KEURIG

GREEN
MOUNTAIN

ANNUAL REPORT
YEAR FOUR (2016-2017)

KEURIG GREEN MOUNTAIN 1

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 Country Program Peru
Project Name PE1744
CAFÉ SELVA - Women’s Empowerment and Food Security for Coffee Farming Cooperatives in
Heifer Activity Number
the Pichanaki Jungle
Implementation Period Nov 2016 – June 2017 Year 4

I. PROJECT OUTPUTS AND IMPACT INDICATORS Commented [A1]: Sin resaltar = reporte año 3
Resaltado plomo = reporte semestral año 4
Letra color rojo = nueva información
Resaltado amarillo = números a revisar del reporte año 3
Resaltado en celeste = información financiera
Target for Current Proposal
Reached to Date
Target Metric Period (Indicate if
(If Applicable)
Additional)

Number of people Number of total direct participants in the Number of people: 4,832 Number of people: 4,700
engaged funded program

Number of people Number of total direct Number of people: 4,747 Number of people: 4,700
who have advanced participants who meet at least one of the
in target livelihood IMPACT conditions (ensure that the sum
factors reported is total unique individuals)

Number of indirect Number of indirect Number of indirect Number of indirect

beneficiaries participants or indirect beneficiaries of beneficiaries: 5, 251 beneficiaries: 6,000
the funded program (with definition) (members and non-members
of the cooperatives)
Leveraged funding Amount of non-Keurig funding leveraged to No applicable No applicable
implement program activities (in US$)

KEURIG GREEN MOUNTAIN 2

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 Reached to Target For
Focus Livelihood Indicators of
Type Date (If Current
Area Factors Achieving Advancement
Applicable) Proposal
Access to OUTPUT Number of coffee producers 1028 producers (629 men and 1,000 producers
agronomic who have received agronomic 399 women).
assistance and/or assistance and/or training Defined as:
training because of the program Families receiving technical
(M/W) assistance and training on
subjects related to
agroecological pest and soil

Adoption of Good IMPACT Number of coffee households 1,010 families reported 1,000 families
Agricultural who have adopted new Good increased adoption of Good increasing adoption
Practices (GAPs) Agricultural Practices Agricultural Practices para lograr of Good Agricultural
(M/W) promoted by the project (list una producción orgánica Practices
of eligible GAPs defined by diversificada basada en huertos
project/sector leaders based de vegetales orgánicos y
on local context) animales menores. El porcentaje
de familias que tienen este tipo
de produción aumentó en
35.44% de 44.32% en LB, a
79.76%.

GAPS Promoted: el uso de

Whole-farm Planning

prácticas de manejo y
and Production

conservación de suelo,
agroforestería y cuidado animal
(animal husbandry).
El 98.81% of families uses at
least 1 of these practices. Y el
62% de las familias implementan
las 4 prácticas.
La producción del cuy ha
incrementado notablemente en
51.85% de 38.63% en LB 90.48%
en 2016.
Average Yield/Ha OPTIONAL Average of Hectares of land 2014: 3.74 Ha (92.76%)
used by families for coffee 2015: 3.63 Ha (90.09%)
production. 2016: 3.43 Ha (the families use
84.605 of their land for coffee
production)
Total reduction from 2014 to
2016: 0.31 ha.

Average of harvest coffee. Average quintals of harvested

coffee by family from all their
lands: 30.36 quintals

Average number of quintals of

coffee per Ha of land:
9.41 qq/ha

KEURIG GREEN MOUNTAIN 3

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 Training on income OUTPUT Number of coffee producers No applicable por este año No applicable
diversification that have received training
on income diversification
(M/W)
Adoption of IMPACT Number of households that 487 / 621.32 families have Commented [A2]: No sé de dónde saca ese numero , se supone
diversified income have incorporated at least income from the following que debe representar el :
sourced one new source of income agricultural products other 61.90% de familias participantes del proyecto reciben
than coffee: guinea pigs ingresos de al menos una fuente de ingreso aparte del café
(cavias), chickens, ducks,
Pagina 16 reporte monitoreo anual
turkeys, vegetables, forage,
fruits and cacao.

El porcentaje de familias que

comercializaba el cuy era tan
solo de 2.27% en la Línea de
Base, aumentando a 15.48% en
2016( un incremento de
13.21%)
Average new OPTIONAL Income resulting directly $USD 344.68
income or savings from the economic activity
per year (by supported by the project and Average monthly income:
household) additional to the individual’s BL – S/ 415.68
Whole-farm Planning

or household’s income prior 2016 – S/ 1,553.13

and Production

to the project
Increase = S/ 1,137.45
Money exchange: 3.3
$344.68 increased average
income.
Access to food OUTPUT Number of people who have In Project‘s life: 964 people 1,000 people
security and/or received training on food (698 men and 266 women). .
nutrition training security or nutrition because
of the program (M/W) This semester: 15 people (9
men and 6 women)

The whole participants got at

Improved food IMPACT Number of households who
security have reported a decrease in
food insecurity from baseline
(as measured by the
Household Hunger Scale).
least one training workshop
about Food security, nutrition
and healthy habits
730 families have a greater 1,000 families increased Commented [A3]: Tampoco sé de dónde lo saca
number of months of adequate the months on food
household food provisioning provisioning.
(MAHFP) in comparison with
the average MAHFP at baseline.

El numero promedio de meses

de adecuado provisionamiento
aumentó de 9.05 en 2013 a
10.44 en 2016. Donde se llegó a
un máximo de 12 meses en
algunas familias.

KEURIG GREEN MOUNTAIN 4

ANNUAL REPORT, YEAR FOUR (2016 - 2017)

Percent change in OPTIONAL
little, moderate, and
severe hunger
Improved nutrition IMPACT
and/or home food
production
Percent of participants No applicable
reporting a change in hunger
levels based on baseline
Number of households who
have reported improved
dietary diversity from
baseline (as measured by the
Household Dietary Diversity
Score)
El porcentaje de familias que
reportan no haber tenido ningún
mes de escases, ha aumentado de
2.27% a 46.43% en el 2016.
409 families have a better 1,000 families increased
household dietary diversity their families’ dietary
score (HDDS) than the average diversity.
HDDS at baseline.
40% families have more HDDS
in 2016 than the average of
the BL (7.25).

También se ha incrementado
el consumo de su propia
produción siendo los
alimentos con mayor
incremento : tubérculos de
9.33 a 37.7% (25,2%), huevos
(15.77%), carne (24.11%),
legumbres (23.97%).

Access to improved IMPACT Number of households with # households: 109

water services
Access to training on OUTPUT
Water Stewardship and Climate Resilience
access to improved water
services for individual Levels of Service:
consumption
92 original families and 17
families who repeated the
new technology with their
own resources.
Number of people trained in In Project´s life: 925 people 1,000 people.

Water, Sanitation WASH practices because of (600 men and 325 women) 1.
and Hygiene (WASH) the program (M/W)
(M/W)
Improved IMPACT Number of households who # households: 998 boil the
household water have adopted new WASH water and/or appropriately
and hygiene practices because of the store drinking water.
practices program (list of eligible
practices defined by Promoted practices:
project/sector leaders based 683 families improved the
on local context) habitability of their homes,
including cleanliness and order
in the kitchen and in other
rooms.

1 Numero reportado hasta octubre 2016, este semestre no se han realizaron capacitaciones sobre este tema.

KEURIG GREEN MOUNTAIN 5

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 Use of improved OPTIONAL Number of mills that have No applicable No applicable
wet- milling completed upgrades in water
technology efficiency systems; volume of
coffee cherry processed by
upgraded wet mills; volume
of water that is saved
Access to agronomic OUTPUT Number of coffee producers No applicable No applicable
assistance who have received
promoting water or agronomic assistance and/or
climate smart training related
techniques (M/W) to climate and/or water
smart agriculture
Adoption of climate IMPACT Number of households that No applicable No applicable
or water-smart have adopted new water- or
agricultural climate-smart GAPs (list of
practices eligible GAPs defined by
project/sector leaders based
on local context)
Improvements in OPTIONAL Number of hectares of land No applicable No applicable
water and land (BALANCE) under new water- or climate-
stewardship smart management
practices; change in volume
of water flow (liters of
water/year), if available
Improvements in OPTIONAL Number of people who No applicable No applicable
water quality of (CONNECT) benefit from water
community in water stewardship or capacity
source because of building activities related to
water stewardship their primary drinking source
activities
Use of improved IMPACT Number of households using 2016: 1,133 coops members 1,190 households (active
services offered by new services offered by (875 men y 258 women). members)
target organization target organizations
Strong Rural Organization

Improvements OPTIONAL Number of producers actively Baseline: 1,190 coops 100% registered
organizational affiliated with target members partnerships
diagnostic score organization (from baseline)
2016: 1,133 coops members
ACPC:305
CEPROAP: 183 and
MOUNTAIN COFFEE: 645

Fiscal Year Months of Adequate Household Food Provisioning – MAHFP

2013 (Linea de Base) 9.05 (Valor maximum: 12; Valor minimum:5)
2016 10.44 (Valor maximum 12; Valor minimum: 7)
Difference 1.39

KEURIG GREEN MOUNTAIN 6

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 Fiscal Year Diet Diversity Index
2013 (Linea de Base) 7.26
2016 7.11 (Maximum 11; minimum:3)
Difference -0.15

Nutritional Deficiencies in Children (NO APPLICABLE)

Normal Mild Moderate Severe
Fiscal Year Total % Total % Total % Total %

Difference
II. EXECUTIVE SUMMARY

The CAFÉ SELVA project – Women’s Empowerment and Food Security for Coffee Farming Cooperatives at
Pichanaki´s Jungle, funded by Keurig Green Mountain Inc. (KGM) and started on November 2013 through
October 2016, has worked to enable 1,000 coffeegrowing families—500 original and 500 through Heifer
International’s Passing on the Gift® (POG) method—especially in women-led households, to improve their
food security through integrated production systems.

CAFÉ SELVA assists families who belong to coffee-growing cooperatives in the Pichanaki District: Pichanaki
Federation of Agroecological Farmers (CEPROAP), the Central Association of Coffee-Growers of Pichanaki
(ACPCP) and the Association of Specialty Coffee Growers (Mountain Coffee). The project’s goal is to increase
cooperative members’ consumption of a nutritionally balanced diet, produced by their farms, foster women’s
participation in their daily functions, and secure linkages with local governments.

This report contains information on the project’s major impacts and results after three years of
implementation. The project’s main achievements have been:

a. The project has reached 1,028 coffee growing families ‐ 556 original and 472 through Passing on
the Gift ‐and approximately 38.7 percent of project participants are women. The project has
improved family food security by promoting diversified family farms, leading to greater
consumption of meat, eggs and vegetables produced by the families themselves. The project has
provided training and resources for the care of guinea pigs and to improve home conditions. A total
of 174 project families improved the health‐related conditions of their homes through changes
in infrastructure ‐ installing improved stoves and environmentally friendly refrigerators ‐ and
changes in sanitation and hygiene practices such as treating drinking water, use of latrines,
managing household waste and having first aid kits.

b. Con respecto a los ingresos, El promedio general de los ingresos mensuales asciende a S/. 763.25
a diferencia de los S/. 558.43 de la Línea de Base. La población en pobreza extrema se redujo en

KEURIG GREEN MOUNTAIN 7

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 un 21.06% respecto a la Línea de Base. Se ha incrementado en +14.27% las familias que en la
actualidad se encuentran fuera de la pobreza.Tomando en cuenta los costos de la Canasta básica
del INEI

c. About food security, the Project helped to increase the family diet diversity, it keeps around 7,
because of the strong and long drought that affected all their plants this year. It affected not only
coffee, but also some of their vegetable production from their bio- garden and some fruits, keeping
only the resistant varieties with low production. However, it did not decrease their food under the
BL, that could happen like one case: Mr Eleodoro Zegarra, who is an old person, with low coffee
production and without different income than coffee.

d. Nowadays 57 agroecological promoters have been strengthen (33 women and 24 men), between
November and April, 34 promoters (20 women and 14 men) finished their formation, 25 promoters
of them (13 women and 12 men) supported directly 985 families by training and technical
assistances, developed in their places. About the “roya” pest, it did not disappear, however families
learned how to live with it, controlling it by coffee renewed plants (but with the risk to lose the
quality) and agroecological practices about soil strengthen and pest natural control, under a good
management.

e. About the coffee organization strengthening, promotors trained by the project are recognized as a
valuable capital for the coops; as a product of this recognition, three of the promotors group were
hired by their organizations and small businesses. ACPC Cooperative and Mountain Coffee
Cooperative hired two promotors (Robert Condor and Edgar Ambrosio) as technical assistants.
Marleni Oscarima Quispe, another promotor, was hired by a coffee small business (processing,
toasting, grounded and selling).
Since July 2016, 30% of the best trained promoters (most of them women) are participating in a
new project funded by “Terre des hommes”, in which they are involved in business plan design.

f. As the project finished its active intervention on June 2016, we could see promoters giving
technical assistance during the Follow-up stage; for example: Teofila Camechahue, Alicia Gonzalez
and Your Usinga, who reported to the technical team the service they five at least at three families
each one. Most of the time, the assisted families are the neighbors, who ask the promotors for a
workshop or a visit at home, to help them in their production (animals or vegetables).

g. Finally, there were four decentralized “passing of the gift” this year, in Alto Picuna, 28 de Julio,
Miricharo and Pampa Camona (the last one on June 17th, 2016). Seventy- three Families (40
women and 33 men) were benefited.

Eventos este año, encuentro de mujeres compartir, ///pasantías (redactar por actividades )

III. INTRODUCTION

KEURIG GREEN MOUNTAIN 8

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 This is the second project sponsored in Peru by KGM after COOPCAFE – Healthy Households and Sustainable
Production for Coffee Farming Families in Lambayeque & Cajamarca (FY 2011- 2014)2 project. Currently,
COOPCAFE´s Project is already finished.

CAFÉ SELVA began its implementation in October 2013, with its baseline. This project assisted families
focusing on improved food security through diversified ecological production from agroecological food
gardens and small animal husbandry (cavias and hens’ production). Also, it provided healthy environments
with integrated farm management plans, including “healthy homes” that implied improved cook stoves,
latrines, and environmental food keeper; and finally training to manage their income to deal with the "thin
months".

Budget For This FY US $34,253.73

Full Budget US $ 653,427
Project Duration Three years of implementation and one for monitoring POG
Geographical Zone Pichanaki- Junín. Peru

IV. BACKGROUND AND CONTEXT (Updated)

The Central Forest covers 10 percent of Peruvian territory. Pichanaki is between 200 to 850 meters above sea
level and most of this territory deals primarily with coffee and cacao production. Previously, coffee was the
main crop in the area, and most of the production was for exportation. Currently, demand for coffee is
increasing both outside and inside the country, especially in the same production area where many local
businesses around the coffee are located, such as coffee shops.

A pesar de gozar de una demanda creciente , los productores también enfrentan un precio muy
fluctuante,problemas de la misma producción y { condiciones extremas a causa del cambio climático}.

Esta información está siendo actualizada por el análisis TEOP de los directivos de las cooperativas durante la
evaluación interna final y debido a un ultimo desastre en el Perú que ha ocacionado { cambios estructurales
en el Sistema productivo Agricola peruano }.

Environment: Climate change is having significant negative impact on the Selva Central of Peru.
Because of the long and intense drought season, there was no water inland, and without irrigation equipment,
crop production was significantly reduced. The drought proved fatal to some crops, especially those
dependent on chemicals fertilizers or that lacked soil management or conservation.15 regiones fueron
declaradas en emergencia 3 This affected the coffee plantations even more than cacao, citrus fruits, or
vegetables, because the dry season was followed by very high temperatures and humidity. El cambio
climático ha intensificado ambas temporadas y este semestre se ha padecido por el exceso de lluvias que
intensificaron la roya amarilla y ayudó a la roya negra a emerger4

2 This supports improved quality of life for 1,057 coffee-growing families by diversifying their farm production and strengthening their
organizations with a gender equity approach. The project is working in northeastern Peru, benefitting three coffee-growing
cooperatives, the Central Association of Coffee Growers of the Northeast (CECANOR) in Lambayeque and the PROSPERIDAD
Cooperative of Coffee-Growers and the Union of Ecological Coffee Growers in Cajamarca.
3
https://www.laprensalatina.com/peru-declara-en-emergencia-por-sequia-a-15-regiones-y-11-provincias/
4
https://agronegociosperu.org/2017/04/05/nino-costero-deja-perdidas-por-s-2100-millones-en-agro-y-ganaderia/
http://www.observatoriocambioclimatico.org/node/7131

KEURIG GREEN MOUNTAIN 9

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
El estudio del Instituto del Clima precisa que el incremento de las temperaturas y las precipitaciones ya ha
aumentado la incidencia de enfermedades y plagas que afectan los rendimientos y la calidad del café. En el
caso peruano esta amenaza ya se ha manifestado con el incremento de plagas y enfermedades como la roya
amarilla ,que devastó las plantaciones cafetaleras en el 2012- 2013, afectando a a unas 400 mil hectáreas en
total.
El niño afecta la cosecha del café , el secado , elevando el costo en el transporte, generando retrasos en
los embarques a los mercados internacionales, y dificultando la cadena de pago

Hay más 90 mil hectáreas perdidas por el Fenómeno El Niño, esto significa
que el 30% de los cultivos del país se han perdido
Si bien el Niño no les ha afectado tanto directamente a sus sembríos, si afectó en el bloqueo de carreteras para
el acceso a sus mercados (obligandolos a recibir muy bajo precio

Production: Coffee farming families face challenges in their production systems. In response, the project
organized a workshop for promoters to strengthen their knowledge to provide appropriate technical
assistance. The workshop included the following topics: 1) guinea pigs & hens: managing & treating diseases;
2) coffee crops: soil analysis or chromatography before fertilization management, and correct prevention or
control of the coffee berry borer; 3) Bio-gardens: using home remedies for managing and treating pests; and
4) healthy soil for healthy plants: high quality of humus through compost/good management of fresh coffee
pulp and manure.

Economy: Although Peru is one of the world’s main coffee producers, there is no national agricultural pest
prevention policy to improve its quality and quantity. In 2013, over 90 thousand hectares of coffee groves
were affected by coffee rust. A state of emergency was declared because even yields for future years were
jeopardized. Last year, the National Coffee Board, in an Alliance with Cafetalera Amazónica, introduced new,
high-productivity coffee varieties featuring superior taste and rust resistance: the Marsellesa and Central
American (or H1) varieties, encouraging coffee-growing families to reinforce their groves.

Social context: In a complex context characterized by low prices, coffee rust (roya) still affects migration as
people look to non-farm activities for new income sources. Families and cooperatives started to implement
new strategies: - Partnerships: The three cooperatives established partnerships with various private and
government institutions, such as Agroideas, Progreso and “Café Correcto” (National Coffee Board), to work
on different segments of the coffee value chain. - Women’s Empowerment: in Selva Central, currently only
two women hold leadership positions in cooperatives both as general managers (Esperanza Dionisio Castillo
with CAC Pangoa and Elizabeth Villa with CEPROAP). In order to continue promoting women’s full participation,
the Heifer project team is arranging a meeting where women can exchange experiences and define
opportunities for their progress.

V. METHODS
Este año 2017, no se realizó el monitoreo anual ya que en octubre se realizará la evaluación externa final
del proyecto. De modo que este reporte anual, al igual que el reporte anual anterior, compara los
resultados obtenidos en la línea de Base conducida en octubre del 2013 con los datos obtenidos en el
monitoreo anual realizado en noviembre del 2016. Además, también incluye la información actualizada
cualitativa obtenida de la evaluación interna realizada en abril del 2017 donde se evaluó la sostenibilidad
del Proyecto por el trabajo de los promotores y directivos. Por último, también se incluyen entrevistas
conducidas en el periodo de agosto 2017 sobre los cambios más significativos.

KEURIG GREEN MOUNTAIN 10

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 A continuación, se explica las herramientas aplicadas:

Annual Monitoring
Household survey: In November 2016, 84 families from the project’s three participating
cooperatives were selected by “stratified sampling” from a population of 500 original families
(families who received resources directly from the project) for a confidence level of 95 percent
and a margin of error of 10 percent. The team comprised 6 field surveyors, one field supervisor,
one technical support and a project technician they used tablets to make the survey, and the
information was added to a data base.

Focus groups: Two focus groups were held in November 2016, one with nine leaders (5 men and
4 women) from the three participating cooperatives and another with 12 women members of
the three cooperatives participating in the project.

Evaluación Final Interna

Focus groups: Dos grupos focales fueron conducidos con el fin de autoevaluar la gestión del
proyecto poniendo énfasis en la evaluación de la sostenibilidad del mismo para los meses de
Noviembre a Abril.
La primera reunión se dio con promotores y se aplicó la metodología de discusión abierta por
temas. Se hizo un recuento de las actividades en una línea de tiempo y una evaluación por
resultados usando la analogía de desarrollo del árbol.
La segunda reunión se dio con los directivos de las cooperativas ACPC y Mountain Coffee. Se usó
la matriz TEOP (Tropiezos, Éxitos, Oportunidades y Potencialidades)

Most Significant Change Interviews: Conducted in August 2017 with a total of 12 project participants by a
team comprised of two social communicators, trained by Heifer Peru.

M&E When Number of Families Characteristics of The Sample Focus

Activity Interviewed (Universe 1000 Cases) Groups
Focus group with coffee-growing
Families belonging to the
women: 14 participants.
CEPROAP, Mountain Coffee and
October
Baseline 88 families ACPC cooperatives, growing
2013 Focus group with leaders of the
coffee and participating directly
CEPROAP, Mountain Coffee and
in the project.
ACPC cooperatives: 4 leaders.
The same families selected for
baseline were interviewed, and Focus group with coffee-growing
only in some cases new families women: 12 participants.
November who met the same selection
Report Year 3 84 families
2016 criteria as the baseline Focus group with leaders of the
(belonging to the cooperatives, CEPROAP, Mountain Coffee and
growing coffee and receiving ACPC cooperatives: 7 leaders.
project resources).
Focus group con promotores:
Todos los promotores fueron
convocados y asistieron 12( 6
Evaluación Final
Abril 2016 14 individuals varones y 6 mujeres)
Interna
Focus group con dirigentes: se
invitó a todos los comites

KEURIG GREEN MOUNTAIN 11

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 directivos de cada cooperativa.
Asistieron 6 (4 varones y 2
mujeres ) de las cooperativas
ACPC y Mountain Coffee.

VI. ACTIVITIES AND OUTPUTS

a. GLOBAL INDICATORS

Total Reached To Date Target For Current Proposal Period (Indicate

Target Metric
if Additional)

Number of Number of total direct Number of people: 4,832 Number of people: 4,700
people participants in the
5
engaged funded program Defined as: Defined as: Life of Project.
(number of # people: 1028 families x 4.7* # people: 1,000 families x 4.7*
families members = 4,832 members = 4,700
assisted x 5)
1,028 families= 556 original 1,000 families = 500 original families and 500
families and 472 families families through Heifer International’s Passing
Through Passing on the Gift. on the Gift method.

Number of Number of total direct Number of people: 4,747 Number of people: 4,700
people participants who Defined as: 1010 families x 4.7
who have meet at least one of members, who: Defined as: Life of Project.
advanced in the IMPACT 1,000 families x 4.7 members.
target conditions 6 (ensure  Reported increased
livelihood that the sum adoption of Good
factors reported is total Agricultural Practices
unique individuals)  Have higher MAHFP.

5
Direct participants: Heifer defines direct assistance as the “number of families receiving animals and training, both original and pass-ons during the
reporting period of projects.” Although a male or female heads of household (in some cases, both male and female) usually signs the contract to Pass on
the Gift with another family and is officially responsible, the whole family shares in the benefits and responsibilities of the resources given by Heifer.
6
ADD: summary of impact conditions

KEURIG GREEN MOUNTAIN 12

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 Number of Number of indirect Number of indirect Number of indirect beneficiaries: 6,000
indirect participants or beneficiaries: 5,251 (members (members and non-members of the
beneficiaries7 indirect and non-members of the cooperatives)
beneficiaries of cooperatives).
the funded Defined as: 200 members of the cooperatives +
program (with Defined as: 111 members of the 5,800 non-members of the cooperatives.
definition) cooperatives + 5,140 (1,028*5)
non-members of the The influence is achieved by multiplying the
cooperatives. number of direct participants by 5 (1000
families x 5), this is the extent that the direct Commented [A4]: Esto indica que deberíamos de haber
The number listed for indirect participating families initiate actions of multiplicado solo los originales cuando en realidad se multiplicaron
todos los participantes pero aun así los números siguen mal.
participants and beneficiaries extension or promotion of the development
include all cooperative proposal put forward with the project through
members involved in the meetings, fairs and commercial links.
project, and other families in
the communities (non- The projection is that in the coming years a
cooperative members) with member of the cooperative will reach an
whom trainings and resources average of 12 individuals through indirect and
are shared. more substantiate means of support (Heifer’s
2020 Global Impact Goal -page 2 section
Spillover/ Indirect Impact).

i. PEOPLE WITH ACCESS TO IMPROVED SERVICE (NOT APPLICABLE)

Number of people with access to improved service(s) New Service(s) offered

Baseline
New

ii. DIRECT BENEFICIARIES: HOUSEHOLDS

Person(s) Who Signed Contract

Original Number of
Adults (18+) Youth (Under 18)
Families Families
Men Women Men Women
Planned 500
New (This Period) 00 00 00
Total (Previous Period) 556 413 143
Total (All Periods) 556 413 143

Pass-On Number of Adults (18+) Youth (Under 18)

Families Families Men Women Men Women
Planned 500
New (This Period) 00 00 00
Total (Previous Period) 472 216 256
Total (All Periods) 472 216 256

7
Indirect participants: Indirect assistance includes “number of families receiving animals and training including pass-ons after the reporting period,
number of families receiving training only from Heifer during and after the reporting period, and families receiving other benefits without Heifer’s direct
involvement – e.g. contributions by animal health workers, trainings of farmers by other farmers, continued use of the values based model, etc.”

KEURIG GREEN MOUNTAIN 13

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 Comment
The eighth Passing on the Gift ceremony conducted in December 2016 had 83 families
 nine new, four men and five women
 They received resources such as vegetables, latrines and guinea pigs.

This report updates the number of men and women in the Passing on the Gift recorded in previous periods given that many
women whose husbands were temporarily working outside of their communities requested to be counted as representing t
heir families in the POG records.

b. TRAINING ACTIVITIES

Number of Persons Number

Time (Hours)
Per Training Event of
Obj Focus Area Indicator Type of Training Per Training
Training
Event
Men Women Events

Whole-farm Planning and Production

Coffee processing
and selective har 10 6 12 3
KGM 1. Number of coffee vesting8
producers who have received
agronomic assistance and/or
trainings Agroforestery9 8 6 8 2

1. Diversified Agronomic
Production assistance by 9 6 3 3
and Food promoters. 10
Security.

KGM 3. Number of coffee

Animal health and
producers that have received 4 16 3 5
agro‐ecology.
training on income diversification

KGM 4. Number of people who

have received training on food Food security by
15 35 4 8
security or nutrition because of the zones.
program.
Water Stewardship and Climate Resilience

KGM10. Number of coffee

producers who have received
agronomic assistance and/or 0 0 0 0
trainings specific to climate and/or
water smart agriculture

Strong Rural Organizations

8
Workshops conducted under agreements with promoters and their cooperatives, with funding from the organization Terre des Hommes. Additionally, g
roups set up treatment ponds and solar dryers and the experience was shared with others.
9
Workshops conducted through agreements with promoters and their cooperatives, with funding from SERFOR of the MINAGRI.
10
The costs of the technical assistance and training workshops were financed by the cooperatives and had the support from project promoters.

KEURIG GREEN MOUNTAIN 14

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 2.
KGM13. Capacity building and
Strengthening
organizational strengthening for
women’s Certifying special
cooperatives high-quality member 4 6 4 1
organization coffees11
services, governance,
and
transparency standards)
participation
PSRP – Planning
and Self-
Others participative 10 8 12 2
review of the
project.
Cross Cutting Theme
2.
Strengthening Leadership and
women’s empowerment of
Training to strengthen Gender and
organization women 0 75 12 1
Generational Inclusion
and commitees in the
participation cooperatives.
Training
Total 60 158 58 25

*Male and female trainees do not match the column totals in order to avoid duplication, because many people received more than one
training topic in their localities.

c. PROMOTED PRACTICES.
Topic Practices promoted by the project
KGM 1. Good Agricultural Practices  Talking map about family lands.
 Placement of yellow traps for pest control in bio-gardens and coffee
Berry borer (CBB).
 Plantation of coffee crops on level curves with organic fertilization.
 Making organic fertilizers, solids (compost) and liquids (biol).
 Preparation and application of biocides (repellent plants) and
mineral products to control the insect pest.
 Practices on coffee management: pruning and shadow
management.
 Practices on coffee harvest and post-harvest management.

KGM 3 Income diversification activities  Cavia´s (guinea pig) production for breeding stocks and meat sales.
 Hen´s eggs sales.
 Vegetables sales: tomatoes, gherkin and aromatic herbs (cilantro,
oregano, Persil).
KGM 4 Food security or nutrition  Land designs for productive diversification in coffee lands
(vegetables, animals, fruits, root crops and roots).
KGM 8 WASH practices promoted by the  Practice of right habits about hygiene and home cleaning (in waste
project management, home organization, food storage and kitchen
improvement).

KGM 10 Water and/or Climate-smart No applicable

practices promoted by the
project

11
The workshops were conducted under agreements with the promoters and their cooperatives and with funding from the National Agrarian Innovation
Institute, of the Ministry of Agriculture and Irrigation.

KEURIG GREEN MOUNTAIN 15

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 d. DIRECT INVESTMENT
This year reported, the project was in its monitoring phase so it didn’t invest financial resources.

Categories Budgeted Amount Amount Implemented

Resources Given $ 188,082 188.082 Commented [IP5]: REVISAR. En el informe anual Year 3, se
reportó $188,082
Trainings Implemented $ 117,317 111.386
Commented [IP6]: Informe anual pasado se reporto $111,386
Total $ 305,398 299.468
Commented [IP7]: Informe anterior report $299,468
Solo información referencial del reporte anterior , No tomar en cuenta

Number
Description Total Amount (USD)
of Units
Animales e insumos para producción agrícola y pecuaria
Cuyes (unidades) 3297
Aves (unidad)
Semilla de hortalizas (kg)
Infraestructura para vivienda saludable
Nevera ecológica (módulo que incluye parrillas de aluminio, ladrillos, etc.)
Sistema para filtrado de agua segura (módulo que incluye tanque de plástico de 220
litros, tubería, llaves, etc.)
Cocina mejorada (módulo que incluye ladrillos, cemento, chimenea, etc.)
Letrina (módulo que incluye tuberías, inodoro, calamina, malla, cemento, etc.)

e. LEVERAGED FUNDING

Reached To Date Target For Current Proposal Period

Target Metric
(If Applicable) (Indicate if Additional)

Leveraged funding Amount of non-Keurig No applicable No applicable

funding leveraged to
implement program
activities (in US$)

VII. QUANTITATIVE IMPACTS

Focus Area Indicators: Whole-farm Planning and Production

a. Adoption of Good Agricultural Practices

Number of coffee households who have adopted new Good Agricultural Practices promoted by the project
IMPACT

Producers GAPs

KEURIG GREEN MOUNTAIN 16

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 Target For Good Agricultural Adoption rates, if available
Current Practices promoted
Reached to
Proposal (planned) by the project
Date

Households 1,010 families 1,000 families GAPS Promoted: Soil 98.81% of families uses at
reported increased increasing adoption of conservation, soil least 1 practice of Soil
adoption of Good Good Agricultural management, management and
Agricultural Practices. Practices agroforestry. conservation, agroforestry
and animal husbandry. Y el
62% de las familias
implementan las 4
prácticas.

Beneficiaries (x5) 5,110 personas 5,000 personas

OPTIONAL Average yield (kg/ha) Average yield (kg/ha) among Percent of farmers who report at
at baseline project participants (new) least a 20% yield improvement
No applicable No applicable No applicable

Analysis
The Promoters still helping the families, not only the ones from the cooperatives, but also their neighbor who are interested
to know mainly about coffee production (seedling nursery), the pest control and the post-harvest management, also, face to
the “roya” to get resilient coffee varieties. Also, the families promote alternative crop production like bio-gardens and animal
production like cavia (guinea pig) and hens, to ensure their food and healthy nutrition. Most of the time, the families ask the
promoters to make a technical assistance or training on his/her or on their own land, and they invite many families on the
neighborhood to participate, and end up adopting at least one good agricultural practice, to improve their production.

Se ha mejorado notablemente el porcentaje de familias que realizan una producción orgánica

diversificada, ya que en la Línea de Base existía el 44.32% de familias y actualmente 79.76%
de las familias (un incremento de 35.44%) realizan una producción orgánica diversificada
basada en huertos de vegetales orgánicos y animales menores.19-23

b. Adoption of diversified income sources

Number of households that have incorporated at least one new source of income
IMPACT

Producers Income Sources

KEURIG GREEN MOUNTAIN 17

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 Target For Average number of Average number
Current income sources of income sources
Reached to Proposal (planned) (baseline) (new)
Date

Households 487 families 500 families #4 #3

Beneficiaries (x5) 2,435 people 2500 people Venta de productos Nuevos ingresos
agrícolas. Principal: por venta de
Café productos
Alternativos: agrícolas:
Frutas (cítricos y Cuy, Huevos y
bananas); Aves hortalizas.
(gallina) y porcino.

OPTIONAL Average new income or savings Source of income or savings

per year (by household)
$USD 345 2 Only 20% of the families sell the cavias (guinea pig), hens (without
consider eggs) and vegetables. For this families, the average of the new
annual income is:

Cavia (guinea pig): $ USD 147.91

Hen: $ USD 16.63
Vegetables: $ USD 17.10
________
TOTAL $USD 182.63

Analysis
This year, only the 20% of the families sold animals and vegetables, however the 80% had their new nonfarm (salary or
remittances). The possible reason to have 20% is the strong drought and high temperatures that affect not only the coffee
production but also the crop diversification like the cabbage that need less temperature or celery that needs moist soil, also
crop and animal production distressed by “caloric stress”, having low weights and production. Most of them must be
consumed or sold quickly.

En 2016, se evidencia que la venta de cosecha de café continúa siendo una actividad importante en la
vida de los participantes del proyecto con el 61% de ingresos proveniente de la venta de café; sin embargo,
se ha reducido en un 17% respecto a la Línea de Base.
Ha tenido un pico pero ha bajado por las condiciones climáticas y se ha recuperado
Antes las familias dependían en mayor medida de los ingresos del café . linea base 78.14% y en el
2016 la cosecha del café representa casi un 17 % menos de los ingresos (61.15%). Otras actividades
han completado este espacio , sobretodo la venta de animales. Esta venta se ha aumentado en más que
el doble : Línea Base 5.68 , y en 2016 representa el 13.33 % de los ingresos familiars promedio .

KEURIG GREEN MOUNTAIN 18

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 Esto se ha logrado gracias a las actividades del Proyecto en xxxx , es un logro importante pues esto ha
contribuido a que los ingresos se mantengan apesar de las condiciones climáticas para la venta de la
cosecha . Se observa además un signo de recuperación un incremento de S/ 14.75, aunque no es
significativo es un buen indicio de recuperación en cuanto a los ingresos. 1,451.69 linea base 934.94
2015 949.69 en 2016

c. Decreases in food insecurity

i. Months of adequate household food provisioning (MAHFP)

Fiscal Year Months of Adequate Household Food Provisioning – MAHFP

2013 9.05
2016 10.44
Difference 1.39

ii. Household Hunger Scale (no applicable)

Number of households who have reported a decrease in food insecurity from baseline (as measured by
the Household Hunger Scale)

Producers HHS Score

Target For Average HHS score Average HHS score

Reached to
Current (baseline) (new)
Date
Proposal
(planned)
Households 730 families have 1,000 familias han
slightly higher MAHFP. incrementado los
meses de
aprovisionamient
o de alimentos.
IMPACT

Beneficiaries (x5) 3,650 people 5,000 personas

The percentage of
families who say they
have not faced of food
scarcity was 46.43%
(2.27% at baseline
compared to 46.43% in
2016).

Percent of participants experiencing little, Percent of participants experiencing little, moderate,

OPTIONAL moderate, and severe hunger (baseline) and severe hunger (new)
Little to no
hunger

KEURIG GREEN MOUNTAIN 19

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 Moderate
hunger
Severe hunger

Worst months

Analysis
The number of months with a right provision food was increased to an average of 10.44 months than 9.05 months on BL. This
is very important considering the coffee family producers’ incomes, which doesn´t change over the years; the project looked
for a land diversification to ensure the food along the year and increase the coffee incomes. The family percentage with any
scarcity month has increased significantly (BL: 2.27%, 2016: 46.43).

El promedio general de los ingresos mensuales asciende a S/. 763.25 a diferencia de los S/. 558.43 de la Línea de Base. La
población en pobreza extrema se redujo en un 21.06% respecto a la Línea de Base. Se ha incrementado en +14.27% las
familias que en la actualidad se encuentran fuera de la pobreza.

Tomando en cuenta los costos de la Canasta básica del INEI

Con respecto a los meses de adecuada provisión se puede reportar sobre los meses de noviembre y diciembre que siendo
una epoca recurrente de escases , una mucho menor cantidad de familias las que reportan escazes en esos meses . En la
Línea de Base, los meses con mayor frecuencia de escasez de alimentos fueron enero, febrero, noviembre y diciembre; en
comparación a la Línea de Base, la frecuencia de escasez de alimentos en estos meses ha bajado significativamente en 2016.
Noviembre 25.56% 16.87%
Diciembre 60.00% 27.71%

Con respect a la escla de no hambre ,

No se ha logrado incrementar al 100% el porcentaje de familias con conocimientos y prácticas sobre el consumo de alimentos
apropiados; sin embargo, hay un incremento del 5.08% respecto de la Línea de Base. En la actualidad, 11.90% de familias han
mejorado sus conocimientos y prácticas sobre el consumo de alimentos gracias a las capacitaciones y recursos entregados
por el proyecto. Esta información fue corroborada por los promotores en el taller de evalucaión, quienes se evaluaron pues
consideran que aún

d. Improved nutrition and/or home food production: Diversity of food consumption

Fiscal Year Diet Diversity Index

2013 7.26
2016 7.25
Difference - 0.01

Number of households who have reported improved dietary diversity from baseline (as measured by the
Household Dietary Diversity Score)

Producers HHS Score

IMPACT Target For Average dietary score Average dietary

Reached to
Current (baseline) score (new)
Date
Proposal (planned)

Households 409 families 1,000 families 7.26 7.25

KEURIG GREEN MOUNTAIN 20

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 Beneficiaries (x5) 2,045 people 5,000 people

Analysis
The diet diversity decreased since 2015, however it is still a little bit lower than the BL (BL: 7.26, 2014: 8.91, 2015: 10.03,
2016: 7.11). While the diversity decreased, the number of food kept on 3, which joined to the number of month with good
provision, means that the families have enough food to eat, although their low diversity.

With the farm diversification, many families stopped to buy food and they stocking up with their own production, increasing
the percentage of families that eat their own production than the BL in the next groups: root crops (BL: 9.3%, 2016: 40.5%),
vegetables (BL: 23.1%, 2016: 51.2%), Meat (BL: 38.9%, 2016: 56.7%), eggs (BL: 73.3%, 2016: 87.2%) and Legumes (BL: 2.1%,
2016: 26.0%). The vegetable, meat, eggs and legumes production are results from the Project delivered inputs. Even though
the family percentage who consume and produce this food increased since the BL, it decreased from 2015 to 2016, because
of the large drought that affect the animal and plant production, mainly the more susceptible that must die or disappear,
staying the ones that have more resistance from drought.

El bajo promedio de diversidad dietética que presentan las familias en la actualidad es

preocupante ya que las familias no han podido incrementar el consumo diversificado de
productos de sus parcelas probablemente a consecuencia de las condiciones climáticas que
fueron determinantes en la zona de Pichanaki, ya que la escasez de lluvia ha podido afectar la
producción de café y otros productos de sus parcelas.

e. Nutritional deficiencies in children (no applicable)

NUTRITIONAL DEFICIENCIES IN CHILDREN

Normal Mild Moderate Severe
Fiscal year Total % Total % Total % Total %

Difference

Focus Area Indicators: Strong Rural Organizations

a. Use of improved services offered by target organization

Number of households using new services offered by target organization

Producers HHS Score

IMPACT Target For Service Quality Service Quality Score

Reached to
Current Score (baseline) (new)
Date
Proposal (planned)

Households 1,028 families 1,000 families We didn’t The projects don’t use this

KEURIG GREEN MOUNTAIN 21

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 Beneficiaries (x5) 5,140 personas 5,000 personas measure this in Score. Commented [A8]: Aquí es por 5 pero arriba en global impacts es
Baseline por 4.7

OPTIONAL Number of producers actively affiliated with target Organizational diagnostic score
organization
Coop 1: Mountain Baseline 640 (480 males, 160 females) The criteria to consider affiliate partner in
Coffee the cooperatives are similar, regularly
(increase on 0.8%) Report 645 (480 males, 165 females). registered in the cooperative record:

Coop 2: CEPROAP Baseline 250 (220 males, 30 females) - Respect the duties and rights as a
(reduction on partner, that appear in the
26.8%) Report 183 (153 males, 30 females). institutional charter.
- Participation on the assembly and
Coop 3: ACPC Baseline 300 (238 males,62 females) elections.
(increase on 1.7%)
Report 305 (240 males, 65 females)

Analysis.
We can see a little increase from the BS for cooperatives like Mountain coffee and ACPC, between 0.8 and 1.7%,
however, CEPROAP has a reduction of 26.8% of their partners. The main problem that happened from partners
from CEPROAP is about the certification, some of them have used chemicals fertilizers and strong pesticides that
affected their production, that couldn´t be collected and sold, so they don´t be considered this year, now they
must wait 3 years of evaluation to return. It is important to say that the ROYA had its consequences, that could
be to control very fast by powerful pesticides that affect also the quality and the health of the coffee, that is an
election and responsibility of each coffee producer. However, most of the producers change their coffee varieties,
renewed the old ones or mix coffee with another crop or species to control the pest. The partners affected by the
exclusion, are not definitely separated or they are gone forever, but they must wait until they can achieve good
conditions to get good coffee production, with good quality.

Es importante mencionar que los directivos de CEPROAP están ausentes pero los promotores han continuado
realizando sus labors de acompañamiento y seguimiento a las familias , en la medida de sus posibilidades (en el
reporte de Evaluación interna)

Other Project Impacts (related to Project Objectives) FALTA AGREGAR ESTUDIO DE LA

MUJER
- Women empowerment.
Trough Women’s Empowerment in Agricultural Index (WEAI), which is a measure to capture women’s
empowerment, agency, and inclusion in the agricultural sectors, Heifer Peru wanted to know whether the
combination of training, asset transfer and involvement in the cooperatives have had a significant impact on
women’s empowerment.
The index is made up of Five Domains of Empowerment (5DE): production, resources, income, leadership, and
time. A household survey was conducted in 36 communities in the Pichanaki district.

KEURIG GREEN MOUNTAIN 22

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 o The 5DE for Peru shows that 55% of the women are empowered.
o The top two indicators that contribute most to disempowerment are (1) Burden of women’s
workload, and (2) Lack of control over the purchase, sale, transfer of assets
o If an individual worked more than 14 hours each day, she is considered “time poor.” On average,
(88 %) women spend more than 14 hours on caring for the family and on agricultural production.
Women’s workload contributes 40% to women’s disempowerment.
o 32% of the decisions to sell, rent, purchase, or use agriculture land and livestock is mainly
determined by the spouse or another family member in the household. This lack of decision
making over the use of assets contributes 21% to women’s disempowerment.
o The two indicators that contribute the most to empowerment are: (1) Speaking in
public/leadership and (2) Input in productive decisions. These outcomes align with the objectives
of the project.
Based on this study results, it is important to organize a women Conference to strengthen knowledge, exchange
experiences and debate possible solutions to main problems that affect women, like production innovation,
feasible business gender, leadership and political impact. These experiences could help women to expand their
contacts and realize opportunities to improve themselves and livelihood.

A Women’s Empowerment in Agriculture Index study concluded in December 2016. Implemented with
support from the Clinton School of Public Service,6 the study evaluated the impact of projects on women
coffee growers in 36 communities in Pichanaki and Junin. The index reflects women’s decision‐making power
in production, in decision‐making and access to productive resources, assets and/or credit, in income, in
leadership, and in the use of their time. According to the study, 55 percent of participating women are
empowered. The areas of greatest change are in leadership and decision‐making regarding production.
However, there are still aspects that weaken women’s empowerment. The first is the number of hours that
women work – averaging more than 14 hours per day. The second is a lack of control over assets and credit
for purchasing, sales and transferring assets, which accounts for 32 percent of the weakness in women’s
empowerment.

- Local Promoters:
The role of promoters is getting more relevant. Families recognize them and demand their service at least once
per month to monitor their production (coffee, bio-garden, organic fertilizers, and animal production). Some of
them are working out of the community, like Robert Condor, Edgar Ambrosio and Marleni Oscorima, who work at
the coops and in a coffee business (processing, toast, mill and sales).

Project promoters have shown to be valuable resources in their cooperatives as they continue to provide
training and technical assistance after active funding ends. Promoters also continue liaising with and
advocating with local governments. Since July 2016, eight project promoters ‐ six women and two men ‐ have
been developing a business profile for a new project with the organization Terre des Hommes.

Finally, during the project self‐evaluation conducted in April 2017, promoters expressed their commitment
to working for the sustainability of the project. They feel that they have strengthened their cooperatives
thanks to their community leadership. Their next step is to advocate on behalf of their families and
communities before local and regional governments, through the participatory budgeting process, and public
policy. Promoters also feel the need to involve more producers beyond participating cooperatives through
the Passing on the Gift process.

VIII. FINANCIAL REPORT.

KEURIG GREEN MOUNTAIN 23

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 Funder: Keurig Green Mountain Grant Period:
Expense Report in: US Dollars Reporting Period: November 2015 – October 2016
Prior Periods Total Expenses Total
Project Total Current
Cumulative Inception Budget
Summary Project Budget Period Expenses
Expenses to Date Balance
Livestock & Freight 73,231 70,824.66 70,825 2,406.34
Horticulture & Freight 3,192 3,090.94 3,091 101.06
Agricultural Equipment 108,421 3,237.29
111,658 108,420.71
& Supplies
Travel & Vehicle 45,580 3,227.82
48,808 42,458.06 3,122.12
Operation
Training 117,317 88,997.92 6,343.44 95,341 21,975.64
Technical Services & 44,960 9,039.60
54,000 40,577.78 4,382.62
Evaluation
Personnel & Benefits 131,553 145,643.75 16,893.18 162,537 (30,983.93)
Office Expenses 27,504 24,885.84 3,512.37 28,398 (894.21)
Capital Expenses 16,154 15,592.89 15,593 561.11
Other Expenses 8,176.02 8,176 (8,176.02)
Administrative Costs
70,010 70,824.66
(%)12
TOTAL 653,427 283,985.93 34,253.73 582,922.30 494.70

IX. LESSONS LEARNED AND NEXT STEPS

Learned lessons:
 One of the strategies than the project implement to build sustainability is Passing on the Gift. Original
project participants are ready to pass on the resources to other families (cooperative’s member and
nonmembers). This commitment is not anymore at Heifer hands, now its cooperatives responsibility.
Project participants have made already 7 POG, some centralized, another decentralized, but now they
plan for another one in December. In that event, they will also explain how 12 cornerstones help them
to reinforce social network and improve their relationship with their family, partners and neighbors.

 The role of the promoters is paramount, we can see it in each visit or technical assistance to the
families; however, they need a continuous training and generate income from their service, to make
their role sustainable. Will be important to consider some good practices from other projects which
work through “solidarity founds” (gotten from POG events). So, each promoter with some families can
join a group and start to become resources in a cash, creating a found which can be used as a credit
to improve and make bigger their business.

 As one of the objectives of the project is to “foster the participation of women in their daily functions
and foster linkages with local governments”, Café Selva was focused on improving the livelihoods and

12
A 12 percent administrative cost is covered by Heifer International for this project.

KEURIG GREEN MOUNTAIN 24

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 increasing women’s empowerment by raising awareness about gender equity through workshops on
gender, participation in decision-making, and the re-activation of women’s committees in the coffee
cooperatives. The project aims to specifically work with women on developing leadership capacity and
organizational building capacity. Additionally, it focused on male leader and cooperative directors to
increase awareness or the role of women.
Some of the lessons learned: i) Coffee cooperatives and male leaders would review their management
tools and processes to ensure the equal participation of men and women; ii) reforzar el programa de
capacitacion con mujeres, desarrollando un examen inicial (para detemrinar el mejoramiento) y un
sistema de registro electrónico para la capacitación; iii) evaluar periodicamente las percepciones de
los hombres sobre el empoderamiento de las mujeres; iv) trabajar con las cooperativas para definir
una estructura específica para los comités de mujeres y; v) implementar una estrategia en la que se
pagarán las promotoras que ofrecen las capacitaciones de género

 Nothing is by chance. First the “roya” then the climate change effects on production system, so coffee
producer and coops started to consider an alternative crop that let them to develop and to get high
incomes, one of the possibility is the cacao, because of the climate is getting hotter and their
management is easier than the one of coffee, also the market is good and the prices remind steady, so
could be an alternative instead to migrate.

Sobre la evaluación interna

Next steps:

The project is presently in the follow ‐ up phase. Next steps include additional follow ‐
up by promoters and continuation of Passing on the Gift in coordination with the cooperatives. The Final
External Evaluation will be developed on July through September and the final report will be submitted
to KGM by October 1st, 2017.

 Heifer Peru plans to organized an ‘After Action Review’, a learning activity to identify lessons and
knowledge arising out of the project. One product of this is to facilitate themes to be synthesized as
part of the knowledge generation (about the promoter’s formation program, diversified production
system, healthy homes and good agronomic practices for the coffee crop inside a Roya´s pest context,
for example).

X. Desired Farm Level Data

Average farm area
Average portion of farm area
used for coffee
Average portion of farm area
used for coffee compare to
previous year
Average
4.05 Ha x family
3.43 Ha (The families use 84.60%
of their land for coffee
production)
Percentage of used land for
coffee crops:
2015: 3.63 Ha (90.09%)
2016: 3.43 Ha (84.60%)
Difference: 0.2 Ha
Question
Q1: What is the total area of your farm –
including all crops grown – and land used for
pasture if any?
Q2: What is the total area you use to produce
coffee? This includes all coffee plots and any
land where coffee is inter-planted with other
crops.
Q3: Was there any change in the farm used
for coffee production in the last production
year? (Compared to the previous year)

KEURIG GREEN MOUNTAIN 25

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 Average portion of coffee
harvested
Average number of quintals of Q4: In the last production year, did you
coffee harvested by each family harvest all the coffee or only a portion?
on all their land: 30.36 quintals.
Average number of quintals of
coffee sold: 30.23 quintals

Average number of quintals of

coffee per Ha o land: 9.41 qq/ha.

Average income from sales of Average total income of USD Q5: How much money did you receive (in total
coffee ($USD) 3,537.64 per family. for the production year) from sales of coffee?

Average income per family: S/.

11,674.20 soles. T/C 3.3
Proportion of total household 69.24% on average of total Q6: What proportion of your total household
income from sales of coffee household income comes from income comes from sales of coffee?
(average) coffee sales.

XI. MOST SIGNIFICANT CHANGE STORIES

Story 1
Title Location
Interview
Time of Change
Date
Sex
Name
Age
Organizati
Role
on

Keywords Level of Change

How did you get involved, and how have you participated in the project?

What do you think has been the most important change in your life or in your community’s life because of this project?

MSC NOTE – Motivo por el cual seleccionamos esta historia.-

KEURIG GREEN MOUNTAIN 26

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 Coment 1 Coment 2

KEURIG GREEN MOUNTAIN 27

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 Comment 3 Comment 3

Story 2
Title Location
Interview Time Period of
Date Change
Sex
Name
Age
Organization Role
Keywords Level of Change

How did you get involved, and how have you participated in the project?

What do you think has been the most important change in your life or in your community’s life because of this project?

MSC NOTE – Motivo por el cual seleccionamos esta historia:

KEURIG GREEN MOUNTAIN 28

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 Comment 1 Comment 2.

KEURIG GREEN MOUNTAIN 29

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 Comment 1 Comment 2

Story 3
Title Location
Interview
Time of Change
Date
Sex
Name
Age
Organizati
Role
on
Keywords Level of Change

How did you get involved, and how have you participated in the project?

What do you think has been the most important change in your life or in your community’s life as a result of this project?

MSC NOTE – Motivo por el cual seleccionamos esta historia:

KEURIG GREEN MOUNTAIN 30

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 Comment 1 Comment 2

Comment 3 Comment 4

Story 4

Title Location

Interview
Time of Change
Date
Sex
Name
Age
Organizati
Role
on
Keywords Level of Change

KEURIG GREEN MOUNTAIN 31

ANNUAL REPORT, YEAR FOUR (2016 - 2017)
 How did you get involved, and how have you participated in the project?

What do you think has been the most important change in your life or in your community’s life because of this project?

MSC NOTE – Motivo por el cual seleccionamos esta historia:

Comment 1 Comment 2

Comment 4 Comment 4

KEURIG GREEN MOUNTAIN 32

ANNUAL REPORT, YEAR FOUR (2016 - 2017)