Lesson One

Standards:
• SL.9-10.1 Initiate and participate effectively in a range of collaborative discussions (one-on-
one, in groups, and teacher-led) with diverse partners on grades 9–10 topics, texts, and issues,
building on others’ ideas and expressing their own clearly and persuasively.
C. Propel conversations by posing and responding to questions that relate the current
discussion to broader themes or larger ideas; actively incorporate others
into the discussion; and clarify, verify, or challenge ideas and conclusions.
• RI.11-12.7 Integrate and evaluate multiple sources of information presented in different media
or formats, including visually and quantitatively, as well as in words in order to address a
question or solve a problem.
• RL.9-10.4 Determine the meaning of words and phrases as they are used in the text

Objectives:
• Students will know the difference between Ethos, Pathos, and Logos
• Identify ways that they have used P,E,L in their own lives
Materials:
• Daybook size worksheet (Print)
• Ticket out the door cards printed and tape to paste on board on their way out

Daybook Question: 5-7 min. What does it mean to persuade someone? Have you ever persuaded
someone or been persuaded yourself? What did you do to persuade that person or what did
they/it do to persuade you?
*Invite students to share their thinking. As they do, list key ideas and/or concepts of
persuasion students mention on the board.
“Persuasion is about convincing the reader or listener to think or act in a certain way.”

Videos and daybook worksheet: around 25-35 min.

(1). https://www.youtube.com/watch?v=3klMM9BkW5o
(2). https://www.youtube.com/watch?v=O2dEuMFR8kw

— Play videos and use daybook worksheet (at the bottom of this lesson) to go along with the
videos
— Watch video 1 all the way through without taking notes since it moves a little fast. Watch
video 1 again all the way through and have students use the daybook sheet to record what they
learned.
— Play video 2 and let students fill in blank about video while they watch (discuss what they
notice).

Discussion: 5-10 minutes

—Make list on board ways that we can
represent P,E,L
—The first step to understanding persuasion is
to recognize the role it plays in our everyday
lives. Think back to our daybook question.
Now that you know about E,P,L, can you
identify them in your answer to the daybook question?

Ticket out the door: Have three columns on the board (Ethos, Pathos, Logos) and give each
student a card with an example and they have to paste it on the board under which column it
belongs. (examples below on last page of this document)

Ticket out the door examples for students: http://examples.yourdictionary.com/examples-of-

ethos-logos-and-pathos.html

Ethos:
—As a doctor, I am qualified to tell you that this course of treatment will likely generate the best
results.

—The veterinarian says that an Australian shepherd will be the perfect match for our active
lifestyle.

—If you’re still unsure, please consider that my advanced degree and field work speak for
themselves.

— Our expertise in roofing contracting is evidenced not only by our 100 years in the business
and our staff of qualified technicians, but in the decades of satisfied customers who have come to
expect nothing but the best

Logos:

— The data is perfectly clear: this investment has consistently turned a profit year-over-year,
even in spite of market declines in other areas.

—More than one hundred peer-reviewed studies have been conducted over the past decade, and
none of them suggests that this is an effective treatment for hair loss.

—Private demand for the product has tapered off for the past three years, and this year’s sales
figures are at an all-time low. It’s time to research other options.

—Research compiled by analysts from NASA, as well as organizations from five other nations
with space programs, suggests that a moon colony is viable with international support.

Pathos:

— There’s no price that can be placed on peace of mind. Our advanced security systems will
protect the well-being of your family so that you can sleep soundly at night.

—Where would we be without this tradition? Ever since our forefathers landed at Plymouth
Rock, we’ve celebrated Thanksgiving without fail, making more than cherished recipes. We’ve
made memories.

—You will never be satisfied in life if you don’t seize this opportunity. Do you want to live the
rest of your years yearning to know what would have happened if you just jumped when you had
the chance?