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Cooper
AP Language Pd. 3
27 March 2018
How He Persuades His Audience That He Will Restore Power to the South
In the mid 20th century, the United States was right in the middle of a complete social
makeover. African Americans struggled for rights and many of the whites in the South continued
to oppress them to the best of their abilities. Because of this, integration and racism were both
prominent topics in politics during this time as reflected in George Wallace’s 1963 Inaugural
speech. In his speech, despite the fact that some of his arguments are flawed, Wallace makes a
very strong and persuasive argument that he will restore power to the South, and specifically
Alabama.
In 1962, running for the Democratic party, George Wallace became the 45th Governor of
Alabama. He proceeded to serve a total of two nonconsecutive terms and two consecutive terms.
As Governor, he was known for his strong and racist opinions towards segregation which
conflicted with the majority of the Democratic party during this period. However, when Wallace
ran for president in 1968 as an independent, he won the majority in the states of Louisiana,
Arkansas, Mississippi, Alabama, and Georgia accounting for 9,906,473 votes (Election of 1968).
This shows that Wallace’s supporters would have consisted of mostly white southerners who had
the same political and moral beliefs as he did; the same group who made up the bulk of his
audience. Holding this warrant, Wallace is able to successfully persuade the audience that with
these new anti-segregation laws, the Federal Government has taken away power from the South.
At the end of page two of Wallace’s Inaugural Address, Wallace makes the argument that
Alabama and the South are going to “send the message back to Washington by [their]
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representatives who are with [them] today… that from this day [they] are standing up, and the
heel of tyranny does not fit an upright man,” (Wallace 2). In this statement, Wallace is referring
to the many court cases decided on during the 20th Century. One of these court cases was “Green
vs. County School Board of New Kent County.” In this court case, the Supreme Court ruled that
the “freedom of choice” plan was not big enough to desegregate schools and school districts
must provide a plan that works to do away with the segregation in their district (Oyez). These
Supreme Court cases are all examples of the Federal Government using the power it has been
granted to change the laws on segregation which have torn the country apart for years. In the
South, the white majority feel as if they are being suppressed by this strong central government
and have no say in how things are changing. With the audience holding this warrant, Wallace
states that he, “[draws] the line in the dust and [tosses] the gauntlet before the feet of tyranny,”
and finally says, “segregation now… segregation tomorrow… segregation forever,” (Wallace 2).
This quote effectively demonstrates that Wallace is ready to fight for the people of the South and
At the end of the third page, Wallace also makes a comment about the future he sees in
Alabama by saying that “Nestled in the Great Tennessee Valley, [they] possess the rocket center
of the world and the keys to the space frontier,” (Wallace 3). The Tennessee Valley was a large
valley in the Southern United States that became one of the greatest energy producers of the time
and brought electricity to millions of homes in the surrounding area (Tennessee Valley
Authority). During the 1960’s, the Space Race was also going on between the Soviets and the
United States; and NASA (National Aeronautics and Space Administration) was looking for a
place to call home which ended up being Huntsville, Alabama. With one of the government’s
major test and launch facilities located right at home as well as the plethora of resources
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mentioned by Wallace, Alabama was extremely indispensable. This provides grounds for his
argument that he will restore power to the state by demonstrating that they have all the necessary
Wallace’s claim that NASA could bring big changes and power for Alabama however, is
also degrading for his argument. During the 1960’s, John F. Kennedy along with his Vice
President, Lyndon B. Johnson, used the Space Program as a way to create jobs for African
Americans and integrate society; both things that George Wallace would have opposed. During
this time, “the Marshall Space Flight Center invited representatives of the historically black
colleges to Huntsville,” and “a year later opened the agency’s college cooperative education
Engineering jobs that helped put fellow Americans on the moon, JFK was able to successfully
integrate a major part of the modern society. Therefore, by supporting the Space
“segregation now, segregation tomorrow… segregation forever,” and weakening his argument
George Wallace’s speech is one of the most famous and controversial inaugural speeches
in history. In his address, Wallace makes a very strong and persuasive argument that he will
bring power back to the South, and specifically Alabama, after they have lost it through the
recent anti-segregation laws. With his audience feeling weak and powerless due to these new
laws, he is able to successfully persuade them using grounds and qualifying his statements,
despite the fact that some of his grounds could be used against him. Today, we see situations
similar to this such as immigration policies in the United States. As immigration in the US
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continues to increase and its trend in politics becomes more prominent, state governments try to
take the situation into their own hands. This mirrors Wallace’s stance on the power of state
government over Federal Government and how they felt about segregation. Ultimately, this
shows us that no matter who is in office as President or as Governor, even if they are in the same
party, there will always be disputes between State and Federal Governments.
Works Cited
Goldman, Jerry. “Green v. County School Board of New Kent County.” Oyez. Legal Institute at
Paul, Richard. “How NASA Joined the Civil Rights Revolution.” Air and Space Magazine, Ed
www.airspacemag.com/history-of-flight/how-nasa-joined-civil-rights-revolution-
Wallace, George. “The Inaugural Address of Governor George C. Wallace.” 14 January 1963.
March 2018.
Woolley, John and Peters, Gerhard. “Election of 1968.” The American Presidency Project. The