MASTER MARKETING BUDGET TEMPLATE (MONTHLY & QUART

How to Use This Template*

This template will A) help you plan your marketing program's budget and B) let
projected budget to what you actually end up spending.
Just fill in your projected expenses for the corresponding time periods and cate
Advertising, Content, Events, etc.) and totals will be calculated automatically. Yo
the actual expenses table to see how well you're sticking to your budget.

Sheet 2 (Budget - Monthly) is for budget planning on a month-by-month basis, w

(Budget - Quarterly) is for budget planning on a quarterly basis.

*Wondering where all the line items are? This is a "MASTER" template, which takes a high-
marketing budget. To drill down into specific line items, check out the 7 other budget temp
included in this bundle: Paid Advertising, Content, Events, Public Relations, Branding & Crea
Marketing, and Website Redesign. (Note: Because website redesigns don't happen on a reg
Redesign is not reflected in this MASTER template. Use the "Other" category if you want to
budget!)
NTHLY & QUARTERLY)

s budget and B) let you compare that

me periods and categories (e.g. Paid

ed automatically. You can then update
your budget.

h-by-month basis, while Sheet 3

sis.

te, which takes a high-level view of your

e 7 other budget templates that were
ations, Branding & Creative, Product
don't happen on a regular basis, Website
ategory if you want to factor it into your
MASTER MARKETING BUDGET (MONTHLY)

2014 Projected Expenses

Marketing Program Jan-15 Feb-15 Mar-15 Apr-15 May-15
Paid Advertising $100 $100 $100
Content $100 $100 $100
Events $100 $100 $100
Public Relations $100 $100 $100
Branding & Creative $100 $100 $100
Product Marketing $100 $100 $100
Other $100 $100 $100
Total $700 $700 $700 $0 $0

2014 Actual Expenses

Marketing Program Jan-15 Feb-15 Mar-15 Apr-15 May-15
Paid Advertising $100 $100 $100
Content $100 $100 $100
Events $100 $100 $100
Public Relations $100 $100 $100
Branding & Creative $100 $100 $100
Product Marketing $100 $100 $100
Other $100 $100 $100
Total $700 $700 $700 $0 $0
Fill in your projected expenses here.
(Those "$100" entries are placeholders.)

Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 2015 Total

$300
$300
$300
$300
$300
$300
$300
$0 $0 $0 $0 $0 $0 $0 $2,100

Jun-15 Jul-15 Aug-15 Sep-15 Oct-15 Nov-15 Dec-15 2015 Total

$300
$300
$300
$300
$300
$300
$300
$0 $0 $0 $0 $0 $0 $0 $2,100

Fill in your actual expenses here.

(Those "$100" entries are placeholders.)
MASTER MARKETING BUDGET (QUARTERLY)

2014 Projected Expenses

Marketing Program Q1 2015 Q2 2015 Q3 2015
Paid Advertising $300
Content $300
Events $300
Public Relations $300
Branding & Creative $300
Product Marketing $300
Other $300
Total $2,100 $0 $0

2014 Actual Expenses

Marketing Program Q1 2015 Q2 2015 Q3 2015
Paid Advertising $300
Content $300
Events $300
Public Relations $300
Branding & Creative $300
Product Marketing $300
Other $300
Total $2,100 $0 $0

Fill in your actual exp

(Those "$300" entries ar
 Fill in your projected expenses here.
(Those "$300" entries are placeholders.)

Q4 2015 2015 Total

$300
$300
$300
$300
$300
$300
$300
$0 $2,100

Q4 2015 2015 Total

$300
$300
$300
$300
$300
$300
$300
$0 $2,100

Fill in your actual expenses here.

(Those "$300" entries are placeholders.)