G.L.

BAJAJ
INSTITUTE OF TECHNOLOGY AND MANAGEMENT
Approved by A.I.C.T.E., & Affiliated to Dr. A.P.J. Abdul Kalam Technical University
(Plot No. 2 , Knowledge Park III, Greater Noida, Distt. G.B. Nagar,
U.P., India Pin-201306)

RESEARCH PROJECT REPORT

ON
“THE BRAND AWARENESS AND CONSUMER
PERCEPTION OF VODAFONE”
Submitted For
THE PARTIAL FULLFILLMENT OF THE AWARD OF DEGREE OF
MASTER OF BUSINESS ADMINISTRATON (MBA)

Under the Guidance of: Submitted By:

Mrs. Priyanka Chauhan S
Assistant Professor Roll No-
Department Of Management Studies Session: 2016-18
 G. L. BAJAJ
INSTITUTE OF TECHNOLOGY & MANAGEMENT
GLBITM Approved by A.I.C.T.E., & Affiliated to Dr. A.P.J. Abdul Kalam Technical University

Dated: 05th April 2018

CERTIFICATE
This is to certify that ………………………………………..has undertaken this
Research project work entitled “…………… ………………… … … …
………………………” for the partial fulfillment of the award of Master of
Business Administration degree from Dr. A P J Abdul Kalam Technical University
Lucknow (U. P.).
As per best of my knowledge this Research project work is an original piece of work
and has not been submitted or published elsewhere.
I wish him/ her all the best for his/her bright future ahead.

DEEPA GUPTA
HOD-HEAD MBA
Department of Management Studies
 G. L. BAJAJ
INSTITUTE OF TECHNOLOGY & MANAGEMENT
GLBITM Approved by A.I.C.T.E., & Affiliated to Dr. A.P.J. Abdul Kalam Technical University

Dated: …………….

CERTIFICATE
This is to certify that ………………………………………..has undertaken this
Research project work entitled “…………… ………………… … … …
………………………” for the partial fulfillment of the award of Master of
Business Administration degree from Dr. A P J Abdul Kalam Technical University
Lucknow (U. P.).
As per best of my knowledge this Research project work is an original piece of work
and has not been submitted or published elsewhere. I wish him/ her all the best for
his/her bright future ahead.

Ms Shikha Aggarwal
Professor
Department of Management Studies
 DECLARATION

I hereby declare that the dissertation titled “Study of the Effectiveness of Online Marketing on
Integrated Marketing Communication” Submitted for the Award of Master of Business
Administration (MBA) at Dr. A.P.J. Abdul Kalam Technical University, Lucknow is my
original work and the dissertation has not formed the basis for the award of any degree, associate
ship, fellowship or any other.
The material borrowed from similar titles other sources and incorporated in the dissertation has
been duly acknowledged.
I understand that I myself could be held responsible and accountable for plagiarism, if any,
detected later on.
The research papers published based on the research conducted out of the course of the study are
also based on the study and not borrowed from other sources.

Date: Signature of the student

Roll No- 1680170086

 ACKNOWLEDGEMENT

I am thankful to Dr. A.P.J. Abdul Kalam Technical University, Lucknow for giving me an
opportunity to pursue MBA.

I would also like to thank my guide and my perpetual source of inspiration Mrs. Vaishali Gupta
for his valuable mentoring and inputs. Her constant support and invaluable advice has always
guided me towards the right direction. She helped me to know various phenomenon’s related to
the research practices which further gave an impetus to channelize my study in an appropriate
way. I sincerely thank her for her treasured guidance without which this dissertation would have
never been possible.

I won’t miss this opportunity to give credit to the sources both primary & secondary for adding
valuable inputs to my dissertation. I also thank the administrative staff, the library staff & the
computer lab staff of Dr. A.P.J. Abdul Kalam Technical University, Lucknow for providing
reference material required in my research work.

Lastly, I express my deep sense of gratitude to the almighty, my family, friends & colleagues
who have directly and indirectly helped me in this dissertation.

--------------------------
Signature of Student