TB 07

Information System, Third Canadian Edition Rainer
Chapter 7
Web 2.0 and social networks
Question Type: True/False
1) Users of Web 1.0 sites passively receive information from those sites.
Answer: True
Learning Objective: Describe the differences between Web 1.0 and Web 2.0, and explain the benefits of
three information technologies used by Web 2.0.
Section Reference: 7.1 Web 2.0 Underlying Technologies
Difficulty: Easy
2) A tag is a keyword or term that describes a piece of information.
Answer: True
Difficulty: Easy
3) Web. 2.0 is a loose collection of information technologies and applications.
Answer: True
Difficulty: Easy
4) Web 2.0 sites are primarily online places to visit.
Answer: False
Difficulty: Easy
5) AJAX is a Web tool that reloads entire Web pages quickly.

Answer: False
Difficulty: Medium
6) A tag is the way a developer describes a piece of information.
Answer: False
Difficulty: Medium
7) RSS stands for Real Simple Subscription.
Answer: False
Difficulty: Medium
8) Geo-tagging refers to tagging information on tour sites.
Answer: False
Difficulty: Medium
9) Crowdsourcing is taking a job traditionally performed by an employee or a consultant and outsourcing

it to an undefined group of people in the form of an open call.
Answer: True
Learning Objective: Identify five prominent Web 2.0 applications, and provide at least one example of
how each one can be utilized in a business setting.
Difficulty: Easy
10) A wiki is a collection of blogs.
Answer: False
Section Reference: 7.2 Web 2.0 Applications
Difficulty: Medium
11) The term “blog” is short for Weblog.
Answer: True
Difficulty: Easy
12) Blogs cannot contain links to Web sites.
Answer: False
Difficulty: Medium
13) Blogs are not used internally by organizations.
Answer: False
Difficulty: Medium
14) Companies monitor blogs for mention of their products.
Answer: True
Difficulty: Medium
15) One can trust the content of blogs.
Answer: False
Difficulty: Easy
16) Anyone with permission can post material and make changes on a wiki.
Answer: True
Difficulty: Easy
17) Web 2.0 media sites allow people to share digital media.
Answer: True
Difficulty: Easy
18) Social networking sites help users find like-minded people online.
Answer: True
Learning Objective: Discuss the three categories of Web 2.0 sites, and provide at least one example of
how each one can improve business efficiency and profitability.
Section Reference: 7.3 Categories of Web 2.0 Sites
Difficulty: Easy
19) One of the major categories of Web 2.0 sites is blogs.
Answer: False

Difficulty: Medium
20) You must be a Web site developer in order to create a mashup.
Answer: False
Difficulty: Medium
21) Social networking sites allow users to upload their content to the Web in the form of text, voice,
images, and videos.
Answer: True
Difficulty: Easy
Question Type: Multiple Choice
22) Which of the following is a disadvantage of Facebook advertising?
a) Click-through
b) Cost
c) Targeting
d) Reinforcement
Answer: a
Learning Objective: Summarize the fundamental concepts related to Web 2.0 and social networks.
Section Reference: Opening case
Difficulty: Easy
23) Which of the following is NOT true about Web 2.0?
a) It is interactive.
b) It facilitates collaboration.
c) They are online places to visit.
d) They harness collective intelligence.
Answer: c
Difficulty: Medium
24) Which of the following statements concerning Web 2.0 sites is false?
a) They harness collective intelligence.

b) They deliver functionality as services.
c) They feature remixable applications and data.
d) They encourage user participation.
e) They cannot be used to start a business.
Answer: e
Difficulty: Easy
25) Which of the following statements concerning tagging is true?
a) Tag categories are created by software developers.

b) Tagging software has built-in rules.
c) Tagging can be performed only on Web pages.
d) Tags can be given only to text.
e) Folksonomies are a version of tagging.
Answer: e
Difficulty: Easy
26) Tagging is the basis of ___________.
a) folksonomies
b) LinkedIn
c) web page development
d) Wikipedia
Answer: a
Difficulty: Medium
27) Which of the following statements concerning tagging is false?
a) Tags fall into categories.

b) Users can pick their own tags.
c) Tags can be given to any piece of information or file.
d) Tags can be used to retrieve Web content.
e) Each user designs a personal set of tagging rules.
Answer: a
Difficulty: Easy
28) Which of the following statements concerning RSS is false?
a) Users can customize the information they want.

b) Users can specify how often they want the information.
c) Blogs cannot be part of an RSS feed.
d) A special reader is needed to display RSS content feeds.
e) Subscribers get notifications of changes in content.
Answer: c
Difficulty: Medium
29) Which of the following statements concerning RSS is true?
a) Blogs cannot be part of an RSS feed.

b) RSS feeds deliver information only from news sites.
c) RSS cannot be searched.
d) RSS feeds transmit a link to the full text of new content to subscribers.
e) A special reader is needed that must be purchased.
Answer: d
Difficulty: Medium
30) With Web 1.0 sites, users _________________, whereas with Web 2.0 sites, users
_________________.
a) Use HTML, use CCS

b) Passively receive information, participate with the site.
c) Use wired connections, use wireless connections.
d) Have to know the address of the site, can use search engines to find a site
e) Did not have to login to find information, have to login in to find information.
Answer: b
Difficulty: Hard
31) __________ allows you to receive the information you want, when you want it, without having to
surf thousands of Web sites.
a) Aggregation
b) Bookmarking
c) RSS
d) Search engine utilization
Answer: c
Difficulty: Medium
32) Which of the following is an advantage of tagging?
a) Tagging rules are standard within a domain of knowledge.

b) Users have to choose from a set of tags so others can find the item.
c) Despite the variation in individual rules, the Web collection is rather organized.
d) Retrieval finds only the relevant tags to a user’s search.
e) Tags use AJAX to speed up searching.
Answer: c
Difficulty: Hard
33) You sign up for an RSS feed from CNN.com. Which of the following would you expect to happen?
a) When you sign up, you will need to download print templates.
b) You won’t be able to search RSS content.
c) You will be able to choose only one topic area.
d) You will be notified of updates in the content areas you selected.
e) You will get content sent to you via e-mail.
Answer: d
Difficulty: Hard
34) AJAX is a web development technique that allows ________ web pages to reload _____.
a) full, quickly
b) portions of, instead of the entire web page
c) multiple, quickly
d) no, at any time
Answer: b
Difficulty: Easy
35) Which of the following is not an example of Web 2.0 applications?
a) Blogs
b) Wikis
c) Netcasting
d) Crowdsourcing
e) AJAX
Answer: e
Difficulty: Medium
36) Printing-on-demand is customized printing done in ________ batches.
a) small
b) medium
c) large
d) global
Answer: a
Difficulty: Easy
37) Many traditional media companies are using ________ to provide a richer version of the stores they
cover.
a) Blogs
b) Netcasts
c) RSS feeds
d) Tags
e) Wikis
Answer: a
Difficulty: Medium
38) Many companies are using ________ to capture updated product features and specifications.
a) Blogs
b) Netcasts
c) RSS feeds
d) Tags
e) Wikis
Answer: e
Difficulty: Medium
39) Which of the following is a problem associated with blogs?
a) Ability to influence
b) Accuracy
c) Current
d) Understanding the customer
Answer: b
Difficulty: Medium
40) Which of the following statements concerning blogging is false?
a) Anyone can blog.

b) A reader can believe the details in a blog.
c) A company can maintain an internal blog site.
d) Blogging can be used in marketing.
e) Tweets are replacing blogging.
Answer: b
Difficulty: Hard
41) Consumer-generated media can be created through the use of ________.
a) blogs
b) crowdsourcing
c) folksonomies
d) wikis
Answer: a

Difficulty: Medium
42) You just started to work on a project with three other people. You realize that everyone has their
own notes, which makes it hard for you to keep track of what has been done and what still needs to be
done. Which of the following applications would you suggest the team use?
a) Blogs
b) Netcasts
c) RSS feeds
d) Tags
e) Wikis
Answer: e
Difficulty: Medium
43) What is a disadvantage of photo-sharing web sites?
a) Convenience
b) Cost
c) Privacy
d) Usability
Answer: c
Difficulty: Easy
44) The comments of consumers in the blogosphere concerning a company’s products are called
____________________.
a) Free advertising
b) Consumer-generated media.
c) Consumer-generated PR
d) Rumors
e) Reliable feedback
Answer: b
Difficulty: Medium
45) The reliability of the content in Wikipedia, the online encyclopedia, is questionable because
a) All of the administrators are volunteers.

b) No author has to identify himself or herself.
c) The content is updated all the time.
d) It is difficult to test the authenticity of the content due to the fact that anyone can contribute
content.
e) All of these are reasons why the content is questionable.
Answer: d
Difficulty: Medium
46) What keeps social networking sites in business?
a) profitability
b) popularity
c) tangible products
d) all of the above
Answer: b
Difficulty: Medium
47) Universities are using ________ to provide students with access to lectures.
a) Blogs
b) Netcasts
c) RSS feeds
d) Tags
e) Wikis
Answer: b
Difficulty: Medium
48) Which of the following statements concerning printing-on-demand as a Web 2.0 application is false?
a) New small-book printing machines reduce printing costs.

b) Free software can be used to edit and typeset text.
c) Printing-on-demand companies also offer distribution.
d) Printing-on-demand companies market books for their authors.
e) Printing-on-demand is attractive to established authors.
Answer: d
Difficulty: Easy
49) Which of the following is not an example of crowdsourcing?
a) Posting a task that needs to be completed with a price for completion

b) Posting personal pictures that can be licensed by interested parties
c) Posting a call for new manuscripts
d) Asking for feedback on products and make it publically available
e) Asking for new product ideas and reward those used
Answer: c
Difficulty: Easy
50) Carter is a member of a team of five students working on a research project that comprises 25% of
his overall grade. The team is trying to decide how they can most effectively work together to complete
the final paper. Which of the following would work the best for this team?
a) A blog
b) A discussion board
c) A private social networking site
d) A Skype video chat
e) A wiki
Answer: e
Difficulty: Medium
51) Sean is organizing a 5K race to support the local food bank. The event takes place in three months.
Which of the following would be the best strategy?
a) Set up a Twitter account, and tweet some details about the event every couple of hours.
b) Start blogging about all the organizing that is going on.
c) Start a business page in Facebook, and let his friends know about it.
d) Start putting pictures of the food bank on photo sharing sites and tag with “5K”
e) Build a Web page with all of the details.
Answer: c
Section Reference: 7.2 Web 2.0 Applications, Categories of Web 2.0 Sites
Difficulty: Hard
52) Sean ran a very successful 5K race to support the local food bank. They had 210 runners and raised
over $5,000. He wants to continue to do more for the local food bank. Which of the following would be
the best use of his time?
a) Set up a Twitter account and tweet a story about the food bank every day.
b) Start blogging about how the food bank helps people living in the community.
c) Use the business page in Facebook that he built for the race and allow people to donate from that
page.
d) Start putting pictures of the food bank on photo sharing sites and tag with “Food bank”
e) Build a Web page with all of the details of the food bank.
Answer: b
Section Reference: 7.2 Web 2.0 Applications, Categories of Web 2.0 Sites
Difficulty: Hard
53) Greg still follows his high school’s lacrosse team. He set up a meeting with the coach to ask how he
could help with recruiting. Which of the following Section References would make the most sense from
the coach’s point of view?
a) Build a wiki with other alums of their seasons.

b) Build a fan page in Facebook to alert alums to upcoming games.
c) Go to games and tweet about the action.
d) Blog about the games and include his own insights about his experience.
e) Post photos of this year’s games on a photo sharing site and tag them with the name of the high
school.
Answer: d
Difficulty: Hard
54) Which of the following statements concerning social networking Web sites is false?
a) Any type of content can be loaded.

b) The goal is to help people collaborate.
c) Social networks can be a valuable business tool.
d) Users find the social network feeds distracting.
e) Social network software provides tools for finding other people online.
Answer: d
Difficulty: Medium
55) Which of the following is not a social networking site?
a) Facebook
b) YouTube
c) Flickr
d) Wikipedia
e) LinkedIn
Answer: d
Difficulty: Easy
56) Which of the following statements is false?
a) Social networks can be used to achieve strategic objectives.

b) The only downside of social networks is the required bandwidth.
c) Social networks can be implemented on a secure platform.
d) Social networks take the place of traditional employee directories.
e) Social networks can offer personal pages as well as business pages.
Answer: b
Difficulty: Medium
57) Which of the following is a problem with social networking sites?
a) Ability (or lack thereof) to pursue strategic objectives

b) Their viral nature
c) Public relations management
d) All of the above are problems with social networking sites
Answer: c
Difficulty: Hard
58) LinkedIn is a _______________________ social networking site that makes money from advertising
and services.
a) Training
b) College
c) Business-oriented
d) Video-upload
e) Blogging
Answer: c
Difficulty: Easy
59) LinkedIn is a _____________.
a) aggregator
b) mashup
c) search engine
d) social networking site
Answer: d
Difficulty: Easy
60) Building relationships, anticipating needs, and providing special deals for the community’s members
is a function of which category of Web 2.0 applications?
a) Social networking
b) Aggregators
c) Blogs
d) Crowdsourcing
e) Social commerce
Answer: e
Difficulty: Medium
61) Which of the following is an advantage of social commerce over traditional e-commerce?
a) Loyalty
b) The ability to predict buying habits based on real-time data
c) Processing speed
d) Crowdsourcing
e) Reduced expenses
Answer: b
Difficulty: Medium
62) A Web site that combines content from other Web sites to form new content is called a(n) ______.
a) Social network
b) Aggregator
c) Blog
d) E-commerce site
e) Mashup
Answer: e
Difficulty: Easy
63) A(n) _________ is a web site that takes content from a number of other web sites and mixes them
together to create a new kind of content.
a) aggregator
b) mashup
c) syndicator
d) search engine
Answer: b
Difficulty: Easy
64) Gerry has a dog-walking business, and he wants to help his walkers plan their route. Which of the
following should he use?
a) Social networking
b) Aggregators
c) Blogs
d) Crowdsourcing
e) Mashup
Answer: e
Difficulty: Easy
65) What is a way Zynga can minimize its dependence on Facebook?
a) Consider an affiliate relationship where Facebook has a link to Zynga.

b) Leverage Facebook’s network of friends to extend its customer reach.
c) Use the Facebook currency to generate additional revenue.
d) All of the above
Answer: a
Section Reference: IT’s About Business: Online Games are Big Business
Difficulty: Medium
66) More than 120 million people play Zynga’s online social games on Facebook. Which of the following
is an advantage of the Zynga-Facebook partnership for Zynga?
a) People stay on Facebook longer

b) 1/3 of the revenue for game-playing goes to Facebook
c) Games are easily and frequently promoted
d) None of the above are advantages for Zynga
Answer: c
Section Reference: IT’s About Business: Online Games are Big Business
Difficulty: Medium
67) Share Your Life in Pictures: Which of the following statements concerning Web-based photo sharing
is false?
a) Early photo-sharing sites were popular because they facilitated printing.

b) Newer sites are focusing on pictures from smartphones.
c) Some photo-sharing sites are focusing on serious photographers.
d) It’s easy to protect a photo once it’s posted to a sharing site or social network.
e) All these statements are true.
Answer: d
Section Reference: IT’s About Business: 7.3 Share Your Life in Pictures
Difficulty: Medium
68) Online Games Are Big Business: Which of the following statements concerning the online games
played on social network sites is false?
a) The social network site receives payments from the game company.
b) All users of the social network site are fine with having games available and part of feeds.
c) Playing the games is free.
d) Game companies use social network sites to advertise.
e) Facebook created its own currency.
Answer: b
Section Reference: IT’s About Business: 7.4 Online Games Are Big Business
Difficulty: Medium
69) What is a disadvantage of Foursquare membership?
a) Getting flooded with information

b) Loss of “private time”
c) Ease with which “bad people” could find you
d) All of the above
Answer: d
Section Reference: IT’s About Business: Location, Location, Location
Difficulty: Easy
70) Which of the following statements concerning Foursquare is false?
a) Foursquare is based on GPS-enabled mobile technology.

b) A “mayor” icon is given to the person who checks into a location the most often in the last 60 days.
c) Foursquare is used by merchants to attract customers with promotions.
d) Other social network sites are adding location-based tools.
e) Foursquare has no competition.
Answer: e
Section Reference: IT’s About Business: 7.5 Location, Location, Location
Difficulty: Medium
71) Foursquare relies on _________ advertising.
a) Facebook
b) Google
c) location-based
d) pay-per-click
Answer: c
Section Reference: IT’s About Business: Location, Location, Location
Difficulty: Easy
72) Which of the following statements about advertising with Facebook is false?
a) Targeting marketing is based on information in the member’s profile.

b) Advertising can take the form of either text or video.
c) Facebook has a high click-through rate.
d) Companies set up their own Facebook pages for fans to “like.”
e) Facebook promises brand awareness to advertisers.
Answer: c
Learning Objective: Summarize the fundamental concepts related to Web 2.0 and social networks.
Section Reference: Marketing with Facebook
Difficulty: Medium
Question Type: Essay
73) What is the difference between Web 1.0 and Web 2.0?
Title: Assessment Question 9.50

Difficulty: Medium
073
Difficulty: Medium
74) Compare and contrast blogs and wikis.
Difficulty: Medium
75) Define crowdsourcing, and explain why it is valuable
Difficulty: Medium
76) Identify and analyze the risks and benefits associated with social networking sites.
Difficulty: Easy
77) Explain how a mashup works (conceptually), and provide some examples of mashups that you have
seen.
Difficulty: Medium
78) Discuss the efforts that Wikipedia takes to improve the reliability of its content. Why do many
colleges continue to disallow Wikipedia as a cite for scholarly work.
Difficulty: Medium.
79) Explain how a corporate social networking site would differ (on as many aspects as you can think of)
from the personal one so many of us belong to.
Learning Objective: 7.2 Identify five prominent Web 2.0 applications, and provide at least one example
of how each one can be utilized in a business setting.

Difficulty: Medium
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Information System, Third Canadian Edition Rainer

Question Type: True/False

2) A tag is a keyword or term that describes a piece of information.

3) Web. 2.0 is a loose collection of information technologies and applications.

4) Web 2.0 sites are primarily online places to visit.

5) AJAX is a Web tool that reloads entire Web pages quickly.

6) A tag is the way a developer describes a piece of information.

7) RSS stands for Real Simple Subscription.

8) Geo-tagging refers to tagging information on tour sites.

9) Crowdsourcing is taking a job traditionally performed by an employee or a consultant and outsourcing

10) A wiki is a collection of blogs.

11) The term “blog” is short for Weblog.

12) Blogs cannot contain links to Web sites.

13) Blogs are not used internally by organizations.

14) Companies monitor blogs for mention of their products.

15) One can trust the content of blogs.

19) One of the major categories of Web 2.0 sites is blogs.

how each one can improve business efficiency and profitability.

20) You must be a Web site developer in order to create a mashup.

Question Type: Multiple Choice

22) Which of the following is a disadvantage of Facebook advertising?

23) Which of the following is NOT true about Web 2.0?

a) They harness collective intelligence.

25) Which of the following statements concerning tagging is true?

a) Tag categories are created by software developers.

26) Tagging is the basis of ___________.

27) Which of the following statements concerning tagging is false?

a) Tags fall into categories.

28) Which of the following statements concerning RSS is false?

a) Users can customize the information they want.

29) Which of the following statements concerning RSS is true?

a) Blogs cannot be part of an RSS feed.

a) Use HTML, use CCS

32) Which of the following is an advantage of tagging?

a) Tagging rules are standard within a domain of knowledge.

35) Which of the following is not an example of Web 2.0 applications?

36) Printing-on-demand is customized printing done in ________ batches.

39) Which of the following is a problem associated with blogs?

40) Which of the following statements concerning blogging is false?

a) Anyone can blog.

41) Consumer-generated media can be created through the use of ________.

how each one can be utilized in a business setting.

43) What is a disadvantage of photo-sharing web sites?

a) All of the administrators are volunteers.

46) What keeps social networking sites in business?

a) New small-book printing machines reduce printing costs.

49) Which of the following is not an example of crowdsourcing?

a) Posting a task that needs to be completed with a price for completion

a) Build a wiki with other alums of their seasons.

a) Any type of content can be loaded.

55) Which of the following is not a social networking site?

56) Which of the following statements is false?

a) Social networks can be used to achieve strategic objectives.

57) Which of the following is a problem with social networking sites?

a) Ability (or lack thereof) to pursue strategic objectives

59) LinkedIn is a _____________.

65) What is a way Zynga can minimize its dependence on Facebook?

a) Consider an affiliate relationship where Facebook has a link to Zynga.

a) People stay on Facebook longer

a) Early photo-sharing sites were popular because they facilitated printing.

69) What is a disadvantage of Foursquare membership?

a) Getting flooded with information

70) Which of the following statements concerning Foursquare is false?