Political

There may be certain operations practiced by Bayliner that may not be practicable as of its legal
nature in other counries.
There may be certain operations practiced by Bayliner that may not be practicable as of its legal
nature in other countries because of a passage of a new law.

Socio-Cultural

People’s attitude towards work and leisure.

Acceptance towards multinational business in the new area or location of business.
Economic

Exchange rate issues caused by international transactions.

Different economic scenarios that may affect Bayliner’s products and operations
Elasticity of demand of customers towards a change in a price.

Technological

Possibility of programming errors and flaws in production that may affect Bayliner’s operations.
Technological advancement that may make machineries more efficient in producing products
which could cut down in production costs.
New materials available for production.
Issues being faced by suppliers and distributors that are technologically related.

Way to advertise – sponsoring boating contests etc

 Employment laws that may affect the
organizational structure and financial
reporting of Bayliner.
 Changes in tax rates that may affect
the financial reporting and cash flows
of Bayliner
 There may be certain operations
practiced by Bayliner that may not be
practicable as of its legal nature in
other countries.
 There may be certain operations
PE
practiced by Bayliner that may not be
practicable as of its legal nature in
other countries because of a passage
of a new law.
 Consumers’ preference on luxurious
products as a barrier in buying
 People’s attitude towards work and
leisure.
 Acceptance towards multinational
business in the new area or location
ST
of business.
 Exchange rate issues caused by
international transactions.
 Interest rate fluctuations that may affect
borrowing costs of Bayliner.
 Different economic scenarios that may
affect Bayliner’s products and
operations.
 Elasticity of demand of customers
towards a change in a price.
 Problems with the supply chain that are
economically related.
 Possibility of programming errors and
flaws in production that may affect
Bayliner’s operations.
 Technological advancement that may
make machineries more efficient in
producing products which could cut
down in production costs.
 New materials available for
production.
 Issues being faced by suppliers that
are technologically related.
political
factor

‘P E S T
Analysis
 Political
 There may be certain operations practiced
by Bayliner that may not be practicable as
of its legal nature in other countries.
 There may be certain operations practiced
by Bayliner that may not be practicable as
of its legal nature in other countries
because of a passage of a new law.
Socio-Cultural
 Different economic scenarios that may
affect Bayliner’s products and operations
 Elasticity of demand of customers towards
a change in a price.
Economic
 People’s attitude towards work and leisure.
 Acceptance towards multinational business
in the new area or location of business.
Technical
 Possibility of programming errors and flaws
in production that may affect Bayliner’s
operations.
 Technological advancement that may make
machineries more efficient in producing
products which could cut down in
production costs.
 New materials available for production.
 Issues being faced by suppliers and
distributors that are technologically
related.