Figure 6.

: IE Matrix of Company

The IFE Total Weighted Score

Strong 3.0 Average 2.0 Weak 1.0

4.0

III
The EFE Total Weighted Score

High
I II
3.0
(EFE=3.25)
(IFE=2.61)
Medium
IV VI
V
2.0

Low
VII VIII IX
1.0

EFE=3.25
IFE=2.61
Having a weighted average score of 2.61 in the IFE, means that the internal
position of the company is average and a weighted average score of 3.25 in the EFE
means that the company is considered Average.
The points intersect in the cell II which means that prescribed strategy for the
company is Grow and Build.
Grow and Build (I, II and IV)
-Backward, Forward or Horizontal Integration
-Market Penetration
-Market Development
-Product Development