of storage space. In addition, the facility will contain 30 square feet of flat work-
space containing a sink with hot and cold water. The machine has a footprint of
approximately 10 square feet. Thus the total space consumed by shelving, work-surfaces, and

29
machinery is 90 square feet. Based on this, we estimate that space required during the first
year of operations will be 500 square feet. Based on a quick survey of available properties in
Melaka the cost of such a space should be around RM 800/month for a two story 22’x70’
commercial/ office building space. The whole floor would be our processing, production and
packaging area.

7.6 List of Workers

Position No. of Personnel

Production 2
Packaging 1
Distribution 2

During the first year, the current administrative employees will also be involved in the
production/packaging/distribution in order to cut costs. Hiring trained employees are in plans
for future revision.

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7.7 Plant/Office Layout

7.8 Operations Budget

Item Cost (RM)

Convex and concave mould 15000.00
Shop Furniture 5000.00
Shop Fixtures and Fittings 7000.00
TOTAL 27000.00

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Section 8: Financial Plan

Zulfadli Thyme Enterprise

PROJECT IMPLEMENTATION COST & SOURCES OF FINANCE

Project Implementation Cost Sources of Finance

Requirements Cost Loan Hire-Purchase Own Contribution

Fixed Assets Cash Existing F. Assets
Land & Building
Office equipment 1,100 1,100
Office computers 6,000 6,000
Office furniture 4,000 4,000

Vehicles 25,000 25,000

Motor Vehicle Insurance 1,000 1,000

Shop furniture 5,000 5,000

Shop fixture and fittings 7,000 7,000

Working Capital 1 months

Administrative 1,250 1,250
Marketing 900 900
Operations 15,000 15,000
Pre-Operations & Other
Expenditure 2,430 2,430
Contingencies 10% 1,958 1,958

TOTAL 69,180 39,180 30,000

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Zulfadli Thyme Enterprise
PRO-FORMA INCOME STATEMENT

Year 1 Year 2 Year 3

Sales 190,300 280,000 360,000

Less: Cost of Sales

Opening stock

Purchases 42,000 55,000 80,000

Ending Stock

Transportation

Gross Profit

Less: Expenditure

Administrative Expenditure

Marketing Expenditure

Other Expenditure 18,000 18,900 19,845

Business Registration &
Licences
Insurance & Road Tax for
Motor Vehicle
Other Pre-Operations
13,340
Expenditure
Interest on Hire-Purchase

Interest on Loan 2,480 2,232 1,984

Depreciation of Fixed Assets 4,938 4,938 4,938

Operating Costs 95,400 100,170 105,179

Total Expenditure 176,157 181,239 211,945

Net Profit Before Tax 14,143 98,761 148,055

Tax 0 0 0
Net Profit After Tax 14,143 98,761 148,055
Accumulated Net Profit 14,143 112,903 260,959

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Zulfadli Thyme Enterprise
PRO-FORMA BALANCE SHEET

Year 1 Year 2 Year 3

ASSETS

Fixed Assets (Book Value)

Land & Building
Office equipment 11,000 10,000 9,000
Office renovation 7,000 6,000 5,000
Office furniture

Shop furniture 5,000 4,000 3,000

Shop fixture and fittings 6,563 5,625 4,688

29,563 25,625 21,688

Current Assets
Stock of Raw Materials 0 0 0
Stock of Finished Goods 0 0 0
Accounts Receivable
Cash Balance 65,147 130,294 260,588
65,147 130,294 260,588
Other Assets
Deposit 70 70 70

TOTAL ASSETS 94,710 155,919 282,276

Owners' Equity
Capital 30,000 30,000 30,000
Accumulated Profit 14,143 112,903 260,959
44,143 142,903 290,959
Long Term Liabilities
Loan Balance 44,636 39,677 34,717
Hire-Purchase Balance
44,636 39,677 34,717
Current Liabilities
Accounts Payable

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 TOTAL EQUITY & LIABILITIES 88,779 182,580 325,676

Financial Performance

Return on Sales

% 2

0% 10% 20% 30% 40% 50%

Year

Return on Equity

% 2

0% 10% 20% 30% 40% 50% 60% 70% 80%

Year

35
 Return on Investment

% 2

0% 10% 20% 30% 40% 50% 60%

Year

Debt to Equity Ratio

Ratio
2

0.0 0.2 0.4 0.6 0.8 1.0 1.2

Year

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Section 9: Justification
Financial expectations for the fume candle product industry in Malaysia show promising
results in the first three years of operations, especially in the second and third year. Start-up
cash is estimated to be around RM25000, including a bank loan of RM40000 in order for the
business to run smoothly in the first year. Further improvements such as hiring skilled
workers as well as building a dedicated e-commerce website for online purchases will be
implemented along the way. Without a bank loan of the estimated value, this company cannot
operate with limited funds and resources. Thus, we are looking forward for investors as well
as interested parties to fund this booming industry.

37
Section 10: Appendix

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