Professional Documents
Culture Documents
Noor Osman
Jihad Hajar
TCF is a startup concrete mixer establishment
located in the North of Lebanon.
Become the most trusted single source and multi-trade industrial contracting
and engineering ready mix concrete provider based on technical expertise and
continuous development.
Become a safety icon based on the high strength concrete we offer.
Become an innovative factory which determines the concept of reliability,
technology and quality in the rapidly changing world.
Mission Statement:
Objectives:
Slogan:
Foresee changes in the market and it is to our clients' benefit that we proactively introduce
new technologies and stay ahead of competition.
TCF offers a high quality of ready mix concrete. Our ready mix concrete is a mix of coarse
aggregate, fine aggregate, sand, powder, chemicals and water.
There are five types of ready mixed concrete; it differs according to their weighs.
Starting from 250, 300, 350, 400, and 450 that represent the strength of the product.
1 Bulldozer.
2 pumps.
Diesel container.
2 ready-made houses.
8 mixers.
1 rapid, 2 Picanto cars.
Project manager office, including the decor, furniture,
computer, telephone, files wardrobe and a big office table.
The office will be a hall meeting when need.
We also tried to merge this strategy with the differentiation strategy, since we are
offering a larger variety of concrete products (varying in amount of raw material)
• Thinking about and organizing the activities required to achieve a
desired goal.
Planning • Involves the creation and maintenance of a plan.
• Motivating Others.
Directing • Communicating with others.
Project
Accountant Supervisor
Manager
Salesmen Workers
The right person is put in the right place,
The demand and supply of employees are estimated,
The job analysis (job needs to achieve the objective) is performed,
The job description and specification,
The info of available position is delivered to as many people as possible (internet,
media activity, job posting, employment agencies, job fair…)
At this phase the manager of the project will receive a large amount of Curriculum
Vitae (CV) that should be filtered in order to choose the right person.
Interviews, examinations, work sampling or even physical test are done in order to
know capability and ability of work and skills that distinguish every person from the
other one.
Recognition
Self esteem
At the end the chosen employees were:
Social Life + Being
• 1 Civil Engineers, Accepted
• 1 Accountant,
• 2 Salesmen, Security
• 10 Drivers,
• 2 Drivers Helpers, Biological, Physical
• 2 workers.
Coordination is very important so that the final product has exactly the same quality.
The coordination should be held putting certain standards for results, procedure, and high
level of qualification.
Workers are always motivated to work harder and give their full capacity.
This is done essentially by respecting the pyramid of needs
Bonuses are given to those who work extra hours.
Sometimes responsibility of a worker is increased in order to change their work tone.
The project is verified if it’s oriented to the objective or not, the comparison between the results
and the planning must be done.
• The objective is fixed, while continuous evaluation takes place,
• The results are analyzed,
• Comparison takes place.
It is highly important that the final product will always have the same quality and raw materials
quantity.
Product Product
“A” “B”
Same
Results
The administration: general manager is responsible and he takes the strategic decisions. He
represents the company and he has the power to make deals.
The financial administration: the accountant is responsible. He records the daily financial
operations.
The supervisor: he is responsible of the production process, quality control, and leading the
workers.
Workers: are responsible in conducting the production process, maintenance, transportation
and cleaning.
The industrial sector plays a
major role in the local economy
through its huge financial
investment which provides job
opportunity by involving
expertise and human resources.
The Asia-Pacific region was the largest regional market and accounted for 58.1% of the
global market.
The Asia-Pacific concrete and cement market valued US$261.1 billion in 2012
MARKET SEGMENTATION
Owners of Contracting Companies Structural Engineers and Builders
[VALUE] %
96 %
Sales
2013
quarter 1 quarter 2 quarter 3 quarter 4 Total
70500
70000
69500
69000
68500
68000
67500
67000
2013 2014 2015 2016 2017 2018
Product Year Unit Price Expected sales Total Expected Sales
Our key to success is to penetrate the market is new and high technological batching plant,
with high capacity of production and new equipment.
Holcim is a Swiss-based global building materials and aggregates company. The company also
supplies ready-mix concrete and asphalt including associated construction services.
After a visit to the field this SWOT analysis took place:
Helpful Harmful
to achieve the objective To achieve the objective
Suppliers
Industry Buyers
Competitors
Substitutes
Industry Competitors Potential Entrants
• Two experienced • It is not very easy to
competitors are start this business, so
present in the market threat of new entrants
is not high
Buyers Suppliers
• Buyers can buy the product from • There many suppliers of
others companies.
• Low and well-chosen prices will
rocks, aggregates, sand
attract buyers, so their power on and other concrete raw
the company is not that high. materials.
Substitutes
• Concrete can’t be substituted
by any other product,
• Buyers may get product from
others companies.
Forces Importance(1 to 5) Threat to industry (1to 5) Weighted score
Threat of substitution 2 3 6
The average total area is approximately 8.000 square meters which is only 100 m away from
the main highway and it’s furnished with phone lines and water supplies. It’s possible to
provide employees with the lowest possible costs.
Building regularization: an erect support wall should be fixed to maintain the concrete mixer.
The raw material is put in containers which are filled by a bulldozer.
Ready mixed concrete production is done by mixing: coarse aggregate, fine aggregate, sand,
cement powder, chemicals and water.
The mixed product is emptied in a truck.
It’s noted that the production rate is 36 meters per hour of concrete. Therefore, on the basis
of maximum power on a 9 daily hours shift give us 324 meter per day.
The working power of the machine is estimated to be 70% of the maximum power, the real
annual production is 82,782 m ( 324 m* 365 *70% )
The factory needs electrical power, electricity will be provided by a power generator (KVA500)
for operating the factory.
Product Essence: it’s produced
depending on the desired type and
sizes. The measuring unit is meter.
Statement Amortization
Concrete mixer 8%
Batching plant Trucks Office tools Ready made house Total Amortization
Stock 100.000
Land 250.000
Build warehouse and rooms 60.000
50.000 50.000
250.000
60.000
3500000
3000000
2500000
2000000
1500000
1000000
500000
0
2013 2014 2015 2016 2017 2015 2018
Thank You !!!