News letter by Philips lighting Pakistan issue July-Sep 2005

Reflection Quarterly NewsLetter

“There are two ways of spreading light; to be the candle or the mirror that reflects it.” (Edith Wharton)

From Director’s Desk

Philips being the global
leader in light market tries
to interest you by setting
forth innovative and value
added ideas and products
and providing you with long
lasting lighting solutions.
We try to satisfy you, being an ingenious
partner, helping you shape a richer future.
This newsletter is intended to bring forth
our organizational strength and our
achievements; it presents some of our
breakthroughs and triumphs that highlight
the customer’s trust on the brand, a success
that have not been achieved without your
support. It is a step towards developing and
strengthening relations with you.
I congratulate the entire editorial board for
bringing forth this thoughtful piece of work,
providing the organization with solid
grounding from which we can embark on
our journey into the future.
MCB-Another Landmark
Encashing your earnings
A manifestation of MCB’s strong foundation with over 50 years of
banking excellence is evident from the strength of the tallest building
in Pakistan. Philips being the leader in the field of light market took
the honor of lighting this modern building with urbane and intelligent
architecture. Towering at 116 meters, with 29 levels and 3 basements,
MCB was another challenge for Philips opening new horizons in
architectural and lighting styles. But Philips deploying its century old
expertise has adorned the building with its state of the art luminaires.
Pulling all stops in innovation and at the same time following all safety
standards Philips Lighting Pakistan has adorned the tower with such
luminaires that have made it a treat to the eye. Philips has used
Xtend for indoor lighting, Lunar down lighters for corridors and
Arena Vision for lighting the front of the building. The façade lighting
of the building has set a trend that is now being followed by many
other buildings. In short, MCB building has been an important project
for Philips and an icon of growth and development in the country.

Last but not the least, it is expected that

my committed and competent team
members will help me in bringing the best
out for Philips customers and in scaling
greater heights in the days ahead.

Client: MCB Bank Limited

Lighting Design: Sabir Ahmed and Hassan Rehan
Electrical Consultant: Matrix Consultants
Architect: Arshad Shahid Abdullah (Pvt.) Ltd
Project Manager: Adnan Asdar & Associates
Luminaires: Xtend, Lunar and Arena Vision

For You

what’s
Activities

Inside
Insight out
Product Launch
Show & Tell
Across the Globe
Lighting Trends
 For You

CFL Lucky Draw

Delighting customer has always been the prime business objective
of Philips Lighting. And following the business values, Philips
Lighting Pakistan has launched a trade offer by the name “Chapper
Phar” from October to December- 2004 on the purchase of
Philips CFLs (Energy savers) at retailer level. The scheme rose
the retailers’ enthusiasm and energy incredibly. The scheme was
extremely successful and kept retailers attracted till the very
last day. It helped further strengthening the bonds of the
organization with the frontline customers. Worth mentioning
items like Cars, Motorbikes, DVD, Cell phones etc. were
distributed amongst the retailers qualifying the scheme
requirements. The prize distribution ceremony was held at one
of the five star hotel of each region; north, south and central,
where large number of retailers and distributors from all over
the regional suburbs gathered and received their prizes; Prizes
were given to the lucky winners by the Senior Director- Philips
Lighting; the Senior Marketing Manager along with the Channel
Marketing Manager was also seen in the forefront throughout
the activity. In short, it was the retailers’ and distributors’ support
and enthusiasm that helped the Lighting department reached its
target and made Chapper Phar a great success.

Cherishing moments of CFL Lucky Draw

Winner Central Zone Winner North Zone Winner South Zone

FOR YOU

PHILIPS ~ Lifestyle
During 10th,11th and 12th June 2005 Dawn Lifestyle was held
in Expo Center Karachi. PHILIPS lighting participated in Lifestyle
exhibition to highlight its Consumers Energy Saving Lamps range
and to directly interact with consumer and promote the energy
saving concept.

Consumer showed great interest in innovative products like

Decotwist and AMBIANCE energy savers.
 Activities

QIC
Quality Improvement Competition
QIC is an opportunity for all of us to become directly involved in making
improvements to the way we work and the results we achieve as a business.
It is an annual competition involving thousands of Lighting employees
across the world working in teams on improvement projects. The best
projects are identified at local and regional level followed by a World
Final to identify the best of the best.

This time 2 teams from Pakistan qualified for regional final; one with a commercial project named EUREKA and the other was
an industrial one by the name Breakthrough. The regional final of APR was held in Bali. Philippines took the honor of being
the competition winner. However, the over all QIC winners for the year 2005 have been Smart Quote from Ivry France.

Success Story: Punjab Cotton Mill

Industries and offices are becoming more interactive and light
plays a vital part in this. Factory owners and employers want
to create a more attractive identity both day and night. Philips
luminaires by virtue of its quality design achieve this; aesthetics,
however, do not compromise performance. Lately, a new
standardized lighting is in progress by Professional end user-
Lahore at Punjab Cotton Mill.
It is a white light, which has been uniquely designed for
eliminating eyestrain, and headaches caused by the annoying
flicker and hum generated by the conventional tube and
control gear. This means that design schemes can meet the
required lighting standards using fewer luminaires than other
more traditional white light sources. This results in immediate
energy and capital cost savings.

Professional End User distributor installed approximately 750
of the Philips ‘TMS luminaires¹ housing the TL-D 86 lamp.
This new lamp source coupled with the dedicated optic within
the luminaire is the newest and most efficient lighting system
yet released. It is around 30% brighter and uses up to 27%
less energy when used in conjunction with the electronic gear.
The Philips luminaire was also suitable in keeping with the
customer’s criteria to make the hall as attractive as possible.
It directs light to precisely where it is needed thus reducing
light pollution, a factor that is becoming an increasing concern
to every application nowadays.

International Trade
& Industrial Fair-2005
In March 2005, Philips Lighting Pakistan participated in the ITIF which serves as a comprehensive and an inclusive showcase
of the latest trends in technology, machinery, accessories, and an array of multiple exhibitions.

Philips Lighting participated in the exhibition as it serves as a platform to create awareness for the full range of our products
or services in the most cost-effective environment and to generate qualified leads.

Philips stall was amongst few of the well-designed and well-managed

ACTIVITIES

stall where few products were lit up and few were displayed; ample
number of product brochures were also available. Products like
Velocity, Arena vision, Deco Twist and Lunar mini captured
visitors’ attention. LED kit was also put on display which was the
center of attraction. A small activity was also conducted in which
prizes were given to some of the visitors subjected to a Lucky Draw,
after submitting the “Survey Form” sent to them.
 Insight Out

Expansion of vertical TL line

Philips is number one in global lighting market. It enjoys a position supported by leadership in innovation combined with a
systematic approach for seeking out new market opportunities. Its strategic ambition is to set pace in the lighting industry as
the first-choice innovative partner for the supply of creative and cost effective lighting solutions. Keeping in view the strategy,
a new vertical TL line has been installed lately at Philips light factory. The new TL line adds to the comfort of the factory
worker, giving them ease to work and helping them increase the productivity. With this progression the lamp production has
increased remarkably and the overhead cost of the tubes has also decreased.

It is an apt beginning, paving the way to an even brighter future for the organization as well as for the country. In short, following
its core values, Delight Customers, Deliver on Commitments, Develop People and Depend on each other this step was taken.
However, there are more new and innovative plans under consideration.

ISO 9000:2001 Audit

The combined fourth and fifth ISO 9000:2001 audit of the
company was carried out after a period of one year. ISO is
dedicated to establishing standards in various fields, among
which is the ISO 9000 and ISO 14000 standards, aiming to
INSIGHT OUT
carried out over three days by a team of two auditors namely:
Raheel Ehsan as LA and Dr Nadir Mazahir as a team
member. Opening meeting was carried out at the factory
located in SITE Karachi with Mr. Kashif Zahidi- the QMR of

raise quality without raising costs. ISO is a Non Governmental
Organization working to attain international standards; adapted
by majority of 75%. ISO covers all standardization fields except
electrical and electronic engineering, which is done by the
IEC (International Electrical Commission). The audit was
lighting division. The assessor assessed the Management
elements, supply chain management, sales (Karachi, Lahore,
Islamabad), GLS manufacturing & QCD, HR, Glass factory
and F & A. It was a successful surveillance visit and all the
processes were found in compliance with the certification.

Star Employee
Shakeel Anwer -Working For Philips
Shakeel Anwer is one of the most hard working souls, seen on foot throughout the working
hours. Unlikely, he is always motivated towards learning and moving ahead and has been blessed with a
lot of many such qualities that not many people belonging to the same class possess. He is always in time
and is ready to do anything, anytime and that even quite comfortably. He has been a part of Philips for
the past 8 years. He worked for the Sales department- Philips Lighting before being associated with
the department of Light Marketing. In his view Philips is an ideal place to work, especially the people at
Philips. The sense of being treated equally is one of the prime factors in keeping his strings attached with the organization for
some 8 years. Despite many shortcomings, he has been living his personal life successfully with his wife and a 2 years old
daughter. Inshort, Shakeel Anwer is amongst those very few people who deserve to be praised for their well being and personal
conduct.
Product Launch

DECOTWIST
Philips Lighting Pakistan launches new Consumer CFL Application and Features
Lamps
· PHILIPS Decotwist comes in a 25W execution
Philips has always been focused on the consumer needs and (approximately 1800 lm).
expectation of high quality lighting products. To cater to ever
increasing Pakistani household segment’s CFL needs, Philips · Light Output equals to 60+60 watts of incandescent Lamps.
has launched a new CFL Lamp, Decotwist, during the second
quarter of Philips Pakistan of 2005. · The product is energy saving (compared to normal light
fixtures) and very cost efficient (compared to fixture
+ light bulbs)
DecoTwist 25W Decotwist Lamp With
Cover 25W
Input Current (mA) 190 Input Current (mA) 190
Light Output (lm) Light Output (lm)
WW 1,800 WW 1,150
CDL 1,700 CDL 1,100
Efficacy (Im/W) Efficacy (Im/W)
WW 72 WW 52
Cool Daylight Warm White
CDL 68 CDL 48
Color Rendering(CRI) Color Rendering(CRI)
WW 82 WW 82
CDL 80 CDL 80
Color Code Color Code
WW 2,700 WW 2,700
CDL 6,500 CDL 6,500
Color Description Color Description
827 WARMWHITE 827 WARMWHITE
865 COOL DAYLIGHT 865 COOL DAYLIGHT

LUNAR mini AMBIANCE

Catering to the growing need of consumer down lighters, For consumers who like the classical shape of a normal bulb,
PRODUCT LAUNCH

Philips has recently launched a small down lighter, LUNAR Philips has introduced Philips AMBIANCE CFL lamps. PHILPS
mini, suitable for both concrete and false ceiling. The product AMBIANCE CFL lamp is specially designed in a classical shape
is by nature an extension of the range-Lunar and is specially to maintain the overall ambiance of the household.
designed for CFL (energy savers). The Philips lamp that is
suitable for this luminaire is GINIE of 5,8 or 11 watt. Lunar
Mini is a fine, quality product with a sharp Aluminium reflector. AMBIANCE 11W
It is provided with a covered connection ensuring electrical
Input Current (mA) 80
safety. Lunar mini is available in four colors- golden, white, Light Output (lm)
gray and silver. WW 570
CDL 540
In short, it is a well-finished product, meeting the Philips Efficacy (Im/W)
standards. WW 52
CDL 49

By introducing these lamps,

indoor
now Philips has the large
and most complete range

LUNAR mini
of CFLS.
Show & Tell

Institute of Architects, Pakistan

Philips is not just an organization working for business but is
also keen in developing and continuing relations with people
who are related to- be it its consumers or the employees,
and it is for this reason that Philips brand is also visible in
social and day to day activities. Philips has sponsored the IAP
lecture series consisting of five lectures. The third lecture
of this series was held in March, delivered by a Malaysian
architect Jimmy Lim on “Malaysian identity and my
architecture”. This lecture was aimed to share his
architectural work, thoughts and views with the youth and
with all those who are associated with the profession of
architecturing. The audience included both students and
working professionals. Philips brand was visible from the
corridor to the stage. The brand visibility included the backdrop,
highlighting the Philips and IAP relationship, segment stands,
and the distribution of LED brochures among the audience.
In short, it was a successful well-managed program.

Bringing the best out

Our donations help post Tsunami reconstruction
Survivors of the Tsunami are starting to pick up their lives The first project Philips took on has been underway since
SHOW & TELL

again and reconstruction is now getting under way. Also
thanks to our donations: in all Philips has been able to donate
about EUR 2.9 million. It's great to see that good progress
is being made with the projects Philips is supporting.
May. Working with the Population and Community
Development Association (PDA) of Thailand, one of the
country's most well established NGOs, Philips is sponsoring
the post-Tsunami rehabilitation of Laem Kruad, a fishing village.
A particular effort is being made to support the children of
Laem Kruad. The PDA project includes psychological
rehabilitation for children and young people and provides
school lunches for those whose parents have lost their source
of income.

Besides this there are other rebuilding projects that are in

progress across the region.
Across the Globe

Philips – The official Sponsor of FIFA 2006

FIFA World Cup fever will grip the globe this year and the
next year, and at Philips it will not be any different. At Philips,
we are extremely proud to be an Official Partner of the 2006
FIFA World Cup, the world's biggest sporting event. As a
leading global company, involved with the FIFA World Cup
since 1986, Philips understands the unique appeal of the event
to billions of people around the world and we're delighted
to be playing a significant role in the event. Eight stadiums will
benefit from our enhanced lighting systems. Moreover, Philips
can use the world cup logo in all kind of marketing activities.

The Fascinating Fact- Sports Lighting Solution

Philips Lighting Pakistan has the honor of lighting all the major sports stadiums in Pakistan. Philips Pakistan first entered the
sports field in mid eighties with lighting up of hockey stadium at Karachi and till now has lit up all cricket and other sports
stadiums in the country providing optimum visibility; worth mentioning is Qadafi Stadium-Lahore. Moreover, PHILIPS has
the honor of being an integral part of all the recent sport events, such as Athens Olympic Stadium-Greece, Guangzhou
Stadium- China and Sincan Indoor Sport Halls-Turkey.
ACROSS THE GLOBE

Athens Olympic Stadium-Greece

Guangzhou Stadium- China

Philips has used its best in class sports lighting system,

Arena Vision, combining stylish, compact design with high
engineering precision. Unique to Arena Vision is the same
uniform brilliance as before (Conventional Floodlight), but
with fewer installed floodlights, adding up to tidy installation
saving. The light helps satisfying the needs and required
parameters of athletes, judges, and spectators; and for
television coverage.

The story does not end here; Philips will be lighting eight
stadiums for the upcoming FIFA world cup 2006 in
Germany with some more than 1,700 Arena Vision
floodlight systems. Unique to PHILIPS is the combination
of lighting design (LiDAC) and Project management expertise,
along with the state of art products, which makes PHILIPS
the most preferred Sports Lighting solution provider across
the globe. Sincan Indoor Sport Hall-Turkey. Qadafi Stadium-Lahore
Lighting Trends

Philips introduces LED Lighting

LEDs have come a long way since they were invented, finding
uses imaginable just a few years ago. LED lights last up to 100
times longer and are up to three times more efficient than
today’s standard incandescent bulbs. It is no wonder why
LEDs are making a breakthrough into today’s everyday lighting
applications.

Until recently, Light Emitting Diodes (LED) were just the little
lights that told you your printer was ON, or that you had a
Message on your answering machine but today the situation
is a little different.

LEDs work on the principle of electro luminescence. They

are long lasting with low power consumption. Apart from
long life, and powerful light output, this new concept offers
properties such as small size, instant response, low voltage zonnebloempark
application and a semiconductor nature.
We are thus proud to introduce and work on the newer concept. This new trend meets and beats the highest of expectations.
With this new concept, you are assured of high quality lighting be it on roads, on roofs or on streets; you can even create a
wall of light with this emerging technology.
This small technology is also used for floodlighting generating a striking effect due to monochromatic colors specific to this
new technology. The purity and saturation of color is often surprising in comparison with those obtained conventionally.

LED lights are rapidly becoming a smart solution that is saving cities, and towns millions of dollars and thousands of megawatt-
hours a year. One can save a utility bill by converting high wattage lighting with Philips LED solution. Because it operates on
lower voltage and draws less current, it can save up to 90% of the electricity consumed by the ordinary incandescent lamp,
and last up to 10 times longer than them.

Concluding, LED is the efficient way revolutionizing the concept of lighting and expanding the original creative vision.

Green Lighting
LIGHTING TRENDS

With the many pressures on the environment today, at Philips Lighting, we aim, not only to avoid damaging the environment,
but also to actually help it, so as to obtain a brighter future for all people. We achieve this by:

Maximizing energy efficiency. Improving product reliability.

Minimizing hazardous substance use. Reducing waste.

Importantly, we also aim to be always ahead of future legislation. For example:
Reducing waste- we achieve this through producing
reliable, longer lasting products. Such products
help reduce waste, maintenance requirements
and end of life costs.
Energy efficient, ‘green’ products - we lead in
Safer environment - Philips Lighting is going further reducing energy costs and the emission of
by being the leader in terms of mercury reduction greenhouse gases’ (such as CO2), the main cause
for a safer environment of man-made global warming.

Please tell us your views / comments about Reflection

Editorial & Business Address:
Patron: S.A.O Bukhari
Editor-in-chief: M.Nadeen Aslam
Executive Editor: Zubair Siddiqui
Editor: Sana Asghar
Tel. Res: Tel. Off: Head Office:
Fax:
F-54, S.I.T.E. Karachi-75730,
Mobile: E-mail:
Ph: (021) 2573908
Profession: Fax: (021) 2570068
www.lighting.philips.com.pk