Professional Documents
Culture Documents
By Megan Casey
Editor-in-Chief, Squidoo.com
FREE TRAFFIC Megan Casey 2
get discovered
and stand out
If your listing appeals, and your ratings are good, and your
voice is friendly and the layout is sexy and the pictures are
accurate and your shipping is reasonable and the price is
right, she bids or buys.
Ouch. But you put so much hard work into your listing!
You have glowing feedback! You’re authentic, and playing
fair, and offering killer deals and doing everything right.
What’s wrong with these people!
Most people who start out selling on eBay sell in just this
way. They focus on perfecting their individual listings, and
work obsessively within the space that was given to them.
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But there’s good news: I haven’t told you about the second
way yet.
The second way people find your eBay store is this… they
bump into you everywhere! Instead of hoping that people
stumble upon you in an eBay search, instead of waiting to
get lucky, try this: create an environment where people seek you out.
Stick yourself at the center of the conversation on your
topic.
Here’s what you should ask yourself: How many people are
talking about how great/ fast/ friendly/ creative you are?
How many sites are spotlighting you and your stuff? What
does your traffic economy look like? Are you at the middle
of it?
OR
Rob gets his fair share of business. But I’d rather buy from
Allison, wouldn’t you?
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CONTENTS
—— 1 ——
eBay lensmasters already know all about it. Check out the
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—— 2 ——
That was the strategy four years ago, and it’s still a good
one.
And for the big win? Invite your happy customers and
friends to make their own Squidoo lenses showcasing the
stuff they bought from you, talking about what a pleasure
you are to do business with. All of a sudden, instead of
having one or five pages pointing traffic back to you, you
have hundreds. For free.
—— 3 ——
—— 4 ——
“Squidoo is easy! Easy to sign up, easy to create a lens and easy to
update. The RSS modules are just great for quickly creating a
showcase of your store items. I’m also really pleased with the traffic
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“Our eBay traffic reports show that approximately 25% of the traffic
to our eBay store comes from our Squidoo lens. By having a lens,
we are reaching an additional customer base that might otherwise be
unavailable to us. Thanks, Squidoo!”
--Rob and Abbey
http://www.squidoo.com/AbbeysCarolinas/
http://stores.ebay.com/Abbeys-Carolinas-This-N-That
“Very easy to create a lens and maintain it. 5 stars for Squidoo!”
--CJ Johnson, Switchplateplanet
http://www.squidoo.com/switchplateplanet/
http://stores.ebay.com/SwitchPlatePlanet
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“You can’t beat free! In a short amount of time to create your lens,
you can quickly start driving traffic to your eBay listings for free.”
--Randy Smythe, The Seller Evangelist
http://www.squidoo.com/ebaysquidoo
http://sellerevangelist.blogspot.com/
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—— 5 ——
The good news is: It’s EASY. You can have all of your
listings featured on Squidoo in under ten minutes. For free.
No experience necessary.
hard work of pilot testing this for you and figuring out all
the tricks and shortcuts. Not only are they reporting
fantastic results, they’re also sharing what they’ve learned.
1. Squidoo Is Free
You can’t beat free! In a short amount of time to create
your lens, you can quickly start driving traffic to your eBay
listings for free. And if you have an eBay store you can get
the Store referral credit.
A real hit
by Stephanie Daugherty
eBay sellers Danny and Amy Walker share their Squidoo story.
We are completely 'tech illiterate.' We were hesitant at first
to try this newfangled thing (HTML gives anxiety
attacks around this place!). But Squidoo is SO easy to use
and actually quite fun, we had our lens created (and it is a
pretty darn good one we think) in just a couple of
hours. We only spend maybe 10 minutes a day updating
and refreshing our lens. The time commitment vs. the
benefits are hard to beat!
Our Squidoo lens is usually in the top pages of a Google
search (depending on how frequently we keep the lens
updated) for titanium rings. Page 3 of a Google search!! We
have been selling on eBay for over 5 years and nothing we
have tried has put us even close to Page 3. Our eBay store
traffic reports indicate that Squidoo is now in the top 5
referring domains for traffic to our store. (And keep in
mind folks, it is free advertising --and GOOD advertising at
that!).
Go Niche
By Kimberly Dawn Wells
Be an Expert
by Ina Steiner, Editor of Auction Bytes
Ina is an eBay expert if there ever was one. Here’s her take on eBay
selling in a web 2.0 world.
eBay sellers are smart. They have been quick to realize the
promise of social media in ecommerce. They adapt to new
technology and ways of communicating far faster than the
general population. It should not be surprising that many
online sellers publish blogs and have a presence on
MySpace. After all, these sellers have plenty to say. You'll
also find eBay Wikis and Reviews & Guides on many topics.
Sellers recognize that helping to educate shoppers benefits
them in a number of ways.
Now, in the Web 2.0 world, it's more important than ever
to show off your expertise, and there are two major
benefits:
—— 6 ——
Check ‘em out. See how people are using lenses to spotlight
their bestselling items, to introduce themselves to new
customers, or to share the 5 Reasons You Should Buy From
Me, to post a suite of pictures about a product, or to go
deeper than their eBay profile allows., or to And vote for
your favorites here. (Remember: getting inspiration isn’t
stealing!)
SPOTLIGHT!
If you’re in a hurry, here are 5 of my favorite eBay seller
lenses right now.
http://www.squidoo.com/Suncatchercreations/
http://www.squidoo.com/cactusandcoyote/
http://www.squidoo.com/titaniumringsandweddingbands/
http://www.squidoo.com/nickandnorapjs
http://www.squidoo.com/whattosellonebay/
http://www.squidoo.com/AbbeysCarolinas/
http://www.squidoo.com/abrs/
http://www.squidoo.com/Alaska_Halibut_Chowder/
http://www.squidoo.com/Alexandritegems/
http://www.squidoo.com/alternativeclothing/
http://www.squidoo.com/amaryllis
http://www.squidoo.com/AmethystGems/
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http://www.squidoo.com/Ametrine/
http://www.squidoo.com/AndyGriffithShow/
http://www.squidoo.com/angelgifts/
http://www.squidoo.com/animalgifts/
http://www.squidoo.com/AnnabellasGiftShop/
http://www.squidoo.com/artisanctus/
http://www.squidoo.com/atomicwatch/
http://www.squidoo.com/Aviationgifts/
http://www.squidoo.com/bathdecor/
http://www.squidoo.com/BathtubSafety/
http://www.squidoo.com/beesknees-23/
http://www.squidoo.com/bisybeecollectibles
http://www.squidoo.com/blackhillsgold/
http://www.squidoo.com/BoostingEbaySales/
http://www.squidoo.com/c5photography-flowers/
http://www.squidoo.com/cactusandcoyote/
http://www.squidoo.com/cassowaryjewelry/
http://www.squidoo.com/CharlesAlbertJewelry/
http://www.squidoo.com/chunkyvintagejewelry/
http://www.squidoo.com/CitrineGems/
http://www.squidoo.com/classictreasures/
http://www.squidoo.com/clooney
http://www.squidoo.com/collectingwithshawnsbidness/
http://www.squidoo.com/comfortcandles/
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http://www.squidoo.com/cookbooksgalore/
http://www.squidoo.com/craftpatternsstore
http://www.squidoo.com/DDHFavors/
http://www.squidoo.com/denisevanpatten/
http://www.squidoo.com/disneypintrading
http://www.squidoo.com/docwomans-dresser/
http://www.squidoo.com/donautoatiquesantart/
http://www.squidoo.com/dorag/
http://www.squidoo.com/doveoriginals/
http://www.squidoo.com/dragongifts/
http://www.squidoo.com/dysplacelandsend/
http://www.squidoo.com/dysplaceschooluniform/
http://www.squidoo.com/eaglebaydesigns/
http://www.squidoo.com/ebaybigshoes/
http://www.squidoo.com/eBayemarketing/
http://www.squidoo.com/eBayLife/
http://www.squidoo.com/ebaysecrets/
http://www.squidoo.com/ebaytactics
http://www.squidoo.com/Eddieizzard/
http://www.squidoo.com/exoticincense/
http://www.squidoo.com/faberge
http://www.squidoo.com/Faeries/
http://www.squidoo.com/faeriesfinest/
http://www.squidoo.com/find-stuff-for-ebay/
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http://www.squidoo.com/frantichippie/
http://www.squidoo.com/funnydoormats/
http://www.squidoo.com/fussycutterquiltkits/
http://www.squidoo.com/fuzzyslippers/
http://www.squidoo.com/gabysfashions/
http://www.squidoo.com/gamegiants/
http://www.squidoo.com/GardenSpinners/
http://www.squidoo.com/Garnets/
http://www.squidoo.com/gifts4guys/
http://www.squidoo.com/gmtee/
http://www.squidoo.com/gofsbo/
http://www.squidoo.com/gratescaperecords
http://www.squidoo.com/growyourebaystoresales/
http://www.squidoo.com/hotairballoons/
http://www.squidoo.com/inspiring_gifts/
http://www.squidoo.com/jennysbeaniestore/
http://www.squidoo.com/jessiesjunk/
http://www.squidoo.com/jibbitz/
http://www.squidoo.com/jimshore/
http://www.squidoo.com/jodiesjeans/
http://www.squidoo.com/jtrothaars/
http://www.squidoo.com/JuliesVintageTreasures/
http://www.squidoo.com/katiyanascollectibles/
http://www.squidoo.com/kellis-keepsakes-and-postcards
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http://www.squidoo.com/kneededangels/
http://www.squidoo.com/lace_bobbins/
http://www.squidoo.com/lilprotegeantiques/
http://www.squidoo.com/MabeBlisterPearl/
http://www.squidoo.com/MCeBayResources
http://www.squidoo.com/mensuas/
http://www.squidoo.com/ModelShips/
http://www.squidoo.com/MoneyBanks/
http://www.squidoo.com/mookiegifts/
http://www.squidoo.com/morefondmemoriesantiques/
http://www.squidoo.com/mornarchbutterfly
http://www.squidoo.com/mousedeer
http://www.squidoo.com/myspringgarden/
http://www.squidoo.com/nancysjewelry/
http://www.squidoo.com/newsilverjewelry/
http://www.squidoo.com/NickAndNoraPJs/
http://www.squidoo.com/northstarhomehardware/
http://www.squidoo.com/OldHolidayPostcards/
www.squidoo.com/old-magazines-for-sale/
http://www.squidoo.com/oldspartantrader/
http://www.squidoo.com/Once-Again/
http://www.squidoo.com/OscardelaRenta
http://www.squidoo.com/paintedponiesfineart/
http://www.squidoo.com/Pauljackson/
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http://www.squidoo.com/petfoodalert/
http://www.squidoo.com/phyls-place/
http://www.squidoo.com/playboygifts/
http://www.squidoo.com/postcardplace/
http://www.squidoo.com/qtipsstory/
http://www.squidoo.com/redcarpetgiftware/
http://www.squidoo.com/restaurantware/
http://www.squidoo.com/ridi2buy/
http://www.squidoo.com/rollingstore/
http://www.squidoo.com/rustyaccents/
http://www.squidoo.com/safebuyingonebay/
http://www.squidoo.com/Saltboxtotes/
http://www.squidoo.com/SandritocatsVintageSewingShop
http://www.squidoo.com/Sapphires/
http://www.squidoo.com/sarasotasweetie
www.squidoo.com/scarboroughseashells/
http://www.squidoo.com/scrapbooksgalore/
http://www.squidoo.com/sellerevangelist/
http://www.squidoo.com/sellitonebay/
http://www.squidoo.com/SilverLotus/
http://www.squidoo.com/spartanironcookware/
http://www.squidoo.com/stampslore/
http://www.squidoo.com/sunnydayvintage/
http://www.squidoo.com/switchplateplanet/
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http://www.squidoo.com/TaoGems/
http://www.squidoo.com/tatteredprimitives/
http://www.squidoo.com/TeeTeesBoutique/
http://www.squidoo.com/thaitrends/
http://www.squidoo.com/Tibet-Nepal-SouthAsia/
http://www.squidoo.com/titaniumringsandweddingbands/
http://www.squidoo.com/tlcsilverjewelry/
http://www.squidoo.com/Tourmalinegems/
http://www.squidoo.com/Trendytoys/
http://www.squidoo.com/Usaroadtripphotography/
http://www.squidoo.com/verycherryvintage
http://www.squidoo.com/VictorianDesign/
http://www.squidoo.com/victoriascurio/
http://www.squidoo.com/vintagesewingpatterns/
http://www.squidoo.com/vintageshirtsandpants/
http://www.squidoo.com/vintagetypewriterkeyjewelry/
http://www.squidoo.com/weddingdaydisasters/
http://www.squidoo.com/welovewebkinz
http://www.squidoo.com/welovewebkinz/
http://www.squidoo.com/wildrosetreasure/
http://www.squidoo.com/winsorpilatesdvds/
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—— Summary ——
It comes down to this…
P.S.S.S.S.S.
Get started!
Get new customers!
Get found!
Exclamation mark!
http://www.squidoo.com/ebayonsquidoo