Institute Of Business Management & Research

Tushar H Sevak

Swapnil Bhatt

Contact No.:- 9998546678; 9725070660

Email ID:- Tushar.sevak@gmail.com

 Abstract

3rd Party Logistic Services

Logistics is the management of the flow of goods, information and other resources,
including energy and people, between the point of origin and the point of consumption in order
to meet the requirements of consumers. Logistics involves the integration of
information, transportation, inventory, warehousing, material-handling, and packaging, and
occasionally security. Logistics is a channel of the supply chain which adds the value of time and
place utility. Today the complexity of production logistics can be modeled, analyzed, visualized
and optimized by plant simulation software.

The term "logistics" originates from the ancient Greek "λόγος" ("logos"—"ratio, word,
calculation, reason, speech, oration").

Logistics is considered to have originated in the military's need to supply themselves with arms,
ammunition and rations as they moved from their base to a forward position. In ancient Greek,
Roman and Byzantine empires, there were military officers with the title ‘Logistikas’ who were
responsible for financial and supply distribution matters.

The term is used for describing logistic processes within an industry. The purpose of production
logistics is to ensure that each machine and workstation is being fed with the right product in the
right quantity and quality at the right point in time.

Brief Idea about the Plan

The one lakh TATA Nano is finally here but living in a metro and dealing with traffic has only
made me skeptical and worried about this car. For the NANO Project which is in sanand for the
development of the gujarat as well as the different businesses. We want to grab this opportunity
and to start a new business. We can start our business of transport by providing them the
transport service to send their final Product to the new showrooms across India. i think that will
be very beneficial business in the long term. to survive very effectively, I will have to make a
large investment which will be return me in the long time but it will be beneficial for me.

This business Plan basically is about providing transportation services to the “Tata Nano
Project”. It can be used in different ways like transporting the finished product of Nano to the
showrooms & at the same time transportation of inventories from manufacturing unit to the
project site. This industry has a huge scope & great future opportunities
Objectives

 Our firm is equipped to import materials and distribute them to its located showrooms or
Warehouse.

 Our firm is seeking to develop a 3rd party supply chain management services which will
enhance and improve the existing practices in logistics industry in India.

 It is committed to providing quality services at a competitive cost while adapting to rapid

changes in the world of logistics

 We are also planning to expand as well as diversify our business as per the demand and
the production of “Tata Nano” in future.

Research methodology

We have done the research on primary basis by meeting with few transport agencies
regarding the price rate, profitability, consumption of fuel, market threat, what kind of
oppertunites in the market.

We have done this research on interviewing method and the list

of question we carried with us.

Unique Selling Proposition

 Veterans

 Quality service

 Providing inventory management services

 Delivery on time (G.P.S enabled vehicles)

Marketing Strategy

In the world of competitive environment every company is trying to chase his rival company
with the help of marketing strategy so in today’s corporate era, marketing strategy is one of the
most essential part of the business.

In the case of marketing strategy we have some of the

competitive edge over the rivals like GPS enabled vehicles, reimbursement on lost consignment
etc.

Price

Pricing strategy is according to fuel consumption and other maintenance related aspects but at
the same time we even consider the market price.
Product

As we are dealing with service industries our product is our quality service towards our client.
We provide just in time delivery as far as inventory is concerned. Constant monitoring for
regularized quality and even we are committed to make the deliveries right on time.

Promotion
On promotional part as we are bidding for the tenders and get the contract to provide 3rd party
logistics we are very narrow towards promotional activity but still we give add in print media
(E.T , B.Stndrd) and media in which more focus on news channels because our plan is basically
B2B so the target audience is corporate peoples

Determining Initial Investment

Source Of Fund

STEP-3- Sources Of Fund

Source Contribution Weight

Capital 5514300 0.3

Bank Loan 12866700 0.7

Total 18381000 1