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To cite this article: Leonardo Becchetti & Rocco Ciciretti (2009) Corporate social responsibility and stock market
performance, Applied Financial Economics, 19:16, 1283-1293, DOI: 10.1080/09603100802584854
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Applied Financial Economics, 2009, 19, 1283–1293
may endanger the survival of SR firms when they set proper rules and fiscal incentives to reconcile
operate in contestable financial markets in which they individual and social optimum, but does not hold in
become potential takeover targets. an economic environment riddled by conflicts of
This article aims to shed light on this important interests, agency costs and informational asymmetries
issue by evaluating whether this claim is well funded. in which weak or missing institutions can not perform
We do so by analysing the stock market behaviour of their task. Freeman (1984) starts from this assumption
a large sample of firms, which are classified as SR and argues that CSR may be the optimal strategy for
according to a well-established international stan- minimizing transaction costs with stakeholders
dard, vis-a-vis that of a Control Sample (CS) for in such framework. A realiztic point made by Tirole
a period of 14 years. We evaluate stock market (2001) is that the presence of firms with a more specific
performance of SR firms by looking at both focus on SR together with traditional firms may be
individual stocks and aggregate buy-and-hold port- legitimate, helping to bridge the gap between private
folios. This article is divided into six sections and social optimum, but a problem of coexistence
(including Sections I and V). In Section II, we between these two types of firms may arise. If being
describe the SR criteria adopted when building our SR implies a shift from the shareholders wealth to the
sample and provide a short survey of the CSR stakeholders welfare maximization target, the likely
literature. In Section III, we describe the character- consequence is that CSR firms will have lower return
istics of the SR criteria adopted and their likely effects on equity and may easily become a takeover target.
on firm performance. In Section IV, we present These arguments (and the last one in particular)
descriptive and econometric findings on risk and risk- make clear why an empirical investigation on the
adjusted returns of SR and CS stocks by looking at relative performance of SR versus CS firms is
both individual stocks and passive buy-and-hold important. If SR firms underperform CS firms in
portfolios. In Section IV, we present an comment terms of shareholders interest, the incentive to adopt
econometric tests on the presence of significant SR practices will be reduced as it weakens the
differences in various forms of risk and risk-adjusted competitive position of the firm and its capacity of
returns for the two portfolios. Section V concludes attracting financial resources on capital market. If
this article. they do not, the incentive to adopt SR practices will be
enhanced.
Previous studies have provided only partial
answers to this question. A first group of contribu-
II. The Literature on CSR tions identifies a positive relationship between CSR
and corporate performance. More specifically:
Even though CSR is an increasingly relevant feature (i) Soloman and Hansen (1985) observe that costs
of contemporary product and financial markets very of CSR in terms of higher care for stakeholders are
few papers in the economic literature focus on CSR more than compensated by positive changes in
3
KPMG (2005) reports that in the year 2005, 52% of the largest corporations published a CSR report.
4
On the methodological problems related to the maximization of multiple stakeholders interests, see Jensen (2001) and Tirole
(2001).
Comparison of stock market performance of CSR and non-CSR stocks 1285
employee morale and productivity; (ii) Pava and for risk as it is possible to do when examining the
Krausz (1996) and Preston and O’Bannon (1997) problem on financial market data. Moreover, even in
document that financial performance is improved by panel estimates, the problem of endogeneity between
CSR; (iii) Stanwick and Stanwick (1998) and corporate performance and CSR may be particularly
Verschoor (1998) explain the positive link by focusing severe (Does CSR positively (negatively) affect
on the synergies and improved relationships with corporate performance or are more (less) profitable
shareholders; (iv) Ruf et al. (2001) highlight a positive firms more likely to opt for CSR?). Our research
link among CSR, growth in sales and returns on based on financial data partially avoids this problem
sales. Another relatively smaller set of contributions as the only question here, independently from the
provides opposite results by identifying a negative causal relationship, is whether CSR stocks are more
link between CSR and corporate performance. In this or less profitable than CS ones when adjusted for
group we find works of Ingram and Frazier (1983), risk. The paper has only two recent close references
Preston and O’Bannon (1997) and Waddock and in the literature. Bauer et al. (2002) compare active
Graves (1997). A final group of papers (Anderson strategies of ethical and traditional investment funds
and Frankle, 1980; Freedman and Jaggi, 1982; finding mixed results (not univocal prevalence of one
Aupperle et al., 1985; McWilliams and Siegel, 2001) over the other), but observing a learning process
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obtains mixed findings. Among them Becchetti et al. which gradually improves the performance of ethical
(2008) test the effects of entry, exit and permanence in investment fund managers. Geczy et al. (2003) find
the Domini index on balance sheet data for a sample that SR funds underperform with respect to non-SR
of around 1000 US firms observed for 13 years with funds. The difference of our study with respect to the
both panel fixed effect and GMM estimates. Paper above-mentioned ones is that we depurate the
findings show that Domini affiliation significantly analysis from the effects of fund manager ability as
reduces return on equity, while having positive and we are interested in the ‘intrinsic’ performance of the
significant effects on net sales per worker. Overall, two different types of stocks. We therefore focus on
these findings are not inconsistent with the hypothesis passive buy-and-hold strategies and carefully adjust
that CSR shifts the corporate focus from the for risk the performance of CSR and CS stocks by
maximization of shareholder’s value to that of the taking into account the problem of conditional and
interest of a wider set of stakeholders. This change of unconditional volatility of individual stocks and
focus may reduce the slice of the ‘value cake’ going to portfolio returns and the existence of asymmetries
shareholders, but does not necessarily reduce the size in shock reaction.
of the cake itself, since value added and productivity
may be higher in CSR firms as a result of higher
workers’ intrinsic motivation (Ryan et al., 1991; Frey
and Oberholzer-Gee, 1997; Kreps, 1997) and mini- III. The CSR Benchmark Adopted for the
mization of transaction costs with stakeholders Empirical Analysis
(Freeman, 1984).
A more recent strand of the literature explores the To perform our analysis we choose as CSR indicator
relationship between CSR and productive efficiency the Domini Social Index 400 (DSI 400) developed by
with a stochastic frontier approach (Paul and Siegel, Kinder, Lydenberg and Domini (KLD).
2006). The few existing contributions find mixed The Index is a market capitalization-weighted
results. On the one hand, Shadbegian and Gray common stock index which monitors the perfor-
(2006) estimate a stochastic frontier function with mance of 400 US corporations that pass multiple,
establishment level data. On the other hand, broad-based social screens. The constituents of the
Vitaliano and Stella (2006) with a data envelope DSI 400 are approximately 250 companies included
cost minimization approach show that banks with in the Standard & Poor’s 500 Composite Index
higher CSR ratings do not experience significant (S&P500), approximately 100 additional large com-
differences in productivity with respect to a CS. panies not included in the S&P500 but providing
A main problem of this strand of the literature is industry representation, and approximately 50 addi-
that it focuses on balance sheet data.5 The conse- tional companies with particularly strong social
quence of this choice is that, even if these comparative characteristics.
analyses establish the relative superiority of one or Inclusion in the index is based on the SR screening
the other group of firms in terms of a given of KLD Research & Analytics, Inc., the leading
performance indicator (i.e. ROE), they cannot correct research group in providing ratings of corporate
5
See Paul and Siegel (2006).
1286 L. Becchetti and R. Ciciretti
social performance to investors. KLD screens around included among strengths in the community section;
3000 firms accounting for 98% of total market value (ii) work benefits (the company has outstanding
of US public equities (Barnea and Rubin, 2005). The employee benefits or other programs addressing
screening approach is in two steps. In the first step work/life concerns, e.g. childcare, eldercare or flex-
a group of firms is excluded if their activity is for time) (diversity section); (iii) cash profit sharing
a significant share in controversial industries programs, health and safety strength and strong
(alcohol, tobacco or gambling; companies that retirement benefit programs (employee relations
derive more than 2% of gross revenues from the section); (iv) clean air programs or significant
production of military weapons; and electric utilities measures to reduce (their) impact on climate change
that own interests in nuclear power plants or derive and air pollution through use of renewable energy
electricity from nuclear power plants in which they and clean fuels or through energy efficiency or
have an interest). From the first group of firms a commitment to promoting climate-friendly policies
a subset of SR firms is selected according to a series and practices outside its own operations (environ-
of qualitative indicators grouped in eight categories ment section); (v) Indigenous Peoples Relations
(community; corporate governance; diversity; Strength (the company has established relations
employee relations; environment; human rights; with indigenous peoples near its proposed or current
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product quality; controversial business issues). For operations – either in or outside the US – that respect
each of them the Domini index identifies strengths the sovereignty, land, culture, human rights and
and weaknesses, and lists a series of corporate actions intellectual property of the indigenous peoples) and
falling under one of them. The Domini social screens Labour Rights Strength (the company has outstand-
represent a widely acknowledged international stan- ing transparency on overseas sourcing disclosure and
dard and determine, through affiliation to the Index, monitoring or has particularly good union relations
the possibility for a stock of being included among outside the US) (human right section).
those selected in many ethical fund portfolios, which On the other side, when looking for items with cost
follow in most cases passive buy and hold strategies reducing potential among Domini screens, we find
on the Domini index itself. The definition of Domini
one domain (product quality) and an additional item
CSR criteria may obviously be questionable and open
in the corporate governance domain (the limited
to debate but at the moment the Domini classification
compensation of the manager) which may be con-
represents the most reliable source of regular and
sidered, respectively, as profit enhancing and cost
systematic information on CSR and is therefore the
decreasing, with potential additional productivity
reference for our econometric analysis.
enhancing effects if workers exhibit inequity aversion
To compare the performance of an SR portfolio
in their preferences. The inclusion of the product
with a benchmark6 we build a CS with the same
quality category is particularly important since, in
number of firms taken from S&P and with similar size
a framework of asymmetric information between
and industry characteristics.
sellers and consumers, and when the costs of buying
a low-quality product are particularly high for
The expected effects of Domini criteria on corporate
consumers (i.e. in terms of health, safety, etc.), CSR
performance
may have the important role of signalling product
The inspection of Domini screens clearly shows that quality to them. Nonetheless, we find that several of
there are no ‘free lunches’ in social responsibility the same cost increasing items commented above may
since the increased focus on stakeholders interest also have cost decreasing effects, under the assump-
often implies additional costs. This is particularly true tion that they also have positive impact on workers
for the following Domini items: (i) charitable giving, monetary incentives and intrinsic motivations.7 These
support for education and support for housing are the programs of Work/Life Benefits (the company
6
The problem of benchmarking for ethical fund portfolios is quite difficult to solve with standard indexes since these
portfolios have no defined geographical, size and industry representation. In our case, the problem of geographical
representation does not arise since all selected stocks are from the S&P. We therefore accurately check that our CS is
homogeneous in terms of industry and size characteristics in portfolio comparisons. However, in individual stock
comparisons we introduce industry dummies to control for industry effects in the estimates.
7
The productivity enhancing effect of the latter is widely analysed by the efficiency wage literature (Yellen, 1984) in shirking
(Shapiro and Stiglitz, 1984) and gift exchange models (Akerlof, 1982). Furthermore, the importance of intrinsic motivations in
productivity, and the availability of workers to accept lower wages are strong (and even voluntary work) when intrinsic
motivations are strong (Ryan et al., 1991; Frey and Oberholzer-Gee, 1997; Kreps, 1997), suggests that the latter act as
a partial substitute of pecuniary transfers and are therefore a channel through which CSR, by fostering alignment between
corporate goals and workers’ motivation, may increase workers’ productivity.
Comparison of stock market performance of CSR and non-CSR stocks 1287
Table 1. Descriptive statistics on individual SR and CS stocks
Panel A: Overall
Mean 0.00021 0.00017 0.0002 62.58 6.04 0.00008 0.00029
SD 0.01248 0.01047 0.0066 10.35 2.23 0.00818 0.01486
Panel B: SR (Domini) stocks
Mean 0.00015 0.00014 0.0001 9.45 0.97 0.00007 0.00022
SD 0.01108 0.00951 0.0048 6.88 1.88 0.00799 0.01233
Panel C: CS (non-Domini) stocks
Mean 0.00027 0.00020 0.0003 42.18 5.28 0.00012 0.00035
SD 0.01398 0.01165 0.0078 8.46 1.97 0.00879 0.01760
has outstanding employee benefits or other programs during the sample period may create a survivorship
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addressing work/life concerns, e.g. childcare, elder- bias problem. An argument in favour of this choice is
care or flextime) and several strength factors in the that the survivorship bias applies to both the SR and
employee relations section such as: (i) Cash Profit CS in a similar way since we expect that a major
Sharing (the company has a cash profit-sharing financial distress leads to exit from both the S&P and
programme through which it has recently made the SR Domini index. Under the hypothesis of
distributions to a majority of its workforce); a similar structure of delistings from the SR and CS
(ii) Employee Involvement (the company strongly portfolios due to financial distress, survivorship bias
encourages worker involvement and/or ownership should not affect our comparative findings.
through stock options available to a majority of its We perform a first analysis of daily compounded
employees, gain sharing, stock ownership, sharing of returns and unconditional variances on individual
financial information, or participation in manage- stocks being part of the SR and CS. Descriptive
ment decision-making); (iii) Health and Safety evidence provided in Table 1 shows that Domini
Strength (the company is noted by the US firms have on average lower average daily returns and
Occupational Health and Safety Administration for unconditional variance than the CS.
its safety programs); (iv) Retirement Benefits Strength To test whether CSR has significant impact on
(the company has a notably strong retirement benefits these two parameters, net of composition effects, we
program); (v) Union Relations (the company has estimate the following specification:
a history of notably strong union relations); (vi) Other
Strength (the company has strong employee relations Vari ðMeani Þ ¼ 0 þ 1 BasicMaterialsi
initiatives not covered by other KLD ratings). þ 2 Chemicalsi
þ 3 ConsumerCyclicali þ 4
Energyi þ 5 Financiali
IV. Individual Stock and Portfolio þ 6 Healthcarei þ 7 Industriali
Performance þ 8 NonCyclicali
þ 9 Technologyi þ 10 Telecomi
Individual stock performance
þ 11 Utilitiesi
We calculate daily compounded returns from January þ 12 Dominii þ i ð1Þ
1990 to December 2003 for a total of 3651 observa-
tions for each stock on our SR and CS portfolios.8 where all regressors are industry dummies with the
In the final selection we include in the SR portfolio exception of the Domini variable which is a dummy
(control group portfolio) only stocks of those taking the value of one for Domini stocks and zero
companies which are always (never) in the Domini otherwise.
index (the total number of selected stocks from both Our findings show that the Domini dummy is
samples is 376). We are fully aware that the choice of strongly significant both in the stock return and in
not including stocks which change their SR status the unconditional variance equation (Table 2).
8
Daily stock prices are collected from Centre for Research in Security Prices (CRSP).
1288 L. Becchetti and R. Ciciretti
Table 2. The effect of CSR (affiliation to the Domini index) As it is well known, Rit is the daily compounded
on unconditional returns and unconditional variance of return of the i-th stock, RIt is the daily compounded
individual stocks return of the stock index while ht is the conditional
variance of the residual of the first equation.
Var(Robust) Mean(Robust)
In a second step we estimate the following regression
BasicMaterials (t) 0.00005 (0.26) 0.00004 (0.62)
Chemicals 0.00001 (0.60) 0.00002 (0.27) ji ¼ 0 þ 1 BasicMaterialsi þ 2 Chemicalsi
ConsumerCyclical 0.00007 (1.56) 0.00013 (1.91) þ 3 ConsumerCyclicali þ 4 Energyi
Energy 0.00004 (0.84) 0.00001 (0.24)
Financial 0.00001 (0.12) 0.00006 (1.10) þ 5 Financiali
Healthcare 0.00006 (1.53) 0.00013 (2.07) þ 6 Healthcarei þ 7 Industriali
Industrial 0.00006 (1.23) 0.00003 (0.50)
NonCyclical 0.00001 (0.25) 0.00006 (0.97) þ 8 NonCyclicali
Technology 0.00024 (3.49) 0.00010 (1.19) þ 9 Technologyi þ 10 Telecomi
Telecom 0.00002 (0.45) 0.00005 (0.93)
Utilities 0.00003 (0.47) 0.00004 (0.81) þ 11 Utilitiesi
S-Domini 0.00009 (3.68) 0.00011 (3.86) þ 12 Dominii þ i ð2Þ
Cons. 0.00019 (4.39) 0.00020 (3.25)
R2 normal
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Notes: The table reports in columns 1–4 results from the following estimation: ji ¼ 0 þ 1 BasicMaterialsi þ
2 Chemicals i þ 3 ConsumerCyclical i þ 4 Energy i þ 5 Financial i þ 6 Healthcare i þ 7 Industrial i þ 8
NonCyclicali þ 9 Technologyi þ 10 Telecomi þ 11 Utilitiesi þ 12 Dominii þ i, where regressors are defined as (1)
and ji(j ¼ 0, . . . , 3) are the individual stock GARCH(1, 1) coefficients estimated from the following equation
Rit ¼ 0i þ 1iRIt þ it where it (0, ht) and ht ¼ 1i þ 2i ð"t1 Þ2 þ 3i h2t1 . T-stats in round brackets.
When we look at the performance of the two buy- Table 4. Unconditional mean and SD of the SR and CS
and-hold strategies on the SR and CS portfolios from portfolios
a descriptive point of view, we find that the SR
portfolio has lower mean daily returns (0.015% SR portfolio CS portfolio
against 0.022%), even though the difference with Mean 0.00015 0.00022
respect to the CS is not significant (Table 4). Lower Median 0.00016 0.00022
mean daily returns are coupled with lower SEs SD 0.0039 0.0043
(0.000065 against 0.000071 for the SR portfolio). Kurt 7.10 6.82
Skew 0.18 0.23
After this first descriptive investigation we aim to p25 0.0017 0.0018
evaluate differences between the two portfolios by p75 0.0021 0.0024
looking at excess returns adjusted for different forms SE 0.000065 0.000071
of risk (exposition to systematic nondiversifiable risk, Conf. int. [0.000026; 0.00028] [0.000085; 0.000365]
Obs. 3651 3651
conditional variance, its persistence and its reaction
to shock). For this reason we estimate three models:
(i) a market model which does not take into account
the problem of conditional heteroschedasticity; (ii)
a GARCH(1, 1) model which takes into account the to systematic nondiversifiable risk. The of the SR
problem of heteroskedasticity and allows to evaluate portfolio is slightly but significantly smaller than that
different aspects of risk;11 (iii) an Asymmetric Power of the complementary sample, while no difference
ARCH (APARCH)(1, 1) model in which portfolio arises in terms of excess returns (Table 4). As
returns have an AR(1) structure and leverage effects mentioned above, the Lagrange Multiplier (LM)
and the hypothesis of the standard power (of 2) for test on model residuals does not reject the hypothesis
lagged shocks are explicitly tested. of conditional heteroskedasticity.12 This finding
The market model highlights a significant differ- coupled with the excess kurtosis of portfolio returns
ence between the two portfolios in terms of exposition (Table 4) leads us to estimate a GARCH (1, 1) model
11
See Choi and Kim (1991), Salin et al. (2002) and Alberg et al. (2008).
12
Results are omitted for reasons of space and available from the authors upon request.
1290 L. Becchetti and R. Ciciretti
in which conditional heteroskedasticity is explicitly Table 5. Estimation of the market model for the SR and CS
taken into account. portfolios
Findings from this specification confirm the
significant difference between the two portfolios in SR portfolio CS portfolio
terms of ’s (Table 5). We do not find any evidence of S&P 0.81 0.86
significant differences in the other coefficients of the (z) (142.38) (120.67)
Conf. int. [0.799; 0.821] [0.843; 0.877]
model (excess returns, intercept of conditional
Cons. 0.000046 0.000110
variance, reaction to shocks, persistence of condi- (z) (1.80) (3.45)
tional variance).
Adj. R2 0.85 0.80
F-test 20 273.20 14 562.22
The APARCH(1, 1) model (Prob > F) 0.0000 0.0000
Obs. 3651 3651
A well established stylized fact in empirical studies on
conditional volatility is the existence of an asymmetry
in the reaction to shocks of the conditional volatility
Our findings confirm that our choice of a more
with, generally, a significantly higher reaction to
complex conditional volatility model was justified.
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1990–2003 1997–2003
SR portfolio CS portfolio SR portfolio CS portfolio
Notes: Total period and second subperiod. The model is specified as follows: Rit ¼ 0i þ 1iRIt þ it where it (0, ht) and
ht ¼ 1i þ 2i ð"t1 Þ2 þ 3i h2t1 .
December 2004 accumulated mutual fund asset flows by a financial investor if this evidence is not adjusted
of fixed income funds were smoothly growing for for risk.
SRI assets, while sharply declining for all assets after In this article we try to provide an evaluation of the
April 2003. issue from a risk-return perspective using stock
market data. In a first step, we look at simple daily
compounded returns and unconditional variances of
individual stocks and discover that both of them are
V. Conclusions significantly lower in SR stocks than in the CS, net of
the effect of industry affiliation.
The impact of CSR on corporate performance has To provide a conclusive answer which takes into
been empirically tested so far mainly on balance sheet account conditional heteroskedasticity in individual
data by focusing on various performance indicators stock returns we therefore estimate a GARCH(1, 1)
(value added per workers, return on equity, etc.). model for each stock and find that, while the
What is missing in these types of analyses is an coefficients of the lagged dependent variable and of
evaluation of the effects of CSR on shareholders the one period lagged shock in the conditional
value.14 The latter is an important part of the variance equation are not significantly different, the
issue since it may help to understand whether also intercept of the same equation is significantly lower
unconcerned shareholders may find it convenient for CS stocks. Moreover, we document that the
to invest in CSR, or, in a different perspective, it (conditional) risk adjusted excess returns of the two
may illustrate the costs in terms of reduced financial kind of stocks are not significantly different from
performance that concerned shareholders choosing each other. Having concluded that individual SR
SR investment funds have to pay for their choice. stocks do not exhibit inferior risk adjusted returns
Even if balance sheet empirical analyses may and are significantly less risky (in one specific
partially answer also to this question by focusing on dimension) than non-CSR stocks, we extend our
return on equity it is extremely difficult to adjust for analysis to SR and CS stock portfolios. In such case
risk (and control for endogeneity) the obtained both GARCH(1, 1) and APARCH(1, 1) estimates,
findings in this kind of estimates. In other words, highlight that the passive buy-and-hold strategy on
the finding that SR firms have higher or lower return the SR portfolio exhibits significantly lower exposi-
on equity may not imply that they are to be preferred tion to systematic nondiversifiable risk.
14
See Diltz (1995).
1292 L. Becchetti and R. Ciciretti
Table 7. Estimation of the APARCH(1, 1) Model for the SR and CS portfolios
1990–2003 1997–2003
Notes: Total period and second subperiod. The model is specified as follows: Rt ¼ þ 1RIt þ ’1yt1 þ "t where
t ¼ K1 þ 1 ðj"t1 j 1 "t1 Þ þ 1 t1
.
Overall, our findings tend to show that risk the above-mentioned extra costs and the individual
adjusted returns from SR stocks are not significantly investor preferences for SR must be added for a final
lower than those of CS stocks, but that the former comprehensive evaluation of the economic conveni-
tend to be less risky (in terms of intercept of the ence of investing in SR stocks.
conditional variance equation in the case of indivi-
dual stocks and in terms of betas in the case of the
buy and hold portfolio strategies). A rationale for our
findings may be in the different attitude of SR and Acknowledgements
‘non-SR concerned’ investors, with the former being The authors thank Iftekhar Hasan, William W. Lang,
more patient,15 or in the differences in intrinsic Leonard Nakamura, Lorenzo Sacconi, Lucio Sarno,
characteristics of SR and CS stocks, if we assume Mark Taylor for the useful comments and sugges-
that CSR helps to minimize transaction costs with tions received. Any remaining errors are the authors’
stakeholders, thereby reducing an important source responsibility. The usual disclaimer applies.
of corporate risk.
A final evaluation on the relative performance of
SR and CS individual stocks and portfolios must also
take into account three additional costs of SR References
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