ONLINE STUDY PLAN

Qualification Certificate IV in Marketing and Communication

Unit Name BSBMKG417 Apply marketing communication across a convergent industry
Term
Trainer
Week Topic Online Resources Hour
Week 1 •Review the role of the traditional 5
http://www.adma.com.au
siloed sectors.
•Identify the points of integration. http://www.adnews.com.au
•Establish the role of the customer.
http://www.ami.org.au
•Confirm and ensure unified
messaging. http://www.legislation.gov.au
•Identify relevant compliance
requirements.
Week 2  Identify and evaluate tools and https://www.boundless.com/marketing/textbooks 5
techniques from traditional sectors
to the integrated marketing
communication environment. http://mymarketingpicks.blogspot.com.au
 Create convergent tools and
techniques suitable for use within a
divergent media environment. www.who.int/choice/publications/p_2003_general
 Create tools and techniques suitable ised_cea.pdf
for use within a customer-centric
environment. https://www.weidert.com/...marketing.../top-10-
 Review and confirm the fit-for- most-effective-marketing-strategies
purpose and cost-effectiveness of
relevant tools and techniques. 1.
Week 3  Select and utilise integrated, http://elearning.sbta.com.au/www/content/lesson 5
cross-sector and media-divergent s/7352/BSBMKG417%20Learner%20Guide%20v11
marketing communication Aug16.pdf
solutions.
 Identify and engage the use of www.alrc.gov.au/publications/3...convergence.../
sector- and technology-specific media-convergence-and-transform-0
experts where appropriate.
 Establish channels to empower
and respond rapidly to customer http://www.businessballs.com/business-
perspectives. networking.htm
 Establish and maintain expert
and business networks relevant
to marketing communication
convergence.

Online Study Plan: BSBCMM401 Make a presentation LAST UPDATED: March 2017, Version No.1.0

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