MANN TRAVEL & TOURS

SDN.BHD.
(CO. NO. 678071-H) / (KKKP/PLN 4129)
 MANN TRAVEL & TOURS SDN BHD
COMPANY PROFILE
1.0 INTRODUCTION

Company Name : MANN TRAVEL & TOURS SDN BHD

Company No : 678071 – H

Date Of Incorporation : 10 Jan 2005

Address : No 8659, 2nd Floor

Wisma Saudagar
5 Miles, Jalan Ampang
68000 Ampang
Selangor

Telephone No. : (603) 4252 7468

Fax No. : (603) 4252 6468

Company Secretary : MYS MANAGEMENT SERVICES SDN BHD

7-1 Jalan Opera D 42/D
Taman TTDI Jaya
40150 Shah Alam
Selangor

Solicitor : C.H. LEONG & CO

Lot 8662-4, 2nd Floor Wisma Saudagar
Batu 5, Jalan Ampang
68000 Ampang
Selangor

Bankers : PUBLIC BANK

Ground Floor, Wisma Saudagar
420, 5 Miles, Jalan Ampang
68000 Ampang
Selangor

Auditors : MH & ASSOCIATES

Chartered Accountants (Malaysia)
No.19B, Jalan USJ 1/20
47600 Subang Jaya
Selangor
 CORPORATE STRUCTURE
1.0 BOARD OF DIRECTORS

1) NOR AZMAN BIN SABRI

2) AMAR BIN NOR AZMAN

1.1 CAPITAL

AUTHORISED : RM 500.000.00 THOUSAND

PAID-UP : RM 500.000.00 THOUSAND

1.2 MANAGEMENT TEAM

1) DIRECTOR (EXECUTIVE DIRECTOR)

NOR AZMAN BIN SABRI

2) DIRECTOR
AMAR BIN NOR AZMAN

3) SALES MANAGER
ABDUL LATIF BIN HAMZAH

4) ACCOUNT MANAGER
ANUAR REPEN
5) SALES EXECUTIVE
SITI FAIRUZ BT IBRAHIM

6) QUALITY / VEHICLE CONTROLLER

SHAHARUDIN BIN DUN

7) CUSTOMER SERVICE REPRESENTATIVE

NORFADILAH BT SABRI
8) CUSTOMER SERVICE REPRESENTATIVE
AB SHAHHAR BIN MOHAMMAD

9) ADMIN & SALES COORDINATOR

ROWEENA BT ABDUL RASIP
2.0 EXECUTIVE SUMMARY

MANN TRAVEL & TOURS SDN BHD, a wholly owned Malaysian Bumiputra
company, incorporated on 18 th March 2002 with the name MANN RESOURCES
SDN BHD and the management office is located at No 8659, 2 nd Floor Wisma
Saudagar, 5th Miles, Jalan Ampang, 68000 Ampang, Selangor Darul Ehsan.

MANN TRAVEL & TOURS SDN BHD initially operated on 10th January 2005.
Currently our Company owned 50 vehicles along with contract vehicles to serve
target customers. MANN TRAVEL & TOURS SDN BHD is expected to build its
fleet to 100 vehicles and provide variety and choice of models to fulfill customers’
needs. Similarly, its network is expected to be in place at various strategic
locations covering all major airports and cities in Malaysia.

In this connection, a business plan has been put together to chart the direction that
MANN TRAVEL & TOURS SDN BHD would pursue given the present economic
climate, the maturity of the car rental industry in Malaysia, its potential and
constraints that determine the growth of the business.

Export, major expenditure on infrastructures and construction projects as well as

strong private consumption expenditures are major source of this optimism. From a
regional and international standpoint, Malaysia’s attainment of rapid economic
growth is remarkable.

The development of tourism in the light of the government aggressive push on the
influx of 20 million tourists by the years to come. Various government directives
have been issued for this development of the tourism industry and infrastructure
development. Rapid economic growth and increasing travel will create
transportation needs beyond the government’s resources capability.

The creation of an efficient, safe and modern transportation system by road, rail
and air will invariably require substantial private sector investment. There is,
therefore an urgent need to broaden and revitalize the public-private sector
partnership in transportation. MANN TRAVEL & TOURS SDN BHD is ready and
willing to contribute to this partnership.

This along with other development programs in place will enhance Malaysia’s
image and present Malaysia as a worthy destination for both tourists and
businessmen. With tourism presently being the third revenue earner for the country
and with the promotion and development of tourism, Malaysia will no doubt
become a premier tourist destination.

We believe that the car rental industry will play a vital role in accomplishing the
complete picture of Malaysia Economic growth.
The car rental market in Malaysia considered in this study is defined as any rental
for the purpose of road transport, including cars, vans and 4WD vehicles.

Motorcars are rented for a variety of purpose, i.e. business and leisure. In the
business market, car rental competes with company fleet vehicles and taxis. In the
leisure market, the competition is more difficult to define.

In some ways car rental compete with air travel, coach tours, taxis, trains, privately
owned vehicles and all other public transport. The majority of this study considers
competition to be the car rental company, however it is important to also keep in
mind the potential competitors in the leisure sector of the motor vehicle rental
industry.

The car rental market in Malaysia is currently estimated at RM95 Mill per annum
and is expected to increase further more. This clearly reflects the intensity of the
competition in a growing market.

MANN TRAVEL & TOURS SDN BHD believes in:

1. The BEST VALUE for our CUSTOMERS

2. A GREAT PLACE to work for our PEOPLE

3. An environment that fosters TEAMWORK

4. QUALITY through continuous improvement

5. INTERGRITY in All Us Say and Do

Establish MANN TRAVEL & TOURS SDN BHD as a player to be recognized.

Track customer profile and facilitate fleet and yield management activities.
Actively develop business throughout the country.
The main features of the Domestic Business segment are:-

 Car rental activities are largely tied to economic activities and the business
is predominantly though not exclusive airport based.

 Domestic Business provides the largely non-seasonal demand compared

with tourism although the majority of rentals are Monday-Friday and the
rental duration tends to be shorter, about 1.5 days on average and this
segment generally rents higher value cars.

 There is a strong price/volume relationship and the price is a key purchase

criterion, with little opportunity to differentiate rendering car rental in this
segment almost a commodity.

 Large market shares are enjoyed by other competitors, which consider the
segment crucial to their continued success.

 There is a low degree of customer loyalty compared to other segments.

 Convenience and availability are also one of the key criteria.

 Secretaries and Personal Assistants may be an influence or even decision –

makers.

 For many of these customers the decision about the rental company is not
made by the end users.

 This means that there are two sets of quite different needs that must be met,
specifically :-

1. The decision may be made by the Senior Managers.

2. They are looking for value and hassle-free relationship.

3. These customers can have very large accounts, which could represent a
significant loss if they move to a competitor.

4. It is currently the largest market segment and is forecasted to continue

growing.
 The main features of the Domestic Leisure segments are :-

1. Disposable income/economic growth is a critical variable on demand.

2. Price is a key criterion in this segment. The real opportunity is probably

in a car/accommodation packaged holiday. Rentals in this segment tend
to be for duration of 3-4 days.

3. There is substantial opportunity to target vans and 4WD to this group as

these types of vehicles fir neatly into the needs/profiles of this group.

4. The discretionary sector is difficult to target due to its fragmented nature

and as such requires expensive and potentially wasteful media
advertising to reach the diverse customer base. However, specific
markets can be successfully targeted such as :-

a) Permanent car out of service

b) Social-club outings
c) Temporary car upgrades to accommodate special requirements such
as during festive seasons.

The international business and leisure give great contribution to the car
rental market.
Initially, MANN TRAVEL & TOURS SDN BHD strategy is that of
focusing on specific segments, which will generate the required profits and
where opportunities of achieving sustainable competitive advantages are
greatest. The aim is to identify and target those segments where short,
medium and long term profitability is strong.
The aim of the marketing strategy is to position MANN TRAVEL &
TOURS SDN BHD as a responsive customer focused organization and to
bring a strong presence of reliability.
The pricing strategy is to remain positioned and cheaper than most of the
competitors. Any change in pricing policy needs to be cautiously
implemented, as it is critical not to encourage any type of price competition
amongst the players.
Consideration is also given to developing products, which make differential
pricing for the various sub segments possible.
The main trust of the marketing channel is related to the development of
network and the direct sales inter phase.

It is as such critical to identify segments of the business and prioritize them

based on profitability, target and size.
3.0 MANN TRAVEL & TOURS SDN BHD PRODUCT AND SERVICES

Providing unprecedented value is part of the goal, value inherent in excellent

products and services as well as competitive rates. The followings are the
selection of MANN Travel & Tours Sdn Bhd value-added products and
services.

3.1 MANN TRAVEL & TOURS SDN BHD CORPORATE

MANN Corporate offers guaranteed low rates with unlimited mileage for or
one-way rentals to qualified companies and their employees. This program
also offers companies assistance in managing their expenses more
effectively.

This program was designed to accommodate companies from start-ups to

major multinational corporations; Corporate offers a choice of central billing
methods to help companies maintain lower travel costs.

3.2 BUSINESS TRAVELLER

It was exclusively designed for the independent business traveler who is

always on the move and not part of the corporate program. Economical rates
are all-inclusive and guaranteed in the local currency of the destination
country.

3.3 ONE-WAY PROGRAMS

One-way vehicle rentals are available at MANN Travel & Tours Sdn Bhd
location in Malaysia for a non-inclusive or all-inclusive rate, the most
economical way to rent one- way, based on length of rental and distance
traveled. MANN Travel & Tours Sdn Bhd provides this service to enable
customers to rent intermediate and full-size cars at a location in one city and
drop them off at another participating location for a flat daily rate with no
drop of fee. A responsible MANN Travel &Tours Sdn Bhd staff will then do
the pick up.

3.4 WEEKEND GATEWAY

This program is available during weekends i.e. Friday – Monday. Special

rates is given during this rental as customers will normally use this kind of
rentals for going holidays and MANN Travel & Tours Sdn Bhd makes their
holidays a memorable and cost effective ones.
3.5 CHAUFFEUR SERVICE

This service provides MANN Travel &Tours Sdn Bhd customers with the
option to hire and chauffeur – driven vehicle. This kind of service is also
required by big organization, which has engaged with corporate program
and would prefer the car to be driven by chauffeur.

3.6 TOTAL FLEET MANAGEMENT

Company that owns numbers of vehicles will always find it difficult to

manage its vehicle efficient and effective manner. MANN Travel & Tours
Sdn Bhd are providing a total solution for fleet owner by introducing a Total
Fleet Management concept.

This concept provides a hassle-free to fleet owners as MANN Travel &

Tours Sdn Bhd will be fully responsible to upkeep and monitor the vehicle’s
movement.

4.0 SALES AND LOCATIONS DISTRIBUTION

4.1 Target Channels:

Our market segments comprise of the following:

1. Corporate Companies

2. International Travelers

3. Hotels

4. Local Travel Agency

5. Event Management Agencies

6. Internet

7. Government Agencies / Companies

4.2 Project Market Segment:

Forecasted Annual Turnover with fleet size of 50 units.

1. Corporate : 60%

2. Direct : 20%

3. Local Tour Agency : 6%

4. Government Agencies : 10%

5. Hotels : 2%

6. Others : 2%

5.0 TARGET MARKETS BY REGION:

5.1 Central Region

Kuala Lumpur : Multinational Companies

Insurance Company
Universities & Colleges
Government Department / Agencies
Chambers of Commerce
Hotels & Travel Agents

Shah Alam : Industrial Zone

Klang : Shipping Agencies

Port

KLIA : In bound business travelers from Singapore

In bound corporate business travelers
Putrajaya / Cyberjaya MULTIMEDIA status companies

Bangi : Industrial Park

Seremban : Industrial Park

Nilai : Industrial Park

5.2 Northern Region

Alor Star : Kulim Industrial Park

Penang : Prai Industrial Estate

Lumut : Manjung Power Station

Lumut Shipyard

5.3 Southern Region

Melaka : Industrial Park

Johor Bahru : Manufacturing & Construction

Shipyards & Ports
Management & Consultancy Services
Inbound Tourists from Singapore & Indonesia
Corporate Companies in Singapore
Hotels & Travel Agents

5.4 Eastern Region

Kuantan : Gebeng Industrial Estate – Petroleum Chemical

Corporate Companies in Construction
Management & Consultancy Services
Port
Hotels

Kuala Terengganu: Petrol Chemical Industry

Construction

Kota Bahru : Government Department

Manufacturing & Construction Industrial
Domestic Travelers – Business & Leisure
In bound Business Travelers & Tourist from Overseas
Corporate Companies for Long Term Hire
5.5 East Malaysia

Sarawak : Domestic Traveler – Business & Leisure

Management & Consultant Services
Corporate Companies for Long Term Hire
Shipping Agencies
Petrol Chemical Industry

Sabah : Domestic Traveler – Business & Leisure

Management & Consultant Services
Shipyards & Ports

Labuan : Petrol Chemical Industry

Shipping Agencies
Port & Hotels

6.0 ADVERTISING & PROMOTION

1. Sponsorship Program

2. Joint Promotions with Travel Agent / Event Management /Automation

Association

3. Newspaper Advertisement

4. Premiums for Corporate Customers

6.1 CORE COMPETENCIES

1. The comprehensive location network nationwide is in our favor as it

facilities convenience in pickup and drop – off of vehicles.

2. A fleet of vehicles of various models and type from economical and

prestige’s vehicles to the four-wheel drive models.

3. The management has a team of dedicated, committed and experience

employees to ensure the success of the business.

4. Malaysia’s positive outlook on economic growth and political stability.

6.2 CHALLENGES

1. Competition from International brands i.e. Avis Rent A Car, National Car
Rental and local operators.

2. Avis has the largest fleet size of 500 vehicles and has a strong support from
the corporate sector and international sector.

3. Local illegal car rental operators are invading the rental industry with very
low rates for Malaysian models example: - Proton Wira, Proton Waja,
Proton Perdana etc.

6.3 MANN TRAVEL & TOURS SDN BHD FUTURE PLAN

1. Various models and types of vehicles from economical and prestigious cars
to the four-wheel drive vehicle.

2. Strong value in MANN Travel & Tours Sdn Bhd name and have major
shares of large contracts from established clients.

3. Experienced and committed employees to present an excellent customers

service.

4. Malaysian’s established and continued growth in economy and good

political relationship.

5. Wide range and well developed network throughout the country.

6.4 MANN TRAVEL & TOURS SDN BHD STRONG OPPORTUNITIES

1. Building up its reputation in the corporate and inbound tourism sector by

developing an innovative marketing campaigns and product.

2. Gain more effectiveness from sales force and the developed men of loyal,
experienced and committed staff.

3. Kuala Lumpur International Airport in Sepang which could cater thousand

of tourist at one time.

4. Improved infrastructure and the established of the Ministry of Entrepreneur

Development, which among other things is now responsible for the
development of Franchise businesses and issuances of car rental permits.
7.0 CAR RENTAL MARKET SIZE AND GROWTH

In year 2003, Malaysia has achieved approximately 13 million tourist arrival

with revenue receipt of about RM 24,221,000.50. Based on statistical report
on the distribution of tourist expenditure, 8.5% was spent on local
transportation.

It was also established that 26% of the visitors into Malaysia last year was
for business travel and 57.5% for holidays. The trend of car hire is font
catching up in Malaysia both in the business and leisure sector due to the
excellent infrastructure of our roads and highway which link all the major
down and cities. The roads system ensures that road travel throughout the
country is very safe, font and convenient and will always be the first choice
of travel mode.

With the government’s pro-foreign direct investment policy, we have seen a

number of multinational companies establishing their offices in Malaysia
especially in the state of Selangor, Penang, Kedah, Melaka, Pahang, Johor,
Sabah and Sarawak. Examples of some of companies: Siemens, Amerada
Hess, British Aerospace, Rolls Royce International, etc. Most of these
companies’ policies are to rent vehicles as it is economically more viable.

The travel industry has also began to contribute to the car rental industry as
many travel agencies have popularized self-drive travel packages for
individual and family traveler that comprise of a self-drive car and
accommodation which have proven to be a hit with travelers from USA,
Europe, Britain and Australia. The car rental industry has captured
approximately 6% of the tourist expenditure.

With the coming implementation of AFTA in year 2007, it has been

anticipated more companies prefer to hire vehicles. Car rental industry will
benefit from this shift of policy from the corporate companies as it has the
necessary expertise and experience to cater to this sector in fleet
management and repair services. The other spin off effect will also be the
additional services for insurances coverage of the vehicles.

The Malaysian government is also studying the possibility of all government

agencies and companies owned by the government to convent their entire
transport requirement from company owned vehicles to hire vehicles.
Current fleet of these companies and agencies totaled about 25,000 vehicles
nationwide and the time frame suggested to convert the whole fleet into
hired vehicles will be within 10-15 years to complete the whole exercise.
Estimated annual revenue from this sector will be approximately RM 6
million.
 To summaries the potential of growth for the car rental industry is
anticipated to grow by 8-10% next year. MANN Travel & Tours is formed
to capture the riche market for long term rentals and fleet management.

8.1 MARKETING PLAN/OBJECTIVES.

MANN Travel & Tours Sdn Bhd with its car rental will strive to be the
undisputed leader in customers’ satisfaction. This activity will provide a
stimulating and rewarding environment for Mann Travel & Tours Sdn Bhd
shareholder and employees.

This will also reposition MANN Travel & Tours Sdn Bhd in it perceived
status and the role model in terms of customers’ service, quality and
innovation.
 MANAGEMENT TEAM

Mann Travel & Tours Sdn Bhd leader has taught them all and as mentioned earlier,
Mann Travel & Tours Sdn Bhd team was carefully selected by its Directors, Encik
Nor Azman bin Sabri, who perceives Mann Travel & Tours Sdn Bhd as a leader in
the car rental industry rather than a follower.

The team brings along a wealth of experiences which is unmatched by any

standards in the industry. A brief detail of the key individuals are outlined below:-

a) Executive Director
NOR AZMAN BIN SABRI
Nor Azman bin Sabri who is a leader and a man full of vision, responsible,
for initiating the company’s involvement in this business.

He is the Director for several more companies and has 15 years experience
in the car rental industry.

Eventually, he ventured into the service industry when he joined MBF on

1988, which was then franchise holder of Budget Rent a Car. He was
attached to the Operation Department handling full set of operation on car
rental service. He has excellent interpersonal skills and strong support
from corporate customer base.

b) Directors
AMAR BIN NOR AZMAN
He is in charge of management and administration for the company. He
has a Diploma obtained from the Mara Institute of Technology. He
involvement in this company started in November 2007.
c) Sales Manager
ABDUL LATIF BIN MOHD HAMZAH

Has a Degree in Marketing from RMIT University,he started his career in

Commerce International Merchant Bank (CIMB) in 1984 from Senior
Supervisory Officer right up to Vice President in 1998 handling portfolios
like retail banking,consumer banking,trade finance & corporate finance.
He then left for the United Kingdom in 1998 changing his career to Food &
Beverage holding a position as Club Manager in the prestigious Royal
Chingford Golf Club.There he basically overseas the day to day running of
the club as well as golf course management.
Upon his return to Malaysia he took up a position as a marketing supervisor
in an American company i.e Tony Romas Group from 2007 till 2009.Having
an all round experience especially in people management coupled with a
Marketing Graduate provides enough impetus for him to lead the marketing
team of Mann Travel & Tours Sdn Bhd.

Finance Manager
MOHD ANUAR BIN REPEN

Started his career as Accounts Clerk with Kobeniaga Sdn Bhd. He then
jumped to another company, YPM Sales & Services as Account Assistant
which is career enhancement for him.

He then joined Budget Rent A Car as Account Executive and at the same
time he pursued his study and obtained a Degree in Account from Binary
College.

Added on his basis training in Accounting, exposure in accounting line and

his excellent career movement will put MANN Travel & Tours Sdn Bhd
finance department in good hands.
 MANN TRAVEL
&
TOURS SDN BHD

ORGANIZATION
CHART
 ATTACHMENT 1

-Memorandum and Articles

Of Association
-Form 24
-Form 44
-Form 49
-Certificate of Ministry Of
Finance
-Tourism Development
Corporation
(KKKP License)
-Petronas License