Female Muslim Eating Experience At Non-Muslim Country :

Role Of Mobile Apps On Emotions

By: Siti Najihah Bt Rosidi (S37494)
Supervisor : Dr. Wan Hafiz B. Wan Z.S

1 Introduction 2 Objectives
This study will learnt more on
current trends in female Muslim 1. To study the factors
tourists eating experience. that impact on female
How mobile apps be such a Muslim eating
great help while travelling at experience at non-
non-Muslim country. Muslim country.
Based on previous research, 2. To learn more on
there are 5 main factors that challenges that female
influence tourist food Muslim tourist faced
consumption : while travelling.
•Culture and religious influence 3. To determine how
•Socio-demographic factors mobile apps impact on
•Food –related personality traits female muslim
•Exposure and past experience emotions while
•Motivational factors travelling.

3 Method 4 Significant Study

• Qualitative study 1. Can contribute on knowledge in factors influencing
• Interview method using Critical female Muslim eating experiences.
Incident Technique (CIT) 2. Can help those non-Muslim countries to earn more by
• Quota sampling creating positive relationship with female Muslim tourists.
• 25 participants that have travel 3. Can help to fulfill Muslim tourists expectation at non-
around 7 different countries. Muslim countries.
• Pilot test will be conducted to test the 4. Can encourage more apps developer to create more
research questions and for security in useful travel apps for tourists.
attaining useful results. 5. May enhance the importance of technology in tourism
industry.

SAMPLING
FRAMEWORK

NON-MUSLIM
COUNTRY

UNITED UNITED NEW

AUSTRALIA FRANCE INDIA CHINA
KINGDOM STATES ZEALAND
n=4 n=4 n=4 n=2
n=3 n=4 n=4

References and acknowledgment

•Athena H. N. Mak, Margaret Lumbers, Anita Eves & Richard C. Y. Chang (2016) The effects of food-related Scan me to view full poster on Female
personality traits on tourist food consumption motivations, Asia Pacific Journal of Tourism Research, 22:1,1- Muslim Eating Experience at Non-
20, DOI: 10.1080/10941665.2016.1175488 Muslim Country :Role of mobile apps
•Mak, A.H.N., Lumbers, M., Eves, A., 2011. Globalization and food consumption in tourism. Annals of and impact on emotions.
Tourism Research, in press,doi:10.1016/j.annals.2011.05.010.