RESEARCH LEARNING AND OUTCOMES

COMPARISON OF REAL CANADIAN STORE AND TARGET

I. Management of the Real Canadian is little weak comparatively to the Target

II. Navigation to the desired section is easy in the case of Target whereas the navigation is

difficult for clients of real Canadian.

III. Reasonable price is the promise of Real Canadian whereas good quality products at

affordable price is the motto of Target

IV. In the case of Canadian market, Real Canadian stores are working better in comparison to

Target

V. Real Canadian store provide variety of goods but target only the similar ones.

VI. Price of the product is very low in the case Real Canadian store

VII. Presence of lot of stock in the Real Canadian which is absent in the case of Target

VIII. Presence of aisle in target superstores whereas as absence of such aspect in real Canadian

superstore.

IX. Stores of real Canadian available in only Canada whereas the stores of target are present

in different countries of world.

X. Employee as well as customer loyalty is the main focus of target stores. However, clients

requirements are the main concern of real Canadian store.

XI.
PHILOSOPHY AND IMAGE

➔ Philosophy of Real Canadian: simplify, innovate and grow. Better image in Canada

➔ Philosophy of Target:- Enhancement of customer loyalty aspect. Faced failures and

projected bad image

TECHNIQUES FOR SATISFACTION:

1) Real Canadian:- compensation and discount for workers, various offers for the clients

2) Target:- Proper management, Better quality products with the presence of aisle.

CONCLUSION

To put in a nutshell, Real Canadian Superstore Is Better not only it Provides Products At

Reasonable Price But Also Have Lots Of Stocks Which Are Absent In Target Storess

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