Cvru Regular Syllabus - Bachelor of Business Administration 2013-16

PROGRAMME GUIDE
BACHELOR OF BUSINESS ADMINISTRATION

(BBA)
 Scheme of Examination
 Detailed Syllabus
DR. C.V.RAMAN UNIVERSITY

KARGI ROAD, KOTA, BILASPUR, CHATTISGARH
PHONE : 07753-253737, FAX : 07753-253728
WEBSITE: WWW.CVRU.AC.IN
DR. C.V.RAMAN UNIVERSITY
KARGI ROAD, KOTA, BILASPUR (C.G.)
BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.)

Duration - 36 Months (3 Years) Eligibility – 12th in any discipline
NEW PROPOSED SCHEME OF EXAMINATION
Course Name of the Course Credit Total Theory Practicals Assignments
Code Marks Max Min Max Min
First Semester
33801101(38) Hindi Bhasha aur Sanrachna 2 50 35 12 - - 15 5
Entrepreneurship
32901102(29) 2 50 35 12 - - 15 5
Development - I
33601103(36) Principles of Management 3 100 70 23 - - 30 10
33601104(36) Business Environment 3 100 70 23 - - 30 10
33601105(36) Managerial Economics 3 100 70 23 - - 30 10
33601106(36) Business Mathematics 3 100 70 23 - - 30 10
Total 16 500 350 116 - - 150 50
Second Semester
English Language and Indian
33902101(39) 2 50 35 12 - - 15 5
Culture
EntrepreneurshipDevelopment
32902102(29) 2 50 35 12 - - 15 5
- II
33602103(36) Business Communication 3 100 70 23 - - 30 10
33602104(36) Introduction to Accountancy 3 100 70 23 - - 30 10
33602105(36) Business Law 3 100 70 23 - - 30 10
33602106(36) Organizational Behaviour 3 100 70 23 - - 30 10
Total 16 500 350 116 - - 150 50
Third Semester
33803101(38) Hindi Bhasha aur Samvedena 2 50 35 12 - - 15 5
31103102(11) Environmental Study - I 2 50 35 12 15 5 - -
33603103(36) Banking & Insurance Practices 3 100 70 23 - - 30 10
Cost & Management
33603104(36) 3 100 70 23 - - 30 10
Accounting
33603105(36) Business Statistics 3 100 70 23 - - 30 10
33603106(36) Fundamentals of Retailing 3 100 70 23 - - 30 10
Total 16 500 350 116 15 5 135 45
Fourth Semester
English Language and
33904101(39) 2 50 35 12 - - 15 5
Scientific Temper
31104102(11) Environmental Study - II 2 50 35 12 15 5 - -
33604103(36) Financial Management 3 100 70 23 - - 30 10
33604104(36) Marketing Management 3 100 70 23 - - 30 10
Production & Operation
33604105(36) 3 100 70 23 - - 30 10
Management
33604106(36) Human Resource Management 3 100 70 23 - - 30 10
Total 16 500 350 116 15 5 135 45
Fifth Semester
Bhasha Kaushal aur Sanchar
33805101(38) 2 50 35 12 - - 15 5
Sadhan
Computer & Information
32205102(22) 2 100 35 12 50 17 15 5
Technology Basics-I
33605103(36) Corporate Strategy 3 100 70 23 - - 30 10
33605104(36) Research Methodology 3 100 70 23 - - 30 10
Specialization- I 3 100 70 23 - - 30 10
Specialization- II 3 100 70 23 - - 30 10
Total 16 550 350 116 50 17 150 50
Sixth Semester
English Language and Aspects
33906101(39) 2 50 35 12 - - 15 5
of Development
Computer & Information
32206102(22) 2 100 35 12 50 17 15 5
Technology Basics-II
33606303(36) Project Work & Viva Voce 4 200 - - 200 66 - -
Specialization- III 4 100 70 23 - - 30 10
Specialization- IV 4 100 70 23 - - 30 10
Total 16 550 210 70 250 83 90 30
*Note - Students are required to undergo training in their opted specialization for a period of minimum
15 days to 1 month after completion of fifth semester exam. Project work of sixth semester should be
strictly based on the training work.
SPECIALIZATION
1. Marketing Group
33605401(36) Consumer Behaviour
33605402(36) Advertising and Sales Management
33606403(36) Service Marketing
33606417(36) Digital Marketing
2. HR Group
33605405(36) Human Resource Development
33605406(36) Management of Industrial Relations
33606407(36) Management of Training & Development
33606408(36) Change Management
3. Finance Group
33605409(36) Working Capital Management
33605410(36) Security Analysis & Portfolio Management
33606411(36) Marketing of Financial Services
33606412(36) International Financial System
4. Retail Management Group

33605413(36) Brand Management
33605414(36) Retail Techniques & Skills
33606415(36) Supply Chain Management
33606416(36) Mall & Risk Management
Dr. C.V. RAMAN UNIVERSITY
Kargi Road, Kota, Bilaspur (C.G.)
SEMESTER- First Semester Subject Code: 33801101(38)

BRANCH: BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.) THEORY MAX. MARKS: 35
SUBJECT: HINDI BHASHA AUR SANRACHNA THEORY MIN. MARKS: 12
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SUBJECT: ENTREPRENEURSHIP DEVELOPMENT - I THEORY MIN. MARKS: 12
OBJECTIVES: To enable the students to understand the theoretical and practical aspects of
Entrepreneurship Development and Small Scale Industries.
UNIT I
Introduction: The entrepreneur; Definition; Emergence of entrepreneurial class; theories of
entrepreneurship; Role of socio – economic environment; Characteristics.
UNIT II
Promotion of a Venture; Opportunities analysis; External environmental analysis economic, social, and
technological; Competitive factors; legal requirements for establishment of a new unit and raising of
funds; Venture capital sources and documentation required.
UNIT III
Entrepreneurial Behavior: Innovation and entrepreneur; Entrepreneurial behavior and psycho-
Theories, Social responsibility.
UNIT IV
Entrepreneurial Development Programmes (EDP): EDP, Their role, relevance, and achievements; Role of
Government in organizing EDPs; Critical evaluation.
UNIT V
Role of Entrepreneur : Role of an entrepreneur in economic growth as an innovator, generation of
employment opportunities, complementing and supplementing economic growth , bringing about
social stability and balanced regional development of industries ; Role in export promotion and import
substitution, forex earnings , and augmenting and meeting local demand.
OUTCOMES: After studying this subject students will able to understand the theoretical and practical
aspects of Entrepreneurship and establishment of a new venture.
TEXT BOOK
 Varshney, G.K. (2014), Fundamental of Entrepreneurship. Sahitya Bhawan Publications, 2 nd Edition,
2014.

SUBJECT: PRINCIPLES OF MANAGEMENT THEORY MIN. MARKS: 23
OBJECTIVE: The objective of this subject is to develop a basic understanding about the fundamental
concepts and techniques of management in an organisation.
UNIT I
Management and its various functions, Definition of management: nature and scope,
organizational objectives, management by objective, Planning: nature, purpose and functions, types,
steps in planning, Decision making and its process.
UNIT II
Organizing: nature, importance, process, formal & informal organizations, organization chart,
organizing principles, span of management: factors determining effective span, Graicunas formula,
UNIT III
Departmentation: definition, departmentation by function, territory, product/service, customer group
and matrix organization, Authority: definition, types, responsibility and accountability, delegation;
definition, steps in delegation, obstacles to delegation and their elimination, decentralization vs
centralization, determinants of effective decentralization.
UNIT -IV
Staffing: definition, manpower management, factors affecting staffing, job design, selection process,
techniques, and performance appraisal: need and process, Communication; importance, process,
barriers and breakdown of communication.
UNIT V
Controlling: control process, types, barriers to control making, control techniques: budget and non-
budgetary control devices, Social responsibility and business ethics
OUTCOMES: After learning this subject student will get familiarize with the fundamentals of
management concepts so as to use this concept for effective management process within the
organization.
TEXT BOOKS
 Govindrajan, M., Natarajan, S. (2007). Principles of Management. Prentice Hall of India Pvt. Ltd.
4th Ed. 2007

SUBJECT: BUSINESS ENVIRONMENT THEORY MIN. MARKS: 23
OBJECTIVES: The subject aims to educate the student with the different environmental factors which
effect business. This subject aims to develop ability to understand and scan business environment in
order to analyse the opportunities and take decisions under the uncertainty.
UNIT I
Business environment: social environment, legal environment, international environment, political
environment, and technological environment. Social environment: social responsibility of business,
consumerism and consumer protection act.
UNIT II
Legal environment: MRTP Act, Foreign exchange management act (FEMA).
UNIT III
International environment: balance of payments/ trade, foreign direct investment and collaboration,
international economic institutions- WTO, UNCTAD, IMF, European union (EU)
UNIT IV
Political environment: political systems, government and business.
UNIT V
Technological environment: technology policy, technology transfer, and problems in import of
technology.
OUTCOMES: After learning this subject student will get the knowledge about all the environmental
factors effecting business process and develop so that they could able to take business decisions
accordingly.
TEXT BOOK
 Mittal, V. (2011), Business Environment. Excel Books, 2nd Edition, 2011.
 Cherumilam, F. (2010), Business Environment Text & Cases, Himalaya Publishing House, 2010.

SUBJECT: MANAGERIAL ECONOMICS THEORY MIN. MARKS: 23
OBJECTIVES: The basic objective of this subject is to provide knowledge about the concepts and tools of
Managerial Economics as applicable to decisions making in contemporary business environment.
UNIT I
Managerial Economics – Meaning and Definition – Nature and Scope – Economic Theory – Difference
between micro and macroeconomics.
UNIT II
Demand Analysis – Meaning, Determinants of Demand – Law of Demand, Elasticity of Demand – Price,
Income and Cross Demand – Demand Estimation and Demand Forecasting – Demand Distinctions.
UNIT III
Production Function – Meaning and Definition – Elasticity of Substitution and Production – Type of cost
of Production – Long run and Short run cost- Break even analysis.
UNIT IV
Markets – Forms of Market – Characteristics - Pricing Methods – Objects of pricing policies – Practices –
Government intervention in Market.
UNIT V
Price Theory – Perfect Competition, Monopoly, and Monopolistic competition, Monopoly, Duopoly, and
Oligopoly.
OUTCOMES: After learning this subject student will get familiarize with the concepts and tools of
Economics as applicable to decisions making in the business organization.
TEXT BOOK
 Mithani, D.M, (2013), Managerial Economics, Himalaya Publishing House, 2013


SUBJECT: BUSINESS MATHEMATICS THEORY MIN. MARKS: 23
OBJECTIVE: The main objective of the subject is to develop the knowledge of computational and logical
skills in students, which enable them to handle practical applications to business and economic
situation.
UNIT I
Calculus (Problems and theorems involving trigonometrical ratios not to be done). Differentiation: -
Partial derivatives up to second Order, homogeneity of functions and Euler’s theorem Maxima and
Minima cases of one variable involving second of higher order derivatives logarithms.
UNIT II
Matrices: - Definition of a matrix, Types of matrix; Algebra of Matrices, Transpose of a Matrix. Inverse
of a Matrix. Solution of a System of Equations (unique solution). Economic Applications. Rank of a
Matrix.
UNIT III
Linear Programming Problem: - Formulation of LPP Graphical method of solution, Problems relating
to two variables including the case of mixed constraints; Cases having no solution multiple solutions
Unbounded solution and redundant constraints. Simplex Method – Solution of problems up to three
variables, including cases of mixed constraints;
UNIT IV
Interest: - Simple and Compound interests, Certain different types of interest rates. Concept of present
value and amount of a sum; Profit and loss.
UNIT V
Arithmetic and Geometric progression, Averages Ratios, Proportion, Percentage,
OUTCOMES: After studying this subject student will get familiarize with the computational and logical
knowledge, which enable them to handle practical applications to business and economic situation.
TEXT BOOK
 Navaneetham, P.A. (2015), Business Mathematics, Jai Publications, Trichy
 Shukla, S. M. (2015), Business Mathematics, Sahitya Bhawan Publications, Agra
SEMESTER- SECOND SEMESTER SUBJECT CODE:

33902101(39)
SUBJECT: ENGLISH LANGUAGE AND INDIAN CULTURE THEORY MIN. MARKS: 12
UNIT I
1. Amalkanti : Nirendranath Chakrabarti
2. Sita : Toru Dutt
3. Tryst with Destiny : Jawaharlala Nehru
4. Delhi in 1857 : Mirza Ghalib
5. Preface to the Mahabharata : C., Rajagopalachari
6. Where the Mind is Without Fear : Rabindranath Tagore
7. A Song of Kabir : Translated by Tagore
8. Satyagraha : M.K. Gandhi
9. Toasted English : R.K. Narayan
10. The Portrait of a Lady : Khushwant Singh
11. Discovering Babasaheb : Ashok Mahadevan
UNIT II
Comprehension
Unit III
Composition and Paragraph Writing (Based on expansion of an idea).
UNIT IV
Basic Language Skills : Vocabulary – Synonyms, Antonyms, Word Formation, Prefixes and Suffixes,
Words likely to be confused and Misused, Words similar in Meaning or Form, Distinction between
Similar Expressions, Speech Skills.
UNIT V
Basic Language Skills : Grammar and usage – The Tense Forms, Propositions, Determiners and
Countable/Uncountable Nouns, Verb, Articles, Adverbs, Adjectives

2902102(29)
BRANCH: BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.) THEORY MAX. MARKS: 35 SUBJECT:
ENTREPRENEURSHIP DEVELOPMENT - II THEORY MIN. MARKS: 12
OBJECTIVES: To enable the students to understand the theoretical and practical aspects of
entrepreneurship development with a major focus on development of small scale industries.
UNIT I
Entrepreneurship – Meaning, Concept, Characteristics of entrepreneur.
UNIT II
Types of entrepreneurship, importance and views of various thinkers (Scholars). Formation of goals,
How to achieve goals. Problems in achieving targets and solution. Self motivation, elements of self
motivation and development, Views of various scholars, evaluation, solutions. Leadership capacity : Its
development and results.
UNIT III
Projects and various organizations (Govt., non-Govt), Govt. Projects, Non-Govt. projects. Contribution of
Banks, their limitations, scope.
UNIT IV
Functions, qualities, management of a good entrepreneur. Qualities of the entrepreneur (Modern and
traditional). Management skills of the entrepreneur. Motive factors of the entrepreneur.
UNIT V
Problems and Scope of the Entrepreneur: Problem of Capital, Problem of Power, Problem of
registration, Administrative problems, Problems of Ownership.
OUTCOMES: After studying this subject student will able to understand the development aspect of
entrepreneurs and will also get insights about working and development of small scale industries.
TEXT BOOK
 Gupta, S.L. and Mittal, A. (2015), Development of Entrepreneurship. International book house
pvt. Ltd Publication, 2015
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2015
SEMESTER- SECOND SEMESTER SUBJECT CODE: 33602103(36)

SUBJECT: BUSINESS COMMUNICATION THEORY MIN. MARKS: 23
OBJECTIVES: The objective of the subject is to provide the knowledge of Business Communication to
the students so as to enhance their overall communication skill for effective business communications.
UNIT I
Business Communication – its meaning & importance. Barriers to effective communication, basic model
& communication, Essentials of effective business communication.
UNIT II
Basic parts of speech – Noun, pronoun, verb, adjective, adverb, preposition, article and conjunction,
Active & passive voice, paragraph writing, preé cis, translation (from vernacular to English & English to
vernacular), Correct word usage – Homonyms, Antonyms and Synonyms.
UNIT III
Writing applications – for business (e.g. applying for a loan, salary advance, refund etc.); job application,
leave application, Importance of non-verbal communication – positive gestures, symbols and signs,
physical appearance & the art of self-presentation & conduct
UNIT IV
The concept of effective business communication – definition & importance. Basic model of
communication, barriers to effective communication. Importance of N.V.C. Drafting a CV, writing a job
application and other applications, interviews. Paragraph writing, precis making, voice and correct
word usage; drafting an advertisement/notice, Developing reading, listening and speaking skills, group
discussions, extempore ,speaking.
UNIT -V
Essentials of good business letter, Layout of letters,, types of letters, Sales letters, Applications for jobs,
Letters by the, company secretary, Writing inter-office memorandums, faxes, e-mails,
OUTCOMES: After learning this subject student will come to know about the insights of communication
and acquired with right communication skills for effective business communications.
TEXT BOOKS
 Madhukar, R. K. (2010), Business Communication. Vikas Publishing House Pvt Ltd, 2 nd Edition,
2010

33602104(36)
SUBJECT: INTRODUCTION TO ACCOUNTANCY THEORY MIN. MARKS: 23
OBJECTIVES: The objectives of the subject is to give exposure to the students, about fundamental
accounting principles, techniques and their application in the business decision making process.
UNIT I
Basic Accounting Concepts: Background of Accounting, concepts – matching, Entity Concept, Cost
Concept, Basis of Accounting – Objectives and necessity; Accounts – Types and classification; basic
terms – Capital, Income, Expenditure, Expenses, Assets, Liabilities and application to problems.
UNIT II
Journal and Ledger: Double Entry System: Journal and recording of entries in journal with narration;
Ledger – Posting from Journal to respective ledger accounts. Bank Reconciliation Statement: Bank
transactions, Preparation of simple bank reconciliation statement
UNIT III
Trial Balance: Need and objectives; Application of Trial Balance; different types of errors escaped trial
balance preparation; Rectification of errors
UNIT IV
Depreciation Accounting:Needs and objectives; concept and application of Fixed and Reducing
Installment method; Application of above methods with purchase and sale of assets with alteration
(excluding retrospective methods)
Unit V
Final Accounts: Concept of adjustment; Application of Trading Account and Profit and Loss Account to
get Gross Profit and Net Profit; Application of Balance Sheet.
OUTCOMES: After learning this subject student will understand the fundamental principles and
techniques of financial accounting so as to use these concepts for effective business decisions.
TEXT BOOKS
 Shukla, S.M. Financial Accounting. Sahitya Bhawan Publication.

 Agrawal, M.L and Gupta, K.L. Cost Accounting. Sahitya Bhawan Publication.
 Gupta, K.L. Management Accounting. Sahitya Bhawan Publication.

33602105(36)
SUBJECT: BUSINESS LAW THEORY MIN. MARKS: 23
OBJECTIVES: The objective of this subject is to develop an understanding about the various laws and
legal framework in the business world.
UNIT I
Law of Contract: Definition and nature of a contract. Offer and Acceptance, Consideration, free consent,
Performance and discharge of contract, Remedies for breach of contract
UNIT II
Law of Partnership: Definition and nature of partnership, rights and duties of a partner, Dissolution of
a partnership. Law of Sale of Goods: Definition of Sales, essentials for contract of sale. Meaning of
conditions and warranties, Transfer of Ownership, Rights of Unpaid seller and other remedial measures
UNIT III
Negotiable Instruments Act: Definition of negotiable instrument. Promissory note, Bill of Exchange and
cheques. Dishonor of a negotiable Instrument – Liabilities of Banker and drawer for dishonor of a
cheque,
UNIT IV
Company Law: Definition and nature of a company, characteristics of a company. Difference between
partnership and company, Formation of Company – Memorandum and articles of association. Issue of
prospectus and membership of company, liability of a member.
UNIT V
Company Management: Appointment and removal of directors. Rights and liabilities of directors.
Meetings: Statutory meetings, Protection of minority shareholders from mismanagement and
oppression Winding up by court and voluntary winding up
OUTCOMES: After studying this subject student will able to understand the various laws and entire
legal framework in which binds today’s business world so as to take decision legally .
TEXT BOOKS
 Gulshan, S.S. & Kapoor, G.K. (2014), Business Law Including Company Law, New Age
International Publishers, 16th Edition, 2014.

33602106(36) BRANCH: BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.) THEORY
MAX. MARKS: 70
SUBJECT: ORGANIZATIONAL BEHAVIOUR THEORY MIN. MARKS: 23
OBJECTIVE: The objective of this subject is to develop a basic understanding about elements of human
behavior and behavior of employees/human in various managerial processes in organisation.
UNIT I
Introduction: meaning of organizational behavior and its relevance in today’s business environment.
UNIT II
Individual behavior in organization: understanding self; perception – nature and importance,
perceptual selectivity, stereotyping, halo effect. Learning and its theories, behavior modification,
attitudes, personality; meaning, self concept, self-esteem, major determinants of personality
UNIT III
Motivation: types of motivation, theories of work motivation given by Maslow, Herzberg, McGregor,
Vroom and Porter – Lawler
UNIT IV
Leadership: Dynamics of managerial leadership: leadership styles, trait approach, behavioral
approaches, and managerial grid.
UNIT V
Group behavior in organization: group dynamics, types of groups, group norms and roles, group
cohesiveness, group development and facilitation. Inter- personal behavior in organization:
Transactional analysis Management conflict Stress management
OUTCOMES: After learning this subject student will get familiarize with the elements which shapes
human behavior within the organization.
TEXT BOOKS
 Gupta, Sashi K - Organizational Behaviour, Himalaya Publishing House
SEMESTER- THIRD SEMESTER SUBJECT CODE:

MAX. MARKS: 35
SUBJECT: HINDI BHASHA AUR SAMVEDENA THEORY MIN. MARKS: 12
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SEMESTER- THIRD SEMESTER SUBJECT CODE:

MAX. MARKS: 35
SUBJECT: ENVIRONMENTAL STUDY - I THEORY MIN. MARKS: 12
OBJECTIVE:
UNIT – I Study of Environmental and ecology :

(a) Definition and Importance.
(b) Environmental Pollution and problems.
(c)Public participation and Public awareness.
UNIT – II Environmental Pollution :
(a) Air, water, noise, heat and nuclear pollution.
(b) Causes, effect and prevention of pollution.
(c)Disaster management – Flood, Earthquake, cyclones and landslides.
UNIT – III Environment and social problems :
(a) Development – non-sustainable to Sustainable.
(b) Energy problems of cities.
(c)Water preservation – rain-water collection.
UNIT – IV Role of mankind in conserving natural resources :
(a) Food resources – World food problem.
(b) Energy resources – increasing demand for energy.
(c)Land resources – Land as resources.
UNIT – V Environment conservation laws :
(a) Conservation laws for air and water pollution.
(b) Wildlife conservation laws.
(c)Role of information technology in protecting environment & health.
OUTCOMES:
SEMESTER- THIRD SEMESTER SUBJECT CODE: 33603103(36)

BRANCH: BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.) THEORY MAX. MARKS:70
SUBJECT: BANKING & INSURANCE PRACTICES THEORY MIN. MARKS: 23
OBJECTIVE: The aim of this subject is to develop a basic understanding about the fundamental
concepts and functions of Banking and Insurance industry.
UNIT I
Evolution of Commercial Banks – Functions – Balance Sheet of Commercial Banks - Meaning of Banker
and Customer - Opening an Account - Kinds of Deposits and Loans - Negotiable Instruments.
UNIT II
Various Forms used in Banks: Opening New Account - Cheque – Pay-in-Slip – Withdrawal form Transfer
form – Draft – Bill of Exchange – Promissory Note – Traveller’s Cheque - Loan application forms -
Overdraft – Deposits – ATM & Smart cards. Bank Interest and Charges:- Interest charged on Different
kinds of Loan, DD - Discount - Transfer - Cheque – Dishonour - Safety locker – Overdraft
UNIT III
Insurance: Meaning - Functions - Principles: General, Specific and Miscellaneous, Classification of
Insurance: Based on Nature, Business and Risk – Impact of LPG on Indian Insurance Industry.
UNIT IV
Legal dimension of Insurance: Insurance Act, 1938 – Life Insurance Act, 1956 – General Insurance
Business Act, 1932 – Consumer Protection Act, 1986.
UNIT V
IRDA - Mission - Composition of Authority - Duties, Powers and Functions - Powers of Authority -
Duties, Powers and Functions- Powers of Central Government in IRDA Functioning.
OUTCOMES: After studying this subject students will get familiarize with the fundamental concepts and
working aspects of Banks and Insurance companies which helps them to smoothen their financial
decisions with respect to organisations.
TEXT BOOKS
 Gordon, E., and Gupta, P.K. (2015), Banking and Insurance, Himalaya Publishing House, Mumbai,
2015
 Maheshwari, S.N. (2013), Banking & Insurance Law, Kalyani Publishers, 2013


SUBJECT: COST & MANAGEMENT ACCOUNTING THEORY MIN. MARKS: 23
OBJECTIVE: The aim of this subject is to develop a basic understanding about the cost and budget
related aspects in business organisations.
UNIT I
Introduction: Cost and Cost Accounting, Scope, Objectives, Advantages and disadvantages, Installation
of costing system. Material Control, Labour control, Overhead control, Fixed and Variable, direct and
indirect.
UNIT II
Analysis of Cost – Preparation of cost sheet, estimate, tender and quotation.
UNIT III
Marginal Costing: Marginal cost vs. marginal costing; contribution , P/V ration; Break even analysis,
margin of safety, application of marginal costing. Standard Costing and Variance Analysis: material
variances , labour variances.
UNIT IV
Reconciliation of cost and financial Accounts. Funds Flow Statement. Cash Flow Statement (as per
AS14)
UNIT V
Budgetary Control: Meaning, Classification, types of budget (fundamentals only).
References:
1. Cost Accounting : Jain & Narang
2. Managements & Cost Accounting : M.Y. Khan & K.Jain

BRANCH: BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.) THEORY MAX. MARKS:70 SUBJECT:
BUSINESS STATISTICS THEORY MIN. MARKS: 23
Unit –I
Introduction to statistics-Scope of statistics – meaning – definition – function – limitation –
characteristics – importance. Classification of data, presentation of data: graphic and tabulation.
Unit -II
Measures of Central Tendency: mean, mode, median, arithmetic, geometric and harmonic mean,
quartiles, deciles, percentiles.
Measures of Dispersion: range, quartile deviation, mean deviation and standard deviation, co-
efficient of variation.
Unit -III
Correlation Analysis: scatter diagrams, , Karl Pearson’s and Spearman’s methods, regression
analysis and Method- least square method, Short cut method
Unit -IV
Index numbers :-Theory and methods – weighted and unweighted
Time series analysis, components of time series, moving averages, exponential smoothing
Unit -V
Theory of probability: Classical approach, relative frequency approach, subjective Approach
Probability rules, Bayes’ Theorem. Theoretical Distributions: normal, bionominal and poision.
References:
Levin & Rubin: Statistics for Management, Prentice Hall India.
Dr. S.M. Shukla: Business Statistics, Sahitya Bhawan Publication.
Dr. C. Satyadevi: Quantitative Techniques, S. Chand Publication.

FUNDAMENTALS OF RETAILING THEORY MIN. MARKS: 23
UNIT- I
INTRODUCTION TO RETAIL MANAGEMENT: - Meaning of Retail and Retailing, Types of Retailers,
Retailing in India. RETAIL MARKET STRATEGY AND CONSUMERISM: - Meaning of Retail Market
Strategy, Standalone Stores, Rural Retailing, International Retailing, PLANNING AND MERCHANDISE
MANAGEMENT FOR RETAIL OUTLETS:- Meaning, Categorizing the buying Process, Setting
Objectives for Merchandising Plan, Sales Forecasting, Assortment Planning Process.
UNIT - II
FINANCE AND LOCATION STRATEGIES FOR RETAILING:- Activity Based Costing (ABC),Factors
Influencing Retailer’s Choice of Location, Retail Location Strategies. LOCATION SELECTION AND
HUMAN RESOURCE MANAGEMENT: - Factors Affecting the Location of Retail Outlet, Importance of
Human Resource Management (HRM) in Retailing. MARKETING MANAGEMENT AND RELATED
ISSUES IN RETAILING:- Meaning, Understanding Consumer Behaviour, Stages in the Buying Process,
Factors Influencing Customers Buying Decisions, Store Design and Layout , Pricing Strategies and
Types, Retail Promotion and communication,
UNIT- III
STORES LOYALTY MANAGEMENT AND VISUAL MERCHANDISING :- Meaning of Customer Loyalty ,
Variables Influencing Store Loyalty , Motives for shopping and within the store Factors, RETAILLING
AND INFORMATION TECHNILOGY (IT) SUPPORT SYSTEMS :- Meaning of Information Technology
and Its Growing Role in Retailing, Campaign Management, Benefits of Data Base Marketing ,
Applications of IT to Retailing.
UNIT- IV
SUPPLY CHAIN MANAGEMENT: - Meaning of Supply Chain Management, Retail Logistics,
Merchandise Flows, Online Logistics Management. IMPORTANCE OF CUSTOMER SERVICE AND
QUALITY MANAGEMENT: - Meaning of Customer Service, Customer’s perspective of service
Quality, the ‘GAPS Model’ CRM:- Meaning & Importance of CRM, Steps Involved in the ‘ CRM’
Process , Relationship based Buying.
UNIT- V
MANAGEMENT OF WOES, FRANCHISING, BRAND AND MALLS:- Focus on safety / Security at Retail
Outlets, Handling of Inventory Shrinkages, Measures to Reduce shoplifting, Parking space problems
at Retail Centers. FRANCHISING, BRAND AND MALL MANAGEMENT: - Meaning of ‘Franchising,
Brand Management, Mall Management, Factors or Parameters Affecting the Success of Malls.
TEXT BOOK
Nair Suja: Retail Management, Himalaya Publishing House

SEMESTER- FOURTH SEMESTER SUBJECT CODE: 33904101(39)

SUBJECT: ENGLISH LANGUAGE AND SCIENTIFIC TEMPER THEORY MIN. MARKS: 12
UNIT – I
1. Tina Morries : Tree
2. Nissim Ezekiel : Night of the Scorpion
3. C.P. Snow : Ramanujan
4. Roger Rosenblatt : The Power of WE
5. George Orwell : What is Science?
6. C.Rajagopalachari : Three Questions
7. Desmond Morries : A short extract from the Naked Ape
8. A.G. Gardiner : On the rule of the road
UNIT – II Comprehension of an unseen passage.
UNIT – III Letter Writing : Formal Letters, Informal letters, Applications.
UNIT – IV Report Writing.
UNIT – V Language Skills
Correction of common errors in sentence structure : usage of pronouns, subject/ verb
agreement word order, gender; compound nouns, collective nouns, possessives, articles
and prepositions. (advanced)

SUBJECT: ENVIRONMENTAL STUDY - II THEORY MIN. MARKS: 12
UNIT – I Problem of natural resources

(a) Problem of water resources – Utilization of surface and ground water, over
utilization, flood, drought, conflicts over water, dams-benefits and problem.
(b) Problems of forest resources – uses and over utilization, deforestation, utilization of
timber, dams and its effect on forests and tribes.
(c) Problems of land resources – Land as a source, erosion of land, man-induced
landslides and desertification.
UNIT – II Bio-diversity and its protection –

(a) Value of bio-diversity – Consumable use : Productive use, Social, alternative, moral
aesthetic and values.
(b) India as a nation of bio-diversity and multi-diversity at global, national and local
levels.
(c) Threats to bio-diversity – Loss of habital, poaching of wildlife, man-wildlife conflicts.
UNIT – III Human Population and Environment

(a) Population growth, disparities between countries.
(b) Population explosion, family welfare Programme.
(c) Environment and human health.
UNIT – IV Multidisciplinary nature of environmental studies :

(a) Natural resources
(b) Social problems and the environment
(c) Eco system.
UNIT – V Environmental Wealth :

(a) Rivers, ponds, fields and hills.
(b) Rural, Industrial, Agricultural fields.
(c) Study of common plants, insects and birds.
References:
1. Erach Bharucha, Environmental Study, UGC

FINANCIAL MANAGEMENT THEORY MIN. MARKS: 23
Unit -I
Introduction: Scope of Financial Management, Traditional Approach; Modern Approach; Objectives
of Financial Management;
Unit -II
Investment Decisions; Financing decisions; Profit Maximization vs. Wealth Maximization.
Unit -III
Capital Budgeting: Meaning, importance and various techniques; Pay back methods; Post Payback
period; rate of return method; Net Present value method; Internal rate of return method; Profitability
index method (Numerical questions may be set out of pay-back method and Post pay-back method
only).
Unit -IV
Cost of Capital: Introduction; measurement of cost of capital; cost of equity shares; cost of
preference shares; cost of debt; calculation of overall cost of capital based on historical and market
rates (Fundamentals only).
Unit -V
Capital Structure: Introduction; capital structure decisions; NI approach; NOI approach; MM
approach; Traditional approach.
References:
1. Pandey : Financial Management, Vikas Pub.
2. Chandra : Financial Management, TMH.

MARKETING MANAGEMENT THEORY MIN. MARKS: 23
UNIT I
Introduction to marketing: Nature & Scope of Marketing, Core concepts, Marketing mix, Factors
affecting marketing environment, Marketing planning process & strategic planning, Marketing
Information System
UNIT II
Consumer Behaviour: Introduction, Definition, Models & Factors affecting buyer behaviour,
business buying behavior, market segmentation, positioning and targeting, Product life cycle &
marketing strategies in the different stage of the product life cycle,
UNIT III
Product Decisions: Product Mix, Differentiation & Positioning, New product development,
Consumer adoption process, Packaging and labeling decisions, Services Marketing, Diffusion of
innovation, Pricing Decisions: Objectives, Factors affecting pricing decisions, Pricing Methods,
Pricing Strategies,
UNIT IV
Distribution Decisions: Nature and types of Marketing Channels, Channel Design and Channel
Management Decisions, Retailing, Wholesaling, Physical distribution & its components,
UNIT V
Promotion Decisions: Communication process, Promotion Mix, Advertising, Sales Promotion, Public
Relations, Direct Marketing, Managing the Sales force, Publicity,
References:
1. Philips Kotler: Principles of Marketing
2. Stanton: Fundamentals of Marketing
3. J.C. Gandhi: Marketing Management
4. Ramaswami & Namakumari: Marketing Management

SUBJECT: PRODUCTION & OPERATION MANAGEMENT THEORY MIN. MARKS: 23
Unit -I
Production and operations management; its functions and relationship with other functional
areas ,Facility location decision, layout decision, product and process layout, Capacity planning
Unit -II
Production planning and control: Planning, scheduling, routing etc. Assembly line balancing, Work
Study: Method study and time study, Work simplification. Productivity linked incentives.
Unit -III
Inventory Management: ABC analysis and basic model of EOQ (carrying, ordering and shortage
costs) Supply Chain Management, Purchase Management
Unit -IV
Basic concepts of maintenance management and preventive management, Statistical quality control
and acceptance sampling, Services: Nature, design of service system.
Unit V
Latest Concepts: A brief introduction to JIT, computer aided manufacturing, Six Sigma, TPM, TQM,
KAIZEN, KABAN and ISO quality systems.
Reference:
1. Buffa & Sarin : Modern Production and Operations Management
2. Nair : Operations Management, TMH
3. Adam & Ebert : Production and Operations Management, Prentice Hall India

HUMAN RESOURCE MANAGEMENT THEORY MIN. MARKS: 23
UNIT I
Introduction: Meaning, scope, objective, functions, importance of HRM, Interaction with other
functional areas, HRM & HRD, Organizing the HRM department in the organization, Human
Resource Management practices in India,
UNIT II
Human Resource Planning: Definition, objectives, process and importance, Job analysis: steps in
analyzing job and introduction to methods of collecting job analysis information. Job description,
job specification, job design, job simplification, job rotation & job evaluation,
UNIT III
Recruiting and Selecting Human Resources, Source of recruitment, good recruitment policy,
Placement, and Induction, Human Resource Development: Concept, Employee training &
development, Manpower Planning, Career Planning & development,
UNIT IV
Performance management: concept and process, performance appraisal, Potential appraisal, Job
Compensation: Wage & salary administration, incentive plans & fringe Benefits, Promotions,
transfers, absenteeism & turnover, Quality of work life (QWL),
UNIT V
Job satisfaction and morale, Health, Safety & Employee welfare, Human Relations : definition,
objectives & approaches, Employee grievances & Dispute resolution, participation &
empowerment, Collective bargaining, Industrial relations, Trade unions,
Reference:
1. Rao V.S.P. Human Resource Management, Excel books
2. Monnappa and Saiyadan, Personnel Management, Tata Mcgraw Hill.
3. Dessler, Garg, Human Resource Management, Pearson education.
SEMESTER- FIFTH SEMESTER SUBJECT CODE: 33805101(38)

SUBJECT: BHASHA KAUSHAL AUR SANCHAR SADHAN THEORY MIN. MARKS: 12
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SUBJECT: COMPUTER & INFORMATION TECHNOLOGY BASICS –I THEORY MIN. MARKS:12
Unit I :
INTRODUCTION TO COMPUTER ORGANIZATION –I
History of development of Computer system concepts. Characteristics, Capability and limitations.
Generation of computer. Types of PC’s Desktop. Laptop, Notebook. Workstation & their Characteristics.
Unit II :
INTRODUCTION TO COMPUTER ORGANIZATION –II
basic components of a computer system Control Unit, ALU. Input/Output function and Characteristics,
memory RAM, ROM, EPROM, PROM.
Unit III :
INPUT & OUTPUT DEVICES
Input Devices : Keyboard, Mouse, Trackball. Joystick, Digitizing tablet, Scanners, Digital Camera, MICR,
OCR, OMR, Bar-code Reader, Voice Recognition, Light pen, Touch Screen.
Output Devices: Monitors Characteristics and types of monitor, Video Standard VGA, SVGA, XGA,
LCD Screen etc. Printer, Daisy wheel, Dot Matrix, Inkjet, Laser, Line Printer. Plotter, Sound Card and
Speakers.
Unit IV :
STORAGE DEVICES : Storage fundamental primary Vs Secondary. Various Storage Devices magnetic Tape.
Cartridge Tape, Data Drives, Hard Drives, Floppy Disks, CD, VCD, CD-R, CD-RW, Zip Drive, DVD, DVD-
RW.
Unit V :
INTRODUCTION TO OPERATING SYSTEM : Introduction to operating systems, its functioning and types.
basic commands of dos & Windows operating System.
Disk Operating System (DOS) - Introduction, History and Versions of DOS.
DOS Basics - Physical Structure of disk, Drive name, FAT, file & directory stucture and naming rules, booting
process, DOS system files.
DOS Commands - Internal - DIR, MD, CD, RD, Copy, DEL, REN, VOL, DATE, TIME, CLS, PATH, TYPE
etc. External CHKDSK, SCOPE, PRINT DISKCOPY, DOSKEY, TREE, MOVE, LABEL, APPEND,
FORMAT, SORT, FDISK, BACKUP, MODE, ATTRIB HELP, SYS etc.
SEMESTER- FIFTH SEMESTER SUBJECT CODE:

MAX. MARKS:50 SUBJECT: PRACTICAL /CCE
THEORY MIN. MARKS:17
DOS :
 DOS commands : Internal & External Commands.
 Special batch file : Autoexec, Bar Hard disk setup.
Windows 98:
 Desktop setting : New folder, rename bin operation, briefcase, function. Control panel utility.
 Display properties: Screen saver, background settings.
Ms-Word:
 Creating file: save, save as HTML, Save as Text, template, RTF Format.
 Page setup utility: Margin settings, paper size setting, paper source, layout.
 Editing: Cut, paste special, undo, redo, find, replace, goto etc.
 View file: page layout, Normal Outline, master document, ruler header, footer, footnote, full screen.
 Insert: break, page number, symbol, date & time, auto text, caption file, object, hyperlink, picture etc.
 Format: font, paragraph, bullets & numbering, border & shading, change case, columns.
 Table : Draw label, insert table, cell handling, table auto format, sort formula

SUBJECT: CORPORATE STRATEGY THEORY MIN. MARKS:23
Unit -I
Strategic management: introduction, nature & scope, need, Evolution, Corporate, Business and
Functional Levels of strategy, strategic decision making, Mission & objectives: need for explicit
mission, components of mission statement, formulation of mission & objectives and their
specificity.
Unit -II
Scanning the environment, SWOT (TOWS) PEST, Industry analysis, Porter’s Five Forces Model,
environmental threat & opportunity profile
Unit -III
Internal analysis: value chain analysis, Internal factors; marketing & distribution, R & D &
Engineering, production & operations, finance & accounting, corporate resources & personal
factors, analyzing strengths & weaknesses.
Unit -IV
Business Portfolio Analysis - Synergy and Dysynergy - BCG Matrix – GE 9 Cell Model - Concept of
Stretch, Leverage and fit, Generic Competitive Strategies- stability, expansion, retrenchment,
Outsourcing Strategies
Unit -V
Industry Life Cycle Analysis, Implementation & control: Project implementation – Procedural
implementation, Mc Kinsey’s 7s Framework, Behavioral aspects, strategy evaluation & control
References :
1. Jouch & Gluick: Strategic Management & Business Policy (Mcgraw hill 3/e)
2. Wheelen & Hunger: Strategic management & Business Policy (Pearson education 8/e)
3. Pearce & Robinson: Strategic Management AITBS
4. Azhar Kazmi: Business Policy

SUBJECT:RESEARCH METHODOLOGY THEORY MIN. MARKS:23
UNIT I
Research: Definition, meaning and research as the application of, scientific method, importance of
research in managerial decision, making, the research process and types of research, defining the,
research problem, problem formulation and statement of research, problem.
UNIT II
Research Design: Exploratory, descriptive, diagnostic/conclusive and, experimental researches,
details and applications, operational and, administrative structure for research, sampling and
sampling designs.
UNIT III
Methods and Techniques of Data Collection: Observational and, other survey methods,
development and designing of tools of data, collection, attitude measurement scales, levels of
measurement and, questions of validity and reliability.
UNIT IV
Fieldwork in Research and Data Processing: Analysis and, interpretation of data, testing of
hypothesis: one way ANOVA and Chi square statistics, essential ideas of multivariate analysis of data
ANOVA, overview of statistical software packages.
UNIT V
Reporting of Research: Types of reports, substance of reports, format of report, presentation of
reports,
SEMESTER- FIFTH SEMESTER SUBJECT CODE:

SUBJECT: SPECIALIZATION- I THEORY MIN.
MARKS:23
SUBJECT: Specialization- II Theory Max. Marks:70

Theory Min. Marks:23
SEMESTER- SIXTH SEMESTER SUBJECT CODE: 33906101(39)

ENGLISH LANGUAGE AND ASPECTS OF DEVELOPMENT THEORY MIN. MARKS:12
Unit 1
1. William Wordsworth : “The World is Too Much With Us”
2. K. Aludiapillai : “Communication Education and Information Technology”
3. “Democratic Decentralisation”
4. S. C. Dubey : “Basic Quality of Life”
5. Sister Nivedita : “The Judgment Seat of Vikramaditya”
6. Juliun Huxley : “War as a Biological Phenomenon”
7. Robert Frost : “Stopping by Woods on a Snowy Evening”
8. Ruskin Bond : “The Cherry Tree”
Unit II Short Essay of about 250-300 words
Unit III Translation of a short passage from Hindi to English
Unit IV Drafting CV, writing e-mail message for official purpose
Unit V Language Skills : One-word substitution, homonyms, homophones, words that confuse,
Punctuation, Idioms
Note : Scheme of Marks
Unit I
 This will include 5 objective type questions based on text and language skills. (1x5=5 marks)
 This will also include short-answer questions from text. One question will be asked from each
lesson (total 8 questions) and 5 have to be attempted (3x5 = 15 marks)

COMPUTER & INFORMATION TECHNOLOGY BASICS-II THEORY MIN. MARKS:12
Unit I –
Word Processing : Word
Introduction to word Processing.
 MS Word: features, Creating, Saving and Operating Multi document windows, Editing Text
selecting, Inserting, deleting moving text.
 Previewing documents, Printing document to file page. Reduce the number of pages by one.
 Formatting Documents: paragraph formats, aligning Text and Paragraph, Borders and shading,
Headers and Footers, Multiple Columns.
Unit II
Introduction to Excel
Excel & Worksheet :
 Worksheet basic.
 Creating worksheet, entering data into worksheet, heading information, data text, dates,
alphanumeric, values, saving & quitting worksheet.
 Opening and moving around in an existing worksheet.
 Toolbars and Menus, keyboard shortcuts.
 Working with single and multiple workbook coping, renaming, moving, adding and deleting.
coping entries and moving between workbooks.
 Working with formulas & cell referencing.
 Autosum.
 Coping formulas
 Absolute & Relative addressing.
Unit III
INTRODUCTION TO POWER POINT
 Features and various versions.
 Creating presentation using Slide master and template in various colour scheme.
 Working with slides make new slide move, copy, delete, duplicate, lay outing of slide, zoom in or
out of a slide.
 Editing and formatting text: Alignment, editing, inserting, deleting, selecting, formatting of text,
find and replace text.
Unit IV
POWER POINT – II
 Bullets , footer, paragraph formatting, spell checking.
 Printing presentation Print slides, notes, handouts and outlines.
 Inserting objects Drawing and Inserting objects using Clip Arts picture and charts.
 Slide sorter, slide transition effect and animation effects.
 Presenting the show making stand alone presentation, Pack and go wizards.
Unit V
Evolution, Protocol, concept, Internet, Dial-up connectivity, leased line, VSAT, Broad band, URLs,
Domain names, Portals. E-mail, Pop & web based Email. Basic of sending and receiving Emails,
Email & Internet Ethics, Computer virus, Antivirus software wage, Web Browers.

SUBJECT: PROJECT WORK & VIVA VOCE THEORY MIN. MARKS:66
THE PROJECT WORK WILL BE DONE UNDER THE SUPERVISOR ALLOTTED. THE DETAILED PROFARMA IS
GIVEN BELOW ACCORDING TO WHICH THE ENTIRE DISSERTATION SHOULD BE CONSTRUCTED.
Department of Management Studies

Dr. C. V. Raman University
Kargi Road , Kota , Bilaspur (C.G.)
PROJECT FORMAT (MANAGEMENT)

Title of the study (Cover Page)
Declaration
Guide Certificate
Acknowledgement
Table of Contents
Table of Graphs & Pictures Used
1. Introduction
1.1. Introduction
1.2. Purpose For Undertaking The Research
1.2. Significance of the study
1.3. Scope of the study
1.4. Problem Definition
1.5. Objective of the study
1.7. Hypothesis
1.8. Limitations of the study
2. Literature Review (Theory related To Company, Product or Topic)
3. Research Methodology
3.1. Sampling Details
3.1.1. Sample size
3.1.2. Sample plan
3.1.3. Data Collection method
3.1.4. Data Collection Tool
3.2. Sources of data
3.2.1. Primary Data
3.2.2. Secondary Data
4. Data analysis & Interpretation
5. Findings & Recommendations & Conclusion
Bibliography
 References (From Journals, Books & Websites)
 Annexure
SEMESTER- SIXTH SEMESTER SUBJECT CODE: BRANCH:

BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.) THEORY MAX. MARKS:70 SUBJECT:
SPECIALIZATION- I THEORY MIN. MARKS:23
SUBJECT: Specialization- II Theory Max. Marks:70

Theory Min. Marks:23
Marketing Group

SUBJECT: CONSUMER BEHAVIOUR THEORY MIN. MARKS:23
UNIT I
Introduction to consumer Behavior, concept, Scope, Importance and interdisciplinary nature,

Factors influencing consumer buying behavior, consumer-buying process, Consumer Modeling, The
Howard Seth model of Buying behavior, Opinion leadership, Diffusion and adoption process of
innovations,
UNIT II
Perception, Meaning of Perception- the perceptual process- Factor responsible for perceptual
Distortion, Learning - elements, process, Learning Theories and measures of consumer learning,
UNIT III
Personality- Meaning and Nature, Characteristics of Personality, Stages in the development of

personality, personality Influences and consumer behavior, VALS model and its development,
Consumer Attitude and behavior- The concept of Attitude-Relationship between Attitude and
behavior, Attitude formation, Models of Attitude,
UNIT IV
Motivation- Consumer Motivation, Needs And goals, Characteristics, Types and system of needs,
measurement of motives, Influence of Social class –Definition, Characteristic features of social
Classes, Social influence on consumer behavior
UNIT V
Group Dynamics and Consumer Reference Groups- Definition and Meaning of Group- Reasons for
formation of group –Types of Groups, Family life cycle, Culture, subculture and cross – culture
factors on consumer behavior,
REFRENCE BOOKS
1. Schiffman&Kanuk, “Consumer Behavior”,Pearson Education
2. Laudon&Bitta: Consumer Behaviour Tata McGraw Hill
3. M.R. Solomon, “Consumer Behavior”, Pearson Education
4. Consumer Behavior in Indian Perspective – Suja R. Nair Himalaya Publishing House


SUBJECT: Advertising & Sales Management THEORY MIN. MARKS:23
UNIT I
Advertising: Definition, Nature, Scope, Objectives, Types, Aspect of Advertising, Advertising as a
communication Process, AIDA Model, DAGMAR approach, Advertising Campaign: Types,
Planning and Managing Advertising campaign, Advertising Budget,
UNIT II
ADVERTISING MESSAGES:- Communication Objectives, Creative Strategy, Images and

Symbols , Headlines and visualization, Promotion Copy.
UNIT III
Advertising Planning & Decision making: situation analysis, objective setting, segmentation
strategy, market structure analysis, reaching markets, facilitating agencies, measuring sales &
Communication performance, Advertising audit, Social and legal factors,
UNIT IV
Media: Types, Media Planning process, Media Selection, and Multi-Media Strategies, Copywriting:
Copywriting for print, Audio, TV and outdoor media, Advertising layout: Components and its
position, Measuring advertising effectiveness, Advertising Agencies: Structure, Functions and Client
Relationship, Laws and ethics of advertising in India,
UNIT V
Sales Management: Concept and objectives, Management of sales promotion at the consumer, trade
& sales force levels, Sales displays & merchandising, Introduction to types of sale quotas, training of
salesman-training methods, travelling salesman-Motivating salesman-sales incentive.
References
1. Aaker, David A and Myera John G. : Advertising Management (Prentice Hall of India)
2. Border, W.H. –1981 John Wiley N.Y.: Advertising
3. Ogilvy D.Longman publication : Ogilvy on Advertising
4. Chunnawala : Advertising Management


SUBJECT: Service Marketing THEORY MIN. MARKS:23
Unit -I
Concept of services: introduction, growth and role of services, differentiation of goods and services,
service characteristics and classifications, Concept of services marketing: role of marketing in
services, service marketing mix, service marketing triangle, managing demand and capacity,
Unit -II
Service Product: Introduction, Analysis & managing service offering, Stages in new service
development, Service life cycle, Branding & positioning of services, Pricing in Services: Introduction,
factors affecting pricing decisions, Methods of pricing,
Unit -III
Service Promotion: Introduction, Promotion mix, Steps in advertising & media planning, Sales
promotion tools, Personal selling, Publicity & public relations, Word of mouth communication,
Sponsorship, Direct Marketing, Place in Service: Introduction, Designing a distribution system,
Types of distribution in services,
Unit -IV
People in Services: Introduction, Types of service personnel, Hire the right people, Empowerment,
Quality circle, Process: Designing the service processes, Process flow chart & layout, Service
productivity,
Unit -V
Physical Evidence of a Service: Introduction, Physical facilities, Physical environment, Role of
physical evidence, Managing Service Quality: Introduction, Dimension & measurement, Gap
analysis, Globlisation of Services: Challenges, Typical International services,
References :
1. Valarie a. Zeithmal: services marketing
2. Christopher lovelock: services marketing: people, technology and strategies
(person education)
3. P.k. sinha & s.c. sahoo: services marketing – text & readings (himalya publishing house)
4. Helen woodruff: services marketing (macmillan india ltd)


SUBJECT: MARKETING RESEARCH THEORY MIN. MARKS:23
Unit -I
Basic concepts: scope, limitations, objectives. Research process, Research design and its types:
exploratory, descriptive and experimental (in detail) Data collection: primary and secondary.
Unit -II
Scaling: meaning of scaling, classification, important scaling techniques: rating scales and ranking
scales. Sources of error in measurement, Scale construction techniques,
Unit -III
Questionnaire: questionnaire construction, tabulation, coding, editing of data.
Unit -IV
Sampling: concepts, types and techniques, characteristics of good sample design, estimation of
sample size, testing of hypothesis (theory)
Unit –V
Interpretation of report writing: introduction, techniques and precautions of report writing,
layout of research report, mechanics of writing a research report.
Recommended texts
1. Boyd, Westfall & Stasch: Marketing Research
2. G.C.Beri: Marketing Research
3. D.D.Sharma: Marketing Research
Suggested references:
1.Ramanujan Mazindar: Marketing Research
2. Luck & Rubin: Marketing Research
3. Tull & Green: Research for Marketing Decisions.
4.C.R.Kothari: Marketing Research

H.R. Group

SUBJECT: Human Resource Development THEORY MIN. MARKS:23
UNIT I
Concept of HRM: Definition and scope of HRM, difference between, traditional personal
management, modern HRM concept and HRD,, approaches to HRM, HR policy, strategic HRM,
human resource, planning, recruitment, selection, induction placement, transfer.
UNIT II
Human Resource Development: Training and development, cross, cultural training, performance
management, competency profiling gaps,, personal development plans, training/learning and
development,, performance counseling, job enrichment/enlargement, appraisal and, competency
mapping, employee counseling, career management,, knowledge management counseling.
UNIT III
Compensation Management: Wage and salary administration, job, evaluation, brief study of acts
related to wages, performance linked, pay, labour welfare, employee safety and security, employee
morale, and job satisfaction, workers participation in management, quality circles, and TQM, quality
of work life, flexi time work schedule, tele-commuting, and e-enable business managers.
UNIT IV
Industrial Relations: Brief study of legal framework and acts,, industrial disputes, IR machinery
trade unions– role, growth, issues/, problems of trade unions, employers association, govt. roles,
changing, natures of IR, collective bargaining, outsourcing and outplacement,, absenteeism and
turnover.
UNIT V
Management Differences and Latest Trends: Complaint and, grievance, grievance handling,
employee discipline, control mechanisms,, handling of sexual harassment in the work place, ethics
at work place, Human Resource Information System: Changing trends in, environment and their
implications in HRM, human resource accounting, and audit, Global HRM, measurement issues in
HRM.


SUBJECT: Management of Industrial Relations THEORY MIN. MARKS:23
Unit- I
Approaches to Industrial Relations Meaning and Scope of Industrial Relations The Systems
Framework Theoretical Perspectives Rule-making and Industrial Relations Basic Concepts and
Values Substance of a Sound Industrial Relations System,
Unit -II
Trade Union Structures Models of National Trade Union Movements International Trade Union
Federations Trade Union Structures at the National Level Managerial Trade Unions Women in
Trade Unions Multiple Unionism Trade Union Unity and Trade Union Mergers Future
Directions Case Study—Merger Blues Annexure.
Unit- III
Collective Bargaining The Concept The Nature of Collective Bargaining The Legal Framework of
Collective Bargaining Levels of Bargaining and Agreements Collective Bargaining and
Stakeholders Negotiating Techniques and Skills1 Drafting of an Agreement Annexure,
Unit- IV
Working Conditions, Safety, Health, and Environment Working Conditions, Occupational
Health, and Safety Organization Commitment Case Study—Was it an Electric Shock,
Participation of Workers in Management Bill 1990.
Unit – V
grievances and discipline handling managing employee grievance the nature and causes of grievance the
grievance procedure managing discipline case studies—coolers as basins annexure, guiding principles for a
grievance procedure (1958,constitution of grievance committee
Refrence Books
Specifications of Industrial Relations: C.S. Venkata Ratnam, Edition – 01, Oxford University Press


SUBJECT: Management of Training & Development THEORY MIN. MARKS:23
Unit – I
Meaning, need, importance, Benefits, objectives, difference between training & Development.
Training need – Training need Assessment , why training need arises , when need arises ,
determination of training need, when to access needs , Approaches to training need
Assessment process of TNA.
Unit – II
Learning :- Definition characteristic Nature , theories of learning, shaping Behaviour , the law
of effect schedules of Reinforcement , use of Reinforcement theory in behavior modification.
Unit – III
Training: - Process of training, methods, technique and Aids in training, Areas of training.
Unit- IV
Implementation:- Method for implementation , skill and stale of trainers , validation &
evaluation of training programme.
Unit- V
Management Development:- Introduction, what is MD?, Essential ingredients of Management
Development programme, Technique of Management development , Selection of technique ,
Evaluation of MDPs.
REFRENCE BOOKS
Management Training & Development: B. Janakirma, 1st Edi, Dreamtech Press


SUBJECT: Change Management THEORY MIN. MARKS:23
Unit-I
Introductions, Metaphors, and Paradigms, Types of Change, Culture, Personality, Groupthink,
Summary, Orientation, The Need for change, Change formula, Summary.
Unit-II
Introduction, the change kaleidoscope, 7Ss framework, cultural web, Tichy’s change levers ,
project management methodology , Different approaches to change case study analysis ,
summary.
Unit- III
Mobilization, Introduction , Motivation and mobilization , the Change equation, Resistance to
the idea of Change , Stakeholder interests , Communication ,engagement , mobilization ,
Difference and the cultural dimension , Case Study analysis , Summery .
Unit – IV
Transition , Introduction , Individual Change , Teams through change , shadow side of
organizations , case study analysis , summary .
Unit –V
Leading Change, Introduction, Characteristics of leadership , the leadership task, Leadership
roles, case study analysis , summary , Integration ,introduction , Embedding change , learning ,
the learning organization , case study analysis , summary.
Refrence Books
Specifications of change Management Master class : a step by step guide to successful change
Management: Mike Green, 2010, Kogan Page Limited

Finance Group

SUBJECT: Working Capital Management THEORY MIN. MARKS:23
Unit 1
Introduction to Working Capital Management, Concept of Working Capital, Gross Working Capital
Concept, Net Working Capital Concept, Components of Working Capital, Dangers of Excessive and
Inadequate Working Capital, Operating Cycle Time Analysis.
Unit 2
Cash Management, Rationale for Cash, Motives for Holding Cash, Objectives of Cash Management, Cash
Budgeting, Cash Forecasting and Budgeting, Preparation of Cash Budget or Elements of Cash Budget,
Collection Methods,
Unit 3
Receivables Management, Meaning of Accounts Receivables Management, Objectives of Accounts
Receivables Management, Costs of Accounts Receivables Management, Benefits of Accounts Receivables
Management,
Unit 4
Inventory Management, Meaning and Definition of Inventory, Types of Inventory, Inventory Cost,
Holding (or Carrying) Costs, Cost of Ordering, Setup (or Production Change) Costs, Shortage or Stock-
out Costs,
Unit 5
Financing Working Capital Needs, Financing of Short-term Working Capital, Money Market Bank
Finance, Working Capital Assessment and Appraisal, Projected Balance Sheet Method (PBS Method),
Cash Budget Method, Sources of Non-bank Finance, Internal Financing Sources, External Financing
Sources,


SUBJECT: Security Analysis & Portfolio Management THEORY MIN. MARKS:23
UNIT I
Investment: An Overview : Introduction, Meaning, Features, Objectives, Investment vs speculation
and gambling, Steps in investment process, Investment avenues, Derivative instruments.
UNIT II
Approaches to Security Analysis-Fundamental Analysis Approaches to security analysis,
Fundamental analysis, EIC framework Macro economic factors, Economic forecasting, Industry
analysis, Industrial factors to be analysed industry life cycle, Company analysis, Micro company
factors, Methods of forecasting earnings.
UNIT III
Technical Analysis- Fundamental vs technical analysis, Dow theory, Eillot wave theory, limitations of
technical analysis, Efficient Market Hypothesis - Efficient market hypothesis meaning, forms of
market efficiency investment implications, Empirical tests, EMH vs fundamental and technical
analysis.
UNIT IV
Portfolio Management- Portfolio management, Portfolio analysis, Meaning, Measurement of risk
and return of portfolios, Markowitz Model, Sharpe single index model, Risk reduction effects of
diversification.
UNIT V
Portfolio Selection-Portfolio Selection, Efficient portfolios, Selection of optional portfolio utility
theory, Sharpe’s portfolio optimization, CAPM.
Text-BCOMBK24-VIKAS

SUBJECT: Marketing of Financial Services THEORY MIN. MARKS:23
UNIT I
Financial services –an Introduction: meaning of financial services, types of financial services, growth
in financial services sector. Marketing of financial services: basic approach characteristics of
financial services marketing. Recent trends in Indian financial markets.
UNIT II
Merchant banking: - meaning, importance, structure of merchant banking, functions of of merchant

banking. Consumer finance:- main characteristics of consumer finance, legislative measure adopted
by the government, credit cards, types of credit cards.
UNIT III
Debt securitization:-meaning features, asset based securitization of debt. Lease financing: - types of
lease, evaluation of lease Credit Rating:- definition of credit rating. Steps in rating methodology.
merits of credit rating. De-merits/ weakness of credit rating. Credit rating agencies in India.
UNIT IV
Marketing strategic of Bank:- Product, Place, Pricing, Promotion (Advertising, Personal Selling,
Public Relation, Seals Promotion), People, Physical evidence, process.
UNIT V
NEW SUGGESTIONS TO THE BANKERS.- MARKET RESEARCH, DIFFERENTIATION, RECOMMENDATIONS FOR ALTERNATIVE
PRICING STRATEGIES, PROMOTIONS MANAGEMENT TRAINING PROGRAMMES’.
REFRENCE BOOKS
Marketing of Financial Services: Sangeeta Arora, Deep & Deep Publication


SUBJECT: International Financial System THEORY MIN. MARKS:23
UNIT-1
Introduction to International Financial System: International Monetary System: Features and
requirements; System of exchanging currencies – From Bretton Woods system to free float and
convertibility; P egging of currencies – target zone arrangement; European monetary system;
International liquidity.
UNIT-2
Foreign Exchange Markets and its Activities: Exchange rate quotations and practices; Foreign
exchange market activities; Arbitraging, hedging and speculation.
UNIT-3
Exchange Rate Determination: Exchange rate determination in spot and forward market – Interest
rate parity (IRP), purchasing power parity, portfolio balance approaches; Short run demand and
supply theory, BOP theory, and growth theory; Forecasting exchange rate.
UNIT-4
International Financial Markets and Instruments: Changing scenario; International capital and
money market instruments; International development banking; Euro – currency markets;
UNIT-5
International securities markets and instruments -Bond and notes market; equity market, GDR,
ADR, EDR and IDR; Integration of financial markets and approach; Role of financial intermediaries;
Financial swaps.
Suggested Readings:
1. Apte, P. G., Multinational Financial Management, Tata -McGraw Hill, New Delhi,
1998. Baker, J.C., International Finance: Management, Markets and Institutions,
Prentice Hall, Englewood Cliffs, 1998.
2. Eitemean, David K., Arthur Stone -hill and Michael H. Moffett, Multinational
Business Finance, Addison-Wesley Publishing Company, Readings Mass. 1998.
3. Levi, Maurice, International Finance, McGraw Hill Inc., New York, 1996.
4. Seth, A.K., International Financial Management, Galgotia Publishing Company,
New Delhi, 2000.
5. Shapiro, Allen C., Multinational Financial Management, Prentice Hall India Pvt
Ltd., New Delhi, 1995.
6. Sharan, V., International Financial Management, Prentice Hall of India Private Ltd. New Delhi
2000
Retail Group

SUBJECT: BRAND MANAGEMENT THEORY MIN. MARKS:23
UNIT-I
Branding Concepts: Brand Awareness (Recognition and Recall), Brand Identity and Brand Image,
Brand Personality, Brand Loyalty. Brand Planning: Brand Positioning, Creating Mental Maps,
Customer-Based Brand Equity Model, Brand Resonance, Brand Building Blocks.
UNIT-II
Brand Integration: Elements to Build Brand Equity, Designing Marketing Programs to Build Brand,
Leveraging Secondary Brand Associations, Brand Element Guidelines, personalizing Marketing,
Value Pricing, Blending "Push" and "Pull" Strategies.
UNIT-III
Brand Equity: Developing a Brand Equity Measurement System, Measuring Sources of Brand Equity:
Capturing Customer Mind-Set. Indirect and Direct Measures of Brand Equity: Qualitative,
Exploratory Research, Experimental Approaches to Measure Brand Equity.
UNIT-IV
Brand Architecture: Developing and Implementing Branding Strategies. Introducing and Naming
New Products, Corporate Branding Strategy, Brand Hierarchy, Line extensions, Content development
in Branding.
UNIT-V
Brand Growth: Brand Growth: Managing Brands over Time, Managing Brand over Geographic
Boundaries and Market Segments, Reinforcing Brands, and Revitalizing Brands, Global Branding
Strategies, Legal Issues in Branding and Commercial Brands,

SUBJECT: RETAIL TECHNIQUES AND SKILLS THEORY MIN. MARKS:23
UNIT-I
Introduction: Retailing as a Part of Marketing, Retail Selling Process, Concept of Personal Selling,
Goals setting process in retail management, Analyzing Market Demand and Sales.
UNIT-II
Retail Location and Site Selection: City or town locations, freestanding sites, factors affecting the
attractiveness of a site, Promotional activities in Retail, Loss prevention techniques.
UNIT-III
Visual Merchandising: concept, Criteria of organized and unorganized retail chain of stores,
Socializing and train new store employees, Display of schemes, Utilization of space and profitability,
Types of display: Classification on the basis of size, MRP, Fashion, Season, Theme, Brand, Pattern.
UNIT-IV
Retail Salesman: Duties, responsibilities, qualities, product knowledge, Managing the store:
reducing inventory loss, store manager responsibilities, space planning, in store and out store
management, Merchandise Management, Retail Pricing, People in Retailing, Training the
Distributors Sales Team.
UNIT-V
Facilities Design: Exteriors, Interiors, and Fixtures. Point-of-Purchase Display, Execution of a Visual
Presentation, Creating the Overall Concept: From Conception to Completion Mannequins and Other
Human; Forms/Materials/Props, and Tools of the Trade, Principles of Design Color: Fundamental
Concepts and Applications

SUBJECT: SUPPLY CHAIN MANAGEMENT THEORY MIN. MARKS:23
UNIT I
Concept of Supply Chain Management, Importance and objectives of Supply Chain Management;
Integrated Supply Chain Management: Supply chain Management and Logistics, Supply chain
networks, Network design, Network design process, Role of Facility decisions in a supply chain ,
Strategic planning of logistics/supply chain network.
UNIT II
Customer service, Elements of customer service, Establishing customer service strategy, Customer
service audit, Location strategy in a supply chain: Major location determinants, Single facility vs
multi facility location, TRANSPORT: Role of Transportation in SCM, Modes of Transport; Carrier
Selection Decision; Carrier Selection determinants,
UNIT III
Inventory management basics, Importance, Impact of demand on inventory management, inventory
models, Inventory control systems, MRP-I, MRP-II, “just-in-time” system,
UNIT IV
COORDINATION IN SUPPLY CHAIN: Importance of Coordination in Supply Chain, Bullwhip
Effect, Effect of lack of Coordination on performance, Obstacles to Coordination, INFORMATION
TECHNLOGY IN SUPPLY CHAIN: Application and impact of e Commerce in Supply Chain
Management; Role and Importance of IT in Supply Chain Management
UNIT V
Supply chain performance measurement: Definition, Dimensions of performance measures,
Performance categories, Logistics quantification pyramid, Supply chain performance measures,
Supply chain metrics.
Text Book
Shridhar Bhatt: Supply Chain Management, Himalya Publishing House

SUBJECT: MALL & RISK MANAGEMENT THEORY MIN. MARKS:23
UNIT-I
Introduction: New mall breed-Lifestyle Centers, Key Success Factors, Market Scenario, Risk &
reward. Mall Design Process: Introduction, Current Planning Framework, Design Issues For
Shopping Centers, Feasibility Study, Architects,
UNIT-II
Leasing & Administration: Tenant Mix, Leasing, Finding A Tenant For Your Space, Leasing Tools,
Documents To Be Used With Prespective Tenants, Best Leasing Practice, Leasing Administration,
UNIT-III
Marketing: Definition, Marketing Plan, Marketing Budget, Marketing Calender, Promotions &
Events, Campaign Post-Analysis, Communication, Positioning, Advance Market Research,
UNIT-IV
Shopping Mall Management: Introduction, Housekeeping Services, Cleaning Chemicals, Security
Services, Fire Management, Parking Management, Bomb Threat Procedure, Security Parameters,
Finance & HR Policies,
UNIT-V
Learn Risk assessment techniques and reduce personal/safety risks, Techniques of preventing
violence against staff, Improve Cash Security, Major causes of Retail Crime, Prevention and
deterrence of Retail Crime, Security and Loss Control Techniques, Identify Potential Shoplifters and
various method they use,
Reference Books
Mall Management: Arif I Sheikh & Dr. Kaneez Fatima, Himalya Publishing House

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PROGRAMME GUIDE

BACHELOR OF BUSINESS ADMINISTRATION

DR. C.V.RAMAN UNIVERSITY

BACHELOR OF BUSINESS ADMINISTRATION (B.B.A.)

4. Retail Management Group

SEMESTER- First Semester Subject Code: 33801101(38)

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SEMESTER- First Semester Subject Code: 32901102(29)

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 Mithani, D.M, (2013), Managerial Economics, Himalaya Publishing House, 2013

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ifj.kke%& bl fo"k; ds ikBu ds i’pkr~ Nk= fgUnha lkfgR; ds ek/;e ls

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