Professional Documents
Culture Documents
http://www.linkedin.com/in/saraneedham
EDUCATION
East Tennessee State University — B.A. Public Relations, 2010 (Minor, Bluegrass Music)
EXPERIENCE
NATIONAL MEDIA COORDINATOR, SENSIBLE CITY
ASHEVILLE, NC — MAY 2009 - APRIL 2010
Responsibilities
• Created, edited and distributed client press releases and messaging
• Established and maintained strong relationships with relevant national and regional media
• Researched, built and vetted media contact lists
• Monitored relevant media on behalf of clients
• Contributed to management of client social media profiles (Twitter, Facebook, Digg, Blogs)
• Mentored and directed PR, social media and event interns
Milestones
• Pitched and hosted on-site media for Ecobuild America 2009
• Designed company-wide process for pitching education technology publications
• Coordinated in-classroom media events, generating coverage for education technology clients
• Initiated and implemented an improved system for storing company media contacts, hits, notes
and correspondence in a database searchable by location, event, publication, journalist or beat
• Gained additional responsibility and a promotion before completion of initial internship
• Developed print and web designs for local and national clients
• Shot and edited photography for client materials
• Wrote and edited press releases
• Directed and oversaw a team of twelve public relations students acting as account executives
• Reported to eight clients and ETSU faculty advisor
RELEVANT SKILLS
REFERENCES
DAYNA REGGERO
National Public Relations Director, Green Festival
(Former Media Director, Sensible City)
daynareggeropr@gmail.com
917.280.6965
CONNIE HELMS
President, Whittington, Helms & Associates
(Former PRSA Maryland Chapter President)
(Former VP Public Relations, Crosby Marketing Communications)
cvwhelms@msn.com
Office: 410.827.9566
Cell: 410.980.0966
LISE CUTSHAW
Public Relations Instructor and Advisor, East Tennessee State University
cutshaw@etsu.edu
423.773.5410
CHRISTINA LOR
Principal, Ergonomix PR
(Former National Media Coordinator, Sensible City)
christina@ergonomixpr.com
843.606.0265
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