FUNDAMENTALS OF ENTREPRENEURSHIP ENT300

CASE STUDY- WRITTEN REPORT

GROUP ASSIGNMENT (20%)

OVERVIEW

A Case Study Assignment is a critical-thinking assignment that allows students to apply

business concepts that we have studied thus far to real-life business situations. It is an account
of an administrative problem or situation in a real organization. In addition to the description
of a specific problem, a case study may include additional information necessary to place the
scenario in context and an analysis of possible solutions or actions arising from the situation.

The purpose of using a case study in a teaching environment is to present the student with a
scenario as close to that which he or she may encounter in subsequent work, in order that the
student may be able to work through the problem and devise reasonable and workable
solutions.

A successful case study analyzes a real life situation where existing problems need to be
solved. It should:
• Relate the theory to a practical situation; for example, apply the ideas and knowledge
discussed in the coursework to the practical situation at hand in the case study.
• Identify the issues/problem
• Analyze of the issues/problem (SWOT analysis)
• Select the major problems in the case
• Suggest solutions to these major problem
• Recommend the best solution to be implemented
• Detail out how this solution should be implemented

INSTRUCTIONS

1. Students are required to form groups comprising of 3 MEMBERS ONLY.

2. Each group needs to choose ONE business/company to analyze.
3. The group needs to collect information as much as possible about the company (i.e.
company background, product, marketing techniques, business performance, problems
faced by the company, efforts taken by the company with relates to the problem faced,
etc.).
4. The information can be collected through document reviews, personal interviews with the
owner/owners, observation, etc.
5. The group needs to write a final report using the given format (refer to attached
Appendices at the end of this assignment instruction)
6. Use Times New Roman 12 or Arial 11 with 1.5 spacing.
7. The group assignment needs to be reported in a written report (min 15 pages, max 20
pages). The report may contain appendices that do not count towards the page limit.

RBP/UiTMKS/FPP/ENT300/CASE STUDY ASSIGNMENT

8. The report must be submitted on or before 20th NOVEMBER 2017 (MONDAY). Failure
to do so will jeopardize the student’s grade for this subject.
Tips for Resolving the Case Problem

The instructor should encourage students to prepare a course of action for the problem
presented. They must define the nature of their task and responsibility and focus on how to
fulfill it productively within three weeks timeframe to complete the case study. They also need
to determine what their recommendations or actions would be.

Students brainstorming points may include the following headings.

• Identify the key players, factors and issues in the case.

• Find out the underlying problems, prioritize them, then identify resources and gather
information pertinent to addressing them: Do you have sufficient information or will you
need to gather more? What sources of information are critical?
• Identify and analyze the various options, perhaps using a SWOT type analysis
• Are there other constructive options that have not been considered yet? Do you have
to consider all of them in equal detail?
• Make and justify appropriate recommendations.

CASE STUDY WRITTEN REPORT STRUCTURE GUIDELINE

1. COVER PAGE (refer to Appendix I – Cover Page template)

2. TABLE OF CONTENT (refer to Appendix II-Table of Content template)

3. EXECUTIVE SUMMARY
• Should be written last to focus on key points/findings.

4. INTRODUCTION
• Outline background of the study.
• Outline the purpose of the case study.
• Describes the business problem that this project was created to address. (The
problem may relate to process, technology, or product/service oriented. This
section should not include any discussion related to the solution).
• Identify the theory that will be used.
• Here, the reader should be able to get a clear picture of the essential contents
of the study.

5. COMPANY INFORMATION
An overview of the company and may include:
• Background
• Organizational Structure
• Products/Services
• Business, marketing, operational strategy
• Financial achievements

6. ISSUES/PROBLEM IDENTIFICATION
Identify the problems faced by the company. Each analysis of a problem should be
supported by the facts given in the case together with the relevant theory and course
concepts. Here, it is important to search for the underlying problems; for example,
financial limitation may be only a symptom of the underlying problem of the
company’s intention to expand its business.

RBP/UiTMKS/FPP/ENT300/CASE STUDY ASSIGNMENT

 This section is often divided into sub-sections, one for each problem.

7. COMPANY ANALYSIS
Analyze the company using SWOT analysis

8. DISCUSSION
• Summarize the major problem/s.
• Identify alternative solutions to this/these major problem/s (there is likely to be
more than one solution per problem).
• Briefly outlines each alternative solution and then evaluate it in terms of its
advantages and disadvantages.
• There is no need to refer to the theory or coursework here.

9. CONCLUSION
• Sum up the main points from the findings and discussion.

10. RECOMMENDATION
Recommendations are usually framed from the perspective of what needs to be
done, who need to do it, and by when; that is, these are actions for people to do,
rather than reflective thinking by the author. The following input may be included in
the recommendation section:
• Choose which of the alternative solutions should be adopted.
• Briefly justify your choice, explaining how it will solve the major problem/s.
• This should be written in a forceful style as this section is intended to be
persuasive.
• Here the integration of theory and coursework is appropriate.

11. REFERENCES
Make sure all references are cited correctly. Recommend that you source interviews,
business journals, periodicals, and textual references as well as some online research.
Make sure you support your ideas with facts and figures. Please try to use your own
words and ideas based on research rather than copy and paste other’s words from the
Internet. Use APA formatting and style guide.

12. APPENDICES
Cross-references need to be made from the report to the Appendices to guide the
reader to the detailed information, which can include a wide array of material, for
example:
• Questionnaires /Answers to questionnaires
• Interview transcripts
• Photos
• Consent forms
• Maps/Articles/clippings
• Data Charts/Tables/Diagrams
• Pamphlets

RBP/UiTMKS/FPP/ENT300/CASE STUDY ASSIGNMENT

ASSESSMENT CRITERIA (20% weighted marks)
Group written report will be marked based on the following criteria:

Criteria Marks allocated (%)

Identification of Main Issues Problems 25

Analysis of the Issues 25

Provide suggestions on appropriate solutions 20

Relate to theories / concepts 20

Teamwork 10

Total 100

RBP/UiTMKS/FPP/ENT300/CASE STUDY ASSIGNMENT

 APPENDIX I

FUNDAMENTALS OF ENTREPRENEURSHIP (ENT300)

CASE STUDY

NAME OF COMPANY
TYPE OF BUSINESS

PREPARED BY,
FACULTY & PROGRAM :
SEMESTER :
PROJECT TITLE :

GROUP MEMBERS :

NAME STUDENT’S ID
1.
2.
3.

PREPARED FOR,
MDM RATNAWATIE PANIE

RBP/UiTMKS/FPP/ENT300/CASE STUDY ASSIGNMENT

 SUBMISSION DATE

RBP/UiTMKS/FPP/ENT300/CASE STUDY ASSIGNMENT

 TABLE OF CONTENT
APPENDIX II
PAGE
TITLE PAGE i
ACKNOWLEDGEMENT ii
LIST OF FIGURES iii
LIST OF TABLE iv
EXECUTIVE SUMMARY v

1. INTRODUCTION 1

2. COMPANY INFORMATION 2
2.1 Background of the company
2.2 Organizational Structure Continue with the
page number
2.3 Products/Services
2.5 Business, marketing, operational strategy
2.6 Financial achievements

3. ISSUES/PROBLEM IDENTIFICATIONS

4. COMPANY ANALYSIS
4.1 SWOT Analysis

5. DISCUSSION

5. CONCLUSION

6. RECOMMENDATION

REFERENCES

RBP/UiTMKS/FPP/ENT300/CASE STUDY ASSIGNMENT

APPENDICES

RBP/UiTMKS/FPP/ENT300/CASE STUDY ASSIGNMENT