10 Common Questions

1. In scale of 1-5, 1 being the highest, rank the following based on the factors that you
consider why you want to explore the Philippines:

FOOD
1- 20
2- 11
3- 9
4- 4
5- 16

CULTURE
1- 13
2- 15
3- 11
4- 13
5- 8

ECO TOURISM
1- 14
2- 15
3- 10
4- 11
5- 10

HISTORICAL SITES
1- 12
2- 13
3- 12
4- 11
5- 12

TRADITION
1- 6
2- 12
3- 14
4- 14
5- 14
2. What is your most preferred medium of advertising?
a. Print Advertising
MAGAZINES
1- 17
2- 10
3- 19
4- 14

BROCHURES

1- 13
2- 17
3- 16
4- 14

NEWSPAPER

1- 9
2- 19
3- 16
4- 16

FLIER

1- 10
2- 10
3- 13
4- 27

b. Broadcast Advertising
INTERNET
1- 52
2- 4
3- 4

TV

1- 4
2- 34
3- 22
 RADIO

1- 6
2- 18
3- 36

c. Outdoor Advertising
BUILDING
1- 6
2- 9
3- 24
4- 14
5- 7

FLAG

1- 4
2- 8
3- 7
4- 10
5- 31

BANNER

1- 11
2- 17
3- 19
4- 12
5- 1

BILLBOARDS

1- 30
2- 14
3- 6
4- 6
5- 4

EVENTS

1- 14
2- 21
 3- 10
4- 8
5- 7

3. I visit travel guide websites/articles before travelling

SA- 25
A- 30

D- 5

SD- 0

4. When I visit a particular place in the Philippines, I immerse myself with the locals to
experience their way of life.
SA- 18
A- 36

D- 6

SD- 0

5. I visit a particular place in the Philippines to experience its culture and tradition
SA- 24
A- 32

D- 4

SD- 0

6. It entices me when the one advertising the product is famous? (i.e. actors, actresses,
vloggers)
SA- 14
A- 32

D- 12

SD- 2

7. In advertisements, I consider their social relevance (social issues, trends, current

events).
SA- 16
A- 30

D- 14

SD- 0
 8. It would require additional effort for me in order for the said products to reach out in a
wider audience, compared to international products.
SA- 18
A- 36

D- 6

SD- 0

9. I prefer advertisements that portray more on realistic representation, compared to

graphical ones.
SA- 20
A- 36

D- 4

SD- 0

10. Kindly check between the two as to which activity do you prefer when exploring the
Philippines:

OUTDOOR- 56
NIGHTLIFE- 4

INTERPRETATION

1. Food
Eco Tourism
Culture
Historical Sites
Tradition

2. Print Advertising

Magazines
Brochures
Flier
Newspaper

Broadcast Advertising

Internet
Radio
TV
 Outdoor Advertising

Billboards
Events
Banner
Building
Flag

3. Agree
4. Agree
5. Agree
6. Agree
7. Agree
8. Agree
9. Agree
10. Outdoor Acts