c



c  
c

Heavy Industry in India comprises of the heavy engineering industry, machine tool industry,
heavy electrical industry, industrial machinery and auto-industry.These industries provides goods
and services for almost all sectors of the economy,including power, rail and road transport. The
machine building industry caters the requirements of equipment for basic industries such as
steel,non-ferrous metals, fertilizers, refineries,petrochemicals, shipping,paper,cement,sugar,etc.
c
Industrial sector registered a growth of 2.4% during 2008-09.Manufacturing sector recorded a
growth of 2.3% in 2008-09.The mining and electricity sector posted growth rates of 2.3% and
2.8% respectively during 2008-09. Capital goods sector has registered a growth of 7.0% during
the current year 2008-09.Consumer goods, Basic goods and intermediate goods recorded growth
of 4.4%, 2.5% and -2.8%, respectively during 2008-09. The use-based classification indicates
recovery in the consumer durables sector which recorded a growth of 4. 4% in 2008-09
compared to -1.0% in the corresponding period of the previous year.
The growth trends during 2008-09 as compared to 2007-08 are given in the table below:

c 

(Growth Rate in Per cent)

c ! "#$ %&&'(&) %&&)(&* %&&*(&+

,- 100 11.6 8.5 2.4

./ 10.5 5.4 5.1 2.3

. 79.4 12.5 9.0 2.3

 10.2 7.2 6.4 2.8

(0

,- 100 11.6 8.5 2.4

01 35.6 10.3 7.0 2.5

21 9.3 18.2 18.0 7.0

c1 26.5 12.0 9.0 -2.8

1 28.7 10.1 6.1 4.4

I) Durables 5.4 9.2 -1.0 4.4

II) Non-durables 23.3 10.4 8.6 4.4

3(-c
Heavy Industry deals with the following 19 Industrial Sub-sector:
(i)Boilers

(ii)CementMachinery

(iii) Dairy Machinery

(iv) Electrical Furnace

(v) Freight Containers

(vi) Material Handling Equipment

(vii) Metallurgical Machinery

(viii) Mining Machinery

(ix) Machine Tools

(x) Oil Field Equipment

(xi) Printing Machinery

(xii) Pulp an Paper Machinery

(xiii) Rubber Machinery
(xiv) Switchgear and Control Gear

(xv) Shunting Locomotive

(xvi) Sugar Machinery

(xvii) Turbines & Generator Set

(xviii) Transformers

(xix) Textile Machinery

Production and growth rates of some of the industries for the period 2008-09 as compared to
2007-08 are given below:


1 
c 
%&&)(&* %&&*(&+ "#$

Industrial Machinery Rs. lakhs 355892.3 515431.6 44.83

Machine Tools Rs. lakhs 269144.6 242816.7 -9.78

Boilers Rs. lakhs 823134 1015393 23.36

Turbines (Steam/Hydro) Rs. lakhs 351814.3 419300.4 19.18

Electric Generators Rs. lakhs 147415.98 177809.5 20.62

Power Distribution Mill.

73.26 71.86 -1.91
Transformers KVA

Telecommunication cables Mill. Mtr. 8013.2 7050.68 12.0

Commercial Vehicles Numbers 545104 416491 -23.59

Passenger Cars Numbers 1421984 1516791 6.67

- c
Heavy Electrical Industry is an important manufacturing sector, catering to the need of energy
sector & other industrial sectors. Major equipments like boilers, turbo generators, turbines,
transformers, condensers, switch gears and relays and related accessories are manufactured by
Heavy Electrical Equipment manufacturers. The performance of this Industry is closely linked to
the power programme of the country. The Government of India has an ambitious mission of
µPower for All by 2012¶ and planned power capacity addition of 78,577 MW in the 11th five
year plan (2007- 12). To reach wheel-power, an expansion of regional transmission network and
interregional capacity to transmit power would be essential. This will stimulate substantial
demand for Heavy Electrical equipments.
There is a strong manufacturing base for the manufacture of Heavy Electrical equipments in
the country. Manufacturers of Heavy Electrical equipment have absorbed latest technology
available in the world up to a unit capacity of 660/800 MW for thermal sets. After signing
nuclear agreement with different countries, India is expected to become a major hub for
manufacturing nuclear reactors and associated components. Latest technology for generation of
nuclear power will be accessible to Indian manufacturers and bigger players in the field like
Bharat Heavy Electricals Ltd. (BHEL) and Larsen & Toubro will be benefited immensely. State
owned Nuclear Power Corporation of India Ltd. is ambitiously planning to set up nuclear
reactors to add substantial capacity in the near future.

31
The capacity established for manufacture of various kinds of turbines such as steam and hydro
turbines including industrial turbines is more than 10,000 MW per annum. Apart from Bharat
Heavy Electricals Ltd. (BHEL) which has the largest installed capacity, there are other units in
the private sector who are manufacturing turbines for power generation and industrial use. The
manufacturing range of BHEL includes Steam turbines, Boilers, Generators up to 500 MW for
utility and combined cycle application and is capable of manufacturing Steam Turbines with
super critical steam cycle parameters and matching generators up to 660/800 MW size. BHEL
has the capacity to manufacture gas turbines up to 260 MW.
The AC Generator industry in India is adequately catering to the alternative power requirement
of large and small industries, commercial establishments and domestic sector. For this sector,
manufacturers in India are capable of manufacturing AC Generator right from 0.5 KVA to
25,000 KVA with specified voltage ratings.
The production, import and export figures for the last two years are as follows:


4c " (c$ 62"4$7 c2"4$
"4$5

%&&)(&* %&&*(&+ %&&)(&* %&&*(&+ %&&)(&* %&&*(&+

843 3,518 4,193 622 833@ 2,423 2,134@

%41 1,474 1,778 2,168 2,928@ 1,656 834

0
Boiler is a pressurised system in which water is vaporised to steam, the desired end product,by
heat transferred from a source of higher temperature, usually the products of combustion from
burning fuels. High pressure steam thus generated may be used directly as the working fluid in a
prime mover to convert thermal energy to mechanical work, which in turn may be converted to
electrical energy.BHEL is the largest manufacturer of boiler in the country accounting for around
2/3rd of the market share. It has the capacity to manufacture steam generators for utilities
ranging from 30 to 500MW capacity using coal, lignite, oil, natural gas or a combination of these
fuels.

They are also manufacturing higher capacity boilers with super critical parameters upto 660/800
MW Unit size.Manufacturing facilities are also available for higher size super critical boilers.
Production, import and export figures for the last two years are as follows:-

"(c$ 62"4 c2"4


"4$5 $7 $7

%&&)(&* 8,231 556 845

%&&*(&+ 10,154 572@ 873@


A transformer is an electrical device, which changes Voltage levels and facilitates
transmission, distribution and utilisation of electrical power in the most efficient and economic
manner. The health of transformer Industry depends largely on the power generation and
transmission system programme. The major users of this product are the State Electricity Board,
Power Grid Corporation of India Ltd. and other Industries. Some special types of transformers
are also manufactured which are used for the purpose of welding, traction and electrical furnaces
etc.
The transformer industry in India has developed for over 50 years and has a well matured
technology base. Energy efficient amorphous core transformers with low losses and low noise
levels are also being developed to meet International requirements.
The production, import and export figures for the last 2 years are as follows:-


62 c2
 "(c$
"4$7 "4$7
".9
$5

2007- 08 73 3,212 3,499

2008-09 72 3,381@ 3,760@



 1
Switchgear refers to the combination of electrical disconnects, fuses and/or circuit breakers
used to isolate electrical equipment. Switchgear is used both to de-energise equipment to allow
work to be done and to clear faults downstream. Switchgear & Control gear are indispensable not
only in transmission and distribution of power, but anywhere where there is a need to access and
control electricity. The Indian Switchgear Industry is manufacturing the entire range of circuit
breaker from bulk oil, minimum oil, air blast, vacuum to sulphur hexafluoride as per standard
specification. Switchgear & Control gear Industry in India is a fully developed and mature
industry, producing and supplying a wide variety of switchgear and control gear items needed by
the industrial and power sector. This industry sector in fact manufactures the entire voltage range
from 240 V to 800 KV.
Secondary equipment such as relays used forvarious types of fault protection, also known as
control gear, have made significant advances due to major development in the field of
electronics. The digital relays are fast replacing the conventional relays due to technology
advancement, compact size & its reliability. As per recent trends in addition to protection and
control of power, monitoring and signalling are becoming integral part of switchgears. With
monitoring, the fault conditions can be predicted whereas signalling helps to know the status of
switch gears at various locations.
The production, import and export figures for the last 2 years are as follows:-


62 c2
 "(c$
"4$7 "4$7
":; 4$5

2007- 08 189 1,613 2,629

2008- 09 178 1,373@ 2,678@




- c
6. 
There are over 700 units engaged in the manufacture of Textile Machinery, their components,
accessories and spares and, out of these, about 250 units are manufacturing the complete
machinery. The range includes textile machinery required for sorting, cording, processing of
yarns/ fabrics and weaving. The industry is gearing itself to avail opportunities of supplying
machines required to cater the export target of garment manufacturers post Multi Fiber
Agreement (MFA).
With a capital investment of Rs. 1500 crore and an installed capacity of Rs. 3800 crore per
annum, their current production, imports as well as exports are as under:

(Rs. in crore)

  62 c2

2005-2006 1685 457 3299

2006-2007 2212 476 6768

2007-2008 2733 500 9434


. 
Cement plants based on dry processing and pre-calcination technology for capacities upto 7500
TPD are being manufactured in the country. Modern cement plants are designed for zero
downtime, high product quality and better output with minimum energy consumption per unit of
cement productionetc. At present, there are 18 units in the organized sector for the manufacture
of complete cement plant machinery.
With an installed capacity of around Rs. 600 crore per annum the industry is fully capable to
meet the domestic demand.
. 
Domestic manufacturers occupy predominant position in the global scenario and are capable
of manufacturing from concept to commissioning stage sugar plants of latest design for a
capacity upto 10,000 TCD (tons crushing per day). There are presently 27 units in the organized
sector for the manufacture of complete sugar plants and components with an installed capacity of
around Rs. 200 crore per annum.

(Rs. in lakh)

%&&<(%&&' %&&'(%&&) %&&)(%&&*

c2 905 905 2511

62 3767 1252 2211

33. 
There are at present 19 units in the organized sector for the manufacture of rubber machinery
mainly required for tyre/tube industry. The range of equipments manufactured in the country
includes inter-mixer, tyre curing presses, tube splicers, bladder curing presses, tyre moulds, tyre
building machines, turnet servicer, bias cutters, rubber injection moulding machine, bead wires
etc.
Import/Export figures for the Industry are as under:

(Rs.in crore)

%&&<(%&&' %&&'(%&&) %&&)(%&&*

c2 12.02 34.79 25.38

62 50.32 98.16 82.09


. =2
The range of equipments manufactured includes crushing and screening plants, coal/ore/ash
handling plant and associated equipment such as stackers, reclaimers, ship loaders/ unloaders,
wagon tipplers, feeders etc. catering to the growing and rapidly changing needs of the core
industries such as Coal, Cement, Power, Port, Mining, Fertilizers and steel plants.
There are 50 units in the organised sector for the manufacture of material handling equipment.
Besides, there are a numbers of units operating in the small-scale sector. The industry is self
sufficient in meeting domestic demand and is also capable of meeting global competition.
Import /Export figures for the industry are as under:

(Rs.in crore)

%&&<(%&&' %&&'(%&&) %&&)(%&&*

c2 545.54 1552.97 1152.86

62 77.91 124.27 197.57




,> =2
The petroleum industry in India is undergoing a major change. With the ongoing process of
liberalisation, the industry has been thrown open for private sector in all major areas of
exploration, production, refining and marketing, and this has resulted in increased demand for
the oil field and related equipments.
Domestic production covers mainly the onshore drilling equipment. Under Offshore drilling,
only offshore platforms and some other technological structures are being produced locally. The
major producers of these equipments are BHEL, Hindustan Shipyard, Mazagon Dock and Larsen
& Toubro.
Level of imports / exports during the last three years is as under:

(Rs.in crore)

%&&<(%&&' %&&'(%&&) %&&)(%&&*

c2 352.84 411.73 4141.76

62 71.87 72.51 185.11



.. 
Metallurgical machinery includes equipment for mineral beneficiation, ore dressing, size
reduction, steel plant equipments, foundry equipments and furnaces.There are 39 units in the
organized sector engaged in the manufactures of various types of metallurgical machinery. The
existing production capacity in the country is sufficient to meet the demand of these equipments
in the country.
Indigenous manufacturers are in a position to supply majority of the equipment for steel plants
e.g. blast furnaces, sinter plants, coke ovens steel melting shop equipment, continuous casting
equipment, rolling mills & finishing line.
Level of imports/ exports during the last three years is as under:-

(Rs.in crore)

%&&<(%&&' %&&'(%&&) %&&)(%&&*

c2 1200.65 1843.27 1976.13

62 535.04 643.68 592.47


.. 
The major mining equipments are longwall Mining Equipments, Road Header, side discharges
Loader (SDL), Haulage Winder, Ventilation Fan, Load Haul dumper (LHD), Coal Cutter,
Conveyors, Battery Locos, Pumps, Friction Prop, etc.
At present, there are 32 manufacturers in the organized sector, both in public and private
sector, for underground and surface mining equipment of various types. Out of these, 17 units
manufacture underground mining equipment. Majority of the requirement of the mining industry
is being met by the indigenous manufacturers.
Level of imports/exports during the last three years is as under:-

(Rs.in crore)

%&&<(%&&' %&&'(%&&) %&&)(%&&*

c2 41.99 76.71 110.61

62 5.90 48.47 6.59



. 
At present, there are around 20 units in the organized sector, both in private and public sector,
manufacturing Dairy Machinery equipments such as evaporators, milk refrigerators and storage
tanks, milk and cream deodorizers, centrifuges, clarifiers, agitators, homogenisers, spray dryers
and heat exchangers. Small Scale units are also contributing to indigenous production.
Level of imports / exports during the last 3 years is as under:

(Rs.in crore)

%&&<(%&&' %&&'(%&&) %&&)(%&&*

c2 52.36 68.97 76.19

62 5.95 10.27 24.25


. 
Machine Tool Industry is in a position to export general purpose and a standard machine tool
to even industrially advanced countries. During the last four decades, the machine tool
industry in India has established a sound base and there are around 200 machine tool
manufacturers in the organized sector as also around 400 units in the small scale sector.
The Indian industry has good design capability and the production of CNC machines has
increased to about 4000 numbers per annum.Indian machine tools are manufactured to the
international standard of quality/precision and reliability. A number of collaborations have also
been approved for bringing in the latest technology in this field of modern machine tools and the
industry is now exporting conventional as well as NC/CNC high±tech machine tools.
Performance of the industry during the last three years is tabulated below:

(Rs. in crore)

%&&'(%&&) %&&)(%&&* %&&*(%&&+

 1342 1719 1902

c2 2899 4656 5992

62 50 73 147






3 2" $
1. Andrew Yule & Co. Ltd.
2. Hooghly Printing Company Ltd.
3. Bharat Heavy Electricals Ltd.
4. Bharat Bhari Udyog Nigam Ltd.
5. Burn Standard Company Ltd.
6. Braithwaite & Company Limited
7. Braithwaite, Burn & Jessop Construction Co. Ltd.
8. Bharat Yantra Nigam Ltd.
9. Bharat Heavy Plate And Vessels Ltd.
10. Bharat Pumps & Compressors Ltd.
11. Bridge & Roof Company (India) Ltd.
12. Richardson & Cruddas
13. Triveni Structurals Ltd.
14. Tungabhadra Steel Products Ltd.
15. Hindustan Cables Ltd.
16. Heavy Engineering Corporation Ltd.
17. HMT Ltd. (holding company with tractor division.)
18. HMT Machine Tools Ltd.
19. HMT Watches Limited
20. HMT Chinar Watches Limited
21. HMT (Bearings) Ltd.
22. HMT (International) Ltd.
23. Instrumentation Ltd.
24. Rajasthan Electronics & Instruments Ltd.
25. Scooters India Ltd.
26. Cement Corporation Of India Ltd.
27. Hindustan Paper Corporation Ltd.
28. Nagaland Pulp & Paper Company Ltd.
29. Hindustan Newsprint Ltd.
30. Hindustan Photo Films Manufacturing Company Ltd.
31. Hindustan Salts Ltd.
32. Sambhar Salts Ltd.
33. Nepa Ltd.
34. Tyre Corporation of India Ltd.
35. Engineering Projects (India) Ltd.





















22

Established in the year 1975 BEPL entered in to small fabrication works of m/s BHEL,
Trichy. Today BEPL is in a position to boast itself as the pioneer in manufacture of components
for power plant equipment namely boiler, heat exchange,auxiliaries,HRSG,WHB,low and high
pressure piping, structures etc«. conforming to requirements of ASME,ANSI,IBR,ISO,NPCIL
etc«, excellent financial resources coupled with most dedicated team of technocrats,
professional and technicians aided with high quality management system has ensured a growth
rate of 15% per annum. Today we are proud to say that BEPL have grown to the status of a
global player especially with accreditation to ISO9001:2000 by BVQI. BEPL is in the process of
obtaining approval from ASME for using µs¶ and µu¶ stamps. BEPL in the process Of entering
into licensing agreement with reputed European manufacturer of HRSG for combined cycle
power plant. BEPL is also in the process of establishing a full-fledged projects division to
enables to execute large scale assignment in power projects. BEPLs ultimate motto is power the
entire world and beyond.

 


Planning the future is continuous and never-ending activity at BEPL. The study of
innovative solution and the application of new technology. Make it possible for continuous
improvement of complete range of components and, in many cases, an enhancement in the
performance. The experimentation of the new technical solution and the very stringent tests.
Which every new component is subjected to, guarantee the quality and safety of all components
before being supplied.
The boiler pressure part that we manufacture are well deem fit in range of 10mw to
500mw.every single component right from loose tube bends to economizer coils manufacture
with great care. We have the capability to manufacture critical components namely furnace
walls, boiler tubes, header and main and reheat steam lines, superheated steam lines etc«

Total Area of the factory : 6.00Acres

Covered space : 4000 sq m
 - -      3     03 ?  
22 @

3? Oxy-acetylene gas cutting,

3? Pug cutting,
3? Profile cutting
3? Hydraulic shearing machine,
3? Fiction and wheel cutting,
3? Band saw

c     ;          2  ? 
6-   24         -3  
0 @

3? Shielded metal are welding,

3? Gas metal are welding,
3? Tungsten are welding,
3? Submerged are welding,
3? Stud welding.

.2  

3? Hydraulic press brake,

3? 4roll plate bending*,
3? 3roll plate bending,
3? 600MT power press
3? Tube expander*,
3? Furnace panel processing,
3? Panel bending machine
3? CNC tube and pipe bending ,
3? Machine equipments:
 3? Fly press,
3? Squeezed bending*,
3? Swaging machine*
3? Center lathe,
3? Shaping,
3? Radial drilling,
3? Portable drilling,
3? Portable magnetic vertical drilling.

22@
Abrasive/shot blasting and sand blasting.

@
Oil fired furnace of size 8000X4000X4000*, Electric furnace3000X2000X2000*.

(-@
Isotope radiography*, ultrasonic testing *, magnetic particle testing*,liquid penetrant testing,
hydrostatic testing and spectrographic testing*- tied up with specialized agencies/firms the
streamlined production and assembly have been planned following ³just in time´ philosophy
,permitting BEPL to follow global and flexible management of the complete production system
in this way it has been possible to answer diverse and specific requirements of customers.

The use of highly advanced machineries with specialized machineries together with highly
experienced human resource makes it possible to achieve high level of customer satisfaction.
.

4? 1"2<&&.
$
š? Boiler pressure Parts-Economizer, Super heater, Re-heater, Headers, Coils, Bends,
Stubs, Cassette baffles, protective shields etc..,
š? Waste heat Boiler-Bed Evaporator coils, Bank tubes, Water wall panels, stud and
finned tubes.
š? LP & HP piping-carbon steel & Alloy steel-Pipes, plate formed pipes, fittings,
hangers & supports, specialty clamps etc.,
š? Tubular and Regenerative Air heaters-Tubular Air heaters blocks, Hot and cold End
baskets, Elements etc.,
š? Coal Mills-Mill Housing Armouring plates, Coal Chute, Inner and outer arms etc.,
š? Combustion system-Coal/Oil Compartment assembly, Coal/Oil Nozzles, Air
Nozzles, Coal feeder & parts etc
š? Ducts and Dampers-Re suction Ducts, Inlet and outlet ducts, Expansion Bellows,
Isolation dampers, louver and Guillotine type dampers, Casting etc.,
š? Pressure Vessels-CBD, IBD Tanks, Oil/Air Storage Tanks etc.,
š? Duct Collecting Equipments-Mech DC & E.S.Ps- Components and parts
š? Heaters-LP & HP Heaters, Heat Exchanger
š? coustic Control Equipments-Enclosures, Venturies, Sound Hood assemblies,
Silencer Panel etc.,

22A
3$13
Sound Hood Assemblies, Fuel Nozzle Assemblies, Base Frame for Gas Turbines, G.T
Enclosures, Outlet Ventures, Plate formed pipes, Gas turbine silencer panels etc.

$,B3(0 6"23(c0 22-$

š? Re-tubing of air Heater Blocks, Heat Exchangers etc.,
š? Replacement of Economiser, Super Heater, Re-Heater Coils & Bends etc.,
š? Replacement and Installation of LP & HP piping
 

$2. =2
Bucket wheel excavators and Coal conveyers- track plates, Conveyer Stress Frames,
Stringer Channels, Conveyer standard sleeper with Vertical Legs, Wheel assemblies for BWE,
etc.,

. 

Our unit has recently designed and manufactured a machine for Automatic Welding of
Water Wall Panels. Maximum width of panel can go upto 2500mm which is more than what is
required for standard water wall panels. Maximum length of panel can go upto 11000mm and we
have supplied panels from Tube of various Diameter from Ø38mm to Ø76mm and fin width
from 24mm onwards. The process involves MIG with 2Torches and the machine is fully
equipped with electronic controls for various fillet sizes, automatic start and stop, automatic
synchronization of torches, hydraulic clamping automatic suction of exhaust fumes, loading and
unloading of panels and also has provisions for increase in number of torches. 600Rms of
welding per shift is normally achieved.

2,

Baby Engineering (P) Ltd
PB# 1233, Plat No: E-37,
Developed Plots Estate,Thuvakudi,
Trichy.620 015,
Tamil Nadu,India.
Ph: +91- 431- 2501474/ 2500800/ 2500334
Fax: +91- 431- 250001
 C c  

The accrual of experience and know-how achieved through many years of existence are
always the preliminary point for every new customer.
The long business association with world renowned organization gave us the opportunity to
learn from their rich experience in the terms of engineering in the terms of technology, project
management and quality management system.

03 D

š? BHEL
š? ALSTOM projects India ltd..,
š? ALSTOM
š? NTPC
š? NLC
š? ST-CMS ENERGY
š? THERMAX
š? TISCO
š? HINDALCO
š? ABB
š? FL-SMIDTH
š? HCC
š? SUZLON
š? NEPC
š? TNPL
š? MALCO
š? HINDUSTHAN MOTORS
š? TATA PROJECTS LTD
š? SINGARENI COLLIERIES LTD
š? CPCL
š? SEBs
 š? THYSSENKRUPP INDUSTRIES LTD
š? LARSEN AND TOURBO
š? ANFILCO


/ :c
 > 

The awareness that the total quality depends on every single aspect, has focused our attention
to implementing strict control procedures, at every critical stage to guarantee the conformity of
every single component, to the projects requirement. This approach has been made possible due
to continuous investment in the renewal of the production equipment.
BEPL works with a quality policy ³we are committed to manufacture and supply products to
customer duly meeting their quality and delivery requirements with emphasis on continual
improvement and long term relationship to achieve total customer satisfaction ³. Our quality
management system has been accredited standard ISO 9001-2000
BEPL works with safety policy ³we are committed to provide safe working environment to all
employees as an integral part of our companies operation and business performance through
setting objectives and targets to eliminate/control/minimize risks due to safety hazards´.



cc,
To achieve excellence in all sectors of the textile industry, from fiber to finished product,
constantly striving to be at the for front of our industry and to generate highest possible value to
all stakeholders.

.cc, 

3? To manufacture international quality yarn and fabric, with the highest level of
competitiveness on all parameter.
3? To effective harness and integrate all available technology across various element of the
textile chain.
3? To cater to product innovation by mastering value added areas like pressing and
finishing.
0 9 

3? THE KARUR VYSYA BANK LTD

3? CORPORATION BANK
3? ICICI BANK LTD
3? ORINETAL BANK OF COMMERCE
3? INDIAN OVERSEAS BANK
3? STATE BANK OF INDIA


c 1,


u? Applicability
u? Date of coming force
u? Interpretation
$? Employer
$? Industrial Establishment
$? Premises
$? Workman
u? Classification of workman
$? Permanent
$? Temporary
$? Trainee
$? Casual

u? Record age
u? Medical Examination
u? Safety Regulation
u? Residential Address of workman
u? Issue of Department Tickets to workman
u? Entry into and Departure from Establishment
u? Liability to Search
u? Shift working
u? Attendance and coming
u? Procedure for the Grant to Leave to workman
u? Notice for Absence from Duty and Penalty for Absence without giving notice
u? Promotion
u? Age of Superannuation
u? Voluntary Retirement(VRS)
u? Taking up Employment Outside
u? Termination of Employment of workman
u? Strikes and Lock - outs
u? Retrenchment, Closure and Transfer
u? Transfer
u? Overtime
u? Act and Omission Constituting Misconduct
u? Imposition of Fines (20% of wages )
u? Grievance against Unfair Treatment
u? Payment of Wages
u? Accommodation

2


The only vital value an enterprise has is the experience, skills, innovativeness and insights of
its people.
Scarcest and most productive resource that creates the largest and longest lasting advantage
for an organization. It resides in the knowledge, skills, and motivation of people, is the least
mobile of the four factors of production, and learns and grows better with age and experience
which no other resources can.
Every organization now has an exclusive Human resource management department to
interact with representatives of all factors of production. The department is responsible for the
development and application of ongoing research on strategic advances while hiring, terminating
and training staff.


-2


c


Baby Engineering strongly believes that a well-trained and efficient workforce is crucial for
the development of any institution.
It will recruit all levels of staff strictly on merit. After their engagement, the organization will
further provide them with opportunities to advance skills and professional expertise as well as
give them adequate exposure.

,0E c

The objectives of the Training&Develpment policy are to:

3? Explicitly communicate the commitment of Baby Engg¶s Management about the training
and development of all employees, primarily customized to suit the business philosophy,
mission, vision and Business plan & ensure that training and development are offered to
employees of Baby Engg.
3? Recognize the fact that training and development can only take place when matching
resources are properly planned and budgeted for and be utilized exclusively for training.
 3? Ensure that need-based training and development interventions are equitably distributed
to all categories of staff and at all levels with particular emphasis on the lower ranks.
3? Ensuring equal opportunity in training and development within all departments.
3? Develop and maintain a pool of suitably qualified staff(technical, administrative and
professional)
3? Create an environment that is conducive to self-development and career advancement of
staff members.


Baby Engg handles staff training as an integral part of its institutional development. It will
endeavor to train its staff continuously and impart them with new skills, through some of the
following ways:

2,
c
Every employee has to undergo an induction programme for the next one week from the date
of joining. It will help the employee understand the terms & conditions of organization & make
him/her feel comfortable in the new environment.

,0E c

Make new employees aware of policies and practices, his role, acquaintance with his peers &
subordinates of the company. In case of field staff make them aware of the field work.
,
 
It mainly begins with the selection of candidates. On joining he/she is welcomed and all the
formalities regarding joining are to be fulfilled as,

E,c c 1 ,

3? Nomination form (Form-F) for Gratuity

3? Nomination and declaration form for unexempted and establishment
3? Declaration Form, Employee¶s State Insurance Corporation
 3? Later he/she undergoes the training programme for the period of minimum of 7 days
based on the position & requirement of the concerned department.
3? Next step is to see that the new entrant is sent to respective department and undergoes a
training for 1 year. Based on his/her performance, confirmation is provided.

,0 c, 
Any appointment made by Baby Engg shall be subjected to a probation period as specified in
the letter of appointment. One month prior to the end of the probation period, employees,
immediate supervisor shall make an appraisal report recommending a confirmation or
termination of the employees¶ services. The probation period may be extended as considered
necessary by Baby Engg. An employee who is on probation may have his appointment
termination at any time without notice. In the event of such termination, the employee is paid for
the period wored up to the time of termination/confirmation of appointment. On recommendation
from the immediate supervisor, the Managing director shall in writing, confirm the appointment.

 c, ,> .:,. 

Unless otherwise stated, employment for all staff shall be on permanent basis subject to
satisfactory completion of the probation period.

 , :
 

On acceptance of an appointment, the new staff member is required to complete the Employee
Personal Data form. New employees must also furnish Baby Engg with a declaration of
dependants, that is spouse and own children; next of kin and provide photocopies of certificates
and other testimonials.
Any changes in personal status shall be reported promptly to the HR officer by completing a
fresh Personal Data form. Staff records and related correspondence shall be treated confidently at
all times.
Once the selected candidate has accepted the employment offer, the HR officer shall send regret
letters to all the unsuccessful candidates.
 .:,. c  
c ! :

The employment interview panel shall be provided with the ground rules and procedures
for interviewing prior to the actual commencement of interviews.
The panel shall consist of the following persons:
The Department officials concerned
a) The HR officer
b) For management positions MD as well as a selected Board member shall attend.

,c . 


LETTERS OF APPOINTMENT
The formal letter of appointment will bear the signature of the Managing Director or as
delegated. The letter shall require the signature of the appointee before the appointment is
considered effective.

 c.  : c, ,:c



c


Recruitment and Selection aim to search and hire suitable candidate to fill vacancies in Baby
Engg with the view to satisfying human resources needs. The search may be internal and/or
external.
Any position within Baby Engg that becomes vacant will be filled, on completion of a manpower
requisition form by the immediate supervisor. Restructured on newly created positions will only
be activated upon approval from the Managing Director. The Success and adaptability of a
company depends upon the recruitment of employees who are flexible, adaptable and committed
to the success of Baby Engg.
,0E c

 

This section aims to promote and maintain high standards of professional recruitment
practice by encouraging recruiters to adhere to best practices. It¶s purposes are to :
Ensure that recruitment is considered an essential part of the human resource.
a) Strategy and consequently an integral part of the overall business strategy
b) Ensure and explain best practices for all types of recruitment.
c) Maintain professional standards whether recruits are easy to find.
d) Ensure that equality of opportunity is considered an integral part of good recruitment
practices and procedure.

 =2 . 3


a)Determine T&D needs that currently exist and projected future needs ensuring that all
employees have their own individual development plans which is to be developed by the
immediate supervisor with reference to Performance plans.
b) Select and write T&D objectives in order to determine and sequence course contents per
employee.
c) Product and procedure suitable training and development programmer.
d) Conduct Training and/or coordinate training to be provided by others from within or outside
Baby Engg.

:
,:c


c


1. Leave is a privilege extended by the company to its staff members, and not a right. It shall be
the Company¶s discretion to grant leave to all applicant staff members, considering the
exigencies of business and the need of the staff member at that time.
2. The objectives of this Leave policy are, to inform all staff members of the company, regarding
a) The current rules on the types of leave and their eligibility.
b) Administration and accounting of leave.
c) Guidelines for Applicants, Granting Authorities and Admin Authorities.
:
,
 
 One day leave is given for each six working day. It should be intimated to te time office
shift details prior approval of concern department accepted from the above condition in case of
emergencies.

 ,>:


u? :FPrivilege Leave - for workers 20 days, staff 30 days.

u? 1:F General Leave - for staff yearly 24 days in a year.
u? :F Casual Leave ± 7 days in a year 
u? :F Sick leave Without Pay.
u? :F Special Leave 
u? >F Festival Leave.
u? F National Leave 4 days in a year.

1c
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An employee shall convey grievance to the management only in writing. The
management shall respond, in writing and within a reasonable time, as to whether the grievances
would be given due consideration or otherwise. The management may opt to implement
corrective measures immediately or at their discretion, establish a board of inquiry to review and
consider the grievances. The board of inquiry shall recommend to management the corrective
measures to be undertaken.

c

Grievance may be real or imaged, but n either case, it is essential that the grievance is
brought to light, discussed and matter resolved to the satisfaction of all concerned. Failure to do
so will only result in the grievance becoming a worsening source of conflict and eventually
ending in a far more serious problem. Baby Engg regard it importance that all its employees will
have sufficient knowledge of such procedure and easy access to it. To this effect Baby Engg has
formulate a grievance procedure, which has as its main objectives the speedy resolution of shop
floor grievances and thereby eliminating possible and unnecessary causes of conflict.

,3B-
a)? The Grievance procedure is aimed at aimed at resolving work related grievances
within Baby Engg as fairly and as swiftly as possible.
b)? This procedure is not used for appeals aganist disciplinary and Appeal procedure and
code.
c)? This procedure is neither used for the resolution of collective grievances related to
wages or salaries as these form part of the collective bargaining system.
d)? Employees may lodge grievances without fear of victimization.
e)? Grievances should be resolved at the lowest possible level at Baby Engg.
f)? Employees lodging grievances have the right to be represented by fellow employee of
his/her choice.
g)? Records will be kept of all statements and decisions.

,
 
1c
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 1-32@

Step 1: Immediate Superior

Here, the employee must discuss his grievance with his immediate superior or the later superior
in the event of a grievance against an immediate superior.
The superior must endeavor to solve the problem within two (2) working days and inform the
employee.
Should the employee not be satisfied with the outcome, he may proceed to step 2.
Step 2: Department Manager
The employee completes a grievance from with all relevant details. (Need to attach Grievance
form). He may be assisted by the HR officer in completing the form.

The form is handed to the Department Manager.

The Department Manager shall endeavor to solve the problem within two (2) working days and
inform the employee.
Should the employee not be satisfied with the outcome, he may proceed to step 3.
Step 3: Grievance Hearing
The matter is referred to the Managing Director by handling him from the grievance from
together with any other further relevant written information.
The MD shall convene a grievance hearing and attempt to resolve the matter within a period of
ten (10) working days. His decision shall be final.

3312 2

If a grievance to be raised affects not one employee, but a group then a spokesman for the Group,
accompanied (if he so wishes) by a delegation of not more than ten (10) of the employees
concerned, should proceed with step 2 as for an individual grievance.

 

Baby Engg shall take all such steps as prescribed by the Regulations made under the Labor Act,
1992 (Act 6 of 1992) in order to ensure the health, safety and welfare of all the employees in the
employment of Baby Engg.
,3B-

a)? To prevent all downgrading incidents, which could result in personal injuries, fire,
property damage and waste, and to create and maintain a safe and healthy working
environment for all our employees.
b)? Baby engg has high regards for its employee¶s health and general well being & as an
employer understands the need to provide a healthy and wholesome work environment.
The company as an employer is eager and all time concerned about Bothe the physical
and mental well being of its employees.
c)? To promote and maintain the highest possible degree of mental and social well being of
all the employees.
d)? To promote and maintain good working conditions so as safeguard our employees against
injuries and occupational health and safety hazards, and to conduct our operations with
due consideration to the protection of the environment.
e)? To train employees at the workplace so that they are well equipped to participate fully in
the identification, reporting and management of unsafe acts and conditions.

All employees are provided with personal protective equipment (PPE) based on their job
specifications. Following safety gear and addition will be provided to the plant\Factory
employees.

3? Asbestos Gloves
3? Eye Guard
3? Dust/Gas masks
3? Safety Shoes
3? Safety Hard Hat

In the event of an accident within the factory, the shift supervisor/admin department will
evaluate the gravity of the accident and decide on using the first aid available at the site or
moving the injured person to the hospital. After the victim has been shifted admin department
would have to report the mishap to the Plant Head and also immediately report the same to the
Head Officer, HR.
 Baby Engg is committed to creating and maintaining a safe, healthy and productive
workplace for all employees & has a zero tolerance policy in regards to the use of illicit drugs on
their premises or the attending of other business related premises (e.g clients) while under the
influence of illicit drugs. Contravening either of these point may lead to instant dismissal.
Attending work under the influence of alcohol will not be tolerated and may result in disciplinary
action or ultimately dismissal.

.  :
:c 1

It is the policy of Baby Engg to provide all employees with a safe and healthy working
environment by identifying, assessing and controlling manual handling risks within the
workplace. While managerial staffs are ultimately responsible for ensuring the health, safety and
welfare of all staff, all employees are expected to participate by reporting potential and actual
manual handling hazards within the workplace. In all circumstances, do not lift or manually
handle items larger or heavier than you can easily support. If you are in doubt, ask for assistance.

!,9
 c:
 c. 

u? Strength
u? Request manpower
u? Plan
u? Contractor
u? Casuals
u? Trainer

! :> 

u? Uniform
u? Educational allowance
u? Stitching change
u? Bonus
 u? Attendance incentive
u? Transport
u? Medical treatment
u? Dining hall
u? Water

,
:

u? Manpower approval
u? Contractor labour payment
u? Salary increment
u? Grade revise
u? Minimum wages revision & facilities approval
u? Tour & advance
u? In case of death accident medical
u? Hand loans & advance

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u? Staff after I year

u? Workers as per agreement
u? Probationary qualification

 : . 

u? Full final settlement

u? No due certificate
u? Balance salary & bonus to be provide
u? Gratuity and any advance deduction
u? Weekly follow up



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u? Absenteeism action
u? Late coming
u? Unannounced leave
u? ESI leave
u? Domestic enquire
u? Circulars & notice for reduction
u? Damaging machines

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:,.  

u? New worker basic training

u? Central leather foot wear training

2 2c" c$>

u? Form No. Form Name

u? Form 01 Employer's Registration Form
u? Form 01(A)Form of Annual Information on Factory/Establishment
u? Form 1 Declaration Form
u? Form 1A Family Declaration Form
u? Form 1B Changes in Family Declaration Form
u? Form 3 Return of Declaration Form
u? Form 4 Identity Card
u? Form 4(A)Family Identity Card
u? Form 6Return of Contributions
u? Form 7 First/Intermediate/Final Certificate
u? Form 8 Special Intermediate Certificate
u? Form 10 Abstention verification in r/o Sickness Benefit/Temporary Disablement
Benefit/MB
u? Form 12 Sickness of Temporary Disablement Benefit
u? Form 12AMaternity Benefit for Sickness
 u? Form 13 Sickness or Temporary disablement or maternity benefit for sickness
u? Form 13A Maternity Benefit for Sickness
u? Form 14 Sickness or temporary disablement or maternity benefit for sickness
u? Form 14A Maternity Benefit for Sickness
u? Form 16 Accident report from employer
u? Form 17 Dependant's or funeral benefit (Death Certificate)
u? Form 18 Dependant's Benefit (Claim Form)
u? Form 18ADependant's Benefit (Claim for periodical payments)
u? Form 19 Maternity Benefit (Notice of Pregnancy)
u? Form 20 Maternity Benefit (Certificate of Pregnancy)
u? Form 21 Maternity Benefit (Certificate of expected confinement)
u? Form 22 Claim for Maternity Benefit
u? Form 23 Maternity Benefit (Certificate of confinement or miscarriage)
u? Form 24Maternity Benefit (Notice of Work)
u? Form 25Claim for permanent Disablement Benefit
u? Form 26Certificate for Permanent Disablement Benefit
u? Form 27Declaration and Certificate for dependant¶s benefits.

>",
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>
$

-

20 or more employed in any day coverage should be effected prescribed application Forms to be
submitted In triplicate to PF commissioner.
Necessary documents
Partner deed memorandum of articles. List of partners or directors wages bill tube produced at
the time of inspection.
. 

Form 2
Declaration & nomination form to be obtained from each employee
Form 5 &10
New enroll employee entered in form 5 along with form 2
Registration person only entered in form 10
Form 9
New PF member entered in form 9 and authorized signatory to be sent to PF
commissioner.
Form 12A
Monthly remittance other particular to be submitted before 15th every month along with
form 5 to 10 and remittance challans in quadruplicate.
Form 3A
PF member monthly contribution entry.
Form 6A
Annual statement for PF recovery &remittance details
Challan forms
Available PF office PF amount should be remitted before 15th of every month
Form 23 annual account slip
Annual account slip for individual PF member receipt form PF office and handover to PF
member

 

Form 20 Forms 5 ±IF form 11 form 10D form 3a current period &break in service particular
details
2

Form 19 Form 10c form D if persons eligible form 3 A and break in service particular
Corporation Licence details
Building plan with machinery &HP details applied in triplicate for approval

:

Machinery with HP details servicing fee to be remitted every year before 15th of January license
fee verifying with ward heath inspector office license form available with ward health inspector
office

0


Water &air pollution consent fee to be remitted before 31st march of every year
Generators & lift License fee to be remitted for every year form the last renewal license fee to
be remitted electrical insect ale office Generators unit consumption fee to be remitted every
month electrical inspectorate office.

>32

u? Organizational planning and development

u? Staffing and employment
u? Wages and salary administration
u? Employee service and benefits
u? Employee records
u? Labour relation
u? Personnel audits
,G2-2

u? Determination organization needs

u? Planning designing and organizational structure
u? Designing development of interpersonal relationship

.-

u? Financial motivation
u? Non financial motivation

!

u? Job evaluation
u? Wages salary administration
u? Maintains of payment
u? Incentive and compensation
u? Performance appraisal

2-3

u? Safety
u? Employee counseling
u? Medical service
u? Benefits of leave and pension
u? Supplementary items

2

u? C0llecton of data
u? Analysis of data
u? Development information for decision
:3

u? Grievance handling
u? Implementation of labour laws
u? Collective bargaining
u? Discipline

 

u? Morale surveys
u? Records keeping
u? Evolution of personnel program
u? Identification of needs and areas of change
u? Development of more appropriate programs


!

u? The factory act-1948

u? The plantation labour act-1951
u? The mines act-1952
u? The apprentices act-1961
u? The transport act workers act-1961
u? The industrial establishment act-1951

!

u? The payment wages act-1936

u? The minimum wages act-1948
u? The payment of wages act-1948
u? The equal remulartion act-1976
u? The Tamilnadu subsistence allowance act-1981
u? Industrial dispute act






 , c 1,:c@


022@

a)? The financial statement have been prepared in compliance with all materials aspects of
the mandatory, accounting standards issued by the institute of chartered accountants of
India and the relevant act, 1956.
b)? concent with revenues recognised and expenses accounted for on their accrual.


>6@

a)? Fixed asset stated at cost, net if excise and custom duty where Modvat credit on capital
goods is availed except fixed assets taken over as a result of nationalisation, which are
stated at values then approved by the board and revalued price less accumulated
depreciation and impairment loss, if any.
b)? Cost includes freight and insurance duties and taxes, installation and commissioning
charges and other charges the date of commissioning. In case of imported fixed asset, it
includes in addition above, other charges payable as per foreign exchange contract.

c-@

a)? Long term investments are stated at the cost of acquisition. However provisions for
diminution are made to recognize a decline, other than temporary in the value of long
term investment.
b)? Current investments are stated at the lower of cost or fair market value.

2@

a)? Depreciation of fixed asset/other than costing upto Rs. 5000/- has been provided pro-vata
on straight line method, in accordance with circular no : 14(93), file no : 1/12/92 CL-W
dated 20th Dec 1993 of the Government of India, Ministry of Law & Justice and
Company Affairs, Department of Company Affairs at rates specified in schedule XIV of
the Companies Act, 1956.
b)? Depreciation on fixed asset costing Rs. 5000/- or less at the time of acquisition has been
provided 100% for the full year, irrespective of the date of acquisition.
c)? Premium paid on leasehold properties and amortized over the respective lease period.
c--@

a)? Raw materials in stock at variety wise monthly Weighted Average Cost on net realisable
value whichever is lower.
b)? Raw material in transit and finished goods (packed yarn ): at cost or net realisable value
whichever is lower.
c)? Finished goods at depot (yarn): at lower cost of realisable value.
d)? Finished goods at related depots/duty paid god owns - cost including excise duty paid or
net realisable value whichever is lower.
e)? Stores and spares: at Weighted Average Cost or net realizable whichever is lower.
f)? Materials in process: at cost or net realizable value whichever is lower. At expenses to be
incurred to make them ready for sale.
g)? Scrap and saleable wastes: at net realizable price.
h)? Usable waste: at net realizable price whichever is lower.

1?- 3@
 

Gratuity/leave salary and other terminal benefits are accounted for on the basis of
actuarial valuation at the end of the year.
>6 @
Foreign currency transactions in respect of non-monetary items like fixed asset,
inventories and investments in equity shares etc are recorded at the exchange rate prevailing on
the date of transactions.
In respect to the monetary items of assets and liabilities like cash receivable, payable etc are
translated on reporting data at closing rate or at a fixed rate where exchange rate is booked in
advance. Exchange rate difference during the year is recognized in P&L account

1-@



The government grants are accounted for on cash basis. The balance of un-utilized grant
at the year end is shown as current liability.


@


CENVAT and VAT are accounted for by reducing purchase cost of related materials in
cases where credit for the same is availed.
-@

a)? Sales revenue is recognised in case of direct sale on raising on invoice and delivery of
goods and in respect of depot/consignment sales, revenue is recognised on the basis of
receipt of ³accounts statement´ from the depot/consignment agent confirming the sales.
Sales at DGS & D are accounted for at provisionally quoted rates and the difference if
any, in finalised rates is accounted in the year in which rate are finalized.
b)? Purchase of raw materials is accounted for on invoice value except in the case of supplies
from Government agencies where it valued on the basis of proforma invoice in the
absence of invoice.
c)? Export sales are accounted at CIF value basis.

@


Preparation of financial statements requires estimates and assumptions to be made that

affect the reported amount of assets and liabilities on the date if financial statement and the
reported amount of revenues and expenses during the reporting period. Difference between the
actual results and the estimates are recognized in the period in which results are
known/materialized.
-3@


Provisions involving substantial degree of estimation in measurement are recognised

obligation as a result of past events and its probable that there will be an out flow of resources.
Contingent liabilities are not recognised but are disclosed in the note. Contingent assets are
neither recognised nor disclosed in the financial statements.
2 @


Basic earnings per equity share are computed by dividing net profit after tax by the
weighted average number of equity shares outstanding during the year. Diluted earnings per
equity share are compute by dividing adjusted net profit after tax by the aggregate of weighted
average number of equity shares and diluted potential equity shares outstanding during the year.
-6@


Provisions for current tax are made after taking into the consideration benefits admissible
under the provision of Income Tax Act, 1961. Deferred tax resulting from ³Timing Differences´
between the book and taxable profit is accounted for using the tax rate and lows that have been
exacted or substantially enacted as balance sheet date. The deferred tax assessed is recognised
and carried forward only to that extent for which there is a reasonable certainty that the assets
will be realized in future.

0@


Borrowing cost, that are attributable to the acquisition of qualifying asset, till the date on
which asset is put to use/commissioned are capitalized as part of the cost of such assets.
Qualifying assets are one that necessarily takes substantial period of time to get ready for
intended use. All other borrowing costs are changed to revenue in the period they are incurred.

. 9 c 1
 . 



The perceptions and feelings formed about an organization, its products/services, and its
performance is what is known as its brand. The Marketing Department is responsible for creating
meaningful messages through words, ideas, images, and names that deliver upon the
promises/benefits an organization wishes to make with its customers. Furthermore, the
Marketing Department is responsible for ensuring that messages and images are delivered
consistently, by every member of the organization. Following are functions of the Baby
engineering.

$? Focus on the customer

$? Monitor the competition.
$? Find & Direct Outside Vendors.
$? Create new ideas.
$? Communicate internally
$? Manage a Budget.
.;
2



Marketing practice tends to be seen as a creative industry, which includes advertising,

distribution and selling. It is also concerned with anticipating the customer¶s future needs and
wants, which are often discovered through market research.

a.? Department Hierarchy

The head of the marketing and sales department is Mr. Balasubramanian. All other
marketing manpower is working under this persona and try to meet the required sales and
results.
b.? Number of Employees
There are 10 employees in the marketing department which are fully skilled and I have
taken lots of knowledge from them.
c.? Marketing Operations
Marketing is a social and managerial process by which individuals and groups obtain
what they need and want through creating and exchanging products and value with
others. The mission of marketing is needed in order to satisfy the needs of society¶s
members. Industry is the tool of society to product products for the satisfaction of needs.
There are broad and narrow definitions of marketing. Marketing has a connective
function in society. It connects supply and demand or production and consumption. At
micro-level, marketing builds and maintains the relationship between producer and
consumer. At business unit level, marketing can have an integrative function. It integrates
all the functions and parts of a company to serve the markets.
Following are some operations performed by the Marketing department of Baby Engg.

c
In this stage, the marketing department tries to make new installations after the complete
survey of the area and provide links to the customers.

-2
It is the duty of the marketing department to develop awareness among people about their
services. Getting free press about your brand is very powerful because it¶s more authentic to the
consumer than reading a paid advertisement. I am constantly amazed at how easy it is to get
great ³PR´ in the right publications.
Getting great PR is about having something really worthwhile to talk about that is
anchored by a great brand story and implemented by a PR firm with great relationships amongst
your target media. Choose the PR firm that is good match for your brand, has proven success and
has a top brand.
Local Stock Maintain
Maintain the stock and the goods are available anytime.

Make new sales in the region

Following are some through which this branch increases the sales.

$? Set up as sales incentive program

$? Encourage your sales staff to up sell.
$? Give your customers the inside scoop.
$? Tier your customers.
$? Set up a customer rewards program.
$? Distribute free services to customers.
Functions of the marketing department

A process of planning, organizing, implementing and controlling marketing activities to

facilitate and expedite exchanges effectively and efficiently. The analysis, planning,
organization, implementation and control of the marketing activities of the firm. Marketing
strategy is the practical application of marketing techniques. It is the analysis, planning,
implementation, and control of program designed to create, build, and maintain mutually
beneficial exchanges with target market. The marketing manager has the task of influencing the
level, timing, and composition of demand in way that will achieve organizational objectives.

The operations of the marketing department are as follows

$? Analyzing the trend of the market.

$? Analyzing the competitions movement of marketing.
$? Analyzing the customer demand.
$? Analyzing the product development process.
$? Analyzing the quality assurance process.
$? Enhance the market share as compare to competitions.
$? Introduce new product in the market through research and development process.
$? Focus on the international market, not only the local market.

Marketing Strategy at Baby Engg Involves

$? Understanding the economic structure of the industry

$? Identify segments within your market.
$? Identify the Marketing strategy which best fits your company
$? Identifying your target market
$? Do marketing research to develop profiles (demographic, psycho graphic, and
behavioral) of core customers.
$? Understand your competitors and their products.
$? Establish environmental scanning mechanisms to detect opportunities and threats.
$? Understand your company¶s strengths and weaknesses.
!, 


 

i Imported machinery.
i Strong market image.
i Awareness of product.
i Strong industrial group.
i Good know how about the textile business. This is improving the progress of the company.
i Cheap labour is available to BT which is reducing the per unit cost.
i The products are at compatible prices.
i Boiler also available at cheaper rates.
i It has its own spinning unit and the weaving unit also. This is reducing the cost of production.

!;

i De motivated staff.
i Centralized decision making.
i Centralized control.
i Lack of HR resources development.
i Delivery time is more due to this the shipment are delayed.
i Lack of promotional activities the more effort in promotion.
i Non-professional attitude. This is decreasing efficiency.

,22

i Potential in the market.

i Govt. is also providing lot of incentives to the exporters.
i The decreasing interest rates on the loans.
i BT has opportunity to explore new international and growth oriented markets for the exports .
i BT can play the role of agent. So they can save the commission which is paid to the agents.
i BT can better the marketing techniques.
i The company should import the latest technology to decrease the per unit cost of the
production.
i The company should make efforts to improve the technical skills of the labour and the
employees which will improve the overall efficiency and productivity of the organization.

 

i The unreliable agriculture sector.
i Govt. strict policies about the textile sector.
i Political instability is also a major threat.
i The BT will face tough competition in domestic and international markets.
i WTO regime will be a great threat.
i China, Thailand and Indonesia are the emerging giants in textile.
i It has a threat from the domestic and the international competitors.
i New entrants.
i Increasing the cost of production.
i Price fluctuations.
i Devaluation of US $.