Professional Documents
Culture Documents
Zain Mukati
Zain Mukati
Caitlin Pierson
ENC 1102
20 April 2018
Introduction
activities. These literary activities are used to join and progress within the community. The
literate activities within the community include logging calories, creating workout programs, and
documenting progress in terms of strength, weight, and body fat percent. Each of these literate
activities contributes to most if not all members of the bodybuildin.com forum and their level of
assimilation. These activities are essential to the assimilation process for new members and thus
are relevant to my research question. Since these can make the difference between the failure of
new members to assimilate and success of new members in assimilating, they will be an area of
focus. The research question I seek to answer is “How can the assimilation process be improved
improve in some way, shape, or form. This website has a multitude of research, articles, and
forums which attracts members who seek to improve themselves. These members of the
community perform a multitude of literate activities on the forum, from asking and answering
Currently within the community, it seems to be a struggle to get new members to join due
to the difficult environment and mass amounts of experienced members creating a rather
intimidating environment. Articles and research within the bodybuilding community generally
just focus on how to improve once you're already assimilated into the community, not how to
assimilate into the community in the first place. There has been a multitude of studies of studies
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conducted in relation to bodybuilding and muscle gain. These studies are central in the
bodybuilding community because a lot of the time they provide useful information that
completely changes the direction that people following their training and diets to be more in line
with the studies. Articles and research relating to this subject area discuss a variety of different
topics. Within these articles they discuss the hierarchy within these communities (Girvan et. al,
2002.), they discuss the phases of assimilation (Kramer, 2011), they discuss different approaches
to be used on members (Garton, 1997), they compare different levels of memberships (Jacoby et.
al, 1999.), they discuss why people enjoy being a part of a community (Ridings et. al, 2017), and
they discuss the cycles that most communities go through (Backstrom et. al, 2006).
Within the bodybuilding community, there are also quite a few misconceptions. “Bro-
community that is generally false. An example of bro-science is the idea of muscle confusion,
which supposedly prevents your muscles from adapting to a stimulus and thus should promote
growth. It simply doesn't, what promotes muscle growth is getting stronger, not switching
exercises and “confusing “them. Bro-science is important because it can skew the direction of
new members attempting to assimilate into the bodybuilding community and cause them to start
following ineffective training methods and diets. These ineffective methods can cause some
members to leave the community because they don't get results from them.
Overall, the bodybuilding community has a diverse range of different members which
have different and varying goals. As the paper progresses, different methodologies will be used
to look at the community and its colorful members. My thesis for this topic is: The assimilation
process can be greatly improved when the members who are trying to assimilate are willing to
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learn and understand that sometimes they will find information contradicting what they know
and must be willing to accept or deny this information based on their own conclusions.
Methods
Throughout the course of this paper, two primary methods will be used to obtain data.
These methods are text interviews and having participants answer a general set of two questions
to get a decent understanding of the perceptions within the bodybuilding.com community. I was
originally planning on utilizing in-person interviews, but upon two of my appointments failing, I
switched my method of research to the text interviews and the small set of questions. These
methods were significantly more effective because the participants did not have to put in any
effort for me to be able to conduct my interviews and thus I was able to get data essential for my
research without my participants ghosting me. The data that was gathered from members of the
bodybuilding community was analyzed using “interview analysis”. I essentially just read
through the responses given to me by participants and coded through the data.
The interviews and questions will be analyzed through two different analytics. The first
of these analytics is finding recurring patterns. Patterns is the method of choice for this research
simply because getting a testament from more people on one idea is more likely to apply to new
members attempting to assimilate into the bodybuilding community. The second analytic that
will be utilized for the analysis of data is personal struggle. Typically, when people are
discussing issues or complications they have had in the past, they tend to be more emotional and
passionate when there is a major complication that takes a toll on them. I also chose this analytic
because struggle can signal difficulty in the process of enculturation, which helps to understand
the membership process. Finding these complications will help my research significantly and
will allow for a better understanding in what can be used to answer the research question.
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To get a set of claims along with relevant information, I compiled interview questions
which I either emailed to different members of the community, interviewed members in person,
or simply gave them my laptop and had them type out the answers to my questions in a word
document. Both questions were specifically tailored to getting claims for the research question
that would aid in understanding how the assimilation process in the bodybuilding community
could be improved. Upon conducting the interviews, I was able to successfully formulate a set of
three mini claims which I could now apply to my research questions and data. Theses mini
claims were found while coding through the data given by the bodybuilding.com participants.
The bodybuilding.com community was studied and as a researcher, I hold a place in this
community. I am an experienced member who has been a part of the community for 5 years. At
first, I was just interested in the idea of bodybuilding and I enjoyed hearing about people's goals
in the community, but as time went on, I became progressively more interested until 2016 when I
decided to join the community because I wanted to lose weight (I was slightly overweight at the
time). Now in 2018, I am experienced enough to help other members in the community and have
a bit of respect there too because I've built up an alright physique. I am a mentor within the
Results/Analysis
Within this paper, activities within the bodybuilding community will be assessed and
related to relevant claims and data from members of the bodybuilding.com community.
Throughout the course of this paper, two primary methods will be used to obtain data. These
methods are text interviews and having participants answer a general set of two questions to get a
decent understanding of the perceptions within the bodybuilding.com community. The data
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being gathered from members of the bodybuilding community will be analyzed using “interview
analysis”.
The interviews and questions will be analyzed through two different analytics. The first
of these analytics is finding recurring patterns. Patterns is the method of choice for this research
simply because getting a testament from more people on one idea is more likely to apply to new
members attempting to assimilate into the bodybuilding community. The second analytic that
will be utilized for the analysis of data is emotional passion. Typically, when people are
discussing issues or complications they have had in the past, they tend to be more emotional and
passionate when there is a major complication that takes a toll on them. I also chose this analytic
because struggle can signal difficulty in the process of enculturation, which helps to understand
the membership process. Finding these complications will help my research significantly and
will allow for a better understanding in what can be used to answer the research question.
To get a set of claims along with relevant information, I compiled interview questions
which I either emailed to different members of the community, interviewed members in person,
or simply gave them my laptop and had them type out the answers to my questions in a word
document. Both questions were specifically tailored to getting claims for the research question
that would aid in understanding how the assimilation process in the bodybuilding community
could be improved. Upon conducting the interviews, I was able to successfully formulate a set of
three mini claims which I could now apply to my research questions and data. Theses mini
claims were found while coding through the data given by the bodybuilding.com participants.
Claim 1
While sorting through the research data, I found that both participants seemed quite
passionate when talking about the amount of misconceptions in the bodybuilding community.
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Thomas stated that it set back his progress by 2-3 years an example of one of these
misconceptions that set him back was the trend of eating six meals a day. Most people don’t have
the appetite nor the patience to deal with eating six meals a day and thus it causes quite a bit of
difficulties for new members trying to assimilate such a Thomas. Because of this pattern, it can
be concluded that misconceptions run rampant and greatly affect those attempting to assimilate
community were not so prevalent when conducting research, he would have had a much easier
time. activities such as looking up workout routines and diets, he would have made significantly
more progress in terms of assimilation into the bodybuilding.com community. I can relate to
Thomas because, I have personal experience with this problem in relation to my community. The
first year I barely knew what I was doing and thus I could not successfully assimilate. When
looking at the fact that misconceptions set Thomas back 2-3 years, the analytic of “emotional
passion” is clear which leads me to my first mini claim which is: Superstitions within the
bodybuilding.com community can greatly amplify the difficulty of the assimilation process.
Claim 2
The next pattern I found in my data is that when members were asked about the steps that
could be taken to simplify the assimilation process, all participants surveyed had different ideas
on how the assimilation process into the bodybuilding community could be made easier. But
both members believed that self-education is a key part of assimilating into the bodybuilding
community. Self-education, in- terms of the bodybuilding community is understanding the best
way to train, the safest way to train, and the best way to eat. If these three things aren’t
understood, then the member has failed at assimilating through self-education. I can personally
vouch for the fact that self-education is essential to successfully assimilating into the
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bodybuilding.com community. Between December 2016 and December 2017, I added about 30
lbs. onto my bench press strength, which is incredibly slow. But between December 2017 and
March 2018 I added 35 lbs. on to my Bench press. My progress in the community had multiplied
because I understood how to center my workouts significantly better now, thus, I can back the
fact that self-education is essential within the bodybuilding.com community. The participants of
my study also stated that if they did not self-educate, their assimilation process would be greatly
slowed down or even potentially brought to a halt, simply because their self-education through
the literate activities of research and programming lead to their future progress and success
within the bodybuilding community. These statements make clear that my second claim should
While both members have their own ideas on how the assimilation process can be
improved and sped up, it's quite clear that without any attempt from the new member to attempt
and learn some of the literate activities in the bodybuilding.com community, they will fail to
assimilate. After these interviews were conducted, I emailed both participants of the study a few
more questions which they agreed to. The first of these questions relates to my mini-claim that
Claim 3
I asked both participants about the kind of research that new members should be
conducting to enhance the assimilation process. Both participants referred directly to different
online forums which they considered credible. Ivan believed that asking questions on
bodybuilding.com yielded good answers to him and stated that members of that community are
generally good-natured. But he said that lot of the time when he was using this literate activity to
improve his understanding of the community he was overwhelmed amount of new information
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that was given to him which often frustrated him. This is a pattern that recurred during my email
interview with Thomas in which he stated that sometimes when he was “googling” online, he
found a ton of information related to the topic to point where he “didn’t know where to start”. If
Thomas and Ivan were not so greatly intimidated by the mass amount of information given to
them by different forums, they would have found the assimilation process to be significantly less
intimidating. These interview answers led me to my third mini claim: If new members are
overwhelmed with a large amount of information, the assimilation process will slow, even if the
information is beneficial. This claim is supported simply by the previous pattern found during
the interviews. It is also supported by the analytic of emotional passion due to Ivan stating that
he was “often frustrated” by the amount of information members of different forums gave him
when he asked questions. When I first joined the bodybuilding.com community, I was
dumbfounded by the amount of contrasting points of view in terms of how things should be done
within the community. I can testify from my personal experience that overwhelming new
members with mass amounts of information causes nothing but pain for all parties involved.
Throughout the course of my research with my two participants, I have gathered much data in
relation to my research question. This data relates to the assimilation process and how it can be
improved in the bodybuilding.com community. There are a few different things that could have
improved the accuracy of my data such as incorporating more people within my study. While I
was able to gain quite a bit of insight into the assimilation process, I also realized that I only have
two case studies and there's always a chance that both case studies are highly unusual members
environment upon joining for a multitude of different reasons. One of these reasons was overall
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just being confused on what kind of direction they should go towards to achieve successful
assimilation into the community. This “not knowing what direction to go towards” is extremely
common within both participants and was easily the biggest issue mentioned by both. As a result,
both participants attempted to research online and ended up even worse than they begun due to
too much information which gave me my claim: If new members are overwhelmed with a large
amount of information, the assimilation process will slow, even if the information is beneficial.
Both participants upon encountering the community had a strong desire to have a path These
findings are also seen in other studies such as that of (Kramer, 2011). “Within the encountering
phase, members looked towards supervisors and former members for assistance and directions
for tasks essential to assimilating within the community” (Kramer, 2011). Just like those
participants in Kramer’s study, my participants also seemed guidance to aid in their assimilation.
In Kramer’s study, the members gravitated more towards mentorship to achieve their
assimilation while in my research, participants took more of the online guidance route to achieve
successful assimilation.
During my research I found that my participants believed that superstitions amplified the
difficulty of their assimilation process, thus I go the claim: Superstitions within the
bodybuilding.com community can greatly amplify the difficulty of the assimilation process.
Thomas mentioned that superstations set his progress back 2-3 years and almost caused him to
quit the bodybuilding.com community. Within the bodybuilding.com community, situations like
Thomas’s are quite common due to the amount of misconceptions that go around the community.
In (Ridings et al, 2017), problems within a community were shown to reach every branch that
existed within the community, thus as a result, misconception tend to damage members on all
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levels, but especially those who are poorly/barely assimilated because they do not have their own
my data and that of (Backstrom et al, 2006). Within my study, I found that those members of the
bodybuilding.com community who gave high amounts of effort to assimilate tended to be more
successful in the assimilation process while those who didn’t give as much were much less likely
to assimilate. Both participants of my study attested to this and claimed that self-education was
an important part of development. In (Backstrom et al, 2006), this claim is supported because it
was found that those members who were a part of a community longer and had more standing
tended to also be significantly more knowledgeable in all matter relating to the community. This
research along with my own makes it clear how essential self-education is.
Discussion
Throughout the course of my research, I have seemed to answer this questions and have come up
with this thesis as a result: The assimilation process can be greatly improved when the members
who are trying to assimilate are willing to learn, and understand that sometimes they will find
information contradicting what they know and must be willing to accept or deny this information
based on their own conclusions. This thesis is based off my research which I conducted first
hand, through primary sources, and secondary sources. The combination of all this information
My minicams are based off my first-hand research and support my thesis. My first mini-
claim is that “Superstitions within the bodybuilding.com community can greatly amplify the
difficulty of assimilation”. This mini-claim supports the second part of my thesis because of the
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fact that members of the bodybuilding.com community must be able to reject misinformation
such as superstitions or their assimilation process will be greatly slowed. My evidence to back
this is the fact that both of my research participants stated that superstitions either slowed their
progress greatly (Thomas) or caused them much difficulty while assimilating (Ivan). This
evidence shows that members of the bodybuilding.com community must be able to reject some
of the information they come across because not everything in the community is true.
This minicam supports the first part of my thesis simply because when conducting my research
on primary sources, I have found that those who are most willing to learn and educate
themselves within the bodybuilding community, are the same people who are most likely to
succeed within it. I can attest to this first hand as well. Between December 2016 and December
2017, I added about 30 lbs. onto my bench press strength, which is incredibly slow. But between
December 2017 and March 2018 I added 35 lbs. on to my Bench press. My progress in the
community had multiplied because I understood how to center my workouts significantly better
now, thus, I can back the fact that self-education is essential within the bodybuilding.com
community.
The third mini-claim that I have is “If new members are overwhelmed with information,
they are likely to have a slower assimilation”. This is based off the both personal experience and
accounts from my participants. When I first joined the bodybuilding.com community, I was
excited because I thought the process was simple, you lift weights and you become stronger.
This was not the whole case, about 1 month into my journey, I quickly realized that there are a
multitude of different factors that are essential to having success within the community. Ranging
from diet selection to managing recovery and working certain muscle groups with each other etc.
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Knowing that all of this came into play when trying to assimilate, I quit the community for about
6 months simply because it seemed like “too much”. Both of my research subjects had the same
problem because when they were doing research, they found a multitude of viewpoints that
seemed right and simultaneously contradicted themselves. These viewpoints also slowed their
assimilation process because of intimidation. These results are evidence for the fact that
members trying to assimilate into the bodybuilding.com community must know what
information to accept.
Most people I’ve ran into agree with the claims I make, and generally from my primary
sources, I have found these viewpoints to be correct. But if someone contradicted either points
found in my thesis, they would simply be defying logic. If someone said that “having willingness
to learn does not speed up assimilation”. I would simply tell them that almost all successfully
assimilated members in the bodybuilding.com community have a strong knowledge base and a
functional understanding but, this understanding does not come from anywhere unless they were
willing to learn when they first started as well. If they disagreed with my second point and said
that “they will find information contradicting what they know and must be willing to accept or
deny this information based on their own conclusions.”. I would explain to them how much
learning occurs simply because of people making their own conclusions upon seeing facts. I
would tell the “contradictor” that it simply makes no sense for a new member of the community
to not come up with his own conclusion based on data because of how much faulty data exists.
The newfound knowledge that occurred because of this study is that factors that slowed
the assimilation process and sped the assimilation process were found and singled out. Knowing
these factors will help attract more members in the bodybuilding.com community and other
communities which will allow membership to flourish to new levels that were not present
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With this newfound knowledge, we can greatly increase the efficiency of our
communities everywhere and see more success in the communities that these members join
because of their successful assimilation. We need to spread these techniques to new members of
every community so that they end up with more long-term success than otherwise possible.
This connects to the outside world to almost any single community that is struggling with
the assimilation process, if a mentor is assigned to a struggling member and these strategies are
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-Girvan, M., & Newman, M. E. (2002, June 11). Community structure in social and biological