Professional Documents
Culture Documents
3
Foreword The Workplace Through New Eyes.
From the start, workplace design has New Workforce. The forces creating new What we found provides a new and deeper
been the heart of Gensler’s practice. markets have also brought into daily understanding of the role the workplace
7KHÀUP·VVXFFHVVLVJURXQGHGLQDFOHDU contact a workforce of unprecedented environment can play in support of more
understanding that, when approached as diversity. People from different cultures, competitive companies and more engaged,
a means to organizational performance, countries, races, and religions are working collaborative, and creative people.
DQRIÀFHFDQEHPRUHWKDQMXVWDQLFH together. Adding to the mix is the fact that
place—it can be a dynamic workplace the workplace now hosts four generations 0RVWVLJQLÀFDQWO\RIWKHVXUYH\
environment with the power to enhance of people. Organizations must offer a respondents believe that better workplace
a company’s business goals. range of workplace options to meet the design and layout result in better overall
needs of different groups of workers. employee performance.
Through 40 years of practice, our work
has aligned with the cutting edge of New Responsibility. We are seeing the The study indicates that companies can
PDQDJHPHQWVWUDWHJ\³DOZD\VÀQGLQJ advent of increased social consciousness JDLQHQRUPRXVEHQHÀWZKHQWKH\WKLQNRI
unique ways to support organizational in the business world. This consciousness the workplace as an integral investment in
drivers that address our clients’ needs. is acutely focused on sustainability and the real value of a business—its people.
extends to our collective use of the Earth’s
Today, we are witnessing the birth of a resources. Sustainable environments are
new age in business. A thriving knowledge no longer an option, but a mandate, both
and services sector is now at the heart of to realize energy savings and to provide a
the U.S. economy, with strong demand for healthy workplace and a healthy planet.
smart, skilled, and creative professionals. Diane Hoskins, AIA
It is an age of new markets, a new work- Recognizing this context of new markets, Executive Director
force, and new responsibility. a new workforce, and new responsibility,
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New Markets. Globalization is connecting of success for business, and how does
nations, companies, and people and workplace design play a role?
creating new market opportunities. Tech-
nology has empowered work to happen We decided the best way to answer that
everywhere, and employees are working question was to take the pulse of the U.S.
remotely—from different cities, from workforce to see what was important to
airports and hotels, and from client sites. them. In March 2006, we surveyed more
To adapt to the new demands and realities WKDQ$PHULFDQVZKRZRUNLQRIÀFHV
of global business, companies must
develop strategies to maximize culture,
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7
Research Methodology
Other
Client 8% Working
meetings at desk
(non e-mail)
Seventy-four percent of the 9% The U.S. Workplace Survey results allow
45% us to paint a picture of the contemporary
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210 employees for a company with 3,711
total employees. The company’s annual
revenues are $354 million.
7KHDYHUDJHRIÀFHZRUNHUIHHOVWKDWKH
KDVOHVVWLPHWRWKLQNWKDQKHGLGÀYH
years ago due to increasing pressure and
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time involves work and work colleagues.
On a scale from 1 to 5, with 5 being most
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satisfaction as 3.6.
89 collaboration
When asked to rate the importance of workplace design, 89% of
respondents rated it “important” to “very important.”
90
90% of respondents indicated that better workplace design and
layout result in better overall employee performance. 67%
33%
Working better together.
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when working closely with
Only 50% of workers believe that their current workplace co-workers.
design encourages innovation and creativity.
When asked if the quality of the working The survey results indicate that businesses But the survey also indicates there is a
environment is very important to their can directly impact worker productivity strong disconnect between the value
VHQVHRIMREVDWLVIDFWLRQRIUHVSRQ- through workplace design. When asked if placed on the workplace environment and
dents agreed. they would be willing to work an extra hour perceptions of what drove their current
per day if they had a better working environ- ZRUNSODFHGHVLJQMXVWRIUHVSRQGHQWV
Asked where they accomplish their best PHQWRIUHVSRQGHQWVVDLG\HV believe that creating a productive workplace
ZRUNRIUHVSRQGHQWVSRLQWHGWRWKH is a priority at their company.
RIÀFH7ZHOYHSHUFHQWFLWHGZRUNLQJDW We asked C-level/upper management to
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competitiveness
quantify how a better physical working Only half of the U.S. workforce feel that
FLWHGRWKHUYHQXHV environment could impact the amount of their environment empowers them to
work their company performed. The average innovate (see graph at right). American
When asked where their best ideas are HVWLPDWHZDV$QGRIXSSHU businesses may be missing an important
GHYHORSHGRIUHVSRQGHQWVVDLG management/C-level respondents said opportunity to increase innovation.
at their desk. Sixty-seven percent of that the increased productivity would have
92
UHVSRQGHQWVIHOWWKH\ZHUHPRUHHIÀFLHQW a positive impact on their company’s As competition for talent continues to
when working closely with co-workers. bottom line. increase and as employers are forced to
explore more and more ways to attract and
retain employees, the workplace can be a
key tool not only to keep employees, but
also to keep them productive and engaged.
88% of C-level/upper management respondents believe of respondents agreed that better workplace
that the workplace environment would have a positive design can make a company more competitive.
impact on their company’s bottom line.
At one time, diversity was simply a factor Yet there is a paradox facing workplace
of race or gender; it is a far more complex design moving forward: we are designing DIVERSITY FACTORS
and nuanced situation today. Within the for populations, not individuals, but Generational
contemporary U.S. workplace are women individuals are the ones who do the work. Gender
and men spanning four generations and How do companies achieve the economies Regional Culture
representing ethnicities and cultures from of workplace standards and systems and
Race
around the globe. still support a diverse workforce and its
attendant workstyle preferences?
Lifestyle
Compounding the situation is the speed Language
at which companies leverage technology, By managing diversity as an asset and Work Style/Hours
physically or virtually bringing into contact social equality as a tool for commercial Skills
previously distributed groups. growth, the workplace environment can Learning Mode
create a sense of belonging and shared
Communication Style
The workforce also has a wide spectrum culture that appeals to workers of different
of talents and skills, technological literacy ages and backgrounds.
and comfort levels, physical capabilities, DESIGN RESPONSES
languages and communication styles, People used to work for companies, but Brand-rich Environment
lifestyles, and learning preferences. now they expect companies to work for Support Collaboration
WKHP³WRSURYLGHG\QDPLFRIÀFHVHWWLQJV Support Culture
As technology shrinks distance, differ- that help them to be more productive Community Spaces
HQFHVSHUVLVWDQGDUHHYHQDPSOLÀHG and creative.
Wide Corridors
The new character of diversity offers an
Internal Stairs
opportunity with revolutionary potential. Transparency
Diverse viewpoints and approaches can Unplanned Interaction
take creativity to new heights. A workplace
that supports the unique skills and per-
spectives of a multigenerational, multi-
cultural workforce can help a business to
reach its performance goals more effec-
tively than ever.
Today, work is delivered through a multi- Supporting work modes requires a bal-
tude of approaches. By work mode, we anced allocation of owned and shared WORK MODE FACTORS
refer to the ways and means that people settings, all designed to respond quickly Individual
engage and perform their work. Work to people’s changing needs. Collaborative
mode includes ownership, interaction, ,QRIÀFH
concentration, and creation. It involves Community and collaboration spaces are
Remote
process, technology, environment, and needed, but so are retreats where people
infrastructure. Some work modes are can unplug, do focused work, and have
Technological/Virtual
individual and some are collaborative, private conversations. Smaller meeting
but most are a combination of the two. spaces are also desirable, as most face- DESIGN RESPONSES
to-face collaboration involves only two or Variety of Settings
The new workplace must accommodate three people. Team Spaces
a wider variety of work modes than ever.
Agile Workstations
When the right work mode balance is
Retreats
As with diversity and distance, work mode reached, workers thrive, interacting with
is an element of the workplace that can each other and their environment in ways Flexible Meeting Rooms
be understood and leveraged. Through a that enhance the quantity and quality of Community Space
careful analysis of the various work modes the work they deliver. Amenities
utilized—by individuals, by teams, by (IÀFLHQW$GMDFHQFLHV
units, by companies, and by regions—a Appropriate Size Allocations
company’s business goals can be facili-
tated and enhanced.
© Gensler 2006
The information contained within this report is and shall remain the property of Gensler.
This document must not be reproduced without the prior consent of Gensler.
27
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