Founded as a single company cutting

and polishing diamonds for the

jewellery trade at Surat, Gujarat, in
1966, the Gitanjali Group became,
many times over, a pioneer among
major diamond and jewellery houses.

First major diamond and jewellery house to be

launched and run by modern entrepreneurs rather than
dynastic jewellers. An authorised DTC Sightholder and
loyal customer – and a modern multinational business
run on innovative insights.

At the forefront of the global breakthrough in diamond

jewellery design and production brought about by
India’s ability to cut diamonds considered unworkable
for jewellery till then. Has the distinction of producing
the world’s smallest heart shaped diamond (0.03
carat), and developing some 25 patented facet
patterns.

Besides changing the face of manufacture, broke the

mould of traditional jewellery marketing: it abandoned
jewellery trade convention by launching multiple brands
for multiple markets and price segments.

Opened up distribution via superstores, department

stores and other retail outlets at MRP,supported by
international certifications of scientifically tested purity
and authenticity, across India and in the world’s
jewellery capitals. Even markets branded jewellery
directly by mail order catalogue.

Business model now integrates all operations, from

rough diamond sourcing, cutting, polishing and
distribution, and jewellery manufacture, to jewellery
 branding and retail, as well as global lifestyle brands, in
India and abroad.

Brought diamonds within reach of a wide consumer

base. The first to offer diamond studded jewellery at
affordable prices, of standardised designs, quality and
pricing across locations – progressively precision-
producing replicable designs using the latest CAD and
CAM processes and equipment.

Offers jewellery in diverse styles: traditional,

international classic, and casual. For consumers of all
age groups, tastes and budgets. With a growing
hamper of brands, some already global, and each
targeted to specific consumer and market segments.

Having won over 50 awards from the Ministry of

Commerce, India for outstanding exports of diamond
and jewellery, is today over $1000 million multinational
group, and a publicly listed entity.

Operations span the globe, all the way from USA, UK,
Belgium, Italy and the Middle East to Thailand, South
East Asia China, and Japan.

Gitanjali Group was established in 1966 and is one of the earliest diamond
houses in India. Having received over 50 National and Council awards from the
Ministry of Commerce.

Each brand offers

stylized and
contemporary designs,
conceptualized and
created by an in-house
team of award winning
designers. Our strength
in design has been
recognized repeatedly
with Gitanjali designers.

Gitanjali Lifestyle has

tied-up with three
fashion designers to
introduce fashion
apparels and private
labels. The parent
company is targeting a
turnover of Rs 500 crore
from Gitanjali Lifestyle in
2 years.

Gitanjali plans to
develop seven SEZs to
be operationalised in 7-8
years and the company
has already bought land
in Panvel, outside
Mumbai, and has
approvals for five more
SEZs.

Values
Integrity, Solidarity, Credibility and Perfection – these are the fundamentals of
Gitanjali's working philosophy as it impacts business and employee relations,
transparency of operations and quality assurance, on the way to creating a
globally valued organization.

These are values painstakingly nurtured and demonstrably proven over 40 years.
We live and breathe them.

Vision
To be the world’s leading manufacturer of diamonds and retailer of branded
jewellery, with a strong, globally diversified infrastructure and integrated
operations efficiently linking diamonds from rough to retail.

Mission

• To develop, produce and sell high quality jewellery and accessories worldwide
and help our customers to
get the maximum value for money.
• To create incremental demand for diamonds through marketing and promotion
strategies.
• To create incremental enterprise and brand value to increase the net worth of
the group
• To build in-house resources of unsurpassable skill in design, manufacture and
customer response.
• To protect worker interest and nurture professional growth.
• To remain a loyal business partner to DTC.

First mover advantage

In its manifold mission, the Gitanjali Group is overall ahead of rivals because it
has been the first, or among the first, to make break new ground in many
directions – an advantage of momentum it continues to build on.

Integrated, multilocation operations

The Group is active in all stages of the diamond jewellery business, from cutting
polishing rough stones, to design and manufacture of finished jewellery. With
manufacturing operations in India, China and Thailand, and distribution points
across the country, and in the global orbit, on four continents.

Skills and technology

Gitanjali’s core strength is the expertise of its artisans in cutting and polishing
diamonds, and its jewellery designers and marketing teams in developing
market-friendly jewellery in tune with shifting user preferences worldwide, to
which it gives shape using high precision CAD CAM processes and equipment.

Product range and innovation

Having brought diamonds and diamond-studded jewellery within reach of

consumers previously unable to afford them, the Group offers a wide variety of
products in classic, ethnic and modern patterns, suitable for consumers at
differing price brackets, in line with market demand in various markets, in India
and abroad.

At the same time, we continually press ahead with innovations in design and use
of various metals – gold, silver, platinum and stainless steel: we not only keep
up with changing fashions – we make fashions.

Market access and brand support

The Group has quickly secured substantial market share. It has launched a
growing hamper of targeted brands, with powerful communications and
merchandising support.

In line with each brand profile, multilayered distribution right down to the retail
level, has ensured product delivery to each targeted consumer segment, whether
at upmarket malls, department stores or exclusive retail jewellers’.