A STUDY ON CONSUMER PREFERENCE ABOUT ICICI LIFE INSURANCE

QUESTIONARIES

1. Name:
2. Gender: Male Female

3. Age Group:
Below 30 31-40 41-50 51-60
Above 60

4. Educational Qualification:
Under Graduate Post Graduate Diploma
Others (Specify)………….

5. Occupation:
Student Employed Self-Employed
Others (Specify)………….

6. Annual Income Level:

Below 1 Lakh 1.01-3 Lakh 3.01-5 Lakh

Above 5 Lakh

7. What percentage of your Salary do you usually save?

Less Than 15% 15-20% 20-25%
Greater Than 25%

8. What kind of investment do you prefer?

Short Term Long Term Both

9. Rank these various investment alternatives according to your

SNO Investment Alternatives Rank

1. Bonds & Debentures

2. Equity/Shares

3. Mutual Fund
 preferences.
4. Public Provident Fund(PPF)

5. Post Office

6. Insurance

7. Bank Deposits

8. Real Estate

9. Gold & Silver

10. Other (specify)…………………….

10. State your expectation on investment alternatives by ticking according to its

importance.

Expectations on Highly Least Not

investment important Important Neutral important important

Safety

Capital Growth

Liquidity

Return

Tax Benefit
Company Profile &
Brand Name
11. Do you have life Insurance Policy? ( If ‘NO’ then please go to question no. 14)
Yes No

12. If ‘Yes’ Which Insurance Company Policy do you have?

LIC Bajaj Allianz Reliance life

ICICI Prudential HDFC Standard Others (Specify)……..

13. What scheme of Insurance Policy have you taken?

Life protection plan Education plan Retirement plan
Health plan Money growth Others (Specify)……….
plan
 14. What parameters do you look into before you take up a life insurance Policy? And
tick the following parameter according to your importance.

Parameters
considered before
insurance policy Highly Neutral Least Not
Important Important Important Important

Premium

Charges

Policy Term

Rider Benefits

Bonus & Interest

Services (Pre &

Post Sales)

Accessibility

Company Image

15. Are you aware about the joint venture between ICICI bank with Prudential Plc of
UK to form a first private sector insurance company called ICICI Prudential Life
Insurance in December 2000?
Yes No

15. Would you like to invest in ICICI Prudential Life Insurance?

Yes No

16. If, ‘YES’ what will make you to invest in ICICI Prudential Life
insurance?
Brand image Diversity Growth Potential
Transparency Utmost Good Faith Others (Specify)…………….

17. Among the following Life Insurance Companies in which company

you will be Willing to take a life insurance?

Bajaj Allianz Birla Sunlife

HDFC Standard Life
SBI Life ICICI Prudential TATA- AIG
Max New York
 Reliance Met Life Max New York
Sahara ING
INGVysya
Vysya Aviva Dabur

OM- Kotak LIC AXA-Bharti

Mahindra

18. Suggestions _______________________________________

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