AREA DEMARCATION PROPOSAL

EURO COSMETICS (PVT)LTD

NAME OF A.S.M K.NIRUSH

AREA NEGOMBO
1 Contents

2 INTRODUCTION ..........................................................................3
3 DEMARCATION AREA ANALYSIS ..................................................4
3.1 Areas ....................................................................................4
3.1.1 volume ............................................................................4
4 STRATEGIC PLAN.........................................................................5
5 MISSION .....................................................................................6
2 INTRODUCTION
As a decisions because today’s market place is venomously more complex. The process of
ascertaining consumer needs, converting them into a product or service & then moving the
product or service to the final consumer or user to satisfy such needs & wants of specific
customer segment. According to me marketing means, push the product to the same new
market & pull the customer towards the business. We can say that the main aim of the
Marketer is to convert the want of the customer to the need of the customer. “Thus marketing
job is to convert societal needs into profitable opportunities. As a new market will be moving
sales increase and customer volume.
3 DEMARCATION AREA ANALYSIS
As a company still working area for peliyagoda to mirigama and other side for peliyagoda to
puttalam. still both area sales volume average between 35lks to 40 lks. As well as customer
base more than 110. Below demarcation area analysis

3.1 Areas

areas City names

Area1 Wattala
,kandana,jaela,neogombo,wennaouwa,nattandiya,kuliyapitiya,chilaw,puttalem,ragama
Area2 Kiribathgoda,kadawatha,gampaha,nittambuwa,mirigama,giriulla,ganamulla

3.1.1 volume
Areas Customers A grade without counters
counters
1 55 3 3
2 55 3 6

3.1.1.1 Sales volume

Areas Customers(A+B+C+D) Counters TOTAL
1 800000 700000 1500000
2 900000 1600000 2500000
4 STRATEGIC PLAN
As well as market penetration to searching potential for customers base .chart will be screening
after 3 to 5 month progressing target.

area Customers Sales volume Sales volume customers

after 3 month after 5 month
1 75 2000000 2500000 100
2 75 3000000 3500000 100
5 MISSION
Areas demarcation is a promise made to the sales increase Area demarcation, not only has
Functional and Mental dimensions But also Social and Spiritual dimensions. The challenge in
front of EURO cosmetics (pvt) ltd "Area demarcation" today is to first understand and then
satisfy the Needs of the customers. The demarcations have to concentrate on sales volume and
customer satisfaction so VIANA Brands will depend on efficiently and quickly the market.