Professional Documents
Culture Documents
Prepared for
The Foundation of Wall and Ceiling Industry
By
Robert Grupe
Grupe Gypsum Consulting, LLC
©2011 Foundation of the Wall and Ceiling Industry. All Rights Reserved.
No part of this publication may be reproduced in any form by any electronic or mechanical means, including information storage and retrieval
systems without permission in writing from the publisher.
Published by
Foundation of the Wall and Ceiling Industry
513 West Broad Street, Suite 210
Falls Church, VA 22046-3257
(703) 538-1600
July 2011
Preface
The Foundation’s mission is to be an active, unbiased source of information and education to support
the wall and ceiling industry.
To fulfill this mission, the Foundation owns and maintains the largest independent library serving the wall and
ceiling industry, and provides research support to industry inquiries and publishes research papers. In addition,
the Foundation provides financial assistance through its AWCI Cares program to AWCI member company
employees experiencing hardship.
To obtain additional copies of this publication or to learn more about the Foundation of the Wall and
Ceiling Industry, please contact
www.awci.org/thefoundation 3
s 00
Table of Contents
Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .6
Consolidation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Globalization . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12
Indexing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .17
Final Thoughts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
References . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20
WWW.AWCI.ORG/THEFOUNDATION
www.awci.org/thefoundation 5
Executive Summary industry in transition will experience turbulent changes
with price in the marketplace.
The price of hot rolled steel has jumped 67 percent in the four
months from November 2010 to mid-February 2011. This is In cold-formed steel framing and from a very simplistic view
the price of the base steel that is used in the fabrication of there are approximately 20 basic steps from extraction of
cold-formed steel framing, the backbone of the commercial raw materials to the installation of the finished product at
interior finishing industry. These building products include the construction site. Each step along that path is cost sen-
interior drywall studs and load bearing cold-formed steel sitive, and any increased cost or disruption of materials in
framing. Further, the steel industry has experienced several the process will greatly impact the price of the steel fram-
radical swings such as this in the price of steel over the past ing products. Also, each step is subject to outside influences
few years. Tracking steel base price trends back through the that will affect the final price.
last decade uncovers some alarming facts. Between the begin-
ning of 2002 to the end 2009 there have been six swings Energy plays a significant role in the manufacture, fabrica-
or cycles of price. It is common for there to be peaks and tion and distribution of steel framing. A rise in the price of
troughs as price follows general market supply and demand natural gas, electricity and diesel, for example, will adversely
trends. What is unprecedented is the combined magnitude of affect 15 of the 20 steps.
the change along with the rate in which the price changed.
Three of those swings were increases that were close to 100 The availability and price of raw materials will drive costs.
percent, and they occurred in a matter of just a few months. Coke is a basic raw material in the production of steel. Cur-
rently it’s only supplied by two countries in the world and is
How can this be? What changed? Drywall contractors used therefore limited in availability. There has been a significant
to be able to submit a bid confident that the price of framing shift in how we produce steel. This is especially true here in
would change little during the course of the project. Given North America. We have gone from what is called the Blast
current trends, how can contractors now minimize their Oxygen Furnace to the Electric Arc Furnace. This process
exposure to price fluctuations and control their costs? This has some significant advantages in efficiency, energy costs,
paper will provide insight into this highly complex, rapidly raw materials and even water usage. However, it must rely
evolving industry and supply some strategies on protecting on the availability of scrap steel, and that has proven to be
contractors’ margins. a material that is prone to extreme price variability.
The construction industry has radically changed its meth- A common phenomenon in the world of business is the con-
ods of both design and construction. Regulations that cover solidation of companies. It is a natural event in the life cycle of
building product development and subsequent installation a business. Large companies buy small companies to be more
have new emphasis. Advancements in material science have competitive and control costs. Since 2000 the steel industry
altered even the basic building materials that have been used has undergone tremendous consolidation. It is estimated that
for years. Business models have changed to meet new com- 70 percent of the world’s steel capacity is controlled by just
petitive challenges. This is true in all of construction, but a few conglomerates, and they continue to grow. This alone
most certainly it has its impact on cold-formed steel framing. can link to the huge swings in base steel price.
The steel industry has also undergone a major transforma- Marshall McLuhan penned in his 1967 book, “The Medium
tion. Jeff White, director of corporate strategy for USG Cor- Is the Message,” that the world is a global village. He, at the
poration, has defined this amount of change as evidence of time, was referencing the impact of communication on our
“business evolution.” Further, he describes the symptoms perception of the world. Forty years later we start to feel the
of such an evolution as vertical and lateral integration, effect of the global village in the steel business. The global-
consolidation, globalization and product proliferation. This ization of the steel industry has resulted in the United States
paper will explain these concepts and support the premise no longer being the leader in the production of steel. It has
of business evolution as it applies to the steel industry. Steel actually dropped to number three in total number of tons
mills have seen rampant bankruptcy followed by unprec- of steel produced. As social unrest in the Middle East raised
edented mergers and acquisitions. Once a multi-national the pump price of gas in Indianapolis, so have international
industry with the emphasis on domestic markets, it has forces raised the price of U.S. steel.
now evolved into a truly global entity. The demand for
steel has shifted supply and demand to global supply and
demand from domestically to internationally. The growth
in underdeveloped countries has been exponential, and
with it, there is a global shift and growth in steel demand.
Steel production in the mills has moved from one technol-
ogy to another. This is forcing a shift in raw materials. An
www.awci.org/thefoundation 7
introduced in the furnace. After that step, scrap steel is added steel. In that process, 93 percent of the raw material is scrap
in what is called the converter or basic oxygen furnace. The steel. This is a significant and rapid change. As recently as 11
molten steel is then ladled in a continuous casting process years ago, the majority of U.S.–made cold-formed steel fram-
that is hot rolled into steel slabs. ing was produced using the Basic Oxygen Furnace technol-
ogy. The move to Electric Arc Furnace has then changed the
Another process that is gaining in acceptance, especially in the price impact from raw materials. The single largest influence
United States, is what is called the Electric Arc Furnace, also on raw material cost in the Electric Arc Furnace process is
referred to as mini-mills. It offers many advantages over the the price of scrap steel.
conventional Blast Oxygen Furnace. Its raw material stock is
comprised of scrap steel, iron ore and coal. However, nearly The graphic below illustrates the process of steel making
100 percent of the material is recycled scrap steel. This com- using the Electric Arc Furnace. Even though it shows iron ore
pares favorably to the Blast Oxygen Furnace, which relies and coal, the majority of the raw material is scrap steel. As
heavily on the use of virgin raw materials. In principal, the seen in the blast furnace process, molten steel is ladled into
furnace is charged with scrap steel and then electrodes are a continuous casting process to make steel slabs.
used to generate the heat to melt the steel. The amount of
energy used in this method is far less than conventional The steel slabs made from either process are placed in a reheat
Blast Oxygen Furnace. Since their raw material is scrap steel, furnace. The steel slabs must be reduced in thickness, and
their location is not hindered by raw material availability and the best way to accomplish that is running it through rollers
shipping. Traditional integrated furnaces were located near while the steel is hot. The steel is allowed to cool before the
ports for ease of transportation. The process itself allows the next steps are started. To obtain the required mechanical
steel manufacturer to stop and start the production to meet properties needed in steel framing, it is finished by using
demand, resulting in greater control over costs. the slower cold-forming process. Cold-forming is just that—
the steel is run through rollers at basic room temperature to
According to John Cross, vice president of the American reduce its thickness. Finally, the steel is heated once again to
Institute of Steel Construction, 30 percent of coil steel used enhance its structural characteristics. This is called annealing.
for structural products is made from the integrated or Basic Annealing increases the ductility of the steel and enhances
Oxygen Furnace process. The balance 70 percent is made the cold working properties. Ductility, in engineering terms,
from Electric Arc Furnace. Thomas Curran, north central is the opposite of a material being brittle. Under an applied
regional marketing manager for ClarkDietrich Building Sys- load, a ductile or elastic material will yield before it breaks.
tems, believes the percentage is even higher for cold-formed The perfect example of this is a piece of rubber that will
The illustration below diagrams the process starting with The coating thickness has a unique nomenclature system
reheating, then cold-forming and eventually finishing. based on the type of coating used. The thicknesses are ref-
erenced as alphanumeric designations such as G40 and G60.
The first step in finishing and coating the steel is to clean the The “G” signifies that the coating is galvanized or zinc. The
surface of any oils and to “pickle” the surface of the steel. numbers 40 and 60 are the thickness of the coating mea-
The hot rolling process and heat treatment of the steel allows sured in total weight in ounces per square foot of surface
a crust to form on the steel surface. This undesirable crust area of steel. Zinc per pound is far more expensive than steel
is iron oxide, which occurs when oxygen in the air com- per pound. Therefore, the added value of galvanizing steel
bines with the steel. This must be removed prior to bond- contributes to the final cost of galvanized cold-formed steel
ing a coating to the steel, which is accomplished by immers- based on the price of steel.
ing the continuous steel strip in a bath of hydrochloric acid.
The final step in the pickling process is to rinse the steel to
remove any acid residue.
poST-pRoCeSSinG
oF STeel
www.awci.org/thefoundation 9
Supply Chain Economics: Middle East, the drywall contractor talked about how it was
Supply, Demand, Pricing the steel vendor’s desire to pre-purchase all the steel coils
needed for the project in order to lock in the price. Even
This section will explore how cost and value are added at the American Institute for Steel Construction is relating that
each stage. It will start with an analysis of the trends cited cost variation is an issue within the structural steel segment.
in the summary. Transportation of materials throughout the
entire process will be analyzed. The section will end with an In order to understand cold-formed steel supply chain eco-
analysis of globalization and consolidation and the role they nomics, it is best to begin at the steel-making process and
play in driving the instability of pricing. look at one parameter of cost—energy. A measure of how
much energy is used in the production of steel can be found
The price trend chart below clearly illustrates the fluctuation by comparing what is called its “embodied energy” to other
in the price of steel. In very short time intervals, the price building materials. According to the publication, “The Cana-
increased and/or decreased. According to Scott Negwer, pres- dian Architect,” the initial embodied energy is defined as
ident of Negwer Materials, Inc. in St. Louis, the stability of the non-renewable energy consumed in the acquisition of
the price of steel in the past was a sales attribute. This was raw materials, their processing, manufacturing and trans-
especially true when compared to its competition—wood portation to the job site. The following table is a comparison:
This chart also clearly shows that price fluctuation is not lim- Gypsum 6 .1
ited to cold-formed steel framing, and it is also not limited Steel 32 .0
to the United States. This is occurring in all types of steel. Steel (Recycled) 8 .9
Documents listed on the website of the Federation of Plas-
tering and Drywall Contractors of England, an international This table documents that steel production is the highest in
member of the Association of the Wall and Ceiling Industry, the building materials category for embodied energy, thus
contain press releases from building product manufacturers making steel prices much more susceptible to fluctuations in
describing what they are doing to try and help the industry energy prices. It also shows the drop in energy when recy-
control the cost of metal framing. On a recent project in the cled steel is used.
STeel BASe
pRiCe TRendS
Midwest Spot
Market Prices
(includes surcharges)
Source: Purchasing
Magazine & AMM
(for Chicago#1
Busheling only)
that spot pricing has taken affect. This is partially due to the
Lime Kg 71.561 fact that three companies dominate the iron ore market. This
Limestone Kg 59.436 dependency is underscored by the following quote from Ian
Iron Ore (Pellets) Kg 1190.660 Christmas, the current Worldsteel Association Director Gen-
Scrap Kg 111.915 eral, during the China Iron and Steel Association’s Interna-
Energy Type Unit of Measure Amount tional Steel Market and Trade Conference dinner in Beijing
Natural Gas Mj 1849.365 on March 23, 2011: “The second challenge is the issue of the
Electricity Mj 5306.151 profitability of our industry faced with the enormous bargain-
Diesel Mj 136.239 ing power of our raw material suppliers, particularly for iron
Scrap Kg 111.915 ore and coking coal.”
The above table illustrates that there are several different types Scrap steel is playing an increasing role in price variability.
of energy used in the production of steel. Price fluctuation According to AISC, it makes up 93 percent of the raw mate-
in anyone type will change the cost structure of the finished rial used in Electric Arc Furnaces, and potentially 25 percent
slab of steel. In the same report, it was reported that diesel in Blast Oxygen Furnaces. In the chart, it clearly has been
energy at the rate of 0.61355 GJ/tonne of liquid steel was con- unstable for the time shown.
sumed just getting the necessary raw materials to the mill.
That translates to roughly 4.32 U.S. gallons/tonne of liquid World Raw Material and Energy Costs
steel produced. This number includes shipping via truck, ship Another cost factor that has played its role in the volatility of
or train, and illustrates how much one energy source plays steel pricing is that of freight. The U.S. Department of Trans-
STeel CoSTS
Source:
Steelonthenet.com
www.awci.org/thefoundation 11
portation reported that the cost of diesel fuel rose 126 percent The steel industry at the turn of the last century is a classic
in the decade ending in 2006. Also, USDOT claims that for example of a business segment poised for rapid consolida-
every dollar spent on mining goods, 8 cents goes to freight. tion. A mature, stable industry that is suddenly is faced with
On finished goods there is an increase to 9 cents (the Envi- rapid change is forced to adapt. From 1980 to 2000, every-
ronmental Protection Agency claimed in 1993 that freight cost thing appeared to be on stable footing. Raw materials were
on carbon steel accounted up to 10 percent the cost of the fin- available, and costs were stable. Then, starting in 1994, the
ished product). This was documented in their October 2009 price of hot rolled steel started to fluctuate radically. From
paper called “Fleet Management and Operations.” It further May 1994 to June 1995 the price of steel rose 58 percent,
states that labor costs are impacting the total cost of freight. only to fall 46 percent by the following February. This hap-
From 2003 to 2006 the cost of freight by truck had increased pened not once, but two more times before it collapsed in
13 percent. The railroad experienced an increase of 25 per- December 2001. One of the results of these amazing price
cent, while port and harbor operations were up by 9 percent. swings was the number of bankruptcies filed during that time.
A total of 35 steel mills filed bankruptcy in just four years.
Another freight cost factor that does have significant impact Most notably were Bethlehem Steel, LTV, National Steel and
is that of congestion. The paper sites that there are more than Wheeling-Pittsburgh Steel.
2,000 transportation “bottlenecks” in the national highway
system. These “bottlenecks” create an estimated 243 mil- In uncertain times it is important for a company to try to
lion hours of delay. That simple delay drastically impacts the control its capacity utilization and, therefore, its cost struc-
total cost of shipping goods. Any disruption or delay in the ture. Capacity utilization is the relationship between actual
Port of Los Angeles can add millions of dollars a day to the and potential production. This is made difficult with steel
cost of shipped goods across the United States. The impact production using the Blast Oxygen Furnace process because
of freight costs by truck hit the price of steel at least four of the inherent cost of building a Blast Oxygen Furnace. If a
times. From mining to the job site, the steel will be loaded mill had one or two furnaces, then capacity utilization was
on a truck for distribution at least four times. Raw materi- a problem. It was almost a question of full capacity or no
als for Blast Oxygen Furnaces are typically shipped by rail capacity. Consolidation offered the bonus of having more
or barge. The scrap steel used in Electric Arc Furnaces is furnaces and, therefore, more control over capacity utiliza-
shipped shorter distances and by truck. tion. This also drove the trend toward Electric Arc Furnace.
apparent
steel use (ASU)
Short-range outlook for ASU, mmt Gowth Rates, %
Regions
apparent steel use, 2009 2010(f) 2011(f) 2009 2010(f) 2011(f)
finished steel
(2009-2011) European Union (27) 117.2 139.4 147.4 -35.7% 18.9% 5.7%
Other Europe 23.9 28.7 31.4 -17.3% 20.1% 9.5%
C.I.S. 35.8 45.3 50.3 -28.3% 26.5% 11.1%
N.A.F.T.A. 82.7 108.5 118.0 -36.2% 31.3% 8.7%
Central & South America 34.1 43.6 47.6 -7.5% 7.9% 4.4%
Asia & Oceania 762.8 833.1 867.4 8.9% 9.2% 4.1%
World 1,125.3 1,272.2 1,339.7 -6.6% 13.1% 5.3%
Developed Economies 291.3 358.8 375.3 -33.5% 23.2% 4.6%
Emerging and Developing Economies 834.1 913.4 964.4 8.7% 9.5% 5.6%
China 542.4 578.7 599.0 24.8% 6.7% 3.5%
BRIC 641.0 696.0 730.1 17.5% 8.6% 4.9%
Source:
World Steel MENA 59.0 62.4 65.7 0.4% 5.9% 5.3%
Association
(worldsteel)
World excl. China 582.9 693.5 740.7 -24.4% 19.0% 6.8%
www.awci.org/thefoundation 13
Any disruption in the world adds further pressure on com- Value Added at Each Step
ponent availability and commodity pricing. For example, the Up to this point, the discussion has been limited to the
2011 flooding in Australia has resulted in shortages in the production of the steel from raw material to coil. The next
availability of certain commodity products, in particular, coal. step is to trace the finished coil after it leaves the steel
The Credit Suisse recently reported that the extreme weather mill up to the point that it reaches the construction site.
experienced in Australia has reduced the availability of coal.
As a result they have changed the forecast to reflect a 33 The first step in this journey is into the steel fabricator.
percent price increase on the price on that one commodity. Here it is slit into specific widths needed for each stud
profile. The slit steel is then placed on a roll former where
Another example is the huge spike in oil prices. This is pri- the steel is bent in a continual process to its final shape.
marily due to the civil unrest in the Middle East. That same The coil rolls through different stages where dies are used
phenomenon holds true for steel. to form the steel into shape. The finished profile is cut to
length and prepared for shipment by truck to the dealer.
It is also speculated that there will be a shortage in steel
as a result of the recent earthquake and tsunami in Japan. The steel fabricator faces the same production cost pressures
Automobile production has been halted in many countries as the steel mill and the added costs passed on by the steel
because of the inability to obtain critical automobile parts mills. The value they add is not only the finished product,
that were produced in Japan. In fact, the Credit Suisse is of but also the engineering, technical service and code compli-
the opinion that Japanese car production will fall off 37 per- ance. The steel fabricator may provide engineering services
cent in the next six months. Take that thought to the next to both the dealer and the end user, the contractor. The tra-
logical step, there may very well be a shortage in the steel ditional services were stud sizing, detailing and specifica-
used in cold-formed steel framing as it is diverted to meet tion writing. The demand for sustainability information has
the increased demand for automobile production. added greatly to work load (and cost) of the steel fabricator.
Another interesting transition is the increased work done
The U.S. demand for steel has remained flat over the last few by steel fabricators to develop system performance data.
years. In hot rolled sections we tend to ship more overseas To support new proprietary stud profiles, the manufacturers
than we import (10 percent versus 7 percent). The Chinese are running extensive fire, sound and structural tests. With
have raised the required amount of scrap steel used in their the increased costs of steel, fabricators have looked to pro-
Blast Oxygen Furnaces from 25 percent to 30 percent. This prietary designs that reduce the amount of steel used in a
translates that they need to use approximately 40 million stud but provide the same performance requirements. This
more tonnes of scrap metal per year. To put that in perspec- is also the same situation regarding coatings—how to lessen
tive, the United States produces only 70 million tones, and the amount of zinc used to achieve the same performance.
China is our largest customer for scrap steel (they took over
that spot from Turkey in 2008). Another transition with significant impact is that in 2000, the
three model codes merged into one, the International Build-
This underscores the position taken by the Multi Commod- ing Code®. The IBC has had repercussions with all building
ity Exchange of India, and the exponential increase in steel product manufacturers. What might seem as a move that
production and usage in just one country. The chart below would simplify code compliance for a building product man-
leads to the single conclusion that we are experiencing new, ufacturer has had the direct opposite result. A considerable
complex cost pressures on what was once a stable industry. amount of time, energy and cost is spent by manufacturers
to assure building officials of code compliance.
Total Chinese
Steel Year Tonnage (million tonnes)
Production
2000 125
2001 151
2002 182
2003 222
2004 282
2005 353
2006 419
Source: 2007 489
World Steel 2008 500
Association
(worldsteel)
2009 567
www.awci.org/thefoundation 15
traditionally a foundation in this industry: customer loyalty. 2. Purchase the steel in advance of the job and hope the proj-
The loyal customer would most certainly like to stay with one ect proceeds as scheduled—with your company.
dealer and stud manufacturer, but the current conditions force
him to view each project individually. 3. Work with a manufacturer who has the capacity to lock
in quotes for longer durations.
Working upstream from the contractor is the dealer. Scott
Negwer, again of Negwer Materials, maintains that there is 4. Use a contract clause that incorporates a “steel index” that
no upside for dealers in quoting projects. They know the allows the contractor to pass price increases or decreases
price will change, edging up or down. Either way it goes, the to the project owner.
dealer loses. In different times dealers were comfortable in
quoting prices on steel from three to six months, possibly a 5. Utilize the Integrated Project Delivery construction model.
year on specific projects. They could, with confidence, pre- This system offers risk/reward mechanisms for all involved
dict where the price might be. parties.
Currently the price of steel changes daily and without advance Given the realities of today’s competitive bidding environ-
warning. There are no “benchmarks” out there to help pro- ment, the bidding subcontractor has no leverage in the pro-
vide insight as to the future price of steel. Dealers must com- cess. Subcontractors are very mindful of how much “fric-
mit to their steel manufacturers to purchase the steel for a tion” they are putting into their bids. The more friction, the
given quote. The quote became a contract to purchase. If more the general contractor has to deal with. General con-
the price goes up within the time frame of the quote, the tractors, like everyone else, are operating with smaller staffs,
dealer loses money. If the price goes down, the contractor which are being tasked to do more individually than in the
will most likely go elsewhere leaving the dealer with a high past. Therefore, the lower the price and the lower the fric-
priced inventory. The value of their inventory stock that was tion, the more likelihood it will be accepted, assuming the
once an asset can turn into a liability. contractor is qualified.
Further upstream, the stud manufacturer sees the price of When it comes to material estimates, the subcontractor is
their coils change daily as well. Thomas Curran relates that more than likely to increase the amount in the final bid to
stud manufacturers purchase their coils on spot pricing. That cover the company for any unanticipated price increases
implies that the manufacturers themselves do not receive down the road. This is not the ideal situation for the general
advance warnings of price fluctuations or commitments from contractor. Perhaps a better option for general contractors
the mills. Therefore, stud manufacturers cannot commit to is to take price increases out of the equation and deal with
predict what the price will be in 30 days. They are forced to them only when they occur.
make the dealer sign an agreement to purchase the finished
goods to protect their costs. There are advantages and disadvantages to each of these
options.
Another worry for the larger steel stud manufacturer is an
emerging new model. New fabricators are very small, and Do nothing and hope prices remain stable from the time of the
they purchase and sell steel on spot pricing. They have no quote to the start of the job. This is the easiest route as it involves
legacy costs and very little value added. They can undercut the least amount of friction, but it can make or break a job’s
the big manufacturers by 30 percent on inventory goods, profit depending on where material prices are when the job
and they have no risk. starts. Based on the bidding environment, you may have no
choice but to accept this approach. If there are 15 bidders
Essentially, the traditional model of contracts and bids does on the job and three have bids without any additional terms
not work in this new era. All parties, both upstream and regarding price escalators, and their bids are in line with or
downstream, must assume excessive risk to assure that the even slightly higher than the other bids that have escalators,
product moves along the chain to a finished state without a you can almost guarantee that the general contractor will go
financial loss at each stage. What strategies are available to with one of the three and let the selected subcontractor deal
all parties—especially contractors—to ensure the financial with 100 percent of the material cost risk.
fidelity of the industry?
Purchase the steel in advance of the job and hope the project
It has been proposed that there are five options available to proceeds—with your company. For small jobs, this is a feasible
contractors who are trying to minimize bid risk. The options option though it does require a cash outlay and the possi-
are as follows: bility of the job being delayed or canceled. To minimize the
risk, you want to make sure with the general contractor that
1. Do nothing and hope prices remain stable from the time you are doing this job; it is your way of committing to your
of the quote to the start of the job. price quote. An alternative with this option is for the owner
www.awci.org/thefoundation 17
the contract was let to the month the steel was shipped from their New York office, comments that special conditions may
the mill. To exercise the adjustment, contractors must for- warrant using an index approach. Some trades, on a given
mally sign the agreement at the time of bidding. project, may request shared price risk on long-term contracts.
The Western Wood Products Association boasts that they John Hinson is diligently educating contractors in his area to
have reported price indexing to the industry for more than 30 consider the benefits of sharing the risk in a form similar to
years. They do this on a monthly basis and report on the price what is described above. His strategy is to have all the local
differentials based on based on species. Sawmills from the drywall contractors write a time limit into his quotes. The
12 western states provide invoice data to the WWPA, which quote will state that this bid is good for only “X” amount
in turn calculates the price index. This information is used in of days. The general contractors are at risk of losing their
both the private and public sectors to adjust lumber prices. quotes if they do not commit to the contract within a speci-
fied time frame.
Ted Boeckerman, manager of Preconstruction for Turner Con-
struction, first used this concept for asphalt back in 2005. He Utilize the Integrated Project Delivery construction model. This
used the Ohio Department of Transportation price index on system offers risk/reward mechanisms for all involved par-
“Performance Grade Asphalt” as the benchmark. It included ties. This concept is fairly new. It is a team approach to the
an allowance for potential material increases. He feels that construction process. The architect, owner and contractor
it “leveled the bidding so contractors were not assuming the are all bound by a single contract that has a built-in risk and
risk of the volatility of the increases over the months before reward system for all parties. If there are design problems or
they started work.” cost over-runs, all parties are faced with equal penalty lev-
els. If the project comes in faster than scheduled and under
“The trick, he states, is agreeing to and equating material budget, all parties are rewarded. The design and construc-
escalation with increase in total dollars as a ratio of labor, tion phases are shortened in time and highly collaborative.
and equipment to material. So if the steel material goes up Integrated Project Delivery is just starting to include the con-
10 percent, what does that mean in dollars to the client if tractor. If the drywall contractor can get on board this early
the steel contractors bid, say, $500,000? Does the 10 per- in the process, then all parties will share in the risk of steel
cent material increase equate to 50 percent of the total, in framing cost variability.
other words, $25,000 more?” Certain trades are more sen-
sitive to commodity price volatility than others. Those that
have a higher ratio of material to labor costs are more at risk
when commodity materials experience radical price varia-
tions. Here are the trades that have voiced issues with com-
modity pricing:
• Asphalt.
• Structural steel.
• Masonry, specifically rebar; however, the material-to-labor
ratio is too small to drive overall volatility.
• Mechanical, Electrical Plumbing (with respect to copper,
steel, etc.).
• Cold-formed steel framing and drywall.
• Fuel driven trades like mass excavation and hauling.
www.awci.org/thefoundation 19
References
Apparent Steel Use By Region, World Steel Association
Cradle-To-Gate Life Cycle Inventory: Canadian and US Steel Production by Mill Type, The Athena™ Sustainable Materials Insti-
tute, March 2002
Freight Management and Operations, The Economic Costs of Freight Management, US Department of Transportation, October 2009
I-Spy, Sector Review, Global Industrial Weekly, 11, April 2011, Credit Suisse
Price Risk Management, Steel in Commercial Construction, Eugene Greenburg, Steel Framing Industry Association
Structural Steel: An Industry Overview, April, 2011, American Institute of Steel Construction
U.S. Metals and Mining, Sector Forecast, 11, April 2011, Credit Suisse