SEO Report Sample PDF

SEO Report
January 2014
Scope of the report:
- Current status of Search engine visibility vs. Search traffic

- Keyword activity summary
- SEO efforts analysis on the targeted markets
- Landing pages progress
- New keyword opportunities
Each section contains the technical and content findings following the progress evaluation in January 2014, as well as
the goals for the next reporting period. We plan to continue our SEO efforts for Google Mobile and focus on optimizing
the landing pages for this market.
Contact us at seoreports@mydomain.com
Date range: Last 30 days
Current status of Search engine visibility vs. Search traffic
This section presents the evolution of your website's traffic during the last 30 days.
We noticed an overall traffic growth of 5% which was determined by our latest optimization efforts to increase the visibility in the search
engine. We expect this growth to be reflected also in the revenue from the next reporting period.
Our next step is to continue with the optimization and focus on minimizing the funnels drop-offs.
Page 2 of 16
SEO Report
www.allrecipes.com
5% 2%
52% 3%
30% 1%
24%
36,896 55,958 285 0.77%

VISITS REVENUE TRANSACTIONS CONV. RATE
0 1 2
VISITS REVENUE TRANSACTIONS
36,896 55,958 285
Organic Paid Search Referral Direct Social Email Campaigns Display
Page 3 of 16
5000
4500
4000
3500
3000
2500
2000
1500
1000
500
0
6-Jan 9-Jan 12-Jan 15-Jan 18-Jan 21-Jan 24-Jan 27-Jan 30-Jan 2-Feb 5-Feb
Organic Paid Search Referral Direct Social Email Campaigns Display
Visibility Score All
Page 4 of 16
Keyword activity summary
This section presents the overall keyword ranking progress during the last 30 days.
The number of keywords for which we rank higher this month grew by 3%. Following our analysis, we noticed that this ascending
evolution brought your website from Top 10 to Top 5 for 7 keywords.
For the next month, we plan to continue our optimization efforts and focus on the keywords for which we are not currently in Top 10.
Page 5 of 16
SEO Report
www.allrecipes.com
3%
3%
1% 2%
3 5
MOVED UP MOVED DOWN
SERPs
326
0% 0%
0 0
NEW RANKINGS NO LONGER
RANKING
First Page 160 Not first page 166
163 Keywords over 2 Search Engines
Top 1 Top 3 Top 5 Top 10 Top 20
126 157 160 160 161
Page 6 of 16
Keywords over position range

160
140
120
100
80
60
40
20
0
07 Jan, 08 Jan, 09 Jan, 11 Jan, 12 Jan, 13 Jan, 14 Jan, 15 Jan, 16 Jan, 17 Jan, 21 Jan, 22 Jan, 23 Jan, 24 Jan, 25 Jan, 28 Jan, 29 Jan, 30 Jan, 31 Jan, 01 04
2014 2014 2014 2014 2014 2014 2014 2014 2014 2014 2014 2014 2014 2014 2014 2014 2014 2014 2014 Feb, Feb,
2014 2014
1-5 6-10 11+
Page 7 of 16
Branded vs Unbranded rankings by position

130
120
110
100
90
80
70
60
50
40
30
20
10
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31+
Unbranded Branded
Page 8 of 16
30 Jan, 2014
Compared to: 25 Dec, 2013
SEO efforts analysis on the targeted markets
This section presents the ranking positions that moved up in the search engines, from the previous reporting period.
Positions are displayed in comparison mode for Google and Google Mobile. During the last 30 days, we noticed a faster growth in rankings on
the mobile market, which is a result of our local optimization efforts.
For the next reporting period, we plan to continue monitoring closely the mobile market, which was recently added to our campaign, and
prepare an on-page optimization plan.
Page 9 of 16
30 Jan, 2014
SEO Report
www.allrecipes.com
National Targeted Keywords
www.allrecipes.com cuisinart.com
Keyword Filter: (Moved Up) Google Mobile Google Mobile

chicken breast recipes 1 1
carrot cake 1 1 2 3
ground beef recipes 1 1
stuffed shells 1 1 4 1
salmon recipes 1 1 4 1
crepes 1 1 8 5
red velvet cake recipe 1 2 2 1
chicken salad recipe 1 1
chicken pot pie 1 1
banana bread recipe 2 1 2 1
beef stew 2 3 2 3
healthy recipes 3 1
Local Targeted Keywords


shrimp recipes 1 1 2 1
peach cobbler 2 2
banana bread 2 1
Page 10 of 16
30 Jan, 2014
Recipes

shrimp recipes 1 1
chicken breast recipes 1 1
ground beef recipes 1 1 1 1
salmon recipes 1 1
Page 11 of 16
30 Jan, 2014
Landing pages progress
This section shows a 30 day evolution of the home page, and of the landing pages we have created at the beginning of our campaign, that
currently rank on the first page of the search engines targeted.
For the Google market, we plan to continue the on-page optimization strategy, while for the Google Mobile market we would like to start
improving the responsive design on the recently created landing pages.
Page 12 of 16
30 Jan, 2014
SEO Report
www.allrecipes.com
broccoli recipes Google
Website Filter: (Top 10) Position Page Type
http://allrecipes.com/recipes/side-dish/vegetables/broccoli/ 1 1
mashed potatoes Google

http://allrecipes.com/recipe/basic-mashed-potatoes/ 5 1
roasted pumpkin seeds Google

http://allrecipes.com/recipe/roasted-pumpkin-seeds/ 3 1
spaghetti recipe Google

http://allrecipes.com/recipes/pasta/spaghetti/ 4 1 1
green bean casserole Google

http://allrecipes.com/recipe/grandmas-green-bean-casserole/ 4 1 1
breakfast casserole Google

http://allrecipes.com/recipes/breakfast-and-brunch/breakfast-casserole/ 1 1
Page 13 of 16
30 Jan, 2014
chocolate chip cookies Google

http://allrecipes.com/recipe/best-chocolate-chip-cookies/ 2 1
spaghetti squash Google

http://allrecipes.com/recipe/spaghetti-squash-i/ 2 1
peach cobbler Google

http://allrecipes.com/recipe/fresh-southern-peach-cobbler/ 2 2 1
guacamole recipe Google

http://allrecipes.com/recipe/guacamole/ 3 2 1
shrimp recipes Google

http://allrecipes.com/recipes/seafood/shellfish/shrimp/ 1 1 1
cupcake recipes Google

http://allrecipes.com/recipes/desserts/cakes/cupcakes/ 1 1
Page 14 of 16
30 Jan, 2014
New keyword opportunities
This section presents the new keywords for which we would like to create new landing pages during the next reporting period. The
commercial value of each keyword is reflected in the Average monthly searches and the Cost per click columns.
We estimate a number of 3 landing pages to be ready within the next 30 days.
Page 15 of 16
30 Jan, 2014
SEO Report
www.allrecipes.com
www.allrecipes.com
Google
Keywords Filter: (Not Ranked) Position Competition Searches CPC
crab cake recipe Low 65,000 $0.72
crepes Low 60,500 $1.21
pancake recipes Medium 33,100 $0.72
blueberry muffins Low 60,500 $1.72
how to cook salmon Low 33,100 $1.18
Page 16 of 16

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SEO Report

Scope of the report:

- Current status of Search engine visibility vs. Search traffic

Current status of Search engine visibility vs. Search traffic

36,896 55,958 285 0.77%

VISITS REVENUE TRANSACTIONS

36,896 55,958 285

Organic Paid Search Referral Direct Social Email Campaigns Display

Organic Paid Search Referral Direct Social Email Campaigns Display

Visibility Score All

Keyword activity summary

163 Keywords over 2 Search Engines

Top 1 Top 3 Top 5 Top 10 Top 20

126 157 160 160 161

Keywords over position range

1-5 6-10 11+

Branded vs Unbranded rankings by position

SEO efforts analysis on the targeted markets

Keyword Filter: (Moved Up) Google Mobile Google Mobile

ground beef recipes 1 1

red velvet cake recipe 1 2 2 1

chicken salad recipe 1 1

chicken pot pie 1 1

banana bread recipe 2 1 2 1

Local Targeted Keywords

Keyword Filter: (Moved Up) Google Mobile Google Mobile

Keyword Filter: (Moved Up) Google Mobile Google Mobile

chicken breast recipes 1 1

ground beef recipes 1 1 1 1

Landing pages progress

mashed potatoes Google

roasted pumpkin seeds Google

spaghetti recipe Google

green bean casserole Google

breakfast casserole Google

chocolate chip cookies Google

spaghetti squash Google

peach cobbler Google

guacamole recipe Google

shrimp recipes Google

cupcake recipes Google

New keyword opportunities

crepes Low 60,500 $1.21

pancake recipes Medium 33,100 $0.72

blueberry muffins Low 60,500 $1.72

how to cook salmon Low 33,100 $1.18

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