Professional Documents
Culture Documents
Introduction ..................................................................................................................................... 2
1.1 Create a plan for the collection of primary and secondary data for a given business
problem ....................................................................................................................................... 3
1.2 Present the survey methodology and sampling frame used .................................................. 5
2.1 Create information for decision making by summarizing data using representative values
and ............................................................................................................................................. 17
2.2 Analyze the results to draw valid and useful conclusions in a business context ................ 17
Bibliography ................................................................................................................................. 41
1|Bruce
Introduction
In business as well as in other things, it is very important to make the right decision, and to do that
we need the right information. Nowadays, there are many small and medium enterprises operating
in Danang for many years and there will be many such enterprises open in the future. So, the
government will have difficulties managing these small and medium enterprises. This report will
provide and analyze the information that the government needs to know about these businesses for
easier management. This report will cover all necessary and relevant information, include a survey
to obtain information from customers as well as an analysis of the information that the government
needs.
This report will discuss about the Money Milk Tea shop, it is very popular in Danang. As one of
the small and medium enterprises operating in Danang, the government is hardly able to closely
monitor and control the problems here. As mentioned above, this report will discuss, provide and
analyze the necessary information on the operation and problems of this milk tea shop.
2|Bruce
1.1 Create a plan for the collection of primary and secondary data for a given business
problem
Scope of research:
Focus of research: The purpose of this research is to find the right management to manage small
and medium companies like Money Milk Tea.
Context of research: Danang is a large and constantly growing city, which has led to a large
number of small and medium companies opening up here. This, though, gives Danang a lot of
benefits, but it does make it difficult for the government to manage all of these companies so the
mistakes of these companies have caused many harm to the city.
Primary Data of this research: Primary Data is the data collected from the researchers
themselves through survey and other ways of investigate (drroopesh, 2013). In our research,
primary data that we collect is from customers, NGOs and other groups that related to the milk tea
shop. We spend time and directly collect information from them.
Secondary Data of this research: Secondary Data is the data comes from other sources that has
been collected from someone else for some purpose but being utilized by the investigator for
another purpose (drroopesh, 2013). In this survey, secondary data that we get is from Facebook,
Foody and newspaper.
3|Bruce
Plan to collect data:
5. Conduct the survey 17 Nguyen October 10th, October 10th, 1 All members
Du 2017 2017 of group
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1.2 Present the survey methodology and sampling frame used
The population and sample size in the research
Target population, also known as target audience, is the entire market of potential customers your
business identifies (Kokemuller, 2017). However, the number of such individuals is too high, so
we randomly selected 60 people from these groups to answer our surveys. In order to obtain
feedbacks and comments on the operation of the Money Milk Tea shop, we aim at the customers
of this shop and the households living near the shop.
Sampling frame
The sampling frame of this research is the customers who came to Money Milk Tea between 3p.m
to 6p.m.
Sampling method
We chose the non-random method because using that method we were able to select exactly
those stakeholders who involved in Money Milk Tea, so we were able to obtain accurate and
objective information. The activity will take from 3 PM to 6 PM and the object will be the
customers to drink milk tea at the shop at that time and nearby neighbors.
Survey method
Questionnaire is a set of written questions used for collecting information. Questionnaire is the
main survey method that we use. We have designed a series of questions relevant and necessary
for our purposes and then use the Household Drop-Off Survey method to bring surveys to
customers. With the Household Drop-Off Survey, customers will make their own opinions without
being influenced by anyone else and we are still guaranteed that the customers will complete the
survey.
The interview is the next survey method we use. This is an extra method that we combine with the
questionnaire. During the time the customer is doing questionnaire, we will ask some questions to
look at the customer's attitude as well as we are ready to answer the questions of the customer
about the list of questions we give, from which we can better understand the information we
collect.
5|Bruce
1.3 Design a questionnaire for a given business problem
We design a list of relevant and necessary questions for collecting information that we will use for
future analysis. We focused on the advice of three groups of people, the customers present at the
time we did the survey, some of the staff and the people living around it. By asking many questions
for many groups of people, we can gather enough information from many perspectives to get more
accurate results.
6|Bruce
SURVEY ON THE BUSINESS ACTIVITIES OF
MONEY MILK TEA SHOP
Chúng tôi là Nhà phân tích Nghiên cứu đến từ thành phố Hồ Chí Minh. Chúng tôi đang làm một
cuộc khảo sát với mục đích rằng chúng tôi muốn biết về hoạt động kinh doanh của Money Milk
Tea. Để giúp chúng tôi tìm hiểu thêm thông tin về hoạt động kinh doanh của cửa hàng Money Milk
Tea, chúng tôi mong bạn dành vài phút thời gian để trả lời các câu hỏi dưới đây. Sự hợp tác của
bạn sẽ giúp chúng tôi trong việc thực hiện các kế hoạch phát triển của Đà Nẵng. Vui lòng hoàn
thành câu hỏi dưới đây.
This questionnaire has two parts. First is for the respondent who are present at Money Milk
Tea shop at the time we do the survey. Second is the part for the respondent who are living
near the shop and also customers. If you belong to second part, please complete the
information in the table below, answer Question 1 and question 2, then go to page 5 for
next questions.
Bảng câu hỏi này có hai phần. Thứ nhất là dành cho người trả lời có mặt tại cửa hàng Money
Milk Tea tại thời điểm chúng tôi tiến hành khảo sát. Thứ hai là phần dành cho người được phỏng
7|Bruce
vấn đang sống gần cửa hàng và khách hàng. Nếu bạn thuộc nhóm thứ hai, vui lòng hoàn thành
thông tin trong bảng dưới đây, hãy trả lời Câu hỏi 1 và 2, sau đó đi tới trang 5 để biết các câu hỏi
tiếp theo.
Vui lòng điền thông tin cá nhân của bạn vào bảng.
Name (Optional)
Họ và tên (Không bắt buôc)
Instruction: Please put a tick in the box next to the answer of your choice or write in the space
provided as the case may be.
Chỉ dẫn: Hãy đánh dấu tick vào ô bên cạnh câu trả lời bạn chọn hoặc viết vào khoảng trống
được cung cấp tùy từng trường hợp.
Q1. What age group are you in? (Bạn thuộc nhóm tuổi nào?)
10 – 19
20 – 29
30 – 39
40 – 49
More than 50
8|Bruce
Q2. What do you do? (Bạn đang làm nghề gì?)
Q3. Do you like Milk Tea? (Bạn có thích trà sữa không?)
If answer is “Yes”, give the reason (Nếu câu trả lời là “Có”, cho chúng tôi biết lý do):
……………………………………………………………………....................................................
Q4. How frequently that you go to Money Milk Tea shop in a week? (Bạn thường đến quán trà
sữa Money bao nhiêu lần trong một tuần?)
Q5. On average, depending on the frequency you visit the shop, how much do you pay for a glass
of drink? (Trung bình, khi đến quán, bạn sẽ trả bao nhiêu cho một ly nước?)
10,000 VND < 20,000 VND (Từ 10,000 VND đến 20,000 VND)
20,000 VND < 30,000 VND (Từ 20,000 VND đến 30,000 VND)
30,000 VND < 40.000 VND (Từ 30,000 VND đến 40,000 VND)
9|Bruce
Q6. What drinks are being provided by Money Milk Tea? (You can choose more than 1 option)
(Quán trà sữa Money cung cấp những loại nước nào? (Bạn có thể chọn nhiều hơn 1 đáp án))
Soda (Soda)
Q7. How do you feel about the flavor of drinks that provided by Money Milk Tea shop? (Cảm
nhận của bạn về hương vị của các loại nước uống?)
If answer is “Bad”, please you’re your reason (Nếu câu trả lời là “Tệ”, hãy cho chúng tôi biết lý
do):
………………………………………………………………………………………………………
………………………………………………………………………………………………………
Q8. Why do you choose Money Milk Tea shop? (You can choose more than 1 option)
(Tại sao bạn chọn đến quan trà sữa Money? (Bạn có thể chọn nhiều hơn 1 đáp án))
Q9. How satisfied are you with the following aspects below?
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Đánh giá mức độ thỏa mãn của bạn theo những vấn đề sau:
(1 = Rất không thỏa mãn; 2 = Không thỏa mãn; 3 = Bình thường; 4 = Thỏa mãn; 5 = Rất thỏa
mãn)
If you choose “Dissatisfy” and “Very Dissatisfy”, give us the reason (If not, move to the next
question)
(Nếu bạn chọn nhiều “Rất không thỏa mãn” và “Không thỏa mãn”, cho chúng tối biết lý do):
………………………………………………………………………………………………………
………………………………………………………………………………………………………
………………………………………………………………………………………………………
………………………………………………………………………………………………………
Yes (Có)
No (Không)
Q11. When you come here, how often do you have trouble with finding a parking place? (Bạn có
thường gặp rắc rối khi tìm chỗ để xe không?)
Often (Thường)
11 | B r u c e
Seldom (Ít khi)
Q12. Do you see that materials for making drinks are clean, hygiene or not? (Bạn có thấy rằng,
nguyên liệu để làm ra các loại đồ uống tại quán Money có sạch sẽ hay không?)
Yes (Có)
No (Không)
Q13. In most recent times, after drinking milk tea here, do you often get any effects? (Trong lần
gần đây nhất, sau khi uống nước ở đây, bạn có gặp bất kì vấn đề nào không?)
Q14. Compared with other Milk Tea shop that you have tried; how do you evaluate the quality of
Money Milk Tea shop? (So với những quán trà sữa bạn đã từng thử, bạn đánh giá quán Money
như thế nào?)
Have not tried other Milk Tea shop (Tôi chưa từng thử qua các quán trà sữa khác)
Q15. In the future, would you still choose to use Money Milk Tea’s drinks? (Trong tương lai,
bạn có tiếp tục chọn quán Money không?)
Yes (Có)
No (Không)
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If you finished all of 15 above question, you can go to question 20 in the following part.
Nếu bạn hoàn thành 15 câu này, bạn có thể chuyển đến trang 6 và trả lời câu hỏi 20.
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II. THE SECTION IS FOR NGOs AND OTHERS GROUP
Q16. How many staff are there at Money Milk Tea shop? (Có bao nhiêu nhân viên tại quán trà
sữa Money?):
………………………………………………………………………………………………………
Q17. How satisfy are you with your current job at the Money Milk Tea shop? (Bạn có hài lòng
với công việc hiện tại của mình tại quán trà sữa Money này không?)
Very satisfy
Satisfy
Normal
Dissatisfy
Very dissatisfy
Q18. Does you manager create good conditions for you to work? (Quản lý có tạo điều kiện tốt
cho bạn làm việc không?)
Yes (Có)
No (Không)
2. FOR NEIGHBORHOOD AND OTHERS GROUP (Phần dành cho hang xóm và những
người khác)
Q19. In your observation, is the place crowed most of the time? (Theo quan sát, hầu như lúc nào
quán Money cũng đông khách?)
Yes (Có)
No (Không)
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Q20. Since they moved here, do their business activities affect the neighbors’ or the community’s
day to day life? (Từ khi họ chuyển đến đây, hoạt động kinh doanh của họ có ảnh hưởng đến đời
sống của hang xóm và cộng đồng không?)
Yes (Có)
No (Không)
If “Yes”, tell us why (Nếu “Có”, cho chúng tối biết lý do):
………………………………………………………………………………………………………
Q21. Following are some of the problems that may be caused by a business. Please rate Money
Milk Tea shop on the following (Dưới đây là những vấn đề thường gặp của một doanh nghiệp.
Hãy đánh giá quán Money theo bảng dưới đây):
(Always = Luôn Luôn; Usually = Thường xuyên; Sometimes = Đôi khi; Never = Không bao giờ)
Very late closing time (i.e. after 11pm) Always Usually Sometimes Never
Đóng cửa muộn (sau 11 giờ đêm)
15 | B r u c e
Q22. How satisfy are you with business activities/ drinks of Money Milk Tea? (Mức độ hài lòng
của bạn về hoạt động kinh doanh của quán Money?)
Q23. From a personal standpoint, you think what do they need to improve for better efficiency
(such as the taste of drink, the way they serve, the way they do their business activities….)
Theo quan điểm cá nhân, bạn nghĩ quán Money cần cải thiện những gì để kinh doanh có hiệu quả
hơn? (mùi vị đồ uống, cách phục vụ, ….)
………………………………………………………………………………………………………
………………………………………………………………………………………………………
………………………………………………………………………………………………………
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2.1 Create information for decision making by summarizing data using representative values
and
2.2 Analyze the results to draw valid and useful conclusions in a business context
I. GENERAL PART
Frequency
10 ≤ 19 16
20 ≤ 29 23
30 ≤ 39 10
40 ≤ 49 8
>50 3
60
20
15
10
0
10 <= 19 20 <= 29 30 <= 39 40 <= 49 > 50
Frequency
Based on the bar chart, we can see that the customers of Money Milk Tea are mainly young people,
range from 10 to 29 years old, while older people are those who live nearby.
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Q2. What do you do?
Frequency Percentage
Students 28 47
Office staffs 14 23
Workers 9 15
Teacher 2 3
Doctor 0 0
Other 7 12
60 100%
3% Students
12%
Office staffs
15% Workers
47%
Teachers
23% Doctors
Other
As mentioned above, most of the customers of this shop are young people so they are
mostly students and office workers.
18 | B r u c e
II. THE SECTION
Frequency Percentage
Yes 29 96%
No 1 4%
30 100%
Table 3. Do you like Milk Tea?
4%
Yes No
96%
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Q4. How frequently that you go to Money Milk Tea shop in a week?
Frequency Frequency
Once time a week 2 7%
Two time a week 12 40%
Three time a week 10 33%
More than three time a week 6 20%
30 100%
Table 4. How frequently that you go to Money Milk Tea shop in a week?
7%
20%
1 time/week
2 times/week
40% 3 time/week
More than 3 times/week
33%
Among the respondents, only one responded that he did not like milk tea but only because his
girlfriend liked it. Money Milk Tea has many flavors and different types of topping so customers
can choose according to their preferences. In addition, most of the customers were asked to buy
milk tea twice a week or more. Money Milk Tea has succeeded in capturing the trend of young
people now milk tea.
20 | B r u c e
Q5. On average, depending on the frequency you visit the shop, how much do you pay for a
glass of drink?
Frequency
10,000 VND < 20,000 VND 2
20,000 VND < 30,000 VND 26
30,000 VND < 40,000 VND 2
> 40,000 VND 0
30
Table 5. The price of a glass of milk tea on average
0 5 10 15 20 25 30
Frequency
Figure 5. The price of a Milk tea glass that respondents paid on average
As mentioned in the above questions, customers of Money milk tea are mostly young students who
still in school age or office workers, so the price here is quite suitable with these customers.
21 | B r u c e
Q6. What drinks are being provided by Money Milk Tea? (You can choose more than 1
option)
Frequency
Milk Tea 30
Soda 30
Coffee 0
Smoothies 30
Fruit Juice 0
Table 6. What drinks are being provided by Money Milk Tea?
25
20
15
10
0
Milk Tea Soda Coffee Smoothies Fruit Juice
Frequency
22 | B r u c e
Q7. How do you feel about the flavor of drinks that provided by Money Milk Tea shop?
Frequency Percentage
Excellent 4 13%
Good 3 10%
Normal 12 40%
Bad 11 37%
30 100%
Table 7. How do you feel about the flavor of drinks that provided by Money Milk Tea shop?
13%
10%
37%
40%
23 | B r u c e
Q8. Why do you choose Money Milk Tea shop?
Frequency
Friendly staffs 13
Good space 30
Drinks suit to your taste 8
Fast service 14
Recommended by friends 26
Table 8. Why do you choose Money Milk Tea shop?
Recommended by friends
Fast service
Good space
Friendly staffs
0 5 10 15 20 25 30
Frequency
Figure 8. Why do you choose Money Milk Tea shop?
In this section, 8 people really came here because of the taste of Money drinks, the rest came
mostly with friends and because of the spacious and comfortable space.
24 | B r u c e
Q9. How satisfy are you with the following aspects below?
Frequency Percentage
Very Satisfied 24 80%
Satisfied 6 20%
Space
Normal 0 0%
Dissatisfied 0 0%
Very Dissatisfied 0 0%
Very Satisfied 5 17%
Satisfied 6 20%
Staff’s Attitude Normal 2 7%
Dissatisfied 7 23%
Very Satisfied 2 7%
Satisfied 5 17%
Normal 7 23%
Quality service
Dissatisfied 12 40%
Very Dissatisfied 4 13%
Very Satisfied 2 7%
Satisfied 5 17%
Normal 3 10%
Overall satisfaction Dissatisfied 16 53%
Very Dissatisfied 4 13%
Table 9. How satisfy are you with the following aspects below?
25 | B r u c e
Satisfaction levels of respondents
100% 0%
13% 13% 13%
90% 20%
33%
80%
70%
40%
60% 50% 53%
23%
50%
40% 80% 7%
23%
30% 7% 10%
20%
20% 17%
17% 17%
10% 17%
7% 10% 7%
0%
Space Staff's attitude Quality service Quality of drinks Overall Satisfaction
We can see, the biggest advantage of Money Tea is the spacious space of the shop, but the strange
thing is that the number of customers are not satisfied with the overall but they are still frequently
come to this shop. This is due to the longstanding reputation of the brand Money Milk Tea, also
because of the price is appropriate for students and the ease of customers when choosing a milk
tea.
26 | B r u c e
Q10. Do they have parking lot?
Frequency Percentage
Yes 30 100%
No 0 0%
Table 10. Do they have parking lot?
Yes No
100%
Figure 10. Do the Money Milk Tea shop have parking lot?
Q11. When you come here, how often do you have trouble with finding a parking place?
Frequency
Always 9
Usually 4
Often 8
Sometimes 6
Seldom 1
Never 2 Table 11. When you come here, how often do you have
trouble with finding a parking place?
27 | B r u c e
.
Never
Seldom
Sometimes
Often
Usually
Always
0 2 4 6 8 10
Frequency
Figure 11. How often do you have trouble with finding a parking place?
This shows that the parking of Money is not meeting the needs of customers. In fact, Money's
garage is on the sidewalk, so parking lots here makes the sidewalk cramped so there is no place
for pedestrians to make traffic here very messy. Moreover, parking on the other side of the road
will make customers here have to go back and forth often make the traffic situation even worse.
28 | B r u c e
Q12. Do you see that materials for making drinks are clean, hygiene or not?
Frequency Percentage
Yes 12 40%
No 18 60%
30 100%
Table 12. Do you see that materials for making drinks are clean, hygiene or not?
Yes
40%
No
60%
Q13. In most recent times, after drinking milk tea here, do you often get any effects?
Frequency
Normal 17
Stomachache 8
Nausea 5
Other 0
30
Table 13. In most recent times, after drinking milk tea here, do you often get any effects?
29 | B r u c e
What effect do respondents often get?
18 17
16
14
12
10 8
8
6 5
4
2 0
0
Normal Stomachache Nausea Other
Frequency
There are some people who claim to have stomachache, nausea or other symptoms after they at
Money, but most are not sure whether they are drinking milk or other foods or just because their
stomachs are not good for cold drinks, so it's hard to come to a conclusion. However, quality
checking of this milk tea shop still need to be carried out.
30 | B r u c e
Q14. Compared with other Milk Tea shop that you have tried; how do you evaluate the
quality of Money Milk Tea shop?
Frequency Percentage
Better 8 27%
Not Better 13 43%
Have not tried other Milk Tea shop 9 30%
30 100%
Table 14. Compared with other Milk Tea shop that you have tried; how do you evaluate the quality of
Money Milk Tea shop?
Better
27%
30%
Not better
Figure 14. Evaluate Money Milk Tea shop with other Milk Tea shop
Q15. In the future, would you still choose to use Money Milk Tea’s drinks?
Frequency Percentage
Yes 4 13%
No 9 30%
Maybe 17 57%
30 100%
Table 15. In the future, would you still choose to use Money Milk Tea’s drinks?
31 | B r u c e
Would respondents still choose Money
Milk Tea shop
13% Yes
No
30%
57%
Maybe
Figure 15. Would respondents still choose Money Milk Tea shop?
A lot of respondents will respond to the survey that they will not return, but when asked by the
interviewer they are not confirmed because they depend on friends.
32 | B r u c e
III. THE SECTION IS FOR NGOS AND OTHERS GROUP
1. FOR STAFF
Q16. How many staff are there at Money Milk Tea shop?
15 staffs
Q17. How satisfy are you with your current job at the Money Milk Tea shop?
Frequency
Very Satisfied 3
Satisfied 7
Normal 4
Dissatisfied 1
Very Dissatisfied 0
15
Table 16. How satisfy are you with your current job at the Money Milk Tea shop?
Figure 16. How satisfy are you with your current job at the Money Milk Tea shop?
33 | B r u c e
Q18. Does your manager treat you and your colleague well?
Frequency
Very good 1
Good 3
Normal 9
Not good 2
Very not good 0
Table 17. Does you manager create good conditions for you to work?
Figure 17. Does your manager treat you and your colleague well?
Managers and Money shop owners treat their employees fairly well and because the job
characteristics are not too complex, employees are generally satisfied with what they are doing.
34 | B r u c e
2. FOR NEIBORHOOD AND ANOTHER GROUP
Frequency
Yes 30 100%
No 0 0%
30 100%
Table 18. In your observation, is the place crowed most of the time?
Yes No
100%
Figure 18. Is the Money Milk Tea shop crowed most of the time?
Q20. Since they moved here, do their business activities affect the neighbors’ or the
community’s day to day life?
Frequency Percentage
Yes 19 63%
No 11 37%
30 100%
35 | B r u c e
Table 19. Do their business activities affect the neighbors’ or the community’s day to day life?
Yes No
37%
63%
Figure 19. Do the business activities of this shop affect the neighbors' or community life?
With so many customers constantly so it affects the people living around here. Noisy, disorderly
public and traffic jams, this should be urgently resolved by local authorities.
36 | B r u c e
Q21. Following are some of the problems that may be caused by a business. Please rate
Money Milk Tea shop on the following
Frequency Percentage
Always 2 7%
Usually 16 53%
Causing traffic jams in the area
Sometimes 9 30%
Never 3 10%
Always 30 100%
Always 0 0%
Usually 0 0%
Occupy the sidewalk of Sometimes 0 0%
pedestrians
Never 0 0%
Always 0 0%
Usually 22 73%
37 | B r u c e
Sometimes 8 27%
Never 0 0%
No proper system of garbage
disposal
Table 20. The problems that may be caused by a business
Q22. How satisfy are you with business activities/ drinks of Money Milk Tea?
Frequency
Very Satisfied 0
Satisfied 0
Normal 3
Dissatisfied 11
Very Dissatisfied 16
38 | B r u c e
30
Table 21. How satisfy are you with business activities/ drinks of Money Milk Tea?
Figure 21. How satisfy are you with business activities/ drinks of Money Milk Tea?
Q23. From a personal standpoint, you think what do they need to improve for better
efficiency (such as the taste of drink, the way they serve, the way they do their business
activities….)
39 | B r u c e
They must know how to run their business without effect to our life too much.
They need to treat the wastewater immediately before it spills into the road
Do not encroach on the sidewalks too much, they can move the counter inside a bit.
40 | B r u c e
Bibliography
drroopesh. (2013). Types of Data: Primary and Secondary data. Retrieved from
communitymedicine4asses:
https://communitymedicine4asses.wordpress.com/2013/01/07/types-of-data-primary-and-
secondary-data/
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