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  • UpwardAction® Guide For "Do It Yourself" Social Marketing and Online PR

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    http://upwardaction.com - UpwardAction® has a proven model for helping clients build momentum by leveraging the power of the Internet and social media. If you're ready to start leveraging the power of social media for bottom-line results right now, use this "immediate action" guide to get started.

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    UpwardAction® Guide for "Do It Yourself" Social Marketing and Online PR

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    http://upwardaction.com - UpwardAction® has a proven model for helping clients build momentum by leveraging the power of the Internet and social media. If you're ready to start leveraging the power of social media for bottom-line results right now, use this "immediate action" guide to get started.

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    222 views2 pages

    UpwardAction® Guide For "Do It Yourself" Social Marketing and Online PR

    Uploaded by

    upwardaction
    http://upwardaction.com - UpwardAction® has a proven model for helping clients build momentum by leveraging the power of the Internet and social media. If you're ready to start leveraging the power of social media for bottom-line results right now, use this "immediate action" guide to get started.

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    SocialMediaStrategicPlanning AnOutlineforBuildingSustainableMomentum

    1. IdentifyKeyBusinessObjectives 1.1. Identifyyouronlinebusinessobjectives. 1.2. Identifyyourtargetaudience. 1.3. Describeyouridealclient(s). BeStrategic 2.1. Becomeinformedabouthowsocialmediaisusedinyourindustry. 2.2. Determinehowyouridealclientprofile(s)comparetousersofspecific networks. 2.3. Identifythemostpopularsocialmediaandnetworksforyourtargetaudience. 2.4. Developastrategicframeworkforeachofyourtargetaudiencesegments.. 2.5. Selectevents,programsand/orservicesforonlinepromotion. 2.6. Developaclearreportingstructure/processforbusinessobjectives. 2.7. Developsuccessmetrics. 2.8. Identifytoolsformeasuringandtrackingonlinesocialmentions. ListenandMonitor 3.1. Developacomprehensivelistofkeywordphrasesandsearchterms. 3.2. Monitoronlineconversationstocollectdatarelevanttoyourtargetaudience andbusinesssolutions. 3.3. Trackandevaluatedatacollectedfromonlineconversations. 3.4. Identifykeyareasforengagementasdeterminedfromdatacollected. 3.5. Developasystemforassessingdataandadjustingyoursocialmediastrategy andongoingpractices. BuildMomentum 4.1. Developclearsocialmediapoliciesforonlinecommunicationandrespondingto (positiveandnegative)commentsfromclient/customers,colleagues,business partnersandotherthirdparties. 4.2. Integratesocialmediaintocrisisresponsemanagement/planning. 4.3. Integratesocialmediaintoyourothermarketingandcommunicationprograms. 4.4. Developanengagingcontentstrategybasedonyourtargetmarket,idealclient profile(s)andtheresultsofyourdatacollection. 4.5. Createandimplementaneditorialcalendar. SustainMomentum 5.1. Assigninternalandexternalresponsibilityforsocialmediamarketing. 5.2. Identifywhoneedstobekeptapprisedofsocialmediapoliciesandongoing practices.Developareportingsystemforsuchpersons. 5.3. Developinternaltrainingtosharesocialmediagoalsandbestpracticeswithin yourorganization.

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    T:1(800)7536576|W:www.UpwardAction.com|F:1(866)6694313

    AboutUpwardAction
    UpwardActionisaboutiqueagencyfocusedonprovidingworldclassmarketing,social mediaandonlinebusinessdevelopmentstrategies,thoughtleadershipandexecutive coaching.Wehelpclientsdefine,strengthen,expandandprotecttheirpublicimagewhile buildingsustainablebusinessmomentumthroughstrategicmarketing,branding,media relationsanddigitalcommunications.

    AboutTashaCooperColeman,Esq.
    TashaCooperColeman,Esq.istheattorneyandentrepreneurknownbyclientsand colleaguesasTheMomentumBuilder.SheistheCEOofUpwardActionLLC,adigital communications,branding,onlinePRandsocialmediamarketingcompany. AtUpwardAction,Tashahelpslawfirms,corporations,agenciesandassociations leveragethepoweroftheInternettocreateprofitablemomentum,buildmagneticbrands anddevelopmultiplerevenuestreams. Tashaisavailableforspeaking,trainingandconsultingonthefollowingtopics: Branding MomentumMarketingforProfitableReturns SocialMediaMarketing(e.g.,LinkedIn,Facebook,Twitter,Quora,etc.) GoogleApplications WebTechnology BusinessDevelopmentforLawFirmsandLawyers MomentumMarketingforLawFirmsandLawyers

    Follow her on Twitter at http://Twitter.com/UpwardAction.com Join her Facebook pages at http://Facebook.com/UpwardAction.com and http://Facebook.com/SocialMediaforFirms

    PartialListofClientsandSpeakingEngagements
    NationalAeronauticsandSpaceAdministration(NASA) DCBarAssociation MarylandBarAssociation NewJerseySmallBusinessDevelopmentCenters(NJSBDC) NewJerseyAssociationofWomenBusinessOwners(NJAWBO) RutgersBusinessSchool RainbowPUSHWallStreetProject UnitedNegroCollegeProgramSpecialProgramsCorporation SUNYLevinInstituteFastTrackGrowthandNewVentureGrowthprograms

    T:1(800)7536576|W:www.UpwardAction.com|F:1(866)6694313

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