Assignment Report

on
www.MYOXIGEN.com
Subject

E-Commerce

Submitted to: Submitted by:

Prof. Syed Haider Ali Rajesh Kumar
MBA (EB) – 3rd sem
Roll No – 35

Department of Business Administration

University of Lucknow
 CONTENTS

1. About Oxigen
2. Products
3. Services
4. Delivery Mediums
5. Distribution Channels
6. Oxigen Corporate Segment
7. Privacy Policy
 ABOUT OXIGEN

A venture of Visionaries

Oxigen was born in July 2004, out of a vision of an Indian professional

entrepreneur and a South African company, and was operationalized in 2005.

•The Indian Founder, Mr. Pramod Saxena, has been associated with the
Cellular Industry since its inception in 1994 in India. He has rich and diverse
experience of pioneering grass root businesses, including Telecom, in the post
liberalization era.

•Oxigen’s overseas partners are Microsoft Corporation, USA and Blue Label
Telecom, South Africa. Oxigen’s strategic business & equity alliance with
Microsoft Corporation, USA, in the company. Oxigen expects to expand its
business rapidly in the virtual payments and distribution space using
Microsoft’s Web & Mobile based technologies.'Blue Label Telecom', is a market
leader in distribution of physical and virtual prepaid airtime. They bring to the
partnership time and market tested product technology, with a successful
track record in competitive markets in South Africa and several other
countries.

Pioneering the PREPAID BUSINESS in the country

In a short span of just 5 years, Oxigen has emerged as the undisputed leader
in Single Point Pre Paid Recharge, Bill payments & Ticketing services in the
country. It has pioneered the idea and execution of electronic virtual
distribution of Prepaid airtime, on behalf all major mobile operators , PrePaid
DTH , on behalf of all DTH service providers Pan India.

The primary focus of Oxigen Services has been on Recharge, Subscriptions,

Billing and Payments through electronic distribution.

• Oxigen handles aggregation of Recharge, Bill Payments and

Subscriptions, for all leading telecom operators, Internet Service
providers, Direct-to-home TV (Dish TV, Tata Sky, Big TV, Airtel Digital,
 VideoconD2H and Sun Direct), Railways, Airlines, Bus, Movie Ticketing ,
Prepaid Value-Added Services and Calling Cards services on a single
platform.
• This Platform further Distributes these aggregated services to Oxigen’s
Pan India Retail Network of approximately 75,000 touch points, which it
intends to grow to 200,000 by 2011.

Expanding services to lead the pack

Its state-of-the-art proprietary back-end technology put Oxigen in an enviable

position to rapidly expand and offer services apart from just mobile recharge.
This has helped Oxigen to blossom into a single, powerful platform for all
payment services online as well as on the mobile phone, including bill and
subscription payments, booking airline tickets, buying videos, wallpapers, ring
tones, games, giving Donations etc. on behalf of many companies

Business Structure

Oxigen Services:
• Prepaid Recharge
• National Long Distance Calling Cards
• International Long Distance Calling Cards
• Telecom Bill Payments (Fixed Line & Post Paid)
• Travel-Rail/Airline/Bus Tickets
• Entertainment Recharge

VAS - Mobile Fun:

• Games on Mobile
• Entertainment Videos
• Fun Applications
• Wallpapers
• Ringtones
• Bollywood Clips
• Fashion Clips and Music Downloads

OxiCash: A Stored Value Wallet

• All Recharge Services under 'Oxigen Services'
• All value Added Services under 'MobiBuzz'
• Railway Ticketing
• Bus Tickets
• Utility Bill Payments
• Travel E-commerce
• Hotel Bookings
• Digital Entertainment
• SMS Packs
• Phone Backup
• Prepaid Conference Calling
• Astrology on line
• E-commerce - Shopping Portals, Matrimonial, Education and Career
• Movie Ticketing
• Financial/Insurance Services
• Charity Services

Diverse methods of Dispensing / Vending Oxigen’s Services

To retail its services, Oxigen uses various electronic distribution methods such
as:

• Point of Sale Terminals (POS)

• PC with Internet
• GPRS Enabled Handsets
• SMS Vending

Oxigen's IT enabled virtual distribution platform allows service providers to

derive immense benefit in improving reach of their services.

VISION

“To be a pan India virtual Distribution network, with Electronic

Delivery and Payment of Pre paid and Post paid services of all kinds, in
a seamlessly networked environment. Oxigen is a neutral Payment
Solution provider and can be accessed universally across all platforms
offering a unique mega mart like experience to consumers and for the
convenience of the Consumers – be it a B2B or B2C solution”
 • To be a market leader in providing efficient Recharge service to
customers
• Seek to deliver next generation services to consumers, Rural and Urban,
by offering a compelling business opportunity for entrepreneurs across
all segments. It will especially empower rural entrepreneurs to broaden
their villages’ access to markets, thereby increasing the affordability,
accessibility and variety of products available to rural communities using
accessible cost effective technology
• Be a Market Leader in providing Mobile commerce applications in
Mobility, Entertainment and Education
• Develop Cost Effective Applications to enable access to a wide canvas of
services comprising Banking, Adult education, Information access to the
masses focusing on economically weaker sections especially in the rural
areas
• Financial inclusion of the poorest of the poor can help drive and expand
our business Model and take it to a new level at the same time meeting
our Corporate Social Responsibility obligations
• Touching lives through Innovative technologies and Alliances at the
bottom of the customer pyramid for delivering an array of business and
financial services through a cost efficient platform comprising Mobile,
Web and POS delivery

MISSION

To be a dominant player for online payment services, targeting a 20%

share of household wallet spend on services, by consistently delivering
excellence, through innovations

• To Develop and Harness Technology to enable more efficient service

delivery in the Mobile, DTH and Bill Payments platform.
• To Enable and Facilitate E & M-commerce through the convergence of
technologies for our basic Recharge business with value added services
to a host of providers in Banking, Direct to Home, Utility Providers,
Retail Chains.
 • To Develop Special Applications suited for Remote Customers in Rural
and semi rural locations where traditional service delivery is inefficient
due to lack of infrastructure.

Company’s Edge

• Pan-India presence in Traditional & Modern Retail.

• Over 700 Million unique customers.
• Two Data Centers having a capacity to handle the largest volumes with
future scalability.
• Our Network provides Employment to over 25,000 people in the Retail
segment.
 PRODUCTS

1. MobiBuzz

Buzzing Videos, on the move!

Oxigen has launched another pioneering service in the Indian market.

Christened MobiBuzz, it is the world's first Unified Value Added Service, where
any mobile user can access content and applications, any time. MobiBuzz
transforms your mobile phone into a virtual entertainment station by offering
various types of Videos, Animations, Games, Ringtones, Wallpapers, even
Group SMS and E-mail.

Futuristic service available today

MobiBuzz is a highly user-friendly service that is set to take the market by

storm. The service is available under a common VAS virtual card, distributed
through the Oxigen distribution network. With a strong backing of over 50
content partners world wide and its own Content Production House located in
Mumbai, MobiBuzz promises to bring out the world's finest content.

2. OxiCash - Smart Way to Pay

Now buy whatever, pay from your mobile wallet !

Yet another innovation from Oxigen, OxiCash is a one-of-its-kind prepaid
offering that enables you to buy whatever you wish, just by clicking a few
buttons in OxiCash or partner websites. It's a prepaid stored value closed
wallet that is accessible through all mediums i.e. PC or mobile. It allows you to
make payments towards a host of services like Prepaid mobile & TV recharges,
bill payments, travel, online shopping, mobile videos, music, games and other
utilities. With OxiCash Wallet, your mobile phone number becomes your
unique identity. This means you don't need a bank account or credit/debit card
to make purchases on the internet either . All you need is OxiCash!
Unique advantages of OxiCash

• A Prepaid Stored Value Virtual Wallet.

• Your mobile phone number is your identity.

• Unique payment solution which is completely secure.
• Can be used on the web as well as from the mobile - Unified Payment
Solution.
• Compatible with any access technology (GSM/CDMA/WiFi/DSL
Connection/Dial-up connection).
• When used on mobile, compatible with all wireless data access technologies
(GPRS/Edge/3G/Wimax).
• Central OxiCash data server maintained in a safe and secure environment with
SSL encrypted transaction.
• OxiCash value cannot be encashed (Closed Wallet).
• Full Value available for usage. No deductions on any account.
• Widespread distribution network available to top up Oxicash.
(Oxigen's Retail Network of 75,000 outlets and Modern retail chains like The
Mobile store , One Mobile ,Croma, Sify i-Ways, P3, Planet M, Music World,
Selected In & Out Stores).

How Does OxiCash work?

You can avail of OxiCash services by following these simple steps:

Step 1: Registration | Wallet creation

Create a virtual wallet with your mobile number as the unique Wallet ID and a
6 digit password provided by OxiCash (sent as an SMS immediately after
registration)

Step 2: Put money in your wallet by paying cash at an Oxigen outlet or using
your Credit /debit card & Net Banking on www.OxiCash.in Your Wallet gets
topped up and you're ready to buy products and services from OxiCash
bouquet.(Oxigen's Retail Network of 75,000 outlets and Modern retail chains
like The Mobile store , One Mobile ,Croma, Sify i-Ways, P3, Planet M, Music
World, Selected In & Out Stores).
Step 3: Choose the products and services you wish to buy and make payment
from your OxiCash Wallet via:
• Online (e-commerce transactions).
• Your mobile using GPRS or any other access technology using a WAP
interface.
• Your mobile using SMS.

3. OxiBillPay

4. OxiTravel

5. OxiRail
 SERVICES

 Mobile Recharge
 TV Recharge
 Bill Payments
 Entertainments
 Calling Cards
 Internet Phone Cards
 Travel
 Online Shopping Hotels
 Bulk SMS
 Conference Calling
 DELIVERY MEDIUMS

1.Electronic Distribution

Oxigen’s POS terminal or Web Connect comes loaded with our proprietary
software that enables any Retailer to perform transactions-both online as well
as offline.

The retailer can download prepaid PIN'S in bulk with a single telephone call
and then can sell it offline as per the requirement. The PIN'S remain stored in
the memory and are invisible and secure till printed out for sale.

Benefits of the system :

• A comprehensive & wide range of products and services.

• Pan India Service and not limited to state level circles as defined. A user from
south india can get a recharge for his operator while he in North India.
• Add/edit products for each individual retail connection.
• Provide customized receipts with retailer name.
• Create reports for end-of-shift, end-of-day etc. to suit retailer accounting
system to ease administration of employees.
• Offer advanced reporting tools for retailers through web-interface.
• Offer a demo mode for training purposes.
• Complete automatic updates of templates, products and services.
• Provide retailer credit control through existing billing infrastructure available
with the distributor/operator.
• Two level security with supervisor and teller sign-in passwords.
• Fast transaction times.
• Robust inbuilt thermal printer only on the terminal.
• Credit and debit card processing is provided as an option (subject to approval
by banking acquirer).
• Can be made WLL enabled (eliminating the requirement of a telephone line).
• Perform both PIN based as well as PIN-less transactions.
2.Web Vending/Internet Vending:

Retailers with internet connections (like cyber cafes) can subscribe to our
propriety product (PC client and web client) to sell our services through their
net connected PC's. All we need to do is to install our pc client on the retailers
net connected PC and he can start off.Alternatively, he can also access our
web client to use/sell our services online.

Additionally Many web based services are provided by us ,like IRCTC railway
booking, Air travel tickets , Bus ticketing, PVR Movie tickets & Utility Payments
are added services that an WEB enabled Vendor can provide as a service to his
customers . these services cannot be used on SMS or Pos Machines.

3.POS Machines / Terminals :

Oxigen’s POS terminal comes loaded with our proprietary software that
enables any Retailer to perform transactions-both online as well as offline. The
retailer can download prepaid PIN'S in bulk with a single telephone call and
then can sell it offline as per the requirement. The PIN'S remain stored in the
memory and are invisible and secure till printed out for sale.

4.SMS Vending:

To provide prepaid services through small and residential entrepreneurs, who

do not have easy access to a telephone line. Oxigen, also has a product (SMS
client) to cater to its consumers through this non-traditional channel.

Any person with a mobile handset can register with us a retailer to sell our
services/products through SMS. The retailer will have to SMS us the request
for the prepaid PIN's which will be sent back on the retailer mobile phone
through return SMS.
 DISTRIBUTION CHANNELS

Oxigen Retail Management Unit

For greater penetration in the marketplace, we have tied up with several Retail
Outlet Management Units (RMU) to service our Retail Outlets in a customer
centric and effective way

We welcome enthusiastic and ambitious entrepreneurs to join us as our

Distributors /RMU or Retailers in various Indian cities to explore a whole new
world of unhindered and rapid growth.

Benefits to RMU's:

• Reduces inventory
• Reduces route service needs by up to 60 %
• Helps expand product portfolio
• Improves product management and reporting
• Reduces fraud
• Offers competitive value-added advantage
• Offers efficient electronic funds transfer
• Increases efficiency, sales and profitability
• No threat of division of territory as you grow
• Updated services/products to be made available without any extra
resources
• Better ROI than FMCG business
Encash with Prepaid Recharge Business:

Just the way we can't imagine life without cellphones anymore, making sure
they never run out of call value becomes our top priority. And with almost
80% of the new mobile customers going pre-paid way, Prepaid Mobile
Recharge dispensing business is surely becoming one of the most profitable
retail business today

• Become a one-stop shop - Single electronic terminal dispenser for all

types of pre-paid mobile cards and many other services.
• Low investment, quick & high returns.
• Instant online recharge for many services like telecom , entertainment ,
TV/DTH , internet phonepacks , broadband , calling card , ticketing for
Railways/Bus/airlines with provision for batch download & storage in the
terminal.
• Anytime reports available on the terminal and our website
• Dedicated retailer support just one phone call away.
 • Single terminal for all prepaid services = 100% business, 0% customer
loss … non-stop profits.
• Anytime reports available on the terminal and our website.

Making profits was never so retailer friendly:

• Multiple telecom operators and many other services under one roof,
• Retail Outlets deal with a single entity for full Range of services.
• No blockage of investment in higher denomination PINs. Easy on Retail
Outlet’s cash flow
• Retail Outlet can order and receive airtime and other products instantly
• Anytime availability (24 x 7 x 365) , through effective call center
support
• No minimum order quantities and no delivery hassles
• Each salesman accountable for his sale due to in built security features
• Highly profitable business with no shelf space requirement
• Increased in-store footprints, additional customers will increase sale of
existing products
• Full transaction records available on terminal anytime
• No minimum trading balance to be maintained
• Never run out of required denominations, never lose a customer
• Bulk downloading with a single call. Download daily/ weekly/ monthly
requirement at a time.
• No risk of loss due to theft, physical damage to recharge coupons or calculation
errors
 OXIGEN Corporate Segment

Oxigen’s new customer focus has led us to develop new channels as business
streams. The Growth in these Business segments has been very encouraging
and we hope to Expand rapidly with these segments becoming our channel
partners.

Channel Partners

RETAIL CHAINS / MODERN TRADE CHANNELS

Leveraging the Oxigen services benefit is a boon to any retail chain, as it gets
your retail chain Mutliple Services aggregated on one platform. Be it a Pos
Terminal or via PC.

Oxigen is currently servicing the following Retail Chains :

• The Mobile Store • Croma • Planet M • In & Out • Pantaloons Stores • Big
Bazaar • One Mobile • Music World • Next Retail • The Electronic Store •
Nokia (NPD/NCC) • Tata Sky Experience Zones • CMS • Srei Sahaj • AP on
Line • Sify I Way • P3 stores • Tata True Value Stores • Tata Parsec
Retail Chains benefits :

• Multiple Services on One Platform. • Choice of methods to Deliver

Services. • Real time delivery. • Oxigen becomes the Single Point of Contact
for your Business. • Single Account Better Fund management. • Dedicated
Technical Help Desk. • Customer friendly Care Center. • Dedicated
Relationship team. • Training assistance.
 PRIVACY POLICY
Oxigen Services (India) Private Limited is a Company of Oxigen Group and
powers / manages various content, online games which are linked to various
internet sites and community boards and services hereinafter collectively
referred to as OxiCash. The OxiCash includes a one of its kind Prepaid
Payment Instrument for use by a spectrum of consumers of both goods and
services. This is an effort by Oxigen to bring technology to the aid of
merchants and the consumers so that alternate payment options may be
provided for trade facilitation in both goods and services in accordance with
the legal requirements including those specifically laid down by the Reserve
Bank of India. Our applications are user friendly and have great utility. There
are also inbuilt into our offering the facilities for making online/anytime
payments not only for goods and services transacted but also for utilities and
essential services.

Oxigen and OxiCash have always been on the forefront of privacy issues, and
we're constantly refining our Privacy Policy to ensure adept handling of privacy
issues.We have created this Privacy Policy to demonstrate our commitment to
protecting information you submit. This Privacy Policy only applies to data
gathered on the OxiCash sites, and does not apply to any other information or
website. Please review this Privacy Policy periodically as we are used to
updating it from time to time and your suggestions will be much valuable in
this regard. This Privacy Policy is effective as of December, 2009. Each time
you visit the website or provide us with information, you are, by doing so,
accepting the practices described in this Privacy Policy applicable at that time.
You agree that by using the website you are expressly and affirmatively
consenting to our use and disclosure of the information that you provide, and
consenting to receive emails, as described below in this Privacy Policy.

OxiCash respects the privacy of it's users and is committed to protect it in all
respects. This privacy policy outlines the types of personal information which is
received and collected by OxiCash and how it is used. More specifically this
privacy policy controls the treatment of personally identifiable information
gathered by OxiCash from its merchants, business partners, franchise, a back
end user, or a consumer.

Customer shall be deemed to have read, understood and agreed to this policy
terms if they access, browse and use this site (www.oxicash.in) and also
binding themself to all applicable laws and regulations made thereunder.
Further this privacy policy is subject of discretion of OxiCash and same may be
amended at any time without any prior notice to you. If they do not agree to
the following terms of this policy, please do not use this website.

OxiCash Privacy Philosophy:

With a view to offer most enriching and holistic internet experience to it's
users OxiCash offers a vast repository of Online Sites and variety of
community services. Kindly take time to read 'About Us' to know more about
OxiCash at About Us at our web site. Most of the Online Community Services
are offered for free but you need a universal mandatory registration to
purchase OxiCash products and services. The information about the user is
collected by Oxigen as (i) information supplied by users and (ii) information
automatically tracked while User is navigating on the OxiCash website. Oxicash
and its affiliates, successors and assigns are committed to keep your
information confidential and secure and that is why we have designed our
policy and procedures to ensure your privacy in all facets of our relationship.
For every visitor to our site whether it be merchant, business partner,
franchise, a back end user, a consumer we have attempted to provide a
complete protection to their confidential information collected by us online not
only with the help of applicable laws but more importantly with our privacy
policy and procedures.

What information do Oxigen collect and how they protect that:

To avail certain sites / services on Oxigen’s websites, users would be required

to provide certain information for the registration process namely:

a) OxiCash ID,
b) Password,
c) Email address etc.,

All required information is specific and based on the kind of Game/ Service
needed. The Information as supplied by the users enables us to improve our
sites and provide you the most user-friendly experience. In some sites as in
Casual Game Contests, we require your contact addresses. If you provide us
information of any other person, you are supposed to ensure that you have
due approval from such person for providing such information, in no case
OxiCash shall be responsible for any lack of authority/approval on your part.
We use “cookies”, or such similar electronic tools to collect information to
assign each visitor a unique random number as a User Identification (User ID)
to understand the user's individual interests using the Identified Computer.
Unless the User voluntarily identifies himself/herself (e.g. through
registration), OxiCash has no way of knowing who the User is, even if we
assign a cookie to the User's computer. The only personal information a cookie
can contain is information supplied by the User. A cookie cannot read data off
the User's hard drive. Our advertisers may also assign their own cookies to the
User's browser (if the User clicks on their ad banners), a process that OxiCash
does not control.

OxiCash’ s web servers automatically collect limited information about User's

computer's connection to the Internet, including User's IP address, when the
User visits our site. (User's IP address is a number that lets computers
attached to the Internet know where to send data to the User -- such as the
web pages viewed by the User). The User's IP address does not identify the
User personally. OxiCash uses this information to deliver its web pages to
Users upon request, to tailor its site to the interests of its users, to measure
traffic within its site and let advertisers know the geographic locations from
where OxiCash’ s visitors come.
Oxigen strive to keep highest levels of security at all times and keep ourselves
flexible towards advancements in security technology to protect your
personally identifiable information. During transmission we use Secure Sockets
layers (SSL) Software, which encrypts the information provided by you. All
information gathered on OxiCash is securely stored within OxiCash-controlled
database. The database is stored on servers secured behind a firewall; access
to such servers being password-protected and strictly limited based on need-
to-know basis. However, we understand that as effective as our security
measures are, no security system is impenetrable. Thus, we cannot guarantee
the security of our database, nor can we guarantee that information you
supply will not be intercepted while being transmitted to us over the Internet.
Further, any information you include in a posting to the discussion areas will
be available to anyone with Internet access.

Company also reserves the right to report any act which is violative of
applicable laws, regulations or this policy to the concerned law enforcement
authority by our merchants, business partners, agents, franchises, users or
consumers. We feel free to cooperate with such authorities.

What Oxigen do with the information they gather:

They require this information to understand customers needs and provide

them with a better service, and in particular for the following reasons:

• Internal record keeping.

• Use the information to improve our products and services.
• Periodically send promotional emails about new products, special offers
or other information which we think you may find interesting using the
email address which you have provided.
• From time to time, company may also use the information to contact
customer for market research purposes.
• May use the information to customise the website according to
cu’tomer's interests.
• May provide the information to the third party partners for marketing or
promotional purposes subject to applicable laws and customer’s
permission.

Controlling Customer’s personal information

When customer is asked for any personal information on the website they may
choose to restrict the collection or use of such personal information in the
following ways:

• Whenever customer is asked to fill in a form on the website, he may

look for the box that can be clicked to indicate that customer do not
 want the information to be used by anybody for direct marketing
purposes
• If customer has previously agreed to using the personal information for
direct marketing purposes, they may change their mind at any time by
writing or emailing them

Company do not sell, distribute or lease customer’s personal information to

third parties unless they have customer’s permission or are required by law.
They may use the personal information to send the promotional information
about third parties which they think customer may find interesting.
 BIBLIOGRAPHY

www.myoxigen.com

www.myoxigen.com/mobilerecharge.asp

www.oxicash.in/