Professional Documents
Culture Documents
Plan to teach Marketing (Promotion) to High School students (9th-12th grade) online (use one table per terminal objective)
Terminal Objective: Students will identify the different trade promotions and consumer sales promotions by
demonstrating understanding by creating
1
Enabling Objectives Assessment Idea Absorb Activity Do Activity Connect Activity
proper sales are told to choose identify the different
promotions three sales sales promotions
promotions based off chosen for the activity
of the following: and explain why they
-Increase Sales are the best for the
-Increase store traffic situation
-Increase repeat
customers
Terminal Objective: Students will create a press release to demonstrate goodwill for a cause/company
2
Enabling Objectives Assessment Idea Absorb Activity Do Activity Connect Activity
Ticket to leave- examples/watch
Checking for video examples
understanding of each
concept learned
Daily 2- Connect
introduction
videos/acticles to
different public
relation elements
Identify a press kit, a Creating a press Read past examples Press Release/Press Reading each others
pitch letter, a press release and a press kit for school activities Kit Activity-turn in press release and
conference, and photo for a company, (Ex: Fall Yard Clean rough draft editing them for each
op organization, or cause Up, Trick-or-Can, Update and turn in other and learn
of their choosing and East Tackles Cancer) final draft different types of
option to send them then students create press releases.
or not using a press their own.
kit to media
(newspaper, tv, radio,
etc.)
3
Module theme or Topic: Promotion-Advertising
Terminal Objective: Identify the two major types of advertising and create examples of the five different types of media
4
Enabling Objectives Assessment Idea Absorb Activity Do Activity Connect Activity
throughout all of the
different platforms.
Students will evaluate Daily 2, pass to leave, Lecture/notes Magazine Activity & Small group
advertisements, magazine activity, and Jeopardy Scavenger Hunt discussions
identify elements of scavenger hunt Kahoot Industry speakers
advertisements, and Magazine Activity connect materials to
demonstrate (cut out magazines what we are doing in
understanding of and identify header, class.
advertising through illustration, copy, and
activities signature)
Scavenger hunt to
unlock our activity
5