Professional Documents
Culture Documents
WHY BLOGGING?
Blogging is a digital extension of a social diary – a fantastic instrument to chronicle your thoughts
and ideas. But beyond the personal domain, blogging is a great tool for your business, especially
when you are in the ever-competitive IT products and services space. We recently worked for an
IoT initiative in healthcare, where our role was to plan the digital marketing approach. Yes, blog
posts were the critical elements of our content strategy primarily because
1. They gave us an opportunity to create awareness about the benefits of the specific IoT
solution among the niche target audience
2. It helped us establish our expertise and slowly build trust with them
3. This medium assisted us in creating a meaningful content repository that helped our clients
go up the Google ranking ladder
4. We were also able to establish our presence with the right audience across our chosen social
media channels
5. With increasing interest, our content was able to spark easy, meaningful conversations over
the social media channels, when we posted the posts
6. The increased awareness and keen interest in this unique IoT application helped us get the
much-sought-after shares
7. incorporating our focus keywords in the content helped us stay visible in searches
The list of benefits goes on, but I’m sure that many others who diligently use blog posts would
have had the same experience. But if you haven’t, then you’ll need to go back to see whether
you are using the right approach to create and distribute the blog posts.
Here is a list of 5 smart techniques you can use to create just the perfect blog post.
For IoT in healthcare, for instance, the most popular topics have spoken about how IoT can fill
the existing gaps in healthcare, the phrase of going “beyond the pill” in the digital healthcare
context, and IoT solutions for health practitioners who focus on geriatric care. The second topic
suited my requirements since my client’s products included solutions for geriatric patients. So, I
chose a related topic for my blog post.
There are many other approaches too. Ensure that you read well on a consistent basis on the
subject that you need to create content on. Not just when you write a blog post, but even on a
regular basis. Add the specific topics to your daily feedly reads or add Google alerts for the key
terms.
Credits : https://digitalmarketingit.in/open-talk-our-collection-of-blog-posts/